The global canned seafood market size was valued at USD 30.09 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.9% from 2022 to 2030. The increasing popularity of ready-to-eat seafood products due to improvement in distribution infrastructure is anticipated to drive the industry growth. According to the Food and Agriculture Organization of the United Nations, Canned Tune imports in the U.S. increased by 15% in 2020. In addition, factors such as changing lifestyles coupled with increasing affordability are likely to drive the industry's growth over the next eight years. The demand for canned seafood skyrocketed during the COVID-19 pandemic, especially among the consumers that are not fond of cooking food. Consumers following the trend of work-from-home or stay-at-home preferred canned food as it is easy to prepare and takes minimal time. Additionally, restaurants restricted services to avoid an increase in coronavirus cases, so consumers cooked at home, increasing canned seafood consumption.
Rising awareness about the health benefits offered by canned seafood products is increasing the growth of the canned seafood market. Canned seafood has a high level of valuable omega-3 fatty acids, which are important for overall health and wellbeing. According to the Office of Disease Prevention and Health Promotion’s Dietary Guidelines, in terms of protein, many types of seafood have a relatively high protein-to-calorie ratio, packing in around 7 grams of protein per ounce. Moreover, the demand for conspicuous and exotic food items is on the rise as a result of the rising purchase power of consumers.
The growing popularity of plant-based canned seafood is likely to propel the growth of the canned seafood market. For instance, according to a Bloomberg Intelligence report, the market for plant-based canned seafood will grow to USD 162 billion in 2030 from USD 30 billion in 2020. Moreover, due to the increase in demand for plant-based seafood food, scientists and marketers are creating healthy, plant-based that tastes like the real thing. For instance, in December 2021, Karavela, a canned fish producer, developed a line of canned seafood products made from yellow peas.
Additionally, startups and large corporations are showing an interest in plant-based fish. Atlantic Natural Foods started offering TUNO, a fishless tuna alternative made from soy, yeast, and sunflower extract. Moreover, another brand, Impossible Foods, announced in 2019 that it works on plant-based fish, and Good Catch raised USD 32 million in financing this January 2020 for its plant-based seafood.
Consumers have started opting for seafood products that are sourced sustainably as per the growing concern for environmentally and socially responsible seafood procurement among the consumers. This has resulted in the rise in the number of canned salmon suppliers seeking to procure raw materials from the fisheries that are Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) certified to be a part of the sustainable initiative and eventually boost the canned seafood sales in the market. For instance, in May 2021, Bumble Bee Seafoods L.L.C acquired The Marine Stewardship Council (MSC) and other certification programs recognized by the Global Sustainable Seafood Initiative (GSSI) for sustainable sourcing.
Furthermore, a rise in demand for high-shelf-life sea products is expected to result in increased consumption of canned seafood. Also, increased disposable income and gyrating consumers' preference toward ready-to-consume food are likely to emerge as the primary factor for market growth in the coming years. The increased consumption of seafood by the population owing to its high health benefits is anticipated to propel the market growth. The survey conducted by the Associated Chamber of Commerce and Industry of India (Assocham) revealed that about 79% of households prefer instant food due to a steep increase in incomes and changing standards of living and convenience.
The tuna segment held the largest market share of 42.22% in 2021 and is expected to maintain dominance during the forecast period due to the predominant consumption of ready meals among working-class people around the globe. According to an article published by National Fisheries Institute in 2020, nearly 88% of all American households have consumed canned tuna. Almost half of all households serve canned tuna monthly, and 17% serve canned tuna at least once a week. Further, the segment is expected to grow on account of new product launches. For instance, in August 2021, Mind Fish Co. launched the first Fair Trade Certifiedä canned tuna product available for purchase in the North American market.
However, sardines are projected to register a CAGR of 7.8% from 2022 to 2030. As a portable snack, canned sardines have become more popular than fresh ones since they do not need to be cooked. In line with this, manufacturers are launching unique product variants to widen their portfolio and attract a large consumer base. For instance, in January 2022, Minnow, a tinned seafood company, launched its inaugural line of products. The private-label line of shelf-stable tinned seafood products initially includes Alaskan salmon, Icelandic cod liver, and Spanish sardines.
Retail was the largest distribution channel, with a market share of around 60.0% in the global revenue in 2021. This channel includes supermarkets, hypermarkets, convenience stores, grocery stores, and local shops. The increasing number of these stores across various regions has experienced a surge in the distribution of canned seafood in the market. According to an article published by Supermarket News, in February 2021, convenience stores are the main drivers of canned seafood, whereas the retail sector holds around 48% of the distribution market. Moreover, easy access to such products in brick-and-mortar stores on a global level is expected to keep the momentum of the segment over the next few years.
The foodservice distribution channel is anticipated to register faster growth during forecast years with a CAGR of 6.3% from 2022 to 2030. The segment is poised to emerge as a steady source of revenue during the forecast period. Growth in consumption of canned seafood in restaurants and hotels is likely to drive growth. Restaurants, cafes, eateries, and hotels serve seafood straight from canned due to the rising awareness of food safety among consumers. Moreover, the rise in the number of food services indicates the growth of canned seafood via the foodservice distribution channel. According to U.S. Census Bureau, there are 107,541 chain restaurants businesses in the U.S. as of 2022, an increase of 1.6% from 2021.
Asia Pacific made the largest contribution to the global market, with a share of 46.4% in 2021. An increase in canned seafood product adoption is due to the availability of a large quantity of raw material coupled with many canneries in the region for aquaculture. According to the Marine Products Export Development Authority (MPEDA), India shipped 12.8 lakh metric tons of seafood worth USD 6.68 billion in the year 2019 and is expected to rise by 12.6% by the end of 2032. Furthermore, the market in the region is majorly driven by the expanding demand for ready-to-cook canned fish across emerging economies.
Middle East is expected to witness a CAGR of 5.9% from 2022 to 2030. The rise in demand for sustainably sourced seafood due to its numerous health benefits is propelling the growth of the market in the region. Moreover, owing to rising demand and potential opportunities to grow in the canned seafood market, several retail distributors have come up with private-label brands catering to canned seafood in the market. For instance, South Africa-based multinational retail company Woolworths sells its extensive range of canned seafood products in its retail outlets and via online delivery. The increasing availability of many players is likely favoring the growth of the market in the region. A few of the key leading brands offering canned seafood products in the region include Oceana Group Limited, Saldanha, Goody, and Al-Alali, among others.
The canned seafood market is highly fragmented, with the presence of many global players. The market players face intense competition, especially from the top manufacturers of this market, as they have a large consumer base, strong brand recognition, and vast distribution networks. Companies have been implementing various expansion strategies, such as partnerships and new product launches, to stay ahead in the game.
For instance, in August 2020, Thai Union Group PCL had agreed to purchase the remaining equity stake in Red Lobster Seafood Co. from Golden Gate Capital. Red Lobster will remain headquartered in Orlando.
For instance, in May 2021, Nippon Suisan (Europe) B.V. a 100% subsidiary of Nippon Suisan Kaisha Ltd. (Nissui) acquired 75% of the U.K. seafood company Three Oceans Fish Company Limited. Through this acquisition, Nissui will further strengthen coated fish business in the U.K. in conjunction with Caistor Seafoods and enhance synergies with Flatfish and Cite Marine.
For instance, in May 2021, Thai Union Group acquired full ownership of Rügen Fisch, a German manufacturer of shelf-stable seafood products. The Thailand-based seafood giant first acquired a majority, 51% holding in Rügen Fisch in 2016, and now purchased the remaining 49% stake.
Some of the key players operating in the global canned seafood market are:
Nippon Suisan Kaisha, Ltd
Maruha Nichiro Corporation
Icicle Seafoods Inc.
LDH (La Doria) Ltd
Wild Planet Foods
Thai Union Frozen Products
American Tuna, Inc.
Universal Canning, Inc.
Tri Marine Group
Trident Seafoods Corporation
Connors Bros. Ltd. (Brunswick Seafoods)
Market size value in 2022
USD 31.37 billion
Revenue forecast in 2030
USD 50.47 billion
CAGR of 5.9% from 2022 to 2030
Base year for estimation
2017 - 2020
2022 - 2030
Volume in Kilotons, Revenue in USD Million and CAGR from 2022 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product, distribution channel, region
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
U.S.; Canada, U.K.; Germany; France; China; Thailand; Japan; Brazil; GCC
Key companies profiled
StarKist Co.; Nippon Suisan Kaisha, Ltd; Maruha Nichiro Corporation; Icicle Seafoods Inc.; LDH (La Doria) Ltd; Wild Planet Foods; Thai Union Frozen Products; American Tuna, Inc.; Universal Canning Inc.; Tri Marine Group; Trident Seafoods Corporation; Connors Bros. Ltd. (Brunswick Seafoods)
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This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the canned seafood market based on product, distribution channel, and region:
Product Outlook (Revenue, USD Million; Volume, Kilo Tons; 2017 - 2030)
Distribution channel Outlook (Revenue, USD Million; Volume, Kilo Tons; 2017 - 2030)
Regional Outlook (Revenue, USD Million; Volume, Kilo Tons; 2017 - 2030)
Central & South America
Middle East & Africa
b. The global canned seafood market was estimated at USD 30.9 billion in 2021 and is expected to reach USD 31.37 billion in 2022.
b. The global canned seafood market is expected to grow at a compound annual growth rate of 5.9% from 2022 to 2030 to reach USD 50.47 billion by 2030.
b. The Asia Pacific dominated the canned seafood market with a share of 46.06% in 2021. This is attributed to increasing in canned seafood product adoption due to the availability of a large quantity of raw material coupled with a large number of canneries in the region for aquaculture.
b. Some key players operating in the canned seafood market include StarKist Co., Nippon Suisan Kaisha, Ltd, Maruha Nichiro Corporation, Icicle Seafoods Inc., LDH (La Doria) Ltd, Wild Planet Foods, Thai Union Frozen Products, American Tuna, Inc., Universal Canning, Inc., Tri Marine Group, Trident Seafoods Corporation, Connors Bros. Ltd. (Brunswick Seafoods)
b. Key factors that are driving the canned seafood market growth include the increasing popularity of ready-to-eat seafood products due to improvement in distribution infrastructure is anticipated to drive the industry growth.
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