BRIC Breast Pump Market Size, Share & Trends Analysis Report By Product (Closed System, Open System), By Technology, By Application (Personal Use, Hospital Grade), And Segment Forecasts, 2018 - 2026

Report Overview

The BRIC breast pump market size was estimated at USD 124.6 million in 2017, exhibiting a 10.8% CAGR during the forecast period. Declining infant mortality rate, growing awareness among mothers, improving healthcare infrastructure, and the increasing number of milk banks are some of the key factors anticipated to drive the market.

The decline in the infant mortality rate in the BRIC (Brazil, Russia, India, and China) region is an indicator of improved healthcare facilities, better living standards, and enhanced economic growth. It also translates to a widening consumer base. All these factors have a positive impact on the sale and adoption of breastfeeding accessories.

As per the World Bank, infant mortality in Brazil has declined from 17.7 infants per 1,000 live births in 2010 to 13.5 infants per 1,000 live births in 2016. The organization also reported that in China, infant mortality has dropped from 13.5 infants per 1,000 live births in 2010 to 8.5 infants per 1,000 live births in 2016. Such a significant dip in the mortality rate of infants in BRIC nations is expected to increase the sales of breast pumps.

Moreover, higher demand for breast milk storage is resulting in the growing demand for and establishment of milk banks across the region. Milk banks are one of the recent progressive initiatives that have proven extremely beneficial to mothers and babies. They offer a much-need solution to mothers that are unable to supply breast milk to their child for several reasons.

Product Insights

On the basis of product, the market can be segmented into open systems and closed systems. Closed systems dominated the market in 2017 and the segment is also expected to witness the fastest growth over the forecast period. These devices contain a barrier that separates the pumping motor from the milk collection kit, thereby eliminating the risk of milk contamination. The product design makes closed system breast pumps more hygienic for usage.

In the open system variants, there is no barrier separating the pumping mechanism and the collection kit, thereby risking contamination of the milk through impurities such as smoke, dust, pet hair, airborne bacteria, pollution, and viruses.

Technology Insights

On the basis of technology, breast pumps can be segmented into manual, battery-powered, and electric. In 2017, the battery-powered segment dominated the market and accounted for around 60.0% of the overall market. These devices are likely to retain their leading position throughout the forecast period owing to increasing inclination toward technologically advanced products among lactating mothers and growing awareness of various new and upcoming breastfeeding accessories.

On the other hand, electric breast pumps are expected to witness the fastest growth over the forecast period, registering a CAGR of 13.5%. This can be attributed to increasing investments in research and development to manufacture more technologically advanced products with additional features. Leading players have been resorting to R&D as a go-to strategy for business expansion.

Application Insights

On the basis of application, the BRIC breast pump market is segmented into personal use and hospital grade. Devices for hospital use dominated the overall market in terms of revenue in 2017, accounting for close to 90.0%. This is owing to high usage rates and greater patient influx at hospitals and other healthcare facilities. Hospital-grade pumps are designed and approved by the US FDA for multiple users. These devices can be used by more than one mother because they are designed with barriers that prevent cross-contamination. Such factors are positively impacting the hospital-grade segment.

Country Insights

In the BRIC region, Russia dominated the market in 2017 owing to supportive government laws and policies, decreasing infant mortality rate, growing awareness, and the presence of key players. Brazil presents lucrative growth opportunities as far as breastfeeding accessories are concerned. A recent breastfeeding law in São Paulo states that any organization or business that prevents mothers from breastfeeding in public would be charged a fine of £100 (USD 142). Such supportive laws are expected to drive the Brazil market.

China is poised to surpass Russia to be the leading market by 2026, fueled by favorable maternity leave policies, massive population, and supportive breastfeeding campaigns to increase awareness among mothers. Women working at different levels in an organization are given equal benefits during pregnancy in China, a factor that has been much appreciated. Such factors are slated to benefit the market for breast pumps.

BRIC Breast Pump Market Share Insights

Some of the key companies present in the industry are Newell Brands, Inc.; Pigeon Corporation; Koninklijke Philips N.V.; Medela LLC; and Mayborn Group Limited. These players focus on growth strategies such as the launch of new products, mergers, and acquisitions. For instance, in 2016, Ardo launched a new product under Clinistore Disposable Bottles and Clinicare Pumpset. The expansion of the product portfolio is expected to increase its penetration rate in the global market.

BRIC Breast Pump Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at a country level and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2026. For the purpose of this study, Grand View Research has segmented the BRIC breast pump market report on the basis of product, technology, application, and country:

• Product Outlook (Volume, Units Sold; Revenue, USD Million, 2015 - 2026)

  • Open System

  • Closed System

• Technology Outlook (Volume, Units Sold; Revenue, USD Million, 2015 - 2026)

  • Manual

  • Battery Powered

  • Electric

• Application Outlook (Volume, Units Sold; Revenue, USD Million, 2015 - 2026)

  • Personal Use

  • Hospital Grade

• Country Outlook (Volume, Units Sold; Revenue, USD Million, 2015 - 2026)

  • Brazil

  • Russia

  • India

  • China