The car air purifier market has witnessed significant growth in recent years, driven by various factors including increasing awareness and concern regarding air pollution and its detrimental effects on human health. Vehicle emission and heavy traffic on the roads deteriorate the air quality inside cars which can lead to the respiratory ailments and allergies among individuals.
According to the 2019 Daily Ride Index from the advertising company Ketchum, every American spends roughly 11 hours a week in their cars. Considering the substantial amount of time spent in cars, individuals become more conscious of the air quality within their vehicles. As a result, the demand for car air purifiers has grown as people seek ways to improve the air they breathe while on the road.
Car air purifiers offer a solution by filtering out pollutants, allergens, and harmful particles from the air inside the vehicle, thus improving the overall air quality and creating a healthier environment for passengers. This awareness and emphasis on personal health and well-being have propelled the demand for car air purifiers.
The growing automotive industry and the increasing sales of passenger cars have positively influenced the demand for car air purifiers. According to Society of Indian Automobile Manufacturers (SIAM) data on auto industry performance 2022-2023, the total sales of passenger vehicles in India increased from 30,69,523 to 38,90,114 units, from April 2022 to March 2023.
As more people own cars and spend considerable time commuting, the need to maintain a clean and healthy environment inside the vehicle becomes paramount. Car air purifiers offer a convenient and efficient solution to address this need, attracting consumers who prioritize comfort, well-being, and a pleasant driving experience. The integration of built-in and equipped car air purifiers as a standard feature in some high-end car models has further bolstered their market growth. For instance, in April 2020, Hyundai launched the all-new Venue in the Indian market featuring factory fitted air purifier. The small air purifier connects into the charger and provides clean air throughout the entire journey.
Technological advancements in car air purifiers have also played a crucial role in the market growth. Manufacturers are innovating and introducing advanced features in car air purifiers to enhance their performance and efficiency. The integration of high-efficiency particulate air (HEPA) filters, activated carbon filters, ionizers, and ozone generators in car air purifiers has significantly improved their ability to remove pollutants and odors, ensuring a cleaner and fresher air environment inside the vehicle.
These technological advancements have not only increased the effectiveness of car air purifiers but also expanded their applicability and appeal to a wider consumer base. For instance, in November 2022, Qubo (Hero Electronix) launched its new range of car air purifiers. The new car air purifier is lightweight and portable and can be compatible with any car.
The expanding distribution channels, including online retail platforms and specialty stores, have significantly contributed to the accessibility and availability of car air purifiers. Consumers now have a wide range of options to choose from, with various brands and models readily accessible, thus driving the market's growth.
Based on technology, the market is segmented into HEPA, activated carbon, and ionic filters. HEPA filters have emerged as a popular technology in the car air purifier market. These filters are highly effective in capturing and trapping microscopic particles, such as dust, pollen, pet dander, and allergens, from the air.
Activated carbon is effective in removing odors, volatile organic compounds (VOCs), and harmful gases from the air. Activated carbon has a large surface area and the ability to chemically adsorb various pollutants, providing an efficient solution to eliminate unpleasant smells and harmful substances.
Ionic filters, also known as ionizers, have also gained traction in the car air purifier market. These filters work by emitting negatively charged ions into the air, which attach to positively charged particles, such as dust, allergens, and smoke, causing them to cluster together and become heavier.
By Vehicle Type
By Distribution Channel
Honeywell International Inc.
Koninklijke Philips N.V.,
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