Business-to-Business E-commerce Market Size, Share & Trends Report

Business-to-Business E-commerce Market Size, Share & Trends Analysis Report By Product Category, By Deployment (Intermediary-oriented, Supplier-oriented, Buyer-oriented), By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: 978-1-68038-090-3
  • Number of Pages: 125
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2022
  • Industry: Technology

Research Methodology

A three-pronged approach was followed for deducing the business-to-business e-commerce market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for business-to-business e-commerce market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of business-to-business e-commerce market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Business-to-Business E-commerce Market Categorization:

The business-to-business e-commerce market was categorized into three segments, namely deployment type (Supplier-Oriented, Buyer-Oriented, Intermediary-Oriented), application (Home & Kitchen, Consumer Electronics, Industrial & Science, Healthcare, Clothing, Beauty & Personal Care, Sports Apparel, Books & Stationery, Automotive), and region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa).

Segment Market Methodology:

The business-to-business e-commerce market was segmented into deployment type, application, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The business-to-business e-commerce market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into ten countries, namely, the U.S.; Canada; the UK; Germany; France; China; India; Japan; Brazil; Mexico.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Business-to-business e-commerce market companies & financials:

The business-to-business e-commerce market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  •, Inc. - Amazon was established in 1994 and its headquartered in U.S. The company employs more than 1,608,000 personnel across the globe., Inc. is a multinational American technology company specializing in cloud computing, artificial intelligence, digital streaming, and e-commerce. The company has organized its business operations into North America, International, and AWS segments. The North American segment deals with transactions from retail sales of subscriptions and consumer products through physical and online stores in the North American region. The International segment covers transactions from global-focused online stores. The AWS segment deals with the global sales of digital storage, database, computing, and other service offerings for government agencies, enterprises, and academic institutions.

  • - Alibaba was established in China in 1999 and served 243,903 employees. The company operates through business segments, namely China commerce, International Commerce, Local Consumer Services, Digital Media and Entertainment, Innovation Initiatives and Others, Logistics, and Cloud. Alibaba China Commerce offers a broad product portfolio of wholesale products shipped in bulk stock across the world.

  • - is an international trade platform built to deepen the trade and economic cooperation between China and ASEAN countries. Along with the foreign trade website, the organization provides enterprises with services such as supply and demand information, communicating with buyers to know about their requirements, third-party authentication for enterprises, a payment platform with transaction security, attending industry exhibitions on users' behalf, and inviting enterprises to attend bilateral trade negotiation meetings. It also provides users with effective means of promotion, such as TV, print media, and outdoor media.

  • - is an online B2B trading platform offering more than 5 million products for selling and sourcing. It was renamed from to in May 2006. The company is headquartered in China, and it offers services such as website building and e-commerce integration to help Small and Medium-sized Enterprises (SMEs) with their everyday business activities. The company has around 1.5 million registered users from over 200 countries and regions across the globe.

  • eBay Inc. - eBay Inc. is an American multinational e-commerce corporation facilitating Business-to-Consumer (B2C) and Consumer-to-Consumer (C2C) sales through its website. The company also offers fulfillment services, which assist eBay Inc., along with other online marketplaces, with multiple services, including product inspection, shipping, receiving, return processing, order fulfillment, and assembly. The company operates its business through the Marketplace business segment. Marketplace includes the company’s online marketplace located at and the eBay suite of mobile apps. The company has 183 million buyers on the eBay Marketplace.

  • - is a US-based company, and it operates in an online B2B marketplace that helps traders increase their reach across the globe. The portal allows buyers and sellers to connect and also helps address business-related challenges they face. The marketplace caters to around 500,000 registered users. The platform is developed and designed to offer an authentic, fast, safe, and reliable medium of trading. It also helps businesses strengthen their online presence by helping them connect with potential clients. The company also offers digital marketing services including SEM and SEO, advanced social media marketing, and increasing product awareness through automated videos.

  • Flexfire LEDs - Flexfire LEDs offers linear LED lighting solutions and consulting services that help users reinvent their space. The company specializes in a niche lighting product line that is used to create good exterior and interior lighting experiences. In addition to selling the products directly to customers, the company also offers products to contractors who buy products for home renovation projects and several commercial establishments. The company’s B2B portal helps businesses calculate voltage drops, get price quotes, and find educational resources based on their needs. The company’s products are mainly used across retail stores, restaurants, and hotels. The products are also offered to original equipment manufacturers who incorporate LED lighting into products such as vending machines.

  • - is an Indian e-commerce marketplace that sells around 80 million products from across more than 80 product categories. It has more than 100 million registered users buying products from 0.1 million sellers. The company also operates an online B2B wholesale platform for groceries and apparel. It also services such as no-cost EMI, cash on delivery, and easy returns to customers. Some of the subsidiaries of the company include Myntra, Jabong, PhonePe, and Ekart.

  • IndiaMART InterMESH Ltd. - IndiaMART InterMESH Ltd. is an Indian B2B marketplace that connects buyers to suppliers. The company’s online channel focuses on providing a trading platform for large enterprises, individuals, and SMEs. The company also provides B2B solutions to enterprises and advertisers. Through premium services, IndiaMART InterMESH Ltd. offers solutions across categories such as Leading Supplier, Star Supplier, TrustSEAL, Maximiser, and Mini Dynamic Catalog. The company also provides a lead management system and services such as web storefront inquiries, priority listing, premium number service, and payment facilitation. The company caters to a wide range of industries, including building and construction, industrial supplies, mechanical spares, electronic and electrical, commercial vehicles, healthcare, hand and machine tools, and industrial machinery.

  •, Inc. - .com is a Chinese e-commerce platform offering a B2B marketplace to around 580 million active customers, offering access to a wide range of authentic and superior products by helping local and international brands tap into the fast-growing e-commerce market. It offers a wide selection of products across categories such as electronics, apparel, home furnishings, FMCG, home appliances, fresh food, and others.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Business-to-Business E-commerce Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Business-to-Business E-commerce Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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