Breast Pump Market Size, Share & Trends Analysis Report By Product (Open System, Closed System), By Technology (Manual Pumps, Electric Pumps), By Application (Personal Use, Hospital Grade), By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global breast pump market size was valued at USD 1.84 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 8.3% from 2022 to 2030. The key factors driving market growth include rising global women's employment rates, improved healthcare infrastructure in emerging economies, and government initiatives to support working mothers. The International Labor Organization (ILO) reports that there has been visible progress in terms of employment opportunities and gender equality over the last 20 years. The ILO initiated the 2030 United Nations Agenda, which declares that the genders of youth and the disabled population are likely to have equal pay without discrimination in order to achieve gender equality and empower all women and girls in order to achieve productive employment, gender equality, and economic development.

Furthermore, according to World Employment, women's labor force participation rates at the global level were around 48.5% in 2018, which was 26.5% lower than men's employment rates. Women have a 0.8% higher global unemployment rate than men. Moreover, many working mothers use breast pumps to pump milk and feed their babies while they are away for work. Breast pumps make it easier to pump milk and save a significant amount of time. As a result of the foregoing factors, the market is expected to expand during the forecast period.

Growing consumer awareness and supportive government initiatives are anticipated to propel the global demand for breast pumps. For instance, The Baby Friendly Hospital Initiative (BFHI), which promotes evidence-based practices for breastfeeding success, was established by the United Nations Children's Fund (UNICEF) and the World Health Organization (WHO) to enhance breastfeeding rates and assist families in achieving their breastfeeding goals. Similarly, most insurance plans must now cover specified breastfeeding help and supplies, such as breast pumps, as part of the Affordable Care Act. Thereby, such initiatives are expected to increase the usage of these products. As a result, the purchase of these products becomes easier for end-users, leading to rising demand for breast pumps.

Governments of various countries are encouraging mothers to breastfeed babies up to the age of 6 months. Moreover, many international agencies are arranging campaigns to raise awareness about breastfeeding. Various market players, such as Medela LLC, Laura & Co., Newell Brands, and Ameda, & universities, including Washington University & Fudan University, are raising awareness among women about breastfeeding and its benefits by arranging campaigns and providing informative magazines. These factors are expected to drive the breast pump market.

Similarly, awareness initiatives by the CDC, WHO, and the Academy of Breastfeeding Medicine (ABM) to feed babies with expressed breastmilk using breast pumps during the COVID-19 pandemic are expected to have a positive impact on the market. Thus, increased usage of breast pumps in the wake of rising precautionary measures is anticipated to drive the breast pump market.

Furthermore, increasing breastfeeding complications amongst women will create demand for breast pumps in the near term. Breastfeeding complications include poor attachment, breast engorgement, and nipple pain in women. Thus, breastfeeding becomes more difficult as a result of these issues among women. According to Nemours, a non-profit children's health organization, most women discontinue breastfeeding their newborn babies too soon, resulting in an increase in the need for breast pumps.

Besides, engorgement is expected to be one of the major factors driving demand for breast pumps during the forecast period. Excess milk must be removed to avoid engorgement. The only two methods for eliciting surplus milk from the breasts in a healthy way are the hand expression method and breast pumps. When the baby is suckling, mothers may experience acute nipple pain as a result of inadequate attachment. As a result, poor attachment is another factor driving up demand for breast pumps.

In addition, social media platforms, such as YouTube, Facebook, and Instagram, have enabled individuals to access information about breast pumps and related accessories. Several companies provide information on these platforms. For instance, Spectra Baby USA runs a page called Spectra Baby USA – Pumping for Mom Support, which supports and provides information about breast pumps. Thereby, such factors are expected to boost the demand for breast pumps during the forecast period.

The market witnessed a negative impact on the market due to the COVID-19 outbreak. However, with the introduction of COVID-19 vaccines, countries opened their international borders, normalizing the supply chain during the post-pandemic period. Furthermore, the birth rate also increased post-pandemic. For instance, some researchers at the University of Michigan Health Organization predicted that births will rebound, leading to having a normal birth volume. Thus, the market is likely to witness a gradual surge in the demand for breast pumps in the coming years.

Furthermore, many companies are launching new breast pumps in the market. For instance, in January 2022, Medela AG announced the launch of Solo, a compact and easy-to-use single electric breast pump. Thus, with an increasing number of product launches, the introduction of COVID-19 vaccines, and an increase in birth rates, the market is expected to witness considerable growth during the post-pandemic period.

Product Insights

The closed system segment held the largest market share of 65.3% in terms of revenue, in 2021 and is anticipated to witness the fastest growth rate during the forecast period. The growth is mainly owing to their higher usage rates as these systems are relatively more hygienic and contamination-free. Closed breast pumps are rapidly substituting open systems and therefore, their revenue share is expected to increase by 2030.

Closed system breast pumps contain a lid or a layer, which acts as a barrier between a collection kit and the pumping unit, or motor that prevents the contamination of collected milk. This protective layer also prevents the milk particles from entering the pump tubing or motor. These devices provide better safety for the child’s health, ensure maximum removal of impurities, and are easy to clean. The introduction of portable instruments such as Ameda HygieniKit is expected to drive market growth during the next few years.

On the other hand, open type breast pumps lack barriers that prevent overflowing and entry of milk into the pump machinery. They are less expensive than closed systems. When the milk enters the tubing or pump mechanisms, it becomes very difficult for users to clean. Inadequate cleaning before using causes mold and bacteria to grow in the pump systems, putting babies at risk of getting sick. In addition, with nursing mothers preferring hygiene over cost when purchasing breast pumps, the market for open type breast pumps is expected to witness sluggish growth during the forecast period.

Technology Insights

The electric pumps segment held the largest market in 2021 and is expected to witness the fastest growth rate with a CAGR of 8.4% during the forecast period. Electric breast pumps are powered by a motor and supply suction through plastic tubing to a horn that fits over the nipple. It provides a lot more suction, making pumping significantly faster, and allows pumping of both breasts at the same time.

Working mothers generally prefer to use electric pumps as they can easily extract more milk in a short time. The double pumping model decreases the time taken when compared to a normal pump. Often, electric pumps can be quite heavy and noisy, but manufacturers continue to use advanced technology, which creates lighter pumps that generate lesser noise. Electric pumps are also available for rent for mothers who cannot afford to buy a new pump and require them for short time durations.

Some key brands in this segment include Purely Yours Ultra Breast Pump by Ameda AG and Isis iQ Duo Breast Pump by Philips AVENT, respectively. Technological advancements with the introduction of portable instruments such as Platinum electric breast pump by Ameda and Electric swing breast pumps by Medela are expected to drive market growth over the next few years.

Application Insights

Based on application, the market has been segmented into personal use and hospital grade. The hospital grade segment held the largest share of over 60% in 2021 and is anticipated to witness the fastest growth rate during the forecast period. Hospital-grade breast pumps have powerful motors and are typically used in hospitals, but they can also be rented on a monthly basis for personal use. These breast pumps operate on a "closed system," which means that barriers are in place to prevent milk and other fluids from entering the motor. This lessens contamination and ensures that they are safe for multiple users.

These breast pumps provide several benefits such as they are more powerful and effective than many personal-use pumps. They are beneficial for mothers who have medical issues that necessitate the use of a high-powered pump or whose babies have difficulty latching and nursing. Thereby, owing to these aforementioned advantages offered by hospital-grade pumps, the segment is expected to grow significantly during the forecast period.

Regional Insights

North America dominated the market in 2021 and is expected to witness a considerable growth rate of 8.0% during the forecast period. North America dominated the overall market in terms of revenue share majorly due to increased market penetration of breast pumps in this region, on account of the presence of high women employment rates, healthcare expenditure, sophisticated healthcare infrastructure, and patient awareness levels. Furthermore, the industry's leading players are developing technologically enhanced breast pumps, which will fuel the overall market over the projection period.

For example, Koninklijke Philips N.V. (Netherlands) supplies an electric breast pump with a pleasant massaging cushion and a warm feeling while collecting milk from the breast. Similarly, in September 2019, Spectra Baby USA launched the S3 Pro, a new premium electric breast pump. It is a multi-user, hospital-graded pump that allows for effective milk pumping. Thereby, such launches and the large presence of key players are expected to drive the market in this region.

 Europe captured more than 23% of revenue share in 2021 owing to the growing birth rate coupled with rising women's employment in the region. In 2019, approximately 4.2 million babies were born in Europe, while women's employment increased from 58.3% to 64.1% between 2009 and 2019. Working women face challenges in managing and providing necessary nutrition to their babies, which may increase neonatal mortality if not properly catered for. Breast pumps make it easier for working mothers to feed their babies properly. Moreover, rising awareness among target consumers, i.e. lactating mothers, about the benefits of breastfeeding, is expected to create growth opportunities for the Europe breast pump market in the coming years. High disposable income, combined with technological advancements, are also prominent driving factors for the regional market.

Key Companies & Market Share Insights

Prominent key players present in the market are Ameda AG, Bailey Medical, Hygeia Health, and Medela AG. Key players are involved in adopting strategies such as mergers & acquisitions, partnerships, and launching new products to strengthen their foothold in the breast pump market. For instance, in November 2020, Medela and Aeroflow Breastpumps are launching a dream at-home breastfeeding and pump room makeover for moms across the U.S. Moreover, in September 2020, Willow introduced a revolutionary wearable breast pump for women and raised USD 55 million to extend its product line to include more options for new mothers.

Key players are investing heavily in research and development to manufacture technologically advanced products. For instance, in October 2017, Philips launched uGrow a baby app, which helps the parents monitor the development of the baby. This is anticipated to increase the product portfolio of the company.

 Some prominent players in the breast pump market include:

• Ameda (Magento, Inc.)

• Hygeia Health

• Medela AG

• Koninklijke Philips N.V.

• Lansinoh Laboratories, Inc.

• Pigeon Corporation

• Motif Medical

• Chiaro Technology Limited (Elvie)

• Willow Innovations, Inc.

• Spectra Baby USA

Breast Pump Market Report Scope

Segments Covered in the Report 

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the breast pump market report on the basis of product, technology, application, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Open System

  • Closed System

• Technology Outlook (Revenue, USD Million, 2018 - 2030)

  • Manual Pumps

  • Battery Powered Pumps

  • Electric Pumps

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Personal Use

  • Hospital Grade

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Colombia

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE