Brain Health Supplements Market Size, Share & Trends Analysis Report By Product (Natural Molecules, Herbal Extract), By Application, By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The brain health supplements market size was valued at USD 7.68 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.3% from 2022 to 2030. Consumers have dramatically shifted toward proactively tackling health and wellbeing and have dedicated themselves to improving their brain health and overall longevity to improve attention and focus, which has led to higher acceptance of these supplements. Proactive young consumers are seeking out cognitive health products now, including brain supplements and natural products.

The COVID-19 pandemic has had a positive impact on the market and fueled the demand for these products among consumers mainly because of the deteriorating mental and emotional state of people. Thus, consumers are increasingly spending on memory supplement products due to the uncertainty associated with the continued COVID-19 cases across the globe. During the pandemic, the supply chain has witnessed a disruption in raw material procurement as well as in the supply of finished products. Many countries have imposed a ban on the import and export of raw materials, which has hampered the production of supplements to some level.

The adoption of the product among consumers in the U.S., especially millennials and the aging population, has gradually increased in recent years and is likely to continue over the forecast period as well. Supplements targeting brain health have quickly emerged in the U.S. owing to growing health-consciousness among the population. People are looking to improve the performance of the brain, enhance their focus, and relieve stress.

In the U.S., there has been a growing prevalence of Major Depressive Disorder (MDD) among adults, which is driving the demand for these supplements. As per a report published by the National Institute of Mental Health in 2019, 9.6% of females and 6.0% of males suffered from MDD. According to data published by the U.S. National Library of Medicine in April 2020, nearly 75% of the U.S. adult population consumes dietary supplements that contain vitamins, minerals, and herbal ingredients to improve brain health, energy, and performance. These trends are likely to boost the market growth in the country.

Manufacturers have been focusing on the production of various supplements that are targeted specifically at athletes who emphasize on performance enhancement and maintaining mental composure. This is expected to boost the demand for brain health supplements over the next few years. For instance, in January 2019, EXOS, a human performance company, named Onnit Labs, Inc. as its official performance nutrition partner. This partnership was aimed to bring both companies together to focus on helping the athletes better by providing appropriate nutrition products.

The market for brain health supplements is characterized by an increasing number of product launches in response to the growing demand for high-quality supplements to support and maintain brain health, enhance memory, and improve brain function. For instance, in March 2022, Cosmos Holdings, an international pharmaceutical firm, announced the launch of its luxury nutritional supplement product line - ‘Brainlit’ for brain health. The company’s R&D team developed an advanced formula that is designed to support and enhance brain function as certain brain-related conditions such as Alzheimer’s, dementia, Parkinson’s, depression, and anxiety have been on the rise in recent years.

Product Insights

Natural molecule segment held the largest market share in the global revenue for 2021 and is expected to maintain dominance over the forecast period. The rising use of brain supplements with natural ingredients compared to synthetic supplements which are artificially made is projected to boost the growth of this segment. In addition, companies are focusing on including natural content in their product. For instance, in April 2019, Reckitt Benckiser Group plc launched Neuriva which enhances cognitive health and is made with two natural and GMO-free ingredients, plant-sourced Sharp Phosphatidylserine (PS) and Neurofactor.

Vitamins & minerals segment is anticipated to grow at a CAGR of 6.9% over the forecast period. Increasing awareness related to the benefits of vitamins and minerals is expected to grow the demand for this segment. Vitamins and minerals are known to play a vital role in preventing age-related cognitive decline, and developmental disorders including Alzheimer's disease and dementia. In addition, research shows that intake of vital vitamins and minerals including thiamine (B1), folic acid (b9), ascorbic acid (vitamin c), calcium, magnesium, and zinc improve various aspects of cognitive functioning such as focus, learning, concentration, and memory-boosting, which is driving the segment’s growth.

Application Insights

Memory enhancement segment held the largest market share in the global revenue for 2021 and is expected to maintain dominance over the forecast period. The millennial population globally is getting involved in various activities, including adventure sports, social gatherings, and part-time jobs besides their normal profession, which requires them to be mentally alert throughout the day. Therefore, changing lifestyles of the population is expected to boost the demand for these products. According to a report by the Organization for Economic Co-operation and Development, there is an increase in the trend of part-time jobs in countries such as Germany, Italy, France, and Austria. The change in consumer lifestyle is expected to boost the demand for memory enhancement supplements over the forecast period.

Depression & mood segment is anticipated to grow at a CAGR of 9.2% over the forecast period. Lately, brain health supplements have gained popularity as antidepressants among consumers globally. Herbal extracts such as panax ginseng, and green tea present in natural brain supplements reduce activity in the adrenal cortex during stressful times and increase blood circulation leading to the soothing of the mind. According to a report by the World Health Organization (WHO), close to 280 million people suffer from depression globally in 2021. Similarly, as per the Anxiety & Depression Association of America, Major Depression Disorder (MDD) affected more than 16.1 million U.S. adults or approximately 6.7% of the U.S. population aged above 18 in 2020.

Regional Insights

North America made the largest contribution to the market in 2021. The growing concerns regarding mental health among consumers are driving the demand for the product in North America. According to data published by the U.S. National Library of Medicine in April 2020, nearly 75% of the U.S. adult population consumes dietary supplements that contain vitamins, minerals, and herbal ingredients to improve brain health, energy, and performance. These trends are likely to boost the market growth in the country. According to data published by the American Psychological Association in October 2020, loneliness and uncertainty about the future are major stressors for adolescents and young adults in America, which is expected to drive an increasing number of adults to consume brain health supplements for the proper functioning of the brain.

The Asia Pacific is the fastest-growing segment from 2022 to 2030. The rapid growth of education sector along with increasing awareness about brain health in the developing economies of China and Japan is expected to fuel the regional demand for the product in the near future. The global companies are collaborating with local companies from China and India for the manufacturing of natural drugs. This trend is expected to create growth opportunities for naturally derived products over the forecast period. The rising occurrence of Alzheimer’s disease in emerging economies, such as China and India, has widened the scope for memory enhancement supplements in the region. Some studies have estimated that the prevalence of dementia in the region will rise from 23 million in 2015 to nearly 71 million by 2050. Furthermore, the growing awareness about Alzheimer’s and dementia is expected to boost the demand for memory enhancer products in this region over the forecast period.

Key Companies & Market Share Insights

The brain health supplements market is characterized by the presence of a few well-established players and several small and medium players. These manufacturers are adopting various strategies, including new product launches, expansion of product portfolios, and mergers & acquisitions. For instance:

• In June 2021, Motiva Supplements launched - ‘Neuro Booster’, which offers higher absorption of six key functional foods, and is the first-ever clinically proven product to help improve Alzheimer’s patients and improve brain health.

• In June 2020, Elysium Health, Inc. in collaboration with the University of Oxford launched Longevity supplement for brain health. The product - ‘Matter; contains a formulation of specific B vitamins that is clinically proven to slow brain atrophy associated with age-related memory loss. It also contains a powdered omega-3 lysine complex with enhanced bioavailability to optimize the efficacy of the B-vitamin complex, and an anthocyanin-rich bilberry extract to provide complementary cognitive benefits.

In February 2019, Reckitt Benckiser Group plc. launched clinically proven' ‘Neuriva’ brain health supplement in the U.S. market, which is based on a patented coffee bean extract. Furthermore, the firm has also developed a mobile app to complement the supplement with tailored brain training programs.Some of the key players operating in the brain health supplements market include:

• Teva Pharmaceutical Industries Ltd.

• HVMN Inc.

• Purelife Bioscience Co., Ltd.

• Peak Nootropics

• AlternaScript

• Natural Factors Nutritional Products Ltd.

• Reckitt Benckiser Group plc.

• Onnit Labs, Inc.

• NOW Foods

• Intelligent Labs

Brain Health Supplements Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the brain health supplements market based on product, application, and region.

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Natural Molecules

  • Herbal Extract

  • Vitamins and Minerals

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Memory Enhancement

  • Attention and Focus

  • Depression and Mood

  • Sleep and Recovery

  • Anti-aging and Longevity

  • Stress & Anxiety

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa

    • Saudi Arabia