Breast Pump Market Size, Share & Trends Analysis Report By Product (Open, Closed Systems), By Technology (Manual, Electric), By Application (Hospital-grade, Personal Use), By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global breast pump market size was valued at USD 2.51 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 10.5% from 2021 to 2028. The presence of supportive government initiatives in the U.S., such as the provision that requires insurance companies to cover equipment and services promoting breastfeeding, i.e. breast pumps and lactation counseling, at no cost to the patient, has augmented the product demand in the country. Manufacturers and retailers in the country are struggling to keep up their stocks due to high consumer demand. Although the benefits offered per health plan may vary due to the lack of specificity of this law, it is expected to be highly cost-effective for the end-users.

Some plans that do not cover certain breast pumps include the provision of reimbursement if a doctor prescribes it as medically necessary. Most of the health plans require the consumer to purchase pumps of specific brands. This can be leveraged by the manufacturers by entering into collaborations with insurance companies, to strengthen their market presence and increase market shares.

With an overall increase in literacy rates globally, people are now keen on adopting advanced medical technologies in their everyday lives. The market in the developed economies, such as the U.S., Germany, France, and Australia, is saturated, owing to the increasing demand and presence of key market players in these regions. Emerging Asian and Latin American economies currently have a moderate adoption rate; however, economic development coupled with rising disposable income of patients is anticipated to fuel the market growth in these regions.

Manufacturers investing in these rapidly-developing markets are expected to record high growth, provided pricing and distribution activities are undertaken effectively. Rising awareness about the benefits and importance of breastfeeding will also support market growth. In addition, easy availability of the latest devices & technologies and a strong presence of key companies in the developing regions will augment market growth.

Technology Insights

The electric pumps segment held the largest market share of over 49% in 2020 and is expected to grow further at the fastest CAGR over the forecast period. These products are powered by a motor and provide a lot more suction, making pumping significantly faster. The double pumping model decreases the time taken when compared to the normal pump. Often, electric pumps can be quite heavy and noisy but manufacturers continue to use advanced technology to create lightweight products that generate lesser noise.

Some key brands in this segment include Purely Yours Ultra Breast Pump by Ameda AG and Isis iQ Duo Breast Pump by Philips AVENT. Technological advancements with the introduction of portable instruments, such as Platinum electric breast pump by Ameda and Electric swing breast pumps by Medela, are expected to drive segment growth over the coming years.

Application Insights

The hospital-grade application segment held the largest revenue share of over 60% in 2020. The segment is anticipated to expand at the fastest CAGR over the forecast period. On the basis of application, the global market has been bifurcated into personal use and hospital-grade. The increase in the use of hospital-grade breast pumps is the major factor driving the segment growth.

Several factors, such as favorable government initiatives and an increase in women's employment rate, are also promoting segment growth. As per Eurostat, there has been a rise in the employment of women from 1993 to 2016 in most of the European countries; for instance, in Ireland, it has increased from ~40% in 1993 to ~65% in 2016.

Product Insights

The closed system product segment held the largest revenue share of more than 65% in 2020 and is also anticipated to witness the fastest growth rate over the forecast period. This growth can be attributed to the higher usage rates of these systems as they are more hygienic and contamination-free. The closed system product segment is expected to register significant growth over the forecast period due to high demand.

Closed system products contain a lid or a layer, which acts as a barrier between a collection kit and the pumping unit, or motor that prevents the contamination of collected milk. This protective layer also prevents the milk particles from entering the pump tubing or motor. These devices provide better safety, ensure maximum removal of impurities, and are easy to clean. The introduction of portable instruments, such as Ameda HygieniKit, is expected to drive the segment growth over the coming years.

Regional Insights

North America dominated the global breast pump market in 2020 with a revenue share of more than 52% and is expected to retain the leading position throughout the forecast period. This growth is credited to the increased product penetration in the regional market on account of higher patient awareness levels, rising healthcare expenditure, and the presence of sophisticated healthcare infrastructure.

Asia Pacific is expected to be the fastest-growing regional market during the forecast period. This growth is attributed to the factors, such as high unmet consumer needs, constantly improving healthcare infrastructure, and growing customer awareness & disposable income levels. Europe is estimated to account for the second-largest revenue share by 2028 on account of high consumer awareness about the product and its benefits and the presence of well-established healthcare infrastructure.

Key Companies & Market Share Insights

Key players focus on strategies, such as mergers & acquisitions, partnerships, and new product launches, to strengthen their foothold in the global market. For instance, in May 2017, Medela announced that it would conduct in-house clinical trials to increase the accuracy of the feedback received by the company regarding its device. This is anticipated to increase patient compliance with the device.

Many companies are also investing heavily in R&D to enhance their product portfolio. For instance, in October 2017, Philips launched uGrow, a baby app, which helps parents monitor the baby’s development. Some of the prominent players in the global breast pump market include:

• Ameda AG

• Bailey Medical

• Medela AG

• Philips

• Hygeia Health

• Lansinoh Laboratories

• Buettner Frank GmbH

• Linco Baby Merchandise Works Co., Ltd.

• Whittlestone, Inc.

Breast Pump Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global breast pump market report on the basis of product, technology, application, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2028)

  • Open System

  • Closed System

• Technology Outlook (Revenue, USD Million, 2016 - 2028)

  • Manual

  • Battery-powered

  • Electric

• Application Outlook (Revenue, USD Million, 2016 - 2028)

  • Personal Use

  • Hospital-grade

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • Japan

    • China

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa

    • South Africa

    • Saudi Arabia