Bottled Water Market Size, Share & Trends Analysis Report By Product (Purified, Mineral, Spring, Sparkling, Distilled), By Region (North America, Asia Pacific, Europe, CSA, MEA), And Segment Forecasts, 2021 - 2028

Report Overview

The global bottled water market size was valued at USD 217.66 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 11.1% from 2021 to 2028. Portability, easy usage and installation process, and minimal maintenance costs are the key factors to drive the market over the next few years. Furthermore, rising consumer consciousness towards the health benefits of consuming bottled water is projected to drive market growth over the forecast period. Inclination towards bottled water rather than ordinary water, particularly among younger consumers, drives product sales. Observing this trend, several restaurants are providing bottled water to meet consumer demand. Water seems to have hit a sweet spot with health-conscious buyers. The rapid expansion of restaurants in the U.S. is also foreseen to create a significant demand for bottled water in the upcoming years.

In recent years, plain and flavored varieties of still and sparkling water have become widely popular beverages at the global level. This is an emerging megatrend and is foreseen to remain prevalent in the coming years. With increasing health consciousness, consumers are opting for packaged water and reducing the consumption of sugary drinks. The consumption of still bottled water has increased in food outlets and restaurants, which is boosting the market growth. Furthermore, strict regulations on bottled water imposed by the U.S. government and the Food and Drug Administration (FDA) have boosted consumers' reliability on such products.

It has been around seven months since the initial outbreak of COVID-19 and countries around the world are still grappling to come to terms with the pandemic's socio-economic impact. Shelter-at-home, social distancing, and lockdowns have been imposed in countries in varying degrees to try and limit the spread of the virus, from strict regulations in China, the U.K., India, Italy, France, Russia, and the U.S.—some of the hardest-hit countries—to the relatively more relaxed approach taken by Japan.

Widespread home isolation orders have spurred the demand for bottled water among households across the globe. According to the International Bottled Water Association (IBWA), bottled water businesses have boosted their production capacity to cater to this demand surge. This includes increasing bottling capacity, obtaining extra production and packaging materials, and consulting with retailers to determine the demand. The current scenario has also driven the need for transparency in the industry as consumers have become more aware of health and hygiene practices.

The American Water Works Association (AWWA) has stated that the COVID-19 crisis has critically interrupted field operations and chemical supply chains. Brands like DS Services and Primo Water have been actively monitoring the outbreak to ensure the well-being and safety of their associates and customers while continuing to remain operational. Primo Water Corporation has stated that it has not faced any disruption in manufacturing or distribution operations during the coronavirus crisis.

Product Insights

The purified water segment held the largest share of more than 35.0% in 2020. According to a United Nations study published in 2018, almost 16,000 desalination plants across 177 countries provide purified water. Increasing water needs due to population growth, increased per capita water consumption, urbanization, economic development, and falling water supplies due to climate change and contamination exacerbate water scarcity in most regions of the world. The demand for ultra-purified water derived from desalination technology is anticipated to grow during the forecast period to tackle these concerns.

The sparkling water segment is anticipated to be the fastest-growing segment with a CAGR of 11.7% from 2021 to 2028. Sparkling water is also marketed as sparkling drinking water or sparkling mineral water. Water that contains the same amount of carbon dioxide as its source post-treatment is defined as sparkling water. The segment demand is estimated to primarily stem from the developed markets of the U.S., France, Canada, Germany, and the U.K.

The Beverage Digest, a privately-owned publication in the U.S., states that sparkling water has become an everyday drink for most Americans. This can be attributed to the product’s health advantages, coupled with a growing shift in consumer preference toward healthy drinks. This trend is likely to be the key factor for segment growth.

Regional Insights

Asia Pacific held the largest share of over 42.0% in 2020 and is expected to maintain its lead throughout the forecast period. The regional market is mainly driven by the growing preference for bottled water due to rising health issues caused by contaminated water consumption. Changing water consumption habits, growing organized retail sectors, and the introduction of innovative products, such as flavored water are further expected to support the regional market growth.

Asia Pacific is anticipated to be the fastest-growing regional market from 2021 to 2028. Many governments are looking at desalination as a possible solution to produce fresh water. For instance, in 2017, India and Israel signed a memorandum of understanding (MoU) to promote India's desalination technology. This government-led initiative to boost the technology to produce purified water is anticipated to positively impact the segment growth over the forecast period.

Key Companies & Market Share Insights

The market is consolidated in nature and is characterized by the presence of various well-established players and several small and medium players. Major players in the market are adopting a number of strategies, including mergers & acquisitions, collaborations, product launches, and expansion of products, on account of capturing the major market share and expanding their customer base across the globe. For instance, in June 2020, Chilled launched cannabidiol water in France. The 250 mL can contain sparkling water sourced in Austria, 15 mg of cannabidiol produced in Switzerland, and an infusion of white hibiscus from Senegal. The 15 mg cannabidiol is considered appropriate for relieving stress and anxiety and it helps improve concentration. Some prominent players in the global bottled water market include:

• Nestlé

• PepsiCo

• The Coca-Cola Company

• DANONE

• Primo Water Corporation

• FIJI Water Company LLC.

• Gerolsteiner Brunnen GmbH & Co. KG

• VOSS WATER

• Nongfu Spring

• Rhodius Mineralquellen Und Getranke GmbH & Co KG

Bottled Water Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global bottled water market report on the basis of product and region:

• Product Outlook (Revenue, USD Million, 2016 - 2028)

  • Spring

  • Purified

  • Mineral

  • Sparkling

  • Distilled

  • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

  • Europe

    • Germany

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa