A three-pronged approach was followed for deducing the brain health supplements market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:
Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for brain health supplements market to gather the most reliable and current information possible.
Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of brain health supplements market data depending on the type of information we’re trying to uncover in our research.
Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.
Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.
Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.
Qualitative Functional Deployment (QFD) Modelling for market share assessment.
Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.
Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.
Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.
This step also entails the finalization of the report scope and data representation pattern.
Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.
The brain health supplements market was categorized into three segments, namely product (Natural Molecules, Herbal Extract, Vitamins & Minerals), application (Memory Enhancement, Attention & Focus, Depression & Mood , Sleep & Recovery, Anti-aging & Longevity, Stress & Anxiety), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).
The brain health supplements market was segmented into product, application, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:
Demand estimation of each product across countries/regions summed up to from the total market.
Variable analysis for demand forecast.
Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.
Primary interviews for data revalidation and insight collection.
Used extensively for new product forecasting or analyzing penetration levels.
Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.
Primary interviews and vendor-based primary research for variable impact analysis.
The brain health supplements market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into twelve countries, namely, the U.S.; Canada; the UK.; Germany; France; Spain; China; Japan; India; Australia; Brazil; South Africa.
All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.
The brain health supplements market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:
Natural Factors Nutritional Products Ltd - Natural Factors Nutritional Products Ltd, one of the largest manufacturers of nutritional products in North America, was established in 1950 and is headquartered in British Columbia, Canada. The company owns an organic farm and has control over the selection of seeds that are non-hybrid and non-GMO. Natural Factors produces various brain health supplements, including Phosphatidyl Choline, Memory Optimizer, PS.IQ Memory, Coenzyme Q10, RxOmega-3, and others. The company has manufacturing operations in both British Columbia and Washington State (U.S.) and employs around 5,000 people at its different manufacturing facilities.
Onnit Labs, Inc. (Unilever) - Onnit Labs, Inc. was established in 2010 and is headquartered in Texas, U.S. The company manufactures supplements, food, and sports products. The company serves the brain health supplement market as a brand of Unilever, post its acquisition announcement in April 2021. Its product portfolio is segmented into supplements, nutrition, fitness, and apparel. Over the past few years, the company has been establishing partnerships with some of the international athletes and health professionals. In July 2011, Onnit launched Alpha BRAIN, the flagship supplement of the company. This launch is aimed at helping people to achieve Total Human Optimization, a new level of well-being.
Purelife Bioscience Co., Ltd. - Purelife Bioscience Co., Ltd. was founded in 2007 and is headquartered in Shanghai, China. The company manufactures and supplies raw materials for nutrition supplements such as L-alpha glycerylphosphorylcholine (alpha-GPC), pyrroloquinoline quinone (PQQ), phosphatidylserine, garlic extract, nootropics, and other nutritional supplements. Its products help in weight loss, bodybuilding, brain fitness, and other general health issues. It has three subsidiary plants, which are located in Shandong province (China), Jiangsu province (China), and Seoul, South Korea. The company opened two warehouses, one in California (in 2008) and the other in Texas (in 2011) to improve its services in North America.
Intelligent Labs - Intelligent Labs is a health, wellness, and fitness supplements company established in 2014 and headquartered in Haywards Heath, England. The company manufactures and supplies vitamins as well as supplements that are readily absorbed in the body. Brain health products are segmented into the categories of mood/sleep and multivitamins available for adults and pregnant women. The company offers a wide range of brain health supplements, including MagEnhance Magnesium Supplement, Prenatal Multivitamins, and Adult Multivitamins. In addition, its products are made from bioavailable vitamins, gluten-free as well as non-GMO, and do not contain any artificial sweeteners or flavors.
Accelerated Intelligence Inc. - Accelerated Intelligence Inc. was established in 2008 and is headquartered in Delaware, U.S. The company is involved in the manufacturing of brain health supplements and food & beverage products including green teas, coffees, and pills. It offers brain supplement pills under its umbrella brand Excelerol. These pills are designed to enhance overall brain health by increasing memory, concentration, and alertness. The company has partnered with online e-commerce companies including Drugstore.com and Amazon to sell its products. In addition, it is associated with established companies such as GNC Live Well, American Academy of Anti-Aging Medicine, Ray & Terry's, and Walgreens, which deal in selling health and nutrition-related products including vitamins, supplements, minerals, herbs, sports nutrition, diet, and energy products.
NOW Foods - NOW Foods was established in 1968 and has its headquarters in Illinois, U.S. The company manufactures and distributes over 1,500 dietary supplements, natural foods, and sports nutrition products made with essential vitamins and minerals. The company offers a wide range of brain health supplements including Brain Attention Chewables, Brain Elevate Veg Capsules, and DHA-1000 Brain Support. NOW Foods owns and operates several manufacturing and distribution facilities in the U.S. and Canada, which have been GMP-certified since 2000. The company has over 1,500 employees and its products are sold in more than 60 countries.
HVMN Inc. - HVMN Inc. was established in 2014 and is headquartered in California, U.S. Health Via Modern Nutrition (HVMN) was previously recognized as Nootrobox. The company is engaged in the manufacturing of products that improve key biometrics relating to cognitive, metabolic, and physical. Its product portfolio includes ketone ester drinks, performance supplements, MCT Oil Powder, and keto collagen. As of 2018, the company had manufacturing facilities located in the U.S. and they were compliant with the regulations of CGMP as specified by the FDA.
Teva Pharmaceutical Industries Ltd. - Teva Pharmaceutical Industries Ltd. was founded in 1901 and owns dual headquarters in Petah Tikva, Israel and New Jersey, U.S. It manufactures pharmaceutical products and specializes in generic medicines. Furthermore, the company is one of the largest pharmaceutical firms across the globe. In 2018, it produced 120 billion capsules and tablets. The company distributes its products worldwide and had an employee strength of over 43,000 across the world in 2018. Its product portfolio is segmented into specialty products, generic products, over-the-counter (OTC), and API. The company operates around the world by segments namely North America, Europe, and International Markets.
Peak Nootropics - Peak Nootropics is headquartered in North Carolina, U.S. Its product categories include mood & memory, brain antioxidant stack, bacopa monnieri, caffeine l-theanine stack, and others. The company manufactures a wide range of natural nootropic product forms including Hordenine, Agmatine Sulfate, Rhodiola Rosea, L-DOPA, Bacopa, L-Theanine, and Uridine. It also produces Alpha GPC, Phenylethylamine (PEA), Acetyl L-Carnitine, and Centrophenoxine. These products assist in enhancing learning, memory, focus, sensory perception, problem-solving, and mood. Peak Nootropics procures raw materials from pharmaceutical products and dietary supplement producers, who follow GMP guidelines. The company owns a registered third-party warehouse for quality control, which is located in Georgia, U.S.
Alternascript - Alternascript is a manufacturer and marketer of nutraceuticals. The company was established in 2013 and is headquartered in Texas, U.S. All products of the company contain raw materials examined by researchers across the world. The company offers products, which enhance cognitive performance, sleep, and the immune system and help in losing weight. Its products include OptiMind, NatureThin, RestUp, and NuCulture. The company donates 1% of the total sales or 10% of profit, whichever is more, to raise awareness and funds for rehabilitation programs, recovery centers, and counseling.
Supply Side Estimates
Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.
Segment revenue determination via variable analysis and penetration modeling.
Competitive benchmarking to identify market leaders and their collective revenue shares.
Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.
Demand side estimates
Identifying parent markets and ancillary markets
Segment penetration analysis to obtain pertinent
Heuristic forecasting with the help of subject matter experts
Forecasting via variable analysis
Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.
Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.
Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.
The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.
The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.
We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.
All market estimates and forecasts have been validated through primary interviews with the key industry participants.
Inflation has not been accounted for to estimate and forecast the market.
Numbers may not add up due to rounding off.
Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).
Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).
Latin America includes Central American countries and the South American continent
Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.
GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.
We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:
Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.
Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.
The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.
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