Baby Products Market Analysis By Product (Cosmetic & Toiletries, Baby Food, And Baby Safety & Convenience), By Region (North America, Europe, Asia Pacific, Central & South America And Middle East & Africa), And Segment Forecasts, 2018 - 2025

Market Size and Trends

The global baby products market size was valued at USD 62.71 billion in 2015 and is expected to grow at a CAGR of 6.9% over the forecast period on account of rising spending capability and changing lifestyles. In addition, market development can be accrued to rapid urbanization, and the growth of middle class population.

U.S. Baby Products Market revenue, by product, 2014-2025, (USD Billion)

Changing lifestyle among consumers particularly in developing countries has encouraged the adoption of convenience-oriented routine, making these items desirable which in turn will fuel industry development over the forecast period.

Rising women workforce is expected to have a positive impact on baby product sales over the forecast period. Moreover, consumers are more conscious regarding the health of their child and hence are willing to purchase items at premium prices which will augment industry growth over the next nine years.

Manufacturers, with the support of government and NGOs, have been promoting baby hygiene, which in turn will fuel demand for various cosmetics and toiletries such as skin care, bath, hair care and other products.

Baby food is the second largest segment and is expected to gain share over the forecast period on account of increasing awareness regarding essential ingredients such as vitamin B12, iron, protein, and carbohydrates. Awareness created among parents via numerous electronic and print media programs is expected to fuel industry growth over the forecast period. Technological advancement in the manufacturing process of these food types has also resulted in superior product quality, which is expected to result in increased penetration in the developing countries over the forecast period.

Rising demand for safety and convenience products which include strollers and car seats is expected to gain share in developed regions over the next nine years. Growing child safety regulations in North America and Europe is expected to increase demand for infant safety and convenience category items over the next nine years.

High manufacturing cost due to the numerous quality checks will challenge industry growth over the next nine years. Manufactures have to meet basic rating criteria to manufacture baby items which is expected to restrict the industry development.

Product insights

Cosmetics & toiletries was the largest segment accounting for more than 48% of the global share in 2015. Major players have been innovating to manufacture enhanced baby products in terms of design, composition and performance with improved technology. Governments in emerging economies are expected to promote baby care programs which will help educate parents about benefits of using these products. These factors are expected to positively impact the industry over the forecast period.

Demand from the baby food segment was estimated at over USD 20 billion in 2015. Different types of food such as milk products, frozen food, juice, snacks, and cereals, are essential for the proper growth and development. Increasing awareness among parents regarding benefits of infant food is expected to propel industry development over the next nine years.

Global Baby Products Market, by cosmetics & toiletries, 2015

The cosmetics & toiletries segment is further segmented into skin care, bath, and hair care which cumulatively accounted for more than 30% of the global share in 2015. Increased demand for these items can be attributed to the factors such as protection from dry skin, irritation, and similar problems.

Regional insights

The U.S. dominated the North America market accounting for over 70% on account of availability of high value items. The online availability of baby items is expected to boost sales over the forecast period. The U.S. manufacturers are engaged in innovation to produce technologically advanced items at competitive prices. The attractive packaging along with product modification, to suit local needs, is expected to have a positive impact on the industry over the next nine years.

Asia Pacific market was valued at over USD 17.64 billion in 2015. Growth can be attributed to the various food safety incidents in the region. Asia Pacific is expected to dominate the market on account of growing urbanization and changing lifestyle of consumers. Rising disposable income of families due to increasing female workforce is expected to propel industry development over the forecast period.

Competitive insights

Key players in the market include Procter & Gamble Company, Kimberly-Clark Corporation, Johnson & Johnson Plc, Unilever Plc, Nestle S. A, and Abbott Nutrition.

Intense competition has made producers focus on product differentiation, innovation, and an affordable pricing structure. Hence, companies have been investing in research & development to maintain market share along with the focus on sustainable growth.

In May 2016, Abbott launched new line of nutritious snack bars for kids, to provide nutrition in between meals, under the brand Curate, with no artificial preservatives, flavors or colors. In July 2016, Johnson & Johnson Consumer Inc., completed the acquisition of Vogue International LLC for $3.3 billion in order to increase its hair care and other personal care portfolio.

Report Scope

Segments covered in the report

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the baby products market on the basis of product, and region:

• Product Outlook (Revenue, USD Billion, 2014 - 2025)

  • Cosmetic & Toiletries

    • Baby Skin Care Products

    • Bath Products

    • Baby Hair Care Products

    • Other Cosmetics & Toiletries

  • Baby Food

    • Milk Products

    • Frozen Baby Food

    • Baby Juice

    • Baby Food Snacks

    • Baby Food Cereals

  • Baby Safety & Convenience

    • Baby Strollers

    • Baby Car Seats

• Regional Outlook (Revenue, USD Billion, 2014 - 2025)

  • North America

    • U.S.

  • Europe

    • UK

    • Germany

  • Asia Pacific

    • China

    • India

    • Japan

  • South & Central America

    • Brazil

  • MEA