Broadcast Scheduling Software Market Size, Share & Trends Analysis Report By Solution (Software, Services), By Deployment (On-premise, Cloud, Hybrid), By Application, By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global broadcast scheduling software market size was valued at more than USD 1.05 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 18.5% from 2021 to 2028. The growing complexity in broadcast media planning and the increase in the adoption of cloud-based solutions are the key factors expected to drive the market growth over the forecast period. Additionally, the increase in the adoption of smart devices and the rising popularity of multimedia streaming applications are also fueling the market growth. Broadcast scheduling software offers a wide range of features for broadcast management teams, including flexibility and efficiency, automation, content and event categorization, and remote access from any device at any time.

Over the past years, the broadcast and media industry has witnessed numerous changes in terms of technology. Technological proliferation in broadcasting processes has assisted service providers in enhancing their product offerings, which has significantly contributed to the overall growth of the market. Moreover, with the growth of the media and entertainment industry and changing behavior of the viewers and listeners, broadcasters are experiencing more technological disruptions. With the growing usage of smartphones, many people are shifting from traditional TV and radio mediums to online and web sources. Such factors are restraining the market growth. However, the growing investment in media technology is expected to create growth opportunities for the market players in the forthcoming years.

Deployment Insights

The on-premise segment accounted for the largest revenue share of over 53 % in 2020 owing to the high number of broadcasters relying on conventional broadcasting systems, especially from developing countries such as China, India, and Brazil. The broadcasters in these countries are majorly serving the consumers that are using satellite and DTH TV, hence relying on on-premise infrastructure and systems. For instance, by the end of March 2019, India had approximately 72.44 million active DTH subscribers.

The hybrid segment is likely to witness significant growth from 2021 to 2028. The cloud segment accounted for the second-highest market share and is projected to register the highest CAGR of 20.5% over the forecast period. The growth of this segment can be attributed to the shifting preference of consumers from traditional TV channels to online and streaming media and entertainment services owing to the rising penetration of smartphones, smart TVs, and other connected devices. Moreover, the benefits associated with cloud deployments, such as flexibility, real-time access to broadcasting content and other services, and cost efficiency, are also contributing to the growth of this segment.

Application Insights

The TV segment accounted for the largest revenue share of around 47% in 2020 owing to a large population still preferring watching news and sports events on traditional or smart TVs with families or friends. The developed and developing countries, especially in regions such as Asia Pacific, Latin America, and the Middle East and Africa, are the major contributors to the growth of this segment. For instance, according to the Cable and Satellite Broadcasting Association of Asia (CASBAA), in 2019, China accounted for more than 378 million TV households.

On the contrary, the digital platforms segment is anticipated to emerge as the second-largest segment in the broadcast scheduling software market and is expected to register the highest CAGR over the forecast period. The growth of this segment can be ascribed to the growing demand for national as well as global content from all age groups. Additionally, the increase in penetration of connected devices and the availability of good internet connections are enabling people to watch content online anytime and from anywhere. Furthermore, the COVID-19 pandemic and the subsequent lockdowns imposed have resulted in high adoption of on-demand content worldwide.

Solution Insights

The software segment accounted for the largest revenue share of around 64% in 2020 and is expected to maintain its dominance over the forecast period. This can be attributed to the growing demand for broadcast scheduling solutions to schedule broadcasting content efficiently and make workflow flexible between various management teams.

The service segment is expected to register the highest CAGR over the forecast period owing to the increasing cloud deployment of broadcast scheduling software solutions. It is anticipated to expand at a CAGR of nearly 21.0% from 2021 to 2028. The segment is further categorized into managed services and professional services.

The managed services include maintenance, security, administration, network monitoring, and several other services. On the contrary, professional services comprise software deployment, consulting, migration, and other services. The professional services segment is expected to dominate the services segment throughout the forecast period.

Regional Insights

North America accounted for the largest revenue share of more than 40.0% in 2020 and is expected to continue dominating over the forecast period. The dominance of the region can be attributed to the early adoption of advanced broadcasting technologies and solutions and the existence of key market players in this region. Within the region, the U.S. accounted for the highest revenue share owing to the increasing demand for advanced broadcast scheduling solutions and services from broadcasters. Additionally, the existence of a high number of television broadcast stations is also acting as the major driver for the market growth in the U.S. For instance, the U.S. accounts for 1,761 television broadcast stations, whereas Canada accounts for 148 stations.

In 2020, Europe accounted for the second-largest revenue share of 28.6% in the global market. The region is expected to continue to dominate over the forecast period owing to the growing OTT and online video industry in this region.

Asia Pacific is anticipated to register a CAGR of over 21.0% from 2021 to 2028. Factors such as the rising adoption of advanced technologies, growing penetration of smartphones and connected devices, and increasing demand for on-demand content services are driving the market growth in this region. Moreover, the large number of TV households in countries such as China and India is also a key factor driving the regional market growth. For instance, according to Indian Council for Research on International Economic Relations (ICRIER), India is the second-biggest television market worldwide with 197 million TV households. Additionally, China accounts for 378 million TV households. Furthermore, according to the Broadcast Audience Research Council (BARC), approximately 54% of households in India have a cable connection.

Key Companies & Market Share Insights

The market is fragmented, with several global as well as regional players operating in the marketplace. The key participants are entering into strategic partnerships and collaborations, expecting to increase their business presence and withstand the extremely competitive business environment. For instance, in March 2021, Imagine Communications announced the collaboration with MBC GROUP, a Dubai-based media company, which is also one of the major media content providers across the Middle East and North Africa (MENA) region. As a part of this collaboration, Imagine Communications offered Versio modular playout solution, which runs on COTS hardware. The solution allows MBC GROUP to add new channels quickly depending on business requirements, providing the additional benefit of cost-efficiency. Additionally, as a part of the collaboration, Imagine Communications also offered an end-to-end playout infrastructure to MBC, which offers interfaces to numerous external networks comprising data sources for on-air graphics, scheduling, and traffic.

Broadcasting service providers are spending significantly in research and development activities to integrate new technologies and develop advanced products with exclusive and distinguishing features to gain a competitive advantage over other market players. For instance, in March 2020, AMC Networks Inc., along with WarnerMedia and Disney, partnered with Xandr, a New York-based marketing and advertising company. Under this partnership, the companies are reinventing their linear TV advertising with Xandr’s strategic buying platform called Xandr Invest to provide a better customer experience. The platform is helping AMC Networks Inc.; WarnerMedia; and Disney in augmenting their linear schedules, which helps them efficiently reach the viewers across numerous networks. Some of the prominent players operating in the global broadcast scheduling software market are:

• Advanced Broadcast Services Limited

• AMC Networks Inc.

• AxelTech

• BroadView Software

• Chetu Inc.

• Chyro

• Imagine Communications

• MediaGenix

• Marketron Broadcast Solutions

• Schedule it Ltd.

• WideOrbit

Broadcast Scheduling Software Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For this study, Grand View Research has segmented the global broadcast scheduling software market report based on solution, deployment, application, and region:

• Solution Outlook (Revenue, USD Million, 2016 - 2028)

  • Software

  • Service

    • Managed Services

    • Professional Services

• Deployment Outlook (Revenue, USD Million, 2016 - 2028)

  • On-premise

  • Cloud

  • Hybrid

• Application Outlook (Revenue, USD Million, 2016 - 2028)

  • TV

  • Radio

  • Digital Platforms

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Rest of Europe

  • Asia Pacific

    • China

    • India

    • Japan

    • Rest of Asia Pacific

  • Latin America

    • Brazil

    • Mexico

    • Rest of Latin America

  • Middle East & Africa

    • South Africa

    • Rest of MEA