Botanical Ingredients Market Size, Share & Trends Report

Botanical Ingredients Market Size, Share & Trends Analysis Report By Source, By Form, By Application (Food & Beverages, Dietary Supplements, Cosmetic & Personal Care), By Region, And Segment Forecasts, 2020 - 2027

  • Published Date: Jul, 2020
  • Base Year for Estimate: 2019
  • Report ID: GVR-4-68038-773-5
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2018
  • Number of Pages: 150

Report Overview

The global botanical ingredients market size was estimated at USD 131.5 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 7.0% from 2020 to 2027. Increasing clean label trends in the pharmaceutical and food and beverage industry, coupled with growing consumer awareness towards health and safety is anticipated to have a positive impact on the market for botanical ingredients.

U.S. botanical ingredients market size

Consumers persist to drive boundaries for clean label products, determined by the on-going health and wellness trend, and to seek out for authenticity in food and beverage products. Authentic consumption has not only become a major food and beverage trend but it has also pushed the procuring behavior of buyers to an advanced level. Consumers seek non-artificial and natural ingredients that are constantly driving the strength of clean label within the market for botanical ingredients.

Products such as ginseng, echinacea, Ginkgo Biloba, and garlic are considered as the major selling botanical products in the U.S. Ginkgo biloba became popular in the U.S. as a natural remedy for inflammation and infections. Ginseng, on the other hand, is used in the broad variety and are well known for their high content of phenolic compounds, ginsenosides, and saponins, such as carotenoids and carbohydrates.

The growth of the market for botanical ingredients is expected to be hindered by the ongoing pandemic COVID-19, which has relentlessly hit the global trade and production business. The heavy reduction in trade has created a difficulty for producers to sell their products in distinguished countries such as U.S., Canada, India, and Germany.

However, owing to the spread of this pandemic, consumers have become more careful and aware of the utilization of synthetic chemical-based food and skincare products and moving towards natural colorant based plant juice products, since they provide better and long-lasting protection from virus and bacteria. Thus, the market for botanical ingredients is expected to witness major growth over the forecast period.

Source Insights

The spice segment accounted for the largest market share of 28.5% in 2019 and is expected to witness substantial gain over the forecast period on account of changing lifestyles coupled with an increase in the trend of experiencing novel foods that have led to the growth in the popularity of spices. Growing a novel range of flavor by shifting consumer preferences are significant for spice extract producers. Spices are majorly used among the other sources of botanical ingredients.

Botanical ingredients are obtained by the process of solvent extraction of these raw materials. They are herbal and can exist in liquid, solid, and semi-solid state. Such ingredients are fueling high demand for the production of cosmetics to enhance their quality. Furthermore, the elements are also gaining traction from the processed food and beverage producing industry to boost their nutritional value.

Additionally, the flower form segment is projected to augment considerable share in the market for botanical ingredients. This is attributed to changing lifestyles and inclination towards a luxurious and healthy life pattern that has enhanced the overall growth of horticulture along with the botanical flower industry. The demand for fresh flowers has gradually increased not only for beautification but also for several other purposes such as cosmetics, essential oils, dry herbs, aromatherapy, natural dyes, potpourris, and medicines.

Moreover, herbs, on the other hand, are likely to drive the botanical ingredients market on account of extensive utilization in traditional medicines. Herb-based medicinal products are gaining global importance on account of their health benefits such as it helps in strengthening the immune system, stabilizes hormones, and metabolism, and more reasonable than conventional medicines.

Form Insights

The powder form segment accounted for the largest market share of 61.4% in 2019 and is expected to witness significant gain over the forecast period. This is attributed to its extensive utilization in various applications such as bakery and confectionery, sauces and dressing, meat, soy, dairy, dietary supplements, and medicines.

There is a growing demand to enhance different approaches for controlling plant diseases. Botanical plants extracted in the form of powder were widely utilized by ancient civilizations to develop the palatability of foods and beverages as well as for their preserving characteristics. Owing to its high shelf life and convenience, the segment is likely to positively impact the market for botanical ingredients in primary personal care and skincare products.

A product such as HUM Nutrition’s and ESI beauty collagen raw beauty powder which includes American ginseng, Eleuthera root powder, and ashwagandha root powder in the U.S. market are boosting the botanical ingredients industry owing to the characteristics such as consistency in texture, intervening at the root of the problem, and restoring skin cells.

Furthermore, the liquid form segment is also projected to foresee sustainable gain in the market for botanical ingredients over the forecast period. This is owing to the use of the liquid form of botanical ingredients in herbal medicines and functional beverage preparations where the precise amount of liquid can be blend to get the right mix of solution. A liquid herbal form should optimally preserve the taste, aroma, and biological activity of the plant from which it is made. Vanilla extract is usually known as a liquid herbal extract.

Application Insights

The food and beverage application segment held the largest market share of 34.7% in 2019. The segment is expected to witness substantial growth on account of surge in requirement of ready-to-eat food leading to an increase in the manufacturing sector, especially in the emerging countries such as India, China, and Brazil.

Botanical ingredients in functional foods used across diverse applications such as bakery and cereals, soy products, dairy products, meat, fish and eggs, and fats and oils. Moreover, with the additional advancements in technology, these products are expected to be utilized in numerous niche applications.

Global botanical ingredients market share

These products are widely used by consumers who suffer from diseases related to weight management, clinical nutrition, digestive health (gut health problems), immunity, and cardio fitness. Consumers use these food products to maintain their diet and deterring potential chronic diseases.

As the population ages, the occurrence of chronic diseases associated with excess calorie intake is on the rise along with healthcare costs. Consumers these days are searching for cost-efficient methods to prevent the occurrence of such conditions. The changing lifestyle trends have led to an increase in diseases such as cardiovascular and diabetes.

The cost of treating heart diseases and diabetes is generally high. Thus, the increased healthcare and pharmaceutical costs have led consumers towards adopting self-health management and healthy eating habits, in turn, boosting the demand for botanical ingredients.

The cosmetic and personal care segment is predicted to augment substantial gain in the market for botanical ingredients over the coming years. Producers of botanical skincare ingredients are providing natural ingredients with consumer safety and high-quality standards. The cosmetic and personal care companies are constantly discovering novel herbal ingredients as buyers are inclining more towards natural ingredients-based products.

Regional Insights

North America accounted for the largest share with 35.8% in 2019 in terms of revenue and is expected to witness increased demand over the forecast period owing to the increasing use of products with reduced calorie levels and high nutritional content. Furthermore, increasing awareness in the consumption of dietary products in Mexico on account of new product launches is expected to promote the application scope over the forecast period.

Rising awareness towards nutritional enrichment among working professionals of the U.S. and Canada for maintaining balanced nutrition in the human body is expected to promote the consumption of dietary supplements over the next eight years. Also, high adoption rates for herbal medicines among individuals located in the U.S. and Canada on account of rising concerns over hazardous effects associated with conventional pharma drugs are expected to expand the market size over the forecast period.

Asia Pacific is projected to augment the fastest growth over the forecast period. Favorable government policies in the agricultural trade to boost foods and attract investments in the market for botanical ingredients have created a full scope for growth in the region. Countries such as China, India, South Korea, Japan, and Taiwan depend on agriculture to some extent for economic growth owing to the sector being a significant contributor to their GDPs.

Europe has been a key pharmaceutical region globally owing to the presence of pharma giants such as Bayer AG and Novartis. The research-based pharmaceutical industry in the region has resulted in new product developments and launches, which is considered to be the key driver for the pharmaceutical industry in the region.

Key Companies & Market Share Insights

The market for botanical ingredients is competitive, with companies having less differentiation between their products. A significant number of market players are present in the U.S. and Canada. Key players in the market for botanical ingredients are focusing on increasing their revenue share as well as achieving profitability through product innovations.

Major brand producers are investing profoundly in adaptogens and botanicals to position their conventional soft drinks as functional drinks, further blurring the lines between energy drinks and other drinks, including juices. Botanical ingredients in carbonated beverages are gaining traction in new product development from established industry leaders and novel brands. Some of the prominent players in the botanical ingredients market include:


  • New Directions Aromatics Inc.

  • The Herbarie at Stoney Hill Farm, Inc.

  • Lipoid Kosmetik AG

  • Bell Flavors & Fragrances

  • Frutarom Ltd

  • Rutland Biodynamics Ltd

  • Ambe Phytoextracts Pvt Ltd

  • Prakruti Products Pvt. Ltd.

  • Umalaxmi Organics Pvt. Ltd

  • The Green Labs LLC


  • Saba Botanical

Botanical Ingredients Market Report Scope

Report Attribute


Market size value in 2020

USD 133.8 billion

Revenue forecast in 2027

USD 225.2 billion

Growth Rate

CAGR of 7% from 2020 to 2027

Base year for estimation


Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units

Volume in tons, revenue in USD million, and CAGR from 2020 to 2027

Report coverage

Volume and Revenue Forecast, company share, competitive landscape, growth factors and trends

Segments covered

Source, form, application, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country Scope

U.S.; Canada; Mexico; Germany; U.K.; France; Spain; China; India; Japan; Australia; Brazil; Argentina; South Africa

Key companies profiled

PT. INDESSO AROMA; New Directions Aromatics Inc.; The Herbarie at Stoney Hill Farm, Inc.; Lipoid Kosmetik AG; Bell Flavors & Fragrances; Frutarom Ltd; Rutland Biodynamics Ltd; Ambe Phytoextracts Pvt Ltd; Prakruti Products Pvt. Ltd.; Umalaxmi Organics Pvt. Ltd; The Green Labs LLC; BERJÉ INC.; Saba Botanical

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts volume and revenue growth at a global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global botanical ingredients market report on the basis of source, form, application, and region:

  • Source Outlook (Volume, Tons; Revenue, USD Million, 2016 - 2027)

    • Herbs

    • Leaves

    • Spices

    • Flowers

    • Others

  • Form Outlook (Volume, Tons; Revenue, USD Million, 2016 - 2027)

    • Powder

    • Liquid

  • Application Outlook (Volume, Tons; Revenue, USD Million, 2016 - 2027)

    • Food & Beverages

    • Dietary Supplements

    • Cosmetic & Personal Care

    • Pharmaceuticals

    • Others

  • Regional Outlook (Volume, Tons; Revenue, USD Million, 2016 - 2027)

    • North America

      • The U.S.

      • Canada

      • Mexico

    • Europe

      • The U.K.

      • Germany

      • France

      • Spain

    • Asia Pacific

      • China

      • India

      • Japan

      • Australia

    • Central & South America

      • Brazil

      • Argentina

    • Middle East & Africa

      • South Africa

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