The global body firming creams market size was valued at USD 2.2 billion in 2018. Growing consciousness regarding visual appearance among millennial consumers has been boosting the demand for the product across the world. Furthermore, rising spending on anti-aging products among adults in developing countries including China and India is expected to remain a key driving factor in the upcoming years.
The growing popularity of natural beauty products will have a positive impact on industry growth soon. Preference for natural products is increasing among consumers across the globe. They are opting for the products that are manufactured using natural ingredients and contain low chemicals. As a result, a large number of manufacturing firms are offering a wide range of products, which comprise organic ingredients including coconut, olive oil, avocado, jojoba, aloe vera, carrot seed extracts, and sunflower. Rising awareness among consumers regarding the harmful effects associated with synthetic creams has been promoting the importance of natural products. This trend will encourage the producers to expand their portfolio in natural products.
Growing penetration of online sales of personal care products as a result of increasing smartphone users at a global level has also created an opportunity for e-commerce retailers in this industry. This rapid growth of e-commerce is expected to fuel the expansion of the market over the world, especially in price-sensitive economies including China and India.
Manufacturers are also introducing their shopping websites and implementing omnichannel marketing strategies for the distribution of personal care products including body firming products. However, high tariff rates and complex trade regulations are expected to remain crucial challenges soon.
The non-plant extract segment dominated the market in 2018, accounting for over 60.0% share of the global revenue. This segment has gained huge popularity in developing economies such as India, China, and Brazil on account of easy product access and low price as compared to the natural-derived product forms. Rising awareness about skin irritations, allergies, and other side effects resulted from synthetic products is expected to limit the scope of non-based products soon.
Plant extract products are anticipated to witness the fastest growth in the upcoming years. Over the past few years, the manufacturers have been innovating by incorporating plant extracts including caffeine, green tea, seaweed, jojoba, aloe vera, shea butter, olive, macadamia, and guaraná.
For instance, in November 2017, Palmer's, a brand of E.T. Browne Drug Co., Inc., introduced its Anti-Oxidant Firming Lotion made of natural raw materials. This product comes under its Coconut Oil Formula line, which is Certified Organic Extra Virgin Fair Trade Coconut Oil. It includes natural ingredients such as caffeine, seaweed, and sweet almond oil. The lotion aims to provide firmer, more tightened, and toned body especially thighs, upper arms, hips, buttocks, and stomach. Similarly, SAMI Direct Bangladesh Pvt. Ltd., in May 2015, launched its plant extract-based Body Firming Anticellulite Cream.
The offline distribution channel held the largest share of more than 80.0% in 2018. Hypermarkets, supermarkets, and specialty stores are the popular retail outlets in the offline distribution channel. These retailers offer a wide array of brands available at different price points.
The online distribution channel is expected to witness the fastest CAGR of 7.0% from 2019 to 2025. Increasing the use of smartphones and the internet is expected to play a crucial role in the growth of this segment soon. The convenient and hassle-free shopping experience has boosted the growth of the online distribution channel. Over the past few years, the manufacturers have been investing significantly in online retailing to meet the growing demand.
As of 2018, North America dominated the market, accounting for a 35.1% share of the global revenue. A rapidly aging population has been driving the demand for the products in this region. As of 2018, people aged 25 or more accounted for over 60% of the total population. According to numerous research studies, this number will increase tremendously in the future. As a result, demand for anti-aging products including body firming lotion will continue to grow in this region in the forthcoming years.
Asia Pacific is expected to register the fastest CAGR of 8.2% from 2019 to 2025. Rising demand for personal care products, along with increasing purchasing power in the countries including China, Japan, India, South Korea, and Thailand, is fueling the growth of the industry in this region. Besides, increasing penetration of international manufacturers in the countries including China and India as a result of supportive investment-friendly policies implemented for promoting manufacturing output by national governments are expected to open new avenues over the next few years.
Key manufacturers of this industry include L'Oréal S.A.; Beiersdorf AG; Clarins Group; Johnson & Johnson; Sol de Janeiro; ET Browne Drug Co. Inc.; The Procter & Gamble Company; Kao Corporation; Shiseido Company, Limited; and The Estée Lauder Companies Inc. In the coming years, manufacturers are expected to invest in plant-based products and expand their product portfolio in this segment.
For instance, in March 2019, Bangn Body, an Australia based vegan- friendly beauty product producer, launched its natural Firming Body Lotion made from coconut oil, jojoba seed oil, aloe vera, shea butter, green coffee bean extract, avocado oil, and pineapple fruit extract. Besides, the producers are expected to strengthen their online presence to expand their reach among consumers.
The base year for estimation
Actual estimates/Historical data
2015 - 2017
2019 - 2025
Revenue in USD Million and CAGR from 2019 to 2025
North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa
U.S., Germany, U.K., China, India, Brazil, and South Africa
Revenue forecast, company share, competitive landscape, and growth factors and trends
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This report forecasts revenue growth at the global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global body firming creams market report based on the product, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2015 - 2025)
Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Regional Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa
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