Beard Care Products Market Size, Share & Trends Analysis Report By Product (Wax & Cream, Shampoo & Conditioner, Oil), By Distribution Channel (Online, Convenience Stores), By Region, And Segment Forecasts, 2024 - 2030

Beard Care Products Market Size & Trends

The global beard care products market size was valued at USD 3.41 billion in 2023 and is projected to grow at a CAGR of 7.7% from 2024 to 2030. The market is driven by changing lifestyles, rapid urbanization, and rising popularity of beards. In addition, growing awareness about personal grooming among men and the impact of social media, and celebrity endorsements are also expected to help drive market growth.

The rising image consciousness and increased awareness regarding grooming have led to a greater emphasis on personal care and increased spending on grooming products that enhance looks. In addition, the rising awareness and availability of various beard care products, such as oil, wax, and shampoos, and the presence of multiple players in the market are further driving the market growth.

The increased demand for grooming and beard care products has also led to various companies entering the market to take advantage of opportunities. For instance, in May 2020, Gillette announced the launch of King C. Gillette announced the launch of King C. Gillette, a new brand offering a range of beard and grooming products for men. Such developments coupled with increasing product innovation are likely to help in driving market growth over the forecast period.

The demand for organic grooming products is also rising owing to the increasing awareness regarding the chemical uses in products. Several players in the market also offer organic beard care products such as AMAzing EARTH beard Growth oil. The presence of multiple players and increasing product demand are further anticipated to add to the market growth.

Product Insights

Oil accounted for the largest market revenue share of 35.7% in 2023 and is expected to grow at the fastest CAGR over the forecast period. Beard oil can help moisturize and condition both the beard hair and the skin underneath. In addition, it can further address common issues such as dryness, itchiness, and beard dandruff. These applications of beard oil and the increasing focus on beard grooming are driving new players to enter the market, which is further expected to drive market growth. For instance, in April 2024, Piramal Pharma entered the men’s grooming market in India with the launch of the BOHEM product range, including a beard growth oil.

Wax & cream is expected to grow at a significant CAGR over the forecast period due to their rising popularity driven by their benefits such as softer beards, as well as skin. Shaving wax & cream products have been innovated and modified through the years to meet the needs and comfort of the customers, which is expected to drive their demand over the forecast period.

Distribution Channel Insights

Convenience stores dominated the market and accounted for a share of 46.5% in 2023. Convenience stores are usually located at accessible locations and offer a range of products from different brands at discounted prices. In addition, in-store personal assistance offered by these stores further drives customers to them, which is likely to add to the market growth.

The online segment is projected to grow at the fastest CAGR over the forecast period. The rise of e-commerce platforms has helped in creating awareness and increasing access to personal care products including beard care products. Online distributors such as Amazon.com, Inc. also provide various offers and discounts, which is further expected to drive segmental growth over the forecast period.

Regional Insights

North America beard care products market accounted for a significant share of the global market in 2023 due to the increasing awareness and emphasis on men’s grooming, increasing influence, and the emergence of various celebrity brands. In addition, the presence of the key players in the region also ensures the availability of high-quality products, which drives market growth in the region. In June 2021, Castlebeard.com announced free samples of beard oil for customers in the U.S. Such initiatives help increase awareness in the region and further boost market growth.

U.S. Beard Care Products Market Trends

The U.S. beard care products market is expected to grow significantly owing to the presence of local and global players; their development activities and well-established distribution channels help to increase the reach of the product. For instance, in April 2024, the Beard Club launched its beard trimmer, body trimmer, and premium beard care products at the stores of Target Brands, Inc. across the U.S. Such developments are likely to increase the awareness and accessibility of beard care products in the region, further driving market growth.

Europe Beard Care Products Market Trends

Europe beard care products market dominated the global market with a share of 39.9% in 2023. This is a result of growing disposable income and increasing importance of personal grooming in the region. Moreover, the proliferation of men's salons in Europe has further contributed to the increase in sales of beard grooming products.

The Germany beard care products market accounted for a significant share of the Europe market in 2023. The increased standard of living, increasing awareness regarding beard grooming products, and the availability of multiple products in the market are majorly driving the market growth in the country.

Asia Pacific Beard Care Products Market Trends

Asia Pacific beard care products market is expected to grow at the fastest CAGR over the forecast period from 2024 to 2030. The increasing trends in men’s grooming and the presence of key players in the region are significant factors contributing to the growth of the market. For instance, in 2023, Beardo, a grooming brand, expanded to Bangladesh with the launch of different categories such as beard, hair, face, and fragrance. Such expansion activities of the key companies in the region are likely to add to the market growth over the forecast period.

India beard care products market is expected to grow rapidly due to the increasing image-consciousness, rising disposable income, and development activities by global and local players in the region, leading to increased awareness and product demand. For instance, in March 2022, Denver, the India-based grooming brand, entered into self-care and grooming products for men with the launch of a range of products, including beard oil, a beard comb, and others.

Key Beard Care Products Company Insights

Some companies operating in the beard care products market include L'Oréal, Beardo, Unilever, and Edgewell Personal Care. Organizations are focusing on increasing their customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions, and partnerships with other major companies.

• Beardo is a grooming company engaged in the manufacturing and sale of several men's grooming products. It offers products such as beard wax, beard oil, beard combs, face wash, and others via its website. The company also engages in the sale of its products through alternative retail avenues such as online and physical stores.

• Honest Amish produces all-natural grooming products for men. The company sells products such as soaps, beard balms & waxes, salves, lip balms, and others and distributes them worldwide via its online shop. The company also offers its products through affiliated retailers in the U.S., the Netherlands, and France.

Recent Developments

• In November 2023, Wild Willies was named the official men's grooming partner of The Nil House by Brinx.TV.

• In September 2022, Wilkinson Sword launched its first grooming and skin care range, including beard care products.

Beard Care Products Market Report Scope

Global Beard Care Products Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global beard care products market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Wax & Cream

  • Oil

  • Shampoo & Conditioner

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets & supermarkets

  • Convenience stores

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • UAE