GVR Report cover Breast Milk Storage Products Market Size, Share & Trends Report

Breast Milk Storage Products Market Size, Share & Trends Analysis Report By Product (Bags, Bottles), By Age (Birth To 3 Months, 4 To 7 Months), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2022 To 2030

  • Report ID: GVR453375
  • Number of Pages: 0
  • Format: Electronic (PDF)

Increasing requirement of safe and long-term storage of breast milk is expected to upsurge the use of breast milk products such as bottles and bags. There are several advantages associated with usage of breastmilk storage products which are all essential features for consumers as follows:

Breastmilk bags:

  • Pre-Sterilized and ready to use.

  • Customizable bag design and volume

  • Self-standing

  • Leak proof and durable with double zip lock seal

  • Easy store and easy pour

  • Freezer and microwave safe

  • 100% BPA, Phthalate & PVC Free

Breastmilk bottles:

  • It can have stored and pumped directly into infant bottles and the same bottle can be used to feed infant as well

  • They are perfect for storing breast milk safely in the refrigerator or freezer because they are composed of a safe plastic that is intended to keep the breast milk's therapeutic properties

  • It includes screw-on lids to prevent leaks while they are carried or stored in the refrigerator or freezer, or when travelling.

Thus, due to the aforementioned benefits of breastmilk storage products, their demand is high among women. Moreover, demand for these products is anticipated to increase in the coming years due to a rising number of working mothers, declining trend of direct breast feeding seen in developed economies. Besides, worldwide, especially in Asia and Africa, the number of newborns or infants is rapidly rising. For instance, according to the UN statistics, more than 130 million infants are born annually, or almost 250 babies per minute. Worldwide demand for milk storage bottles and bags will rise as a result of this. mostly in Asian nations including China, India, Australia, and Japan, among others.

Furthermore, programs to promote breastfeeding and pregnancy awareness coupled with amplified government and non-profit activities may open up new commercial prospects. Sales of upscale breastfeeding accessories are anticipated to increase as the trend toward late parenting surges. Additionally, consumers' increasing disposable income and improved standards of living in emerging economies are projected to propel global market expansion.

The breast milk storage products market is fragmented, and the vendors are deploying growth strategies such as focusing on product launches, delivery through multiple distribution channels and continual research & development to compete in the market. For instance:

  • October 2020, Nanobebe launched Flexy Silicone Baby Bottle, thus, expanding their lineup of innovative baby care essentials.

  • In 2020, Zip Top’s launched the first reusable pure silicone breast milk storage bag.

Thus, with similar strategies acquired by the leading players, the market for breast milk storage products is expected to witness considerable growth during the forecast period.

Breast Milk Storage Products Market Segmentation

By Product

  • Bags

  • Bottles

By Age

  • Birth to 3 Months

  • 4 to 7 months

  • 8 to 12 months

  • 12 months to 23 months

  • 24 months and above

By Distribution Channel

  • Offline

    • Specialty Stores

    • Hypermarkets/Supermarkets

  • Online

    • E-commerce Websites

    • Company-owned Websites

Key players: Ameda Inc., Babisil Products Co. Ltd., Baby Amore, Brainbees Solutions Pvt. Ltd., Dr. Browns, Hong Kong Trade Development Council, Junobie in Indiana, Lansinoh Laboratories Inc., Mayborn Group Ltd., Medela AG, NUK USA LLC, Philips International BV, and Pigeon Corp.

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