GVR Report cover Baby Product Market Size, Share & Trends Report

Baby Product Market Size, Share & Trends Analysis Report By Product (Cosmetic & Toiletries, Baby Food, Baby Safety & Convenience), By Region (North America, MEA, APAC, Europe), And Segment Forecasts, 2019 - 2025

  • Published Date: Jan, 2019
  • Base Year for Estimate: 2017
  • Report ID: GVR-1-68038-751-3
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 78

Industry Insights

The global baby product market size was valued at USD 10.91 billion in 2017 and is expected to register a CAGR of 5.5% over the forecast period on account of rising spending capability and changing lifestyles. Rapid urbanization and growing middle-class population across several developing regions are driving the market further. Changing lifestyle, particularly in developing countries, has encouraged the adoption of convenience-oriented routine, making these items desirable, which will fuel the industry growth over the forecast period.

Moreover, rising consumer awareness regarding child health is boosting the sales of these products, thereby augmenting industry growth. Manufacturers, with the support of government and NGOs, have been promoting baby hygiene, which in turn will fuel the demand for various cosmetics and toiletries like skin, hair care, and other products. Baby food is the second-largest segment and is expected to gain significant share over the forecast period.

U.S. baby product market

This growth can be attributed to increasing awareness regarding essential ingredients in infant foods, such as vitamin B12, iron, protein, and carbohydrates. Awareness created by various private and government firms via numerous electronic and print media programs is also expected to spur industry growth in future. Furthermore, technological advancement in the manufacturing process of these foods has resulted in superior product quality, which is expected boost the sales, particularly in developing countries.

On the other hand, high manufacturing cost due to numerous quality checks may pose a challenge for industry growth. Manufactures have to meet basic rating criteria, which is expected to restrict the market development. However, rising demand for safety and convenience products, which include strollers and car seats, in developed regions as a result of stringent regulations about child safety is expected to have a positive impact on the market growth.

Product Insights

Cosmetics and toiletries was the largest segment accounting for more than 45% of the global share in 2017. The segment is further segmented into skin, bath, hair care, and bath products, which offer benefits including protection from dry skin. Major companies have been focusing on the development of enhanced products, in terms of design, composition, and performance, with improved technology. Governments in emerging economies are conducting baby care programs to increase the awareness regarding the benefits of such products. These factors are expected to positively impact the segment growth over the coming years.

Global baby product market

The baby food segment was estimated at over USD 3.50 billion in 2017. Different types of baby foods, such as milk products, frozen foods, juices, snacks, and cereals, are essential for proper development. Increasing awareness regarding the benefits of these food products is expected to drive the industry growth further over the forecast years.

Regional Insights

Asia Pacific was the largest region in 2017 and is expected to be the fastest-growing market over the forecast years on account of rapid urbanization and changing lifestyles. Moreover, rising disposable income levels are estimated to contribute to the region’s development in the years to come. North America market is projected to account for a significant market share in the future.

The U.S. is expected to lead the North America regional market in the past on account of the availability of high-quality items. Moreover, the rapidly expanding e-commerce sector in the baby product industry is likely to boost sales over the coming years. Major manufacturers in the country are engaged in developing innovative items at competitive prices to meet the local needs. This is also expected to have a positive impact on the regional market over the next few years.

Baby Product Market Share Insights

Some of the key market participants include Procter & Gamble Company, Kimberly-Clark Corporation, Johnson & Johnson Plc, Unilever Plc, Nestle S.A., and Abbott Nutrition. Intense competition has made producers focus on product differentiation, innovation, and an affordable pricing structure. Hence, companies have been investing in R & D to maintain their market share and for sustainable growth.

For instance, in May 2016, Abbott launched a new line of nutritious snack bars for kids under the brand name Curate. These products do not contain artificial preservatives, flavors, or colors. In the same year, Johnson & Johnson Consumer Inc. completed the acquisition of Vogue International LLC for $3.3 billion, which was intended at increasing its hair care and other personal care portfolios.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period

2018 - 2025

Market representation

Revenue in USD Million and CAGR from 2018 to 2025

Regional scope

North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa

Country scope

U.S., U.K., Germany, China, India, Japan, and Brazil

Report coverage

Revenue forecast, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue and volume growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global baby product market report on the basis of product and region:

  • Product Outlook (Revenue, USD Million, 2014 - 2025)

    • Cosmetic & Toiletries

      • Skin Care

      • Bath

      • Baby Hair Care

      • Other Cosmetics & Toiletries

    • Baby Food

      • Milk Products

      • Frozen Baby Food

      • Juice

      • Food Snacks

      • Food Cereals

    • Baby Safety & Convenience

      • Strollers

      • Car Seats

  • Regional Outlook (Revenue, USD Million, 2014 - 2025)

    • North America

      • The U.S.

    • Europe

      • The U.K.

      • Germany

    • Asia Pacific

      • China

      • India

      • Japan

    • South & Central America

      • Brazil

    • Middle East & Africa

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