Bottled water market has witnessed tremendous growth over the past few years owing to rising health awareness among consumers and adoption of new packaging technologies over traditional methods. Furthermore, increasing demand for vitamin rich and flavored water is anticipated to augment bottled water market demand over the forecast period. Moreover, innovation in terms of mobility and portability of bottled water packaging is anticipated to grow over the next six years. However, low cost of domestic unbranded bottled water coupled with lack of awareness regarding health hazards by consumption of domestic bottled water is likely to hamper market growth over the forecast period.
Bottled water can be segmented on the basis of product types into sparkling water, still water, carbonated water and functional water. Demand for still water was highest in 2013 followed by sparkling water and carbonated bottled water. This trend is anticipated to continue over the forecast period. However, shift of consumer preference from carbonated water to still water is expected to augment demand for the latter over the next six years. In addition, product innovation in the beverage industry is anticipated to drive demand for flavored bottled water over the next six years.
Asia Pacific was the largest market for bottled water followed by Europe and North America in 2013. Asia Pacific is expected to lead the global market over the projected period on account of growing consumer demand for packaged beverages. Furthermore, demand for bottled water is apprehended to shifting habits from non-flavored to flavored bottled water and hygienic drinking options. In addition, increasing consumer purchasing parity is expected to be a key opportunity for bottled water market over the forecast period. Moreover, bulk purchase of bottled water is anticipated to be a crucial driving factor in growth of bottled water market globally.
Key players in the market include Coca-Cola Company, PepsiCo, Inc., Nestle Waters, Ajegroup SA, Groupe Danone, CG Roxane, LLC, Fonti Di Vinadio S.P.A., Mountain Valley Spring Company, LLC, Icelandic Water Holdings ehf., Suntory Beverage & Food Ltd, HassiaWaters International GmbH & Co. KG, Tibet 5100 Water Resources Holdings Ltd., Unicer - Bebidas SA, Grupo Vichy Catalan and Hangzhou Wahaha Group Co., Ltd.
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