GVR Report cover Books Market Size, Share & Trend Report

Books Market Size, Share & Trend Analysis Report By Type (Science, Historical, Mystery, Fantasy, Literary, Contemporary/Realistic, Romance, Educational, Comic, Others), By Format, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-2-68038-071-2
  • Number of Pages: 120
  • Format: Electronic (PDF)

Books Market Size & Trends

The global books market size was valued at USD 144.67 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 1.8% from 2024 to 2030. Increasing consumer spending on books supported by rising incomes and interest, as well as continued innovations in the format that have enhanced the overall reading experience, are among the key factors boosting the market. The market has been dominated by academic publishers, with non-academic publishing or trade publishing accounting for a rather minuscule share in comparison. Academic publishing houses have a symbiotic relationship with the educational system. A majority of these publishing houses directly cater to schools, colleges, universities, and research institutes that cover technical, medical, and professional education.

U.S. books market size and growth rate, 2024 - 2030

Books have witnessed enormous changes throughout their history. From papyrus scrolls to the introduction of e-books with the advent of digital media and new technologies, the market has adapted itself into various forms, such as e-books and audiobooks. Thus, since reading moved to screens, it has widened the scope of opportunities for publishers as well as readers in the market. Publishers should take into account the digital medium of communication and invest in creating and promoting content across text, audio, and video modes. HarperCollins has taken initiatives since 2013 to form partnerships with companies like Scribd, an online digital library. Publishers can also create an online visual experience for their readers, like J.K. Rowling’s Pottermore.

One of the key challenges in the market is the rising prices of print and e-book titles, owing to which consumers are now seeking alternative options rather than purchasing brand-new copies. According to a Voice of the Reader survey, rising book prices are driving buyers to delay purchases. Thus, high book prices result in consumers finding lower-priced alternatives, such as buying used books or downloading free and discounted e-books from discount newsletters. Along with this, the costs of textbooks have also been increasing.

The COVID-19 outbreak increased the demand for books quite significantly across the globe, especially in the household sector. The pandemic resulted in a work-from-home situation for hundreds of thousands of people worldwide, which developed a wider scope for leisure activities and self-development among consumers. Books, being one of them, were desired by tens of thousands of consumers during this period of uncertainty and chaos to focus on self-development as well as to spend time at home productively. This, in turn, has boosted the growth of the book market.

Market Concentration & Characteristics

The impact of the major players on the market is quite high as a majority of them have vast networks across the globe to reach out to their large customer bases. Companies in the market are focusing on special edition contracts and innovative launches to attract new clients and gain a competitive edge over other publishers. The players are also focused on launching collections with special characters and series in order to connect to a larger audience and bring about affiliation toward renowned characters.

Books Market Concentration & Characteristics

The pandemic saw a major shift in reading habits among people around the world, including how, when, and if they read. For instance, while young people are already fluent in digital technology, virtual living has become an even more entrenched part of their lives during shutdowns, with an uptick in e-books, podcasts, audiobooks, and virtual entertainment events. The emphasis on technology and digital experiences is expected to continue even after the pandemic.

Type Insights

The science books market is anticipated to expand at the CAGR of 1.7% from 2024 to 2030. Books of science genre are usually a work of non-fiction and could be related to a science or non-science-based person. Authors of popular science books have historically been well-known scientists, such as Charles Darwin, Albert Einstein, Carl Sagan, Richard Dawkins, Bill Nye, and Neil deGrasse Tyson. Female scientists and science writers such as Rachel Carson and Jane Goodall have also had a significant impact on their respective fields and through their writing.

The Mystery genre led the market and accounted for nearly 17% of the global revenues in 2023. Readers often respond to books because they can relate to one of the characters. In the case of mystery novels, readers respond by becoming a part of the solution. They get to be a part of the thrill and adventure but in a controlled and safe environment.

Moreover, the readings are even more appealing to most people than Jigsaws and Rubik’s cubes. It may be even more appealing because not only does it satisfy the “puzzle-solving” element of traditional puzzles, but it allows one to invoke the imagination, to be gripped by the suspense of a whodunit, making the puzzle even more fascinating and the desire to reach the “goal” stronger. Other key genres in demand presently include stock market books, housing market books, etc.

Distribution Channel Insights

Local book shops were the dominant distribution channel with a global revenue share of over 50% in 2023. A local bookstore offers a home to both authors and readers and is a welcoming place to come together to feel comfortable and at ease. It is a place for like-minded individuals to gather and exchange ideas. Many such shops have in-house book clubs and themed reading groups and organize regular author events, talks, and other activities that inspire individuals to think new thoughts and generate new ideas.

Global books market share and size, 2023

The online channel is anticipated to grow at a CAGR of 2.9% from 2024 to 2030. An innovative idea that online vendors are using is that they are selling second-hand or used books to customers that are in readable condition and available at a low price. This has proven to be a highly successful venture among students or young bookworms. Kitabay, a website operating in India, sells second-hand books at a meager price of 14 USD; they offer free home delivery above a specific amount, and consumers can choose from “Mystery Box” options offering a varied number of books on a chosen genre, such as Romance, Women’s Fiction, Young Adult, Classics, etc.

Format Insights

The hard copy books market accounted for with largest market share of over 78% of the global revenues in 2023. Despite an onslaught of new technology, books have proved to be extremely resilient. The printed word has many compelling advantages over reading on a screen. It is easier on the eyes, easy to browse, and comes with a certain durability that the relatively impermanent and easily edited digital text does not have. While many other technologies were soon made obsolete and replaced by more recent advances, books have survived as a medium almost unchanged for centuries, despite abundant competition.

The audiobook market is anticipated to register faster growth during the forecast years, with a CAGR of 3.8% from 2024 to 2030. Audiobooks are immersive, educational, instructional, and entertaining, and they are perfect for the time-rich and the time-poor. Audiobooks can also change how people listen, read, and learn, improving the literacy of young readers and those for whom English is a second language.

According to the “Western Down Libraries” website, about 27% of the Kindergarten to year 12 population are auditory learners. Students can listen and comprehend two grade levels above their reading level when regularly listening to audiobooks. Combining print and audio increases recall by 40% over print alone.

Regional Insights

The North America books market made the largest contribution to the global market, with a revenue share of over 33% in 2023. The presence of a large number of independent publishers and publishing companies in the region is anticipated to boost market growth. Additionally, the growing number of avid readers in North America is likely to benefit the market. Amazon is the largest book retailer in North America, followed by Barnes & Noble.

Books Market Trends, by Region, 2023 - 2030

U.S. books market

The books market in the U.S. is expected to reach a market size of nearly USD 45 billion by 2030, growing at a CAGR of 2.1% during the forecast period. The U.S. is one of the largest markets for book publishing, globally, and the growing population of readers and the trend of self-publishing are expected to influence market growth significantly over the coming years.

Furthermore, hardcover books are expected to hold the largest market share, while audiobooks are anticipated to witness rapid growth. The penetration of e-books is also anticipated to increase in the region. A large number of physical retail bookstores have been facing challenges, with a rising number of readers switching to online shopping or opting for subscription-based e-books.

The Asia Pacific books market is expected to grow at a CAGR of 2.4% from 2024 to 2030. The Asia Pacific market for books is currently in the growth phase. The region is dominated by local publishers, and the demand for international books is anticipated to increase. However, many diverse languages are prevalent in this region, and thus, the demand for books in regional languages is higher compared to English books.

Key Companies & Market Share Insights

The books market is characterized by the presence of several well-established players such as Penguin Random House, Hachette Book Group, HarperCollins, Simon & Schuster, Macmillan, and Pearson. These players account for a considerable market share, have diverse product portfolios, and a strong presence across the globe. Moreover, the books market also includes small to mid-sized players, who offer a selected range of products; of these, some are self-publishing companies. Key players operating in the books market, particularly in Europe and North America, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships in order to drive revenue growth and reinforce their positions in the global market.

Key Books Companies:

  • Penguin Random House
  • Hachette Book Group
  • HarperCollins Publishers
  • Simon & Schuster, Inc.
  • Pearson
  • Macmillan Publishers
  • Scholastic Inc.
  • Marvel Comics
  • Morris Publishing
  • IDW Publishing

Recent Developments

  • In November 2020, Pearson announced the creation of a new direct-to-consumer division as it looks to further strengthen its focus on building a direct relationship with learners around the world

  • In November 2020, Scholastic Inc. announced a new multi-book publishing program with civil rights hero and national treasure, Ruby Bridges

  • In November 2020, Academy Award-winning filmmaker Quentin Tarantino signed a two-book deal with Harper, an imprint of HarperCollins Publishers. Tarantino’s first work of fiction, ‘Once Upon a Time in Hollywood’, will be published in the Summer of 2021

Books Market Report Scope

Report Attribute

Details

Market size value in 2023

USD 144.67 billion

Revenue forecast in 2030

USD 164.22 billion

Growth Rate

CAGR of 1.8% from 2024 to 2030

Actuals

2018 - 2023

Forecast period

2024 - 2030

Quantitative units

Revenue in USD Billion and CAGR from 2024 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Type, format, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, Benelux, China, India, Japan, South Korea, Australia & New Zealand, Southeast Asia, Brazil, Argentina, Saudi Arabia, UAE, South Africa

Key companies profiled

Penguin Random House; Hachette Book Group; HarperCollins Publishers; Simon & Schuster, Inc.; Pearson; Macmillan Publishers; Scholastic Inc.; Marvel Comics; Morris Publishing; IDW Publishing

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

 

Global Books Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segment from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global books market on the basis of type, format, distribution channel, and region.

Global Books Market Report Segmentation

  • Type Outlook (Revenue, USD Billion; 2018 - 2030)

    • Science

    • Historical

    • Mystery

    • Fantasy

    • Literary

    • Contemporary/Realistic

    • Romance

    • Educational

    • Comic

    • Others

  • Format Outlook (Revenue, USD Billion; 2018 - 2030)

    • Facial Hard Copy

    • E-Books

    • Audiobooks

  • Distribution Channel Outlook (Revenue, USD Billion; 2018 - 2030)

    • Online

    • Local Book Shops

    • Retail Shops

    • Specialty Stores

  • Regional Outlook (Revenue, USD Billion; 2018 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • UK

      • France

      • Italy

      • Spain

      • Benelux

    • Asia Pacific

      • China

      • India

      • Japan

      • South Korea

      • Australia & New Zealand

      • Southeast Asia

    • Central & South America

      • Brazil

      • Argentina

    • Middle East & Africa

      • Saudi Arabia

      • UAE

      • South Africa

Frequently Asked Questions About This Report

Table of Contents

Chapter 1. Books Market: Methodology and Scope
                    1.1. Market Segmentation& Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR’s Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Books Market: Executive Summary
                    2.1. Market Snapshot
                    2.2. Segment Snapshot
                    2.3. Competitive Landscape Snapshot
Chapter 3. Books Market: Variables, Trends & Scope
                    3.1. Market Lineage Outlook
                        3.1.1. Parent Market Outlook
                        3.1.2. Related Market Outlook
                    3.2. Industry Value Chain Analysis
                        3.2.1. Raw Materials & Sustainability Trends
                        3.2.2. Manufacturing & Technology Trends
                    3.3. Market Dynamics
                        3.3.1. Driver Impact Analysis
                        3.3.2. Restraint Impact Analysis
                        3.3.3. Industry Challenges
                        3.3.4. Industry opportunities
                    3.4. Business Environment Analysis
                        3.4.1. Industry Analysis - Porter’s Five Forces
                            3.4.1.1. Supplier Power
                            3.4.1.2. Buyer Power
                            3.4.1.3. Substitution Threat
                            3.4.1.4. Threat from New Entrant
                            3.4.1.5. Competitive Rivalry
                    3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
                    4.1. Demographic Analysis
                    4.2. Consumer Trends and Preferences
                    4.3. Factors Affecting Buying Decision
                    4.4. Consumer Product Adoption
                    4.5. Observations & Recommendations
Chapter 5. Books Market: Type Estimates & Trend Analysis
                    5.1. Type Movement Analysis & Market Share, 2023 & 2030
                    5.2. Science
                        5.2.1. Market estimates and forecast by science, 2018 - 2030 (USD Billion)
                    5.3. Historical
                        5.3.1. Market estimates and forecast by historical, 2018 - 2030 (USD Billion)
                    5.4. Mystery
                        5.4.1. Market estimates and forecast by mystery, 2018 - 2030 (USD Billion)
                    5.5. Fantasy
                        5.5.1. Market estimates and forecast by fantasy, 2018 - 2030 (USD Billion)
                    5.6. Literary
                        5.6.1. Market estimates and forecast by literary, 2018 - 2030 (USD Billion)
                    5.7. Contemporary/Realistic
                        5.7.1. Market estimates and forecast by contemporary/realistic, 2018 - 2030 (USD Billion)
                    5.8. Romance
                        5.8.1. Market estimates and forecast by romance, 2018 - 2030 (USD Billion)
                    5.9. Educational
                        5.9.1. Market estimates and forecast by educational, 2018 - 2030 (USD Billion)
                    5.10. Comic
                        5.10.1. Market estimates and forecast by comic, 2018 - 2030 (USD Billion)
                    5.11. Others
                        5.11.1. Market estimates and forecast by others, 2018 - 2030 (USD Billion)
Chapter 6. Books Market: Format Estimates & Trend Analysis
                    6.1. Format Movement Analysis & Market Share, 2023 & 2030
                    6.2. Hard Copy
                        6.2.1. Market estimates and forecast by hard copy, 2018 - 2030 (USD Billion)
                    6.3. E-Books
                        6.3.1. Market estimates and forecast by e-book, 2018 - 2030 (USD Billion)
                    6.4. Audiobooks
                        6.4.1. Market estimates and forecast by audiobooks, 2018 - 2030 (USD Billion)
Chapter 7. Books Market: Distribution Channel Estimates & Trend Analysis
                    7.1. Distribution channel Movement Analysis & Market Share, 2023 & 2030
                    7.2. Online
                        7.2.1. Market estimates and forecast through online, 2018 - 2030 (USD Billion)
                    7.3. Local Book Shops
                        7.3.1. Market estimates and forecast through local book shop, 2018 - 2030 (USD Billion)
                    7.4. Retail Shops
                        7.4.1. Market estimates and forecast through retail shops, 2018 - 2030 (USD Billion)
                    7.5. Specialty Stores
                        7.5.1. Market estimates and forecast through specialty stores, 2018 - 2030 (USD Billion)
Chapter 8. Books Market: Regional Estimates & Trend Analysis
                    8.1. Regional Movement Analysis & Market Share, 2023 & 2030
                    8.2. North America
                        8.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.2.2. U.S.
                            8.2.2.1. Key country dynamics
                            8.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.2.3. Canada
                            8.2.3.1. Key country dynamics
                            8.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.2.4. Mexico
                            8.2.4.1. Key country dynamics
                            8.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                    8.3. Europe
                        8.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.3.2. Germany
                            8.3.2.1. Key country dynamics
                            8.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.3.3. UK
                            8.3.3.1. Key country dynamics
                            8.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.3.4. France
                            8.3.4.1. Key country dynamics
                            8.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.3.5. Italy
                            8.3.5.1. Key country dynamics
                            8.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.3.6. Spain
                            8.3.6.1. Key country dynamics
                            8.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.3.7. Benelux
                            8.3.7.1. Key country dynamics
                            8.3.7.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                    8.4. Asia Pacific
                        8.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.4.2. China
                            8.4.2.1. Key country dynamics
                            8.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.4.3. India
                            8.4.3.1. Key country dynamics
                            8.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.4.4. Japan
                            8.4.4.1. Key country dynamics
                            8.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.4.5. South Korea
                            8.4.5.1. Key country dynamics
                            8.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.4.6. Australia & New Zealand
                            8.4.6.1. Key country dynamics
                            8.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.4.7. Southeast Asia
                            8.4.7.1. Key country dynamics
                            8.4.7.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                    8.5. Central & South America
                        8.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.5.2. Brazil
                            8.5.2.1. Key country dynamics
                            8.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.5.3. Argentina
                            8.5.3.1. Key country dynamics
                            8.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                    8.6. Middle East & Africa
                        8.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.6.2. Saudi Arabia
                            8.6.2.1. Key country dynamics
                            8.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.6.3. UAE
                            8.6.3.1. Key country dynamics
                            8.6.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
                        8.6.4. South Africa
                            8.6.4.1. Key country dynamics
                            8.6.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 9. Competitive Analysis
                    9.1. Recent developments & impact analysis, by key market participants
                    9.2. Company Categorization
                    9.3. Participant’s Overview
                    9.4. Financial Performance
                    9.5. Product Benchmarking
                    9.6. Company Market Share Analysis, 2023 (%)
                    9.7. Company Heat Map Analysis
                    9.8. Strategy Mapping
                    9.9. Company Profiles
                        9.9.1. Penguin Random House
                            9.9.1.1. Company Overview
                            9.9.1.2. Financial Performance
                            9.9.1.3. Product Benchmarking
                            9.9.1.4. Strategic Initiatives
                        9.9.2. Hachette Book Group
                            9.9.2.1. Company Overview
                            9.9.2.2. Financial Performance
                            9.9.2.3. Product Benchmarking
                            9.9.2.4. Strategic Initiatives
                        9.9.3. HarperCollins Publishers
                            9.9.3.1. Company Overview
                            9.9.3.2. Financial Performance
                            9.9.3.3. Product Benchmarking
                            9.9.3.4. Strategic Initiatives
                        9.9.4. Simon & Schuster, Inc
                            9.9.4.1. Company Overview
                            9.9.4.2. Financial Performance
                            9.9.4.3. Product Benchmarking
                            9.9.4.4. Strategic Initiatives
                        9.9.5. Pearson
                            9.9.5.1. Company Overview
                            9.9.5.2. Financial Performance
                            9.9.5.3. Product Benchmarking
                            9.9.5.4. Strategic Initiatives
                        9.9.6. Macmillan Publishers.
                            9.9.6.1. Company Overview
                            9.9.6.2. Financial Performance
                            9.9.6.3. Product Benchmarking
                            9.9.6.4. Strategic Initiatives
                        9.9.7. Scholastic Inc.
                            9.9.7.1. Company Overview
                            9.9.7.2. Financial Performance
                            9.9.7.3. Product Benchmarking
                            9.9.7.4. Strategic Initiatives
                        9.9.8. Marvel Comics
                            9.9.8.1. Company Overview
                            9.9.8.2. Financial Performance
                            9.9.8.3. Product Benchmarking
                            9.9.8.4. Strategic Initiatives
                        9.9.9. Morris Publishing
                            9.9.9.1. Company Overview
                            9.9.9.2. Financial Performance
                            9.9.9.3. Product Benchmarking
                            9.9.9.4. Strategic Initiatives
                        9.9.10. IDW Publishing
                            9.9.10.1. Company Overview
                            9.9.10.2. Financial Performance
                            9.9.10.3. Product Benchmarking
                            9.9.10.4. Strategic Initiatives


List of Tables

1. Books market - Driving factor market analysis
2. Books market - Restraint factor market analysis
3. Science books market estimates and forecast, 2018 - 2030 (USD Billion)
4. Historical books market estimates and forecast, 2018 - 2030 (USD Billion)
5. Mystery books market estimates and forecast, 2018 - 2030 (USD Billion)
6. Fantasy books market estimates and forecast, 2018 - 2030 (USD Billion)
7. Literary books market estimates and forecast, 2018 - 2030 (USD Billion)
8. Contemporary/realistic books market estimates and forecast, 2018 - 2030 (USD Billion)
9. Romance books market estimates and forecast, 2018 - 2030 (USD Billion)
10. Educational books market estimates and forecast, 2018 - 2030 (USD Billion)
11. Comic books market estimates and forecast, 2018 - 2030 (USD Billion)
12. Other books market estimates and forecast, 2018 - 2030 (USD Billion)
13. Books market estimates and forecast through online, 2018 - 2030 (USD Billion)
14. Books market estimates and forecast through local book shops, 2018 - 2030 (USD Billion)
15. Books market estimates and forecast through retail shops, 2018 - 2030 (USD Billion)
16. Books market estimates and forecast through specialty stores, 2018 - 2030 (USD Billion)
17. Hard copy books market estimates and forecast, 2018 - 2030 (USD Billion)
18. E-Books market estimates and forecast, 2018 - 2030 (USD Billion)
19. Audio books market estimates and forecast, 2018 - 2030 (USD Billion)
20. North America books market estimates and forecast, 2018 - 2030 (USD Billion)
21. North America books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
22. North America books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
23. North America books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
24. U.S. books market estimates and forecast, 2018 - 2030 (USD Billion)
25. U.S. books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
26. U.S. books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
27. U.S. books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
28. Canada books market estimates and forecast, 2018 - 2030 (USD Billion)
29. Canada books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
30. Canada books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
31. Canada books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
32. Mexico books market estimates and forecast, 2018 - 2030 (USD Billion)
33. Mexico books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
34. Mexico books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
35. Mexico books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
36. Europe books market estimates and forecast, 2018 - 2030 (USD Billion)
37. Europe books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
38. Europe books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
39. Europe books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
40. Germany books market estimates and forecast, 2018 - 2030 (USD Billion)
41. Germany books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
42. Germany books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
43. Germany books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
44. UK books market estimates and forecast, 2018 - 2030 (USD Billion)
45. UK books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
46. UK books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
47. UK books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
48. France books market estimates and forecast, 2018 - 2030 (USD Billion)
49. France books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
50. France books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
51. France books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
52. Italy books market estimates and forecast, 2018 - 2030 (USD Billion)
53. Italy books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
54. Italy books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
55. Italy books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
56. Spain books market estimates and forecast, 2018 - 2030 (USD Billion)
57. Spain books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
58. Spain books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
59. Spain books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
60. Benelux books market estimates and forecast, 2018 - 2030 (USD Billion)
61. Benelux books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
62. Benelux books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
63. Benelux books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
64. Asia Pacific books market estimates and forecast, 2018 - 2030 (USD Billion)
65. Asia Pacific books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
66. Asia Pacific books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
67. Asia Pacific books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
68. China books market estimates and forecast, 2018 - 2030 (USD Billion)
69. China books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
70. China books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
71. China books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
72. India books market estimates and forecast, 2018 - 2030 (USD Billion)
73. India books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
74. India books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
75. India books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
76. Japan books market estimates and forecast, 2018 - 2030 (USD Billion)
77. Japan books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
78. Japan books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
79. Japan books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
80. South Korea books market estimates and forecast, 2018 - 2030 (USD Billion)
81. South Korea books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
82. South Korea books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
83. South Korea books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
84. Australia & New Zealand books market estimates and forecast, 2018 - 2030 (USD Billion)
85. Australia & New Zealand books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
86. Australia & New Zealand books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
87. Australia & New Zealand books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
88. Southeast Asia books market estimates and forecast, 2018 - 2030 (USD Billion)
89. Southeast Asia books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
90. Southeast Asia books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
91. Southeast Asia books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
92. Central & South America books market estimates and forecast, 2018 - 2030 (USD Billion)
93. Central & South America books market estimates and forecast by type, 2018 - 2030 (USD Billion)
94. Central & South America books market estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
95. Central & South America books market estimates and forecast by format, 2018 - 2030 (USD Billion)
96. Brazil books market estimates and forecast, 2018 - 2030 (USD Billion)
97. Brazil books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
98. Brazil books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
99. Brazil books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
100. Argentina books market estimates and forecast, 2018 - 2030 (USD Billion)
101. Argentina books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
102. Argentina books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
103. Argentina books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
104. Middle East & Africa books market estimates and forecast, 2018 - 2030 (USD Billion)
105. Middle East & Africa books market estimates and forecast by type, 2018 - 2030 (USD Billion)
106. Middle East & Africa books market estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
107. Middle East & Africa books market estimates and forecast by format, 2018 - 2030 (USD Billion)
108. Saudi Arabia books market estimates and forecast, 2018 - 2030 (USD Billion)
109. Saudi Arabia books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
110. Saudi Arabia books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
111. Saudi Arabia books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
112. UAE books market estimates and forecast, 2018 - 2030 (USD Billion)
113. UAE books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
114. UAE books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
115. UAE books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
116. South Africa books market estimates and forecast, 2018 - 2030 (USD Billion)
117. South Africa books market estimates and forecast, by type, 2018 - 2030 (USD Billion)
118. South Africa books market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
119. South Africa books market estimates and forecast, by format, 2018 - 2030 (USD Billion)
120. Company categorization


List of Figures

1. Books market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Books market – Value chain analysis
7. Books market: Porter’s Five Forces Analysis
8. Books market: Type share (%) analysis, 2023 & 2030
9. Science books market estimates and forecast, 2018 - 2030 (USD Billion)
10. Historical books market estimates and forecast, 2018 - 2030 (USD Billion)
11. Mystery books market estimates and forecast, 2018 - 2030 (USD Billion)
12. Fantasy books market estimates and forecast, 2018 - 2030 (USD Billion)
13. Literary books market estimates and forecast, 2018 - 2030 (USD Billion)
14. Contemporary/realistic books market estimates and forecast, 2018 - 2030 (USD Billion)
15. Romance books market estimates and forecast, 2018 - 2030 (USD Billion)
16. Educational books market estimates and forecast, 2018 - 2030 (USD Billion)
17. Comic books market estimates and forecast, 2018 - 2030 (USD Billion)
18. Other books market estimates and forecast, 2018 - 2030 (USD Billion)
19. Books market: Distribution channel share (%) analysis, 2023 & 2030
20. Books market estimates and forecast through online, 2018 - 2030 (USD Billion)
21. Books market estimates and forecast through local book shops, 2018 - 2030 (USD Billion)
22. Books market estimates and forecast through retail shops, 2018 - 2030 (USD Billion)
23. Books market estimates and forecast through specialty stores, 2018 - 2030 (USD Billion)
24. Books market: Format share (%) analysis, 2023 & 2030
25. Hard copy books market estimates and forecast, 2018 - 2030 (USD Billion)
26. E-Books market estimates and forecast, 2018 - 2030 (USD Billion)
27. Audio books market estimates and forecast, 2018 - 2030 (USD Billion)
28. Books market: Regional share (%) analysis, 2023 & 2030
29. North America books market estimates and forecast, 2018 - 2030 (USD Billion)
30. U.S. books market estimates and forecast, 2018 - 2030 (USD Billion)
31. Canada books market estimates and forecast, 2018 - 2030 (USD Billion)
32. Mexico books market estimates and forecast, 2018 - 2030 (USD Billion)
33. Europe books market estimates and forecast, 2018 - 2030 (USD Billion)
34. Germany books market estimates and forecast, 2018 - 2030 (USD Billion)
35. UK books market estimates and forecast, 2018 - 2030 (USD Billion)
36. France books market estimates and forecast, 2018 - 2030 (USD Billion)
37. Italy books market estimates and forecast, 2018 - 2030 (USD Billion)
38. Spain books market estimates and forecast, 2018 - 2030 (USD Billion)
39. Benelux books market estimates and forecast, 2018 - 2030 (USD Billion)
40. Asia Pacific books market estimates and forecast, 2018 - 2030 (USD Billion)
41. China books market estimates and forecast, 2018 - 2030 (USD Billion)
42. India books market estimates and forecast, 2018 - 2030 (USD Billion)
43. Japan books market estimates and forecast, 2018 - 2030 (USD Billion)
44. South Korea books market estimates and forecast, 2018 - 2030 (USD Billion)
45. Australia & New Zealand books market estimates and forecast, 2018 - 2030 (USD Billion)
46. Southeast Asia books market estimates and forecast, 2018 - 2030 (USD Billion)
47. Central & South America books market estimates and forecast, 2018 - 2030 (USD Billion)
48. Brazil books market estimates and forecast, 2018 - 2030 (USD Billion)
49. Argentina books market estimates and forecast, 2018 - 2030 (USD Billion)
50. Middle East & Africa books market estimates and forecast, 2018 - 2030 (USD Billion)
51. Saudi Arabia books market estimates and forecast, 2018 - 2030 (USD Billion)
52. UAE books market estimates and forecast, 2018 - 2030 (USD Billion)
53. South Africa books market estimates and forecast, 2018 - 2030 (USD Billion)
54. Books market: Estimated company market share (%) analysis, 2023

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Market Segmentation

  • Books Market Type Outlook (Revenue, USD Billion, 2018 - 2030)
    • Science
    • Historical
    • Mystery
    • Fantasy
    • Literary
    • Contemporary/Realistic
    • Romance
    • Educational
    • Comic
    • Others
  • Books Market Format Outlook (Revenue, USD Billion, 2018 - 2030)
    • Hard Copy
    • E-Books
    • Audiobooks
  • Books Market Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
    • Online
    • Local Book Shops
    • Retail Shops
    • Specialty Stores
  • Books Market Regional Outlook (Revenue, USD Billion, 2018 - 2030)
    • North America
      • North America Books Market, by Type
        • Science
        • Historical
        • Mystery
        • Fantasy
        • Literary
        • Contemporary/Realistic
        • Romance
        • Educational
        • Comic
        • Others
      • North America Books Market, by Product
        • Hard Copy
        • E-Books
        • Audiobooks
      • North America Books Market, by Distribution Channel
        • Online
        • Local Book Shops
        • Retail Shops
        • Specialty Stores
      • U.S.
        • U.S. Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • U.S. Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • U.S. Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
      • Canada
        • Canada Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • Canada Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • Canada Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
      • Mexico
        • Mexico Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • Mexico Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • Mexico Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
    • Europe
      • Europe Books Market, by Type
        • Science
        • Historical
        • Mystery
        • Fantasy
        • Literary
        • Contemporary/Realistic
        • Romance
        • Educational
        • Comic
        • Others
      • Europe Books Market, by Product
        • Hard Copy
        • E-Books
        • Audiobooks
      • Europe Books Market, by Distribution Channel
        • Online
        • Local Book Shops
        • Retail Shops
        • Specialty Stores
      • Germany
        • Germany Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • Germany Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • Germany Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
      • UK
        • UK Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • UK Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • UK Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
      • France
        • France Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • France Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • France Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
      • Italy
        • Italy Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • Italy Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • Italy Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
      • Spain
        • Spain Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • Spain Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • Spain Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
      • Benelux
        • Benelux Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • Benelux Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • Benelux Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
    • Asia Pacific
      • Asia Pacific Books Market, by Type
        • Science
        • Historical
        • Mystery
        • Fantasy
        • Literary
        • Contemporary/Realistic
        • Romance
        • Educational
        • Comic
        • Others
      • Asia Pacific Books Market, by Product
        • Hard Copy
        • E-Books
        • Audiobooks
      • Asia Pacific Books Market, by Distribution Channel
        • Online
        • Local Book Shops
        • Retail Shops
        • Specialty Stores
      • China
        • China Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • China Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • China Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
      • India
        • India Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • India Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • India Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
      • Japan
        • Japan Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • Japan Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • Japan Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
      • South Korea
        • South Korea Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • South Korea Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • South Korea Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
      • Australia & New Zealand
        • Australia & New Zealand Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • Australia & New Zealand Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • Australia & New Zealand Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
      • Southeast Asia
        • Southeast Asia Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • Southeast Asia Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • Southeast Asia Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
    • Central & South America
      • Central & South America Books Market, by Type
        • Science
        • Historical
        • Mystery
        • Fantasy
        • Literary
        • Contemporary/Realistic
        • Romance
        • Educational
        • Comic
        • Others
      • Central & South America Books Market, by Product
        • Hard Copy
        • E-Books
        • Audiobooks
      • Central & South America Books Market, by Distribution Channel
        • Online
        • Local Book Shops
        • Retail Shops
        • Specialty Stores
      • Brazil
        • Brazil Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • Brazil Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • Brazil Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
      • Argentina
        • Argentina Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • Argentina Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • Argentina Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
    • Middle East & Africa
      • Middle East & Africa Books Market, by Type
        • Science
        • Historical
        • Mystery
        • Fantasy
        • Literary
        • Contemporary/Realistic
        • Romance
        • Educational
        • Comic
        • Others
      • Middle East & Africa Books Market, by Product
        • Hard Copy
        • E-Books
        • Audiobooks
      • Middle East & Africa Books Market, by Distribution Channel
        • Online
        • Local Book Shops
        • Retail Shops
        • Specialty Stores
      • Saudi Arabia
        • Saudi Arabia Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • Saudi Arabia Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • Saudi Arabia Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
      • UAE
        • UAE Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • UAE Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • UAE Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores
      • South Africa
        • South Africa Books Market, by Type
          • Science
          • Historical
          • Mystery
          • Fantasy
          • Literary
          • Contemporary/Realistic
          • Romance
          • Educational
          • Comic
          • Others
        • South Africa Books Market, by End-use
          • Hard Copy
          • E-Books
          • Audiobooks
        • South Africa Books Market, by Distribution Channel
          • Online
          • Local Book Shops
          • Retail Shops
          • Specialty Stores

Books Market Dynamics

Driver: Increasing Consumer Spending

The global book market is experiencing growth due to increased consumer spending and a focus on self-development. Consumers are investing more in their hobbies and interests, leading to a rise in the number of readers. The COVID-19 pandemic has impacted various industries differently, but book publishers have largely weathered the storm. A study by Springer Nature Switzerland AG in February 2021 showed that overall retail sales of books in 2020 remained stable, with significant monthly fluctuations. For instance, sales in April fell by 14.7% from March, but rebounded with an 18.3% increase in May. Despite a 1.1% drop in November from October, sales were still 4.1% higher than in November 2019. Trade sales in 2020 consistently outperformed those in 2019, with unit sales in several categories increasing by over 20% through mid-December. This trend reflects the growing purchasing power of consumers and their willingness to spend on products and services that align with their hobbies and interests. As leisure activities gain importance, the momentum of the global book market continues to build. This growth is expected to continue as consumers increasingly value self-development and personal interests.

Driver: Rising Influence Of Technological Innovations

The book industry has evolved significantly, transitioning from traditional papyrus scrolls to digital formats like e-books and audiobooks. This shift to digital reading has expanded opportunities for both publishers and readers. Publishers are now investing in digital communication mediums, creating and promoting content across text, audio, and video formats. For instance, HarperCollins has partnered with digital libraries like Scribd since 2013. They’ve also created immersive online experiences for readers, such as J.K. Rowling’s Pottermore. The digitization wave has also spawned ‘booktubers’ and ‘bookstagrammers’, specialist book bloggers who are leveraging social media platforms to reignite a passion for reading, thereby driving market growth. These influencers blend book publishing with social media, promoting the allure of print through lifestyle photographs of books or vlog reviews. Furthermore, digital printing has enabled print service providers (PSPs) to enhance their services, attract new customers, and offer novel services. This development is likely to emphasize book adoption and foster a reading culture, further propelling the growth of the book industry.

Restraint: Slow Growth Of Consumer Book Sales

The global book market is not expected to see significant growth, with revenues projected to increase at a rate of 1.5% annually from 2016 to 2020, according to PricewaterhouseCoopers. The rise of other entertainment sources poses a threat to book publishers. While the growth of e-book sales, particularly in emerging markets, continues to counterbalance the decline of print, this growth is beginning to decelerate in some regions as the digital market matures. Furthermore, the increasing popularity of over-the-top (OTT) platforms, which stream content without a cable box, is impacting the demand for books. These platforms, such as Netflix, Amazon Prime Video, and Hulu, are becoming a dominant force for content creators, distributors, and brands. A report by Magnet Global indicates that 70% of U.S. consumers have at least one major OTT subscription, and over 51 million U.S. households regularly stream content from an OTT platform. People reportedly spend over 100 minutes daily on OTT apps and pay an average of $8.53 per month per service. This trend suggests a decrease in reading habits during leisure time, acting as a constraint for market growth. As consumers increasingly engage with digital content, the book industry faces challenges in maintaining its market share.

What Does This Report Include?

This section will provide insights into the contents included in this books market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Books market qualitative analysis

  • Industry overview

  • Industry trends

  • Market drivers and restraints

  • Market size

  • Growth prospects

  • Porter’s analysis

  • PESTEL analysis

  • Key market opportunities prioritized

  • Competitive landscape

    • Company overview

    • Financial performance

    • Product benchmarking

    • Latest strategic developments

Books market quantitative analysis

  • Market size, estimates, and forecast from 2018 to 2030

  • Market estimates and forecast for product segments up to 2030

  • Regional market size and forecast for product segments up to 2030

  • Market estimates and forecast for application segments up to 2030

  • Regional market size and forecast for application segments up to 2030

  • Company financial performance

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Research Methodology

A three-pronged approach was followed for deducing the books market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for books market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of books market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Books Market Categorization:

The books market was categorized into four segments, namely type (Science, Historical, Mystery, Fantasy, Literary, Contemporary/Realistic, Romance, Educational, Comic), format (Facial Hard Copy, E-Books, Audiobooks), distribution channel (Online, Local Book Shops, Retail Shops, Specialty Stores), and region (North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa).

Segment Market Methodology:

The books market was segmented into type, format, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The books market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into twenty countries, namely, the U.S., Canada, Mexico, Germany, the UK, France, Italy, Spain, Benelux, China, India, Japan, South Korea, Australia & New Zealand, Southeast Asia, Brazil, Argentina, Saudi Arabia, UAE, South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Books market companies & financials:

The books market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Penguin Random House - Penguin Random House, a privately-held company based in New York City, U.S., was established in 2013 following an agreement between Pearson and Bertelsmann to merge their respective publishing companies, Penguin and Random House. Initially, Pearson and Bertelsmann held 25% and 75% ownership respectively, but Bertelsmann became the sole owner in 2020 after purchasing Pearson’s remaining stake. The company offers a wide range of fiction and non-fiction titles for both children and adults, and has also ventured into digital book publishing. It operates numerous divisions and imprints, including Penguin Publishing Group, Knopf Doubleday Publishing Group, Penguin Random House Audio, Random House Publishing Group, Random House Children’s Books, and Penguin Young Readers. With a global presence and over 300 independent brands and imprints, Penguin Random House publishes 15,000 new titles and sells approximately 600 million print books, e-books, and audio books each year. As of 2020, the company employed over 10,000 people across its nearly 250 independent publishing houses and imprints worldwide. This extensive network and diverse portfolio underscore Penguin Random House’s significant role in the global book market.

  • Hachette Book Group- Hachette Book Group, a division of Hachette Livre and a subsidiary of Lagardère, is based in New York City, U.S. It was established in March 2006 when Hachette Livre acquired Time Warner Book Group. The company primarily publishes children’s literature, fiction, non-fiction, and audio books, releasing nearly 300 children’s books, over 1400 adult books, and 700 audio book titles annually. Hachette Book Group distributes its books throughout the U.S. (48 states and District of Columbia) and has offices in several locations, including Nashville, TN; Lebanon, IN; Berkeley, CA; Boulder, CO; Philadelphia, PA; and Boston, MA. It also owns Hachette Book Group Canada, Inc., a Toronto-based publicity and marketing company. The company is associated with numerous publishing brands, such as Perseus Books; Little, Brown and Company; Little, Brown Books for Young Readers; Grand Central Publishing; Orbit; Hachette Books; Hachette Nashville; and Hachette Audio. It also has various distribution clients, including Chronicle Books, Disney Book Group, Phoenix International Publications, Abrams Books, Phaidon Press, Hachette UK, Kids Can Press, Marvel, Moleskine, Nicholas Brealey, Octopus Books, Yen Press, Quarto Publishing Group, and Quercus. As of 2020, Hachette Book Group employed over 1000 individuals across its numerous publishing houses and imprints in the U.S.

  • HarperCollins Publishers - HarperCollins Publishers, a subsidiary of News Corp, is a global publishing company founded in 1817 and based in New York City. With a workforce of around 2000, it operates in 17 countries, including the U.S., U.K., Canada, New Zealand, Australia, China, and India. The company boasts nearly 120 imprints and publishing houses worldwide. HarperCollins publishes approximately 10,000 new titles annually in 16 languages and maintains a digital catalog of nearly 200,000 titles across various genres. Its imprints include HarperCollins Children’s Books, HarperCollins UK, HarperCollins Australia/New Zealand, and HarperCollins India, among others. The company’s publications span a wide range of categories, from biography, memoir, cookbooks, and religion to fantasy, science, fiction, business, mystery, romance, and self-improvement. It also offers an array of reference materials, including study guides, dictionaries, writing resources, travel guides, and college preparation books. In addition, HarperCollins provides a diverse selection of children’s books, including classic books, middle-grade readers, beginning readers, board books, chapter books, and picture books. HarperCollins Publishers continues to shape the literary landscape with its commitment to innovation and broad reach.

  • Simon & Schuster, Inc.- Simon & Schuster, Inc., established in 1924 and headquartered in New York City, is a global publishing company that offers prints in children’s and adult fiction, non-fiction, and audio book publication. The company publishes nearly 2,000 titles annually under 35 different imprints, including Scribner, Atria Books, and Pocket Books, among others. It also has a unique set of children’s imprints such as Simon Spotlight and Little Simon. With approximately 1500 employees, Simon & Schuster operates in over 100 countries and territories worldwide, including India, Canada, the U.K., and Australia. The company sells its books and audio books through retail partners like Baker & Taylor and Amazon, and it also has a distribution program serving over 100 clients in various genres.

  • Macmillan - Macmillan, a privately-held company established in 1843, is part of the Holtzbrinck Publishing Group. Headquartered in Stuttgart, Germany, it publishes a broad range of adult and children’s books, including fiction, non-fiction, educational, and children’s books. Macmillan operates in over 70 countries with imprints in India, the U.S., the U.K., Germany, South Africa, and Australia. Its U.S. publishers include Macmillan Audio, Henry Holt and Company, and Farrar, Straus and Giroux, among others. Macmillan also publishes under the name Pan Macmillan in India, the U.K., Australia, and South America. It has a separate division of imprints for children’s publications, such as Swoon Reads and Starscape/Tor Teen. Macmillan has numerous distributed publishers, including The College Board and Bloomsburg USA. The company employs approximately 500+ people at its various publishing houses and distribution channels internationally.

  • Pearson - Pearson, a public company established in 1844 and headquartered in London, England, offers content, print, digital services, and assessments to learners, employers, educational institutions, and governments. The company operates five business divisions: Virtual Learning, English Language Learning, Higher Education, Assessment & Qualifications, and Workforce Skills. Pearson’s portfolio includes media brands like Peachpit, Addison-Wesley, Longman, and Scott Foresman. In 1998, Pearson acquired Simon & Schuster’s educational branch and combined it with its own educational branch, Addison-Wesley Longman, to form Pearson Education, which was renamed Pearson in 2011. The company is divided into two divisions: International and North America, with the latter accounting for nearly 60% of the company’s sales. Pearson employs over 20,000 people at its various publishing houses and distribution channels worldwide. The company offers its learning products and services globally, with offices across South America and Asia, and chat support based in the Philippines.

  • Scholastic Inc - Scholastic Inc., established in 1920 and based in New York City, is a media and education company that publishes trade books and educational materials for schools, children, and parents. The company is a leading publisher of children’s print books, audiobooks, and eBooks, releasing 600 original titles annually. In 2020, over 50% of the company’s revenue came from its children’s book publishing and distribution division. Scholastic’s original publications include Harry Potter, The Bad Guys, The BabySitters Club, and The Hunger Games, and it also has licensed properties like Five Nights at Freddy’s and Pokémon. With over 8500+ employees, Scholastic serves customers in more than 165 countries, including the U.K., Australia, Ireland, India, and New Zealand, in 45 languages. The company fulfills around 20 million orders and ships almost 160 million books and educational products annually. Scholastic distributes its products online and through retail sales, trade channels, reading clubs, and fairs.

  • Marvel - Marvel was incorporated in 1998 and is currently headquartered in New York City, U.S. In 2009, Marvel Entertainment was acquired by The Walt Disney Company, and now, it is a part of Disney’s Consumer Products segment. With a proprietary library of over 5,000 characters, Marvel and its subsidiaries are some of the world's most notable character-based entertainment corporations. Their characters are most recognizable and the oldest in the entertainment industry, including The Incredible Hulk, Thor, Spider-Man, Ghost Rider, Captain America, Iron Man, The Avengers, X-Men, Blade, The Fantastic Four, The Punisher, Daredevil, Namor the Sub-Mariner, Ant-Man, Nick Fury, and Silver Surfer. The company licenses its characters for food and drinks, toys, garments, interactive games, electronics, homeware, stationery, gifts and novelties, footwear, and collectibles. It also licenses characters to publishers for use in foreign-language comic books and trade paperbacks, as well as to publishers all around the world for creating novels as well as activity and coloring books. The company has approximately 1900+ employees working at its various distribution, editing, and publishing centers internationally. Marvel’s comic books and paper publications are distributed through various channels such as traditional retail stores that include book stores and news stand, comic specialty stores, and on-subscription sales basis.

  • Morris Publishing - Morris Publishing, a privately held company, was established in 1933 and is headquartered in Kearney, Nebraska, U.S. Morris Publishing is into the short-run book and self-publishing business. Moreover, the company provides books in numerous genres, including religion, poetry, children’s story books, and graphic novels. Additionally, Morris Publishing has a sister company Morris Press Cookbooks that is exclusively engaged in cookbook publishing. Morris Publishing provides paperback books in three binding options- plastic coil, perfect binding, and plastic comb. The company has over 140 employees associated with it through various distribution channels as well as production and publishing houses. Morris Publishing distributes its books across the U.S., including Hawaii, Alaska, and some U.S. territories.

  • IDW Publishing - IDW Publishing, a subsidiary of IDW Media Holdings Inc, is a privately held company based in San Diego, California. Established in 1999, the company is known for publishing graphic novels, comic books, art books, trade paperbacks, and tabletop games. It publishes popular titles from Star Wars, Hasbro’s Transformers, Lucasfilm’s G.I. Joe, My Little Pony, ViacomCBS’s Star Trek, SEGA’s Sonic The Hedgehog, Nickelodeon’s Teenage Mutant Ninja Turtles, and Marvel Comics- Spiderman, Avengers & Captain Marvel. The company has several well-known imprints, including Blue Dream Studios, The Library of American Comics, Sunday Press Books, Yoe! Books, Worthwhile Books, Top Shelf Productions, and EA Comics. Nearly 80 IDW Publishing titles have made it to The New York Times Best Sellers list. The company has been recognized with 48 Eisner Awards and 27 Harvey Awards, the highest accolades in comic book publishing. With over 150 employees, IDW Publishing operates numerous publishing and distribution sites internationally. The company’s products are available globally through retail and online sales. As a leader in the publishing industry, IDW Publishing continues to make significant contributions to the world of entertainment.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Books Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2023, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Books Market Report Assumptions:

  • The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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