GVR Report cover California Legal Cannabis Market Size, Share & Trends Report

California Legal Cannabis Market Size, Share & Trends Analysis Report By Source (Marijuana, Hemp), By Product (Flowers, Oils And Tinctures), By End-use (Medical, Industrial, Recreational), And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-078-1
  • Number of Pages: 80
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Healthcare

Market Size & Trends

The California legal cannabis market size was valued at USD 2.2 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 12.2 % from 2023 to 2030. The growth is attributed to the rising awareness regarding the use of cannabis products for pain management therapies. According to a study published by NCBI in December 2022, opioid use in patients with chronic pain was reduced by 64% who were administered medical marijuana. Moreover, increasing incidences of chronic disease coupled with the legalization of cannabis possession is anticipated to drive the market in California over the forecast period.

California Legal Cannabis Market, By Application, 2020 - 2030 (USD Billion)

Legalization Timelines

  • 1996: The Compassionate Use Act was passed after receiving 55.6% votes which allowed the medical use of cannabis in California. This drug reform, also known as Proposition 215, provides legal protection to caregivers, physicians, and patients. Moreover, the new series of laws known as the Medical Cannabis Regulation and Safety Act (MCRSA) came into effect, which created a new regulatory and licensing framework for the medical cannabis industry in California. In November 2016, Proposition 64 was passed, which allows MCRSA to govern transport, cultivation, testing, resale, and distribution.

  • 2003: California Senate Bill 420, also known as Medical Marijuana Program Act, was passed to establish an identification card system for patients of medical cannabis.

  • 2009: The Marijuana Control, Regulation, and Education Act was passed, which removed penalties for the use, possession, and cultivation of marijuana for persons of age 21 or older.

  • 2010: The voters in California rejected Proposition 19 by 53.5% votes, hence prohibiting legalized possession, cultivation, and possession of cannabis for adults with age 21 or older

  • 2011: California decriminalized marijuana possession by reducing the charge from a misdemeanor to an infraction on possession of 28.5 grams of cannabis or less. The bill states that if a person is found guilty of such an infraction is punishable by a fine of not more than USD 100 and no mandatory appearance in court.

  • 2014: Proposition 47 was passed by California voters, which reduces certain crimes, such as possession of concentrated cannabis, from felonies to misdemeanors. Under this new law, people charged with such crimes will face misdemeanor penalties and charges.

  • 2016: Proposition 64 was passed by voters in California, which legalized the recreational use of cannabis. The bill allows the possession of 8 grams of concentrated cannabis to adults with age 21 years and older. Moreover, under the bill, an adult can cultivate six plants per residence and can purchase cannabis are licensed retailers.

  • 2021: The CalCannabis Appellations Project (CAP) was implemented in California for the development of appellations of origin for marijuana products. The goal of CAP is to prevent misinterpretation about the origin of cannabis products and promote regional cannabis business

  • Ongoing: The regulatory authority continues to oversee the cannabis industry in terms of setting standards for labeling, testing, and advertising.

Regulations and Norms

Medical marijuana has been legal in California since 2016 after the approval of the Compassionate Use Act. The law intended to allow the use of medical cannabis to seriously ill persons under specified and limited circumstances. Some of the qualifying conditions include Alzheimer’s, chronic pain, HIV/AIDS, Glaucoma, Amyotrophic lateral sclerosis, post-traumatic stress disorder (PTSD), and obsessive-compulsive disorder, among others. Patients are required to obtain a medical marijuana card from the California Department of Public Health to grow, transport, use, and possess medical marijuana.

In California, both recreational and medical cannabis is regulated by the Department of Cannabis Control (DCC). The department is responsible for regulations related to the growing, manufacturing, transportation, labeling, and sales of cannabis.

Recreational Use

  • Legal age for possession of cannabis is 21 and above

  • Adults 21 years or older have the right to possess 28.5 grams of marijuana and grow as many as six plants in their homes

  • Public use or consumption of cannabis in public places is prohibited in California

  • The licensed retailers can operate between 6 a.m. to 10 p.m. Similarly, the delivery drivers are expected to return to retail premises before 10 p.m.

  • According to the California Department of Tax and Fee Administration, customers should pay a 15% excise tax based on the gross receipts of cannabis products.

Medical Use

  • To purchase medicinal marijuana, the patient should have a medical marijuana ID card

  • The legal age for the possession of medical marijuana is 18 years or older with a licensed physician’s recommendation.

  • The retailer must verify the patient’s age by checking acceptable forms of ID such as a passport, driver’s license, and military photo ID card.

  • The retailers are required to obtain a license from the California Bureau of Cannabis Control. Customers can only purchase recreational marijuana at these licensed retail dispensaries. Cannabis products are required to meet safety and quality standards.

  • Medical cannabis products should meet safety and quality standards and must be labeled accordingly

    California Legal Cannabis Market Share, By Product, 2022 (%)

California Legal Cannabis Report Scope

Report Attribute


Market size value in 2023

USD 2.5 billion

Revenue forecast in 2030

USD 5.4 billion

Growth Rate

CAGR of 12.2% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, source, end-use

State scope



California Legal Cannabis Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research, Inc. has segmented the California legal cannabis market report based on source, product, and end-use:

  • Product Outlook (Revenue, USD Billion, 2018 - 2030)

    • Flowers

    • Oils and Tinctures

  • Source Outlook (Revenue, USD Billion, 2018 - 2030)

    • Marijuana

    • Hemp

  • End-use Outlook (Revenue, USD Billion, 2018 - 2030)

    • Recreational

    • Medical

    • Industrial

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