The global breast pump market size was valued at USD 2.74 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 8.5% from 2023 to 2030. The key factors driving market growth include rising global women's employment rates, improved healthcare infrastructure in emerging economies, and government initiatives to support working mothers. The International Labor Organization (ILO) reports that there has been visible progress in terms of employment opportunities and gender equality over the last 20 years. The ILO initiated the 2030 United Nations Agenda, which declares that the genders of youth and the disabled population are likely to have equal pay without discrimination in order to achieve gender equality and empower all women and girls in order to achieve productive employment, gender equality, and economic development.
Growing consumer awareness and supportive government initiatives are anticipated to propel the global demand for breast pumps. For instance, The Baby Friendly Hospital Initiative (BFHI), which promotes evidence-based practices for breastfeeding success, was established by the United Nations Children's Fund (UNICEF) and the World Health Organization (WHO) to enhance breastfeeding rates and assist families in achieving their breastfeeding goals. Similarly, most insurance plans must now cover specified breastfeeding help and supplies, such as breast pumps, as part of the Affordable Care Act. Thereby, such initiatives are expected to increase the usage of these products. As a result, the purchase of these products becomes easier for end-users, leading to rising demand for breast pumps.
Governments of various countries are encouraging mothers to breastfeed babies up to the age of 6 months. Moreover, many international agencies are arranging campaigns to raise awareness about breastfeeding. Various market players, such as Medela LLC, Laura & Co., Newell Brands, and Ameda, & universities, including Washington University & Fudan University, are raising awareness among women about breastfeeding and its benefits by arranging campaigns and providing informative magazines. These factors are expected to drive the breast pump market.
Similarly, awareness initiatives by the CDC, WHO, and the Academy of Breastfeeding Medicine (ABM) to feed babies with expressed breastmilk using breast pumps during the COVID-19 pandemic are expected to have a positive impact on the market. Thus, increased usage of breast pumps in the wake of rising precautionary measures is anticipated to drive the breast pump market.
Furthermore, increasing breastfeeding complications amongst women is expected to create demand for breast pumps in the near term. Breastfeeding complications include poor attachment, breast engorgement, and nipple pain in women. Thus, breastfeeding becomes more difficult because of these issues among women. According to Nemours, a non-profit children's health organization, most women discontinue breastfeeding their newborn babies too soon, resulting in an increase in the need for breast pumps.
Besides, engorgement is expected to be one of the major factors driving demand for breast pumps during the forecast period. Excess milk must be removed to avoid engorgement. The only two methods for eliciting surplus milk from the breasts in a healthy way are the hand expression method and breast pumps. When the baby is suckling, mothers may experience acute nipple pain as a result of inadequate attachment. As a result, poor attachment is another factor driving up demand for breast pumps.
In addition, social media platforms, such as YouTube, Facebook, and Instagram, have enabled individuals to access information about breast pumps and related accessories. Several companies provide information on these platforms. For instance, Spectra Baby USA runs a page called Spectra Baby USA - Pumping for Mom Support, which supports and provides information about breast pumps. Thereby, such factors are expected to boost the demand for breast pumps during the forecast period.
Many companies are launching new breast pumps in the market. For instance, in January 2022, Medela AG announced the launch of Solo, a compact and easy-to-use single electric breast pump. In May 2023, Medela also received iF DESIGN AWARD for its Freestyle Hands-Free Breast Pump. This award honors design accomplishments across many disciplines, including product, packaging, communication, and service design, architecture, and interior design, as well as user interface (UI), user experience (UX), and professional concepts. It is one of the most prestigious design prizes in the world.
Thus, with an increasing number of product launches, the introduction of COVID-19 vaccines, and an increase in birth rates, the market is expected to witness considerable growth during the post-pandemic period.
The closed system segment held the largest market share of 65.5% in terms of revenue, in 2022 and is anticipated to witness the fastest growth rate during the forecast period. The growth is mainly owing to their higher usage rates as these systems are relatively more hygienic and contamination-free. Closed breast pumps are rapidly substituting open systems and therefore, their revenue share is expected to increase by 2030.
Closed system breast pumps contain a lid or a layer, which acts as a barrier between a collection kit and the pumping unit, or motor that prevents the contamination of collected milk. This protective layer also prevents the milk particles from entering the pump tubing or motor. These devices provide better safety for the child’s health, ensure maximum removal of impurities, and are easy to clean. The introduction of portable instruments such as Ameda HygieniKit is expected to drive market growth during the next few years.
On the other hand, open type breast pumps lack barriers that prevent overflowing and entry of milk into the pump machinery. They are less expensive than closed systems. When the milk enters the tubing or pump mechanisms, it becomes very difficult for users to clean. Inadequate cleaning before use causes mold and bacteria to grow in the pump systems, putting babies at risk of getting sick. In addition, with nursing mothers preferring hygiene over cost when purchasing breast pumps, the market for open type breast pumps is expected to witness sluggish growth during the forecast period.
The electric pumps segment held the largest market in 2022 and is expected to witness the fastest growth rate with a CAGR of 8.9% during the forecast period. Electric breast pumps are powered by a motor and supply suction through plastic tubing to a horn that fits over the nipple. It provides a lot more suction, making pumping significantly faster, and allows pumping of both breasts at the same time.
Working mothers generally prefer to use electric pumps as they can easily extract more milk in a short time. The double pumping model decreases the time taken when compared to a normal pump. Often, electric pumps can be quite heavy and noisy, but manufacturers continue to use advanced technology, which creates lighter pumps that generate lesser noise. Electric pumps are also available for rent for mothers who cannot afford to buy a new pump and require them for short time durations.
Some key brands operating in this segment include Purely Yours Ultra Breast Pump by Ameda AG and Isis iQ Duo Breast Pump by Philips AVENT, respectively. Technological advancements with the introduction of portable instruments such as Platinum electric breast pump by Ameda and Electric swing breast pumps by Medela are expected to drive market growth over the next few years.
Based on application, the market has been segmented into personal use and hospital grade. The hospital grade segment held the largest share of over 61% in 2022 and is anticipated to witness the fastest growth rate during the forecast period. Hospital-grade breast pumps have powerful motors and are typically used in hospitals, but they can also be rented monthly for personal use. These breast pumps operate on a "closed system," which means that barriers are in place to prevent milk and other fluids from entering the motor. This lessens contamination and ensures that they are safe for multiple users.
These breast pumps provide several benefits such as they are more powerful and effective than many personal-use pumps. They are beneficial for mothers who have medical issues that necessitate the use of a high-powered pump or whose babies have difficulty latching and nursing. Therefore, owing to these aforementioned advantages offered by hospital-grade pumps, the segment is expected to grow significantly during the forecast period.
North America dominated the industry with a market share of 52.69% in 2022 and is expected to witness a considerable growth rate of 8.2% during the forecast period. North America dominated the overall market in terms of revenue share majorly due to increased market penetration of breast pumps in this region, on account of the presence of high women employment rates, healthcare expenditure, sophisticated healthcare infrastructure, and patient awareness levels.
The industry's leading players are developing technologically enhanced breast pumps, which will fuel the overall market over the projection period. For example, Koninklijke Philips N.V. (Netherlands) supplies an electric breast pump with a pleasant massaging cushion and a warm feeling while collecting milk from the breast. Similarly, in September 2019, Spectra Baby USA launched the S3 Pro, a new premium electric breast pump. It is a multi-user, hospital-graded pump that allows for effective milk pumping. Thereby, such launches and the large presence of key players are expected to drive the market in this region.
Europe captured more than 24% of revenue share in 2022 owing to the growing birth rate coupled with rising women's employment in the region. Working women face challenges in managing and providing necessary nutrition to their babies, which may increase neonatal mortality if not properly catered for. Breast pumps make it easier for working mothers to feed their babies properly. Moreover, rising awareness among target consumers, i.e., lactating mothers, about the benefits of breastfeeding, is expected to create growth opportunities for the Europe breast pump market in the coming years. High disposable income, combined with technological advancements, are also prominent driving factors for the regional market.
Prominent key players present in the market are Ameda AG, Bailey Medical, Hygeia Health, and Medela AG. Key players are involved in adopting strategies such as mergers & acquisitions, partnerships, and launching new products to strengthen their foothold in the breast pump market. For instance, in April 2023, Aeroflow Healthcare, a major insurer-provider of DME (durable medical equipment), announced a partnership with a Missouri Medicaid Managed Care plan to offer new moms free availability of breast pump equipment under Medicaid. Some prominent players in the breast pump market include:
Ameda (Magento, Inc.)
Hygeia Health
Medela AG
Koninklijke Philips N.V.
Lansinoh Laboratories, Inc.
Pigeon Corporation
Motif Medical
Chiaro Technology Limited (Elvie)
Willow Innovations, Inc.
Spectra Baby USA
Report Attribute |
Details |
Market size value in 2023 |
USD 2.9 billion |
Revenue forecast in 2030 |
USD 5.2 billion |
Growth Rate |
CAGR of 8.5% from 2023 to 2030 |
Base year for estimation |
2022 |
Historical data |
2018 - 2021 |
Forecast period |
2023 - 2030 |
Quantitative units |
Revenue in USD million and CAGR from 2023 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Product, technology, application, region |
Regional scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa (MEA) |
Country scope |
U.S.; Canada; U.K.; Germany; France; Italy; Spain; Greece; Poland; Denmark; Swede; Norway; Finland; Netherlands; Switzerland; Belgium; Japan; China; Thailand; India; Australia; South Korea; Indonesia; Malaysia; Vietnam; Singapore; Brazil; Mexico; Argentina; Colombia; Peru; Venezuela; South Africa; Saudi Arabia; Turkey; Kuwait; UAE |
Key companies profiled |
Ameda (Magento, Inc.), Hygeia Health, Medela AG, Koninklijke Philips N.V., Lansinoh Laboratories, Inc., Pigeon Corporation, Motif Medical, Chiaro Technology Limited (Elvie), Willow Innovations, Inc. and Spectra Baby USA |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the breast pump market report on the basis of product, technology, application and region:
Product Outlook (Revenue, USD Million, 2018 - 2030)
Open System
Closed System
Technology Outlook (Revenue, USD Million, 2018 - 2030)
Manual Pumps
Battery Powered Pumps
Electric Pumps
Application Outlook (Revenue, USD Million, 2018 - 2030)
Personal Use
Hospital Grade
Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Greece
Poland
Denmark
Sweden
Norway
Netherlands
Switzerland
Belgium
Finland
Asia Pacific
Japan
China
India
Australia
South Korea
Thailand
Myanmar
Malaysia
Vietnam
Singapore
Indonesia
Latin America
Brazil
Mexico
Argentina
Colombia
Peru
Venezuela
Middle East & Africa
South Africa
Saudi Arabia
Kuwait
Turkey
UAE
b. The global breast pump market size was estimated at USD 2.74 billion in 2022 and is expected to reach USD 2.9 billion in 2023.
b. The global breast pump market is expected to grow at a compound annual growth rate of 8.5% from 2023 to 2030 to reach USD 5.2 billion by 2030.
b. North America dominated the breast pump market with a share of 52.69% in 2022. This is attributable to high women employment rates, healthcare expenditure, sophisticated healthcare infrastructure, and patient awareness levels.
b. Some key players operating in the breast pump market include Medela Inc., Philips, Ameda, Hygeia Medical Group, Whittlestone, and Lansinoh Laboratories.
b. Key factors that are driving the breast pump market growth include a favorable change in reimbursement policies, technological advancements, increasing patient disposable income and awareness levels, and growing female employment rates.
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With Covid-19 infections rising globally, the apprehension regarding a shortage of essential life-saving devices and other essential medical supplies in order to prevent the spread of this pandemic and provide optimum care to the infected also widens. In addition, till a pharmacological treatment is developed, ventilators act as a vital treatment preference for the COVID-19 patients, who may require critical care. Moreover, there is an urgent need for a rapid acceleration in the manufacturing process for a wide range of test-kits (antibody tests, self-administered, and others). The report will account for Covid19 as a key market contributor.
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