Bamboo Toothbrush Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, Online), By End-use (Adults, Children), By Region (North America, Europe, APAC, Latin America, MEA), And Segment Forecasts, 2025 - 2030

Bamboo Toothbrush Market Size & Trends

The global bamboo toothbrush market size was valued at USD 36.6 million in 2024 and is expected to grow at a CAGR of 9.9% from 2025 to 2030.  This growing consumer awareness of environmental sustainability with a global initiative to reduce plastic waste, including single-use plastics, drives demand for bamboo toothbrushes. Moreover, some research studies have predicted that plastic toothbrushes contain toxin chemicals such as BPA, which disrupt the human body's hormones and cause brain and behavioral disorders. As a result, the toothbrush manufacturing companies are expected to increase spending on innovation related to the production of bamboo product forms.

According to a United Nations study, about 8 million tonnes of plastic end up in the ocean yearly, and more than 3.5 billion toothbrushes are discarded yearly. In contrast, bamboo brushes are completely biodegradable and provide a convenient solution to this important issue. As consumers and governments seek to reduce the use of plastic, the bamboo toothbrush industry is benefiting from this broader push toward sustainable practices, especially among millennials and Gen Z, who prioritize environmental responsibility in their purchasing decisions.

Moreover, the industry's rapid expansion is due to the increasing popularity and availability of bamboo toothbrushes through various distribution channels. E-commerce makes sustainable products, including bamboo toothbrushes, more accessible globally, so consumers can easily purchase environmentally friendly dental care products, often from the comfort of their homes. Online sites such as Amazon and Etsy and dedicated eco-friendly retailers such as Package Free Shop and Green Kiss have extensively expanded the range of bamboo toothbrushes.

Furthermore, traditional retailers are meeting the demand for sustainable products, with bamboo toothbrushes popping up in healthcare stores, supermarkets, and even large chains such as Whole Foods etc. This wide distribution and growing consumer preference for online shopping is going to continue accelerating industry growth.

Distribution Channel Insights

The offline segment dominated the bamboo industry with the largest revenue share of 61.5% in 2024, driven by established consumer behavior and the trust many consumers have in physical retail stores. Consumers, especially those new to sustainability, often want to touch, feel, and measure the quality of a bamboo toothbrush for themselves before purchasing. Physical retail outlets, including health food stores, supermarkets, and environmentally friendly chains, offer easy access to these products, providing customers attractive options to those who prioritize convenience and immediate availability.        

The online segment is expected to grow at a significant CAGR of 10.2% over the forecast period due to the increasing trend of online shopping by environmentally conscious consumers. E-commerce platforms offer convenience, a wider range of products, and easier access to sustainable options, making it easier for consumers to buy bamboo toothbrushes from their homes. Furthermore, the online market offers global reach and enables brands to reach international consumers, especially in regions with lower physical retail penetration of eco-friendly products. Websites located in areas where physical retail declines can benefit from product information with in-depth, analytical, and comparative capabilities, which increases consumer confidence in purchasing decisions and growth in the segment.

End-use Insights

Adults dominated the industry with the largest revenue share of 78.7% in 2024 due to increasing environmental awareness and increasing trend toward sustainable consumption among this demographic. Adults tend to adopt eco-friendly products as a broader lifestyle choice to reduce their environmental footprint, which includes eliminating single-use plastics. for instance, millennials and Gen Z adults, especially in places including North America and Europe, highly invest more in sustainable products, such as bamboo toothbrushes, and they are willing to pay more for biodegradable alternatives. This segment includes health-conscious individuals who want natural, non-toxic ingredients in their personal care products.

The children segment is expected to grow at the fastest CAGR of 10.3% over the forecast period due to an increasing focus on sustainable products for younger consumers, driven by both environmental awareness and growing parental concern over the materials used in children’s personal care items. Parents are more inclined to choose eco-friendly alternatives such as bamboo toothbrushes for their children, especially as concerns about plastic waste and its long-term environmental impact gain traction. Moreover, with children becoming more aware of environmental issues from a young age, there is a growing interest in teaching them sustainable habits.

Regional Insights

The North American bamboo toothbrush market dominated, with a revenue share of 40.7% in 2024, primarily driven by the region's strong commitment to sustainability and consumers' shift toward environment-friendly products. Sustainable alternatives to plastics are being sought in countries where the U.S. is a major target. and Canada, among others. This is reflected in the growing popularity of bamboo toothbrushes in supermarkets such as Whole Foods and Walmart that cater to eco-conscious consumers. In addition, North American market leadership has been further solidified by the marketing efforts of companies such as The Humble Company and Bamboozl, which emphasize health and environmental benefits.

U.S. Bamboo Toothbrush Market Trends

The U.S. bamboo toothbrush market dominated the North American market due to a strong cultural shift toward sustainability among consumers and increased environmental awareness. The U.S. has seen a growing demand for environmentally friendly alternatives to plastics, driven by growing concerns about single-use plastics and their impact. Many consumers, especially millennials and Gen Z, first express their values ​​with sustainability and quality. The U.S. benefits from a well-established e-commerce infrastructure, providing customers with sustainable online personal care products, further boosting the market for bamboo toothbrushes.

Asia Pacific Bamboo Toothbrush Market Trends

The Asia Pacific bamboo toothbrush market is expected to grow at the fastest CAGR of 10.3% over the forecast period due to increasing environmental awareness, urbanization, and disposable income across the region; consumers are becoming increasingly aware of plastic pollution and its environmental impact. Countries including India, China, and Japan are adopting eco-friendly alternatives such as bamboo brushes. This trend stands out, especially among young, environment-conscious practitioners interested in adopting sustainable practices. For instance, in countries such as India, where plastic waste is a major concern, bamboo brushes are being marketed as a cheap, biodegradable alternative to plastic.

The China bamboo toothbrush market dominated Asia Pacific in 2024 with the largest revenue share, driven by the country’s growing environmental awareness and government initiatives to reduce plastic waste. China’s rapidly growing population and middle class have driven the demand for sustainable products, including bamboo toothbrushes. For instance, eco-friendly brands in cities such as Beijing and Shanghai are marketing bamboo toothbrushes as part of a broader shift toward green consumerism. Furthermore, China’s aggressive push toward goods sustainability with government regulations to reduce plastic waste nationally and internationally has encouraged companies to invest in bamboo-based alternatives, further strengthening China’s leadership in regional markets.

Europe Bamboo Toothbrush Market Trends

Europe's bamboo toothbrush market is expected to grow significantly over the forecast period, due to the region’s strong commitment to sustainability and stringent environmental regulations to reduce plastic waste. European consumers increasingly prioritize eco-friendly, waste-free products, leading to the demand for bamboo-based toothbrushes as an alternative to plastic. With the rise of green consumers in Germany, the UK, and France, bamboo brushes have become popular in both mainstream and specialty retailers. for instance, companies such as Geoorganics and Hydrophil offer biodegradable, plastic-free dental care products.

Key Bamboo Toothbrush Company Insights

Some key players in the bamboo toothbrush market are The Humble Co., Ecolife Innovations LLC, Brush with Bamboo, The Bamboo Brush Society., BambuuBrush, Organic B, N-Amboo Brush., Environmental Toothbrush, Bamboo India, Simply Bamboo., and others. These companies utilize various strategies to maintain a competitive edge, such as introducing innovative designs and expanding their product offerings to meet the growing demand for sustainable alternatives. Through strategic partnerships, direct-to-consumer sales channels, and education on the environmental benefits of bamboo, these companies have driven the global shift toward sustainable oral care solutions.

• The Humble Co. offers a range of biodegradable, plastic-free bamboo toothbrushes designed to cater to the growing consumer demand for environmentally conscious alternatives to plastic.

• Ecolife Innovations LLC is recognized for its sustainable product offerings and commitment to reducing plastic waste. The company specializes in creating bamboo-based personal care products, including toothbrushes that are 100% biodegradable and free from harmful chemicals. With a strong presence in e-commerce and retail, Ecolife has expanded its reach to eco-conscious consumers in both developed and emerging markets.

Recent Developments

• In August 2024, Colgate-Palmolive relaunched its bamboo toothbrush, which features a compostable handle made from 100% natural and biodegradable bamboo. This eco-friendly product is packaged in a recyclable paper-based tub and lid and rigorously tested to ensure it meets the same protection standards as traditional plastic blister packaging.

• In March 2024, Let’s Be Co. launched its new eco-friendly bamboo toothbrushes to promote sustainable oral care. These toothbrushes feature handles made from 100% biodegradable bamboo and soft, nylon bristles that are gentle on gums while effectively cleaning teeth. The packaging is environmentally conscious, utilizing recyclable materials to minimize waste.

Bamboo Toothbrush Market Report Scope

Global Bamboo Toothbrush Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global bamboo toothbrush market report based on distribution channel, end-use, and region:

• Distribution Channel Outlook (Revenue, USD Thousand, 2018 - 2030)

  • Offline

  • Online

• End-use Outlook (Revenue, USD Thousand, 2018 - 2030)

  • Adults

  • Children

• Regional Outlook (Revenue, USD Thousand, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Sweden

    • Netherlands

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand 

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa