Breast Pumps Market Size, Share & Trends Analysis Report By Product (Open, Closed), By Application (Personal Use, Hospital Grade), By Technology (Manual, Battery Powered, Electric), And Segment Forecasts, 2019 - 2026

Industry Insights

The global breast pumps market size was valued at USD 1.8 billion in 2018 and is expected to expand at a CAGR of 7.8% over the forecast period. Supportive government initiatives aimed at improving consumer awareness, increasing women employment rates, and improving healthcare infrastructure in emerging economies are some of the major driving factors for the growth.

Supportive government initiatives, such as the breastfeeding initiative by UNICEF in U.K., are anticipated to positively influence the market growth. Such initiatives have led to increase in breastfeeding rate from 32% in 2010 to 43% in 2017, which has resulted in a rise in the demand for breast pumps in Europe.

Similarly, government initiatives in U.S. such as provision that requires insurance companies in the country to cover the equipment and services that promote breastfeeding, i.e. breast pumps and lactation counseling, at no cost to the patient are a key driving factor. As a result, the demand for breast pumps has significantly increased in U.S., which is the largest regional market globally.

Moreover, consumers, i.e. lactating mothers, are becoming increasingly aware about the benefits and importance of breastfeeding. With an overall increase in the literacy rates globally, people are now keen on adopting advanced medical technologies in their everyday lives. This is mainly on account of increasing awareness and disposable income, and availability of latest devices, due to the extensive geographic presence of key market players.

Product Insights

On the basis of products, the market has been segmented into open system and closed system breast pumps. Closed system led the overall market in terms of revenue in 2018 owing to high usage of these systems as they are relatively more hygienic and contamination free. This segment is also anticipated to witness the fastest growth over the forecast period.

Closed systems provide a barrier between the collection kit and pumping unit or motor, which prevents the contamination of collected milk. The barrier also ensures that milk particles will not enter the pump tubing or motor. These devices provide better safety for the child’s health, ensure maximum removal of impurities, and are easy to clean. Introduction of portable instruments such as Ameda HygieniKit by Ameda is expected to drive the breast pumps market over the forecast period.

Application Insights

Hospital-grade pumps are expected to witness the fastest growth owing to increase in awareness pertaining to the benefit of breastfeeding and increasing adoption of the breast pumps due to rise in women employment rate. These pumps are larger, stronger, durable, and are made for multiple users. They effectively stimulate breasts to adequately raise levels of hormones prolactin and oxytocin in order to increase the breast milk production and output.

Hospital-grade pumps are designed and approved by the FDA as safe for multiple users. More than one mother can use these pumps as they are designed with barriers that prevent cross contamination. They can be used in any type of pumping situation owing to the fact that these are designed for frequent, daily pumping. Introduction of portable instruments such as Elite, Lact-e, and SMB by Ameda, and Lactina and Symphony by Medela is expected to drive the market over the next few years.

Technology Insights

Electric breast pumps are expected to witness the fastest growth owing to increasing inclination towards the technologically advanced products. Electric breast pumps are powered by a motor and supply suction through plastic tubing to a horn that fits over the nipple. It allows effective suction that makes pumping significantly faster, thereby allowing pumping of both breasts at the same time. Working mothers generally prefer using electric pumps as they can easily extract more milk in lesser time. Double pumping model requires lesser time in comparison with normal pumps.

Electric pumps can often be quite heavy and noisy, but manufacturers continue to use advanced technology, which helps them create lighter pumps that generate lesser noise. Electric pumps are also available on rent for mothers who cannot afford to buy a new pump and require them for short duration. Some of the key brands in this segment are Purely Yours Ultra Breast Pump by Ameda AG and Isis iQ Duo Breast Pump by Philips AVENT. Technological advancements have led to the introduction of portable instruments, such as Platinum Electric Breast Pump by Ameda and Electric Swing Breast Pumps by Medela, which is expected to drive the market over the forecast period.

Regional Insights 

North America commanded the largest market share in 2018 owing to high market penetration, which could be attributed to high women employment rates, healthcare expenditure, healthcare infrastructure, and patient awareness levels. Under the Affordable Care Act, a working mother is entitled to take breaks during the work hours in order to express (pump) breast milk for her baby. This is anticipated to drive the market in North America over the forecast period. In addition, presence of laws such as public breastfeeding for protecting women is anticipated to increase awareness about breastfeeding and in turn, boost the market growth.

Asia pacific is expected to expand at the fastest CAGR during the forecast period and its share is expected to increase from 9.4% in 2013 to 15.9% in 2020 due to high prevalence of unmet consumer needs, constantly improving healthcare infrastructure, and growing customer awareness and disposable income levels.

Breast Pumps Market Share Insights

Prominent key players are Ameda AG; Bailey Medical; Energizer Holdings, Inc.; Hygeia Medical Group; Medela AG; Koninklijke Philips N.V.; Whittlestone, Inc.; Linco Baby Merchandise Work's Co., Ltd.; Buettner-Frank GmbH; and Lansinoh Laboratories.

Key players have taken strategic initiatives, such as merger and acquisition, partnership, and product launch, in order to sustain in the market. For instance, in October 2017, Philips launched uGrow, a baby app, which helps the parents monitor the development of the baby. This is anticipated to increase the product portfolio of the company.

Report Scope

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2026. For the purpose of this study, Grand View Research has segmented the global breast pumps market report on the basis of product, technology, application, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2026)

  • Open System

  • Closed System

• Technology Outlook (Revenue, USD Million, 2015 - 2026)

  • Manual

  • Battery Powered

  • Electric

• Application Outlook (Revenue, USD Million, 2015 - 2026)

  • Personal Use

  • Hospital Grade

• Regional Outlook (Revenue, USD Million, 2015 - 2026)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • Greece

    • Italy

    • Poland

    • France

  • Asia Pacific

    • Japan

    • China

    • India

    • Thailand

    • South Korea

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Colombia

  • Middle East and Africa

    • Saudi Arabia

    • South Africa

    • UAE