Car Detailing Services Market Size, Share & Trends Analysis Report By Type (Exterior Car Detailing, Interior Car Detailing), By Service Provider (Conventional Service, On-demand Service), By Region, And Segment Forecasts, 2025 - 2030

Car Detailing Services Market Size & Trends

The global car detailing services market size was estimated at USD 41.40 billion in 2024 and is projected to grow at a CAGR of 5.9% from 2025 to 2030. The heightened emphasis on car maintenance and preserving vehicle appearance significantly propels market growth by fostering a shift in consumer behavior towards professional services. In addition, the growing consumer preference for expert care over DIY methods, coupled with the desire for premium services that provide superior cleaning and protection, drives market expansion. Professional detailing offers convenience, advanced technology, and high-quality results, making it an attractive option for consumers seeking both immediate and long-term benefits, further stimulating market growth.

Moreover, the introduction of advanced cleaning tools, premium waxing, ceramic coatings, and eco-friendly products has significantly enhanced the appeal of professional car detailing services, driving increased consumer demand. High-quality cleaning tools, such as advanced steam cleaners and powerful vacuums, ensure more efficient and thorough detailing, delivering superior results compared to traditional methods. Moreover, eco-friendly products align with the growing consumer preference for sustainable practices, as they reduce water consumption and minimize harmful chemical usage, further attracting environmentally conscious customers and likely favoring the growth of the market.

Increasing car ownership favors the market by expanding the consumer base for vehicle maintenance and care. As more individuals and households’ own cars, particularly in urban areas, the need for professional detailing services is increasing for maintaining the vehicle’s aesthetic appeal, functionality, and resale value. Urban environments, where vehicles are exposed to harsh weather conditions, pollutants, and heavy traffic, heighten the demand for regular cleaning and maintenance. As car owners seek convenient, high-quality solutions to preserve vehicles, professional detailing services become an essential part of their routine maintenance. According to Forbes, between 2018 and 2022, personal and commercial vehicle registrations saw a 3.5% increase, reflecting a positive trend in car ownership. In 2022, nearly all U.S. households (91.7%) owned at least one vehicle, with 22.1% of households owning three or more vehicles.

Furthermore, mobile detailing services have significantly contributed to the growth of the car detailing industry by offering unparalleled convenience and accessibility to customers. By bringing professional services directly to the customer's location whether at home, work, or other venues-mobile detailing eliminates the need for time-consuming trips to a service center, catering to the busy lifestyles of modern consumers. This on-demand model enhances convenience but also appeals to customers seeking tailored, flexible solutions for vehicle maintenance. One major company capitalizing on this trend is Spiffy, which offers mobile car detailing, oil changes, and other vehicle services via a convenient app, allowing customers to schedule services at their convenience and ensuring a seamless, efficient experience.

Type Insights

Exterior car detailing services accounted for a market share of around 64% in 2024. As consumers prioritize the appearance and longevity of their vehicles, exterior detailing services, which include washing, waxing, paint correction, and protection, are in higher demand. The need for protection against environmental elements like UV rays, road salts, pollutants, and bird droppings further fuels demand, as these elements can damage a car’s paint over time. With consumers increasingly seeking professional services that enhance and preserve their vehicle’s exterior, the exterior car detailing market continues to experience significant growth.

The demand for interior car detailing services is expected to grow at CAGR of 6.7% from 2025 to 2030. Increasing consumer awareness of the importance of vehicle hygiene and comfort, as well as the desire to maintain a clean and healthy environment inside the car, favors market growth. With more consumers spending extended periods in vehicles, particularly in urban areas, interior detailing services, which include deep cleaning of upholstery, carpets, dashboards, and air vents, have become essential for maintaining a pleasant driving experience. In addition, concerns over allergens, bacteria, and odors in the car interior have led consumers to seek professional services that provide thorough sanitization and deodorization, likely favoring market growth.

Service Provider Insights

Conventional service provider accounted for a market share of around 70% in 2024. As car ownership continues to rise and consumers become more invested in protecting their vehicles, traditional detailing services that provide thorough cleaning, polishing, waxing, and paint protection remain in high demand. These services are particularly appealing to car owners seeking to maintain the resale value of vehicles, safeguard against environmental damage, and enhance the vehicle's overall appearance. In addition, conventional detailing services are often preferred for their ability to deliver a more thorough, long-lasting clean service compared to DIY methods, with specialized equipment and professional-grade products ensuring superior results.

The demand for on-demand car detailing services is expected to grow at a CAGR of 6.9% from 2025 to 2030. The growing demand for on-demand car detailing services is driven by the increasing preference for convenience, time-saving, and personalized experiences. With busy lifestyles, consumers seek services that offer flexibility and can be done at home or work, eliminating the need to visit a physical location. Environmental consciousness also plays a role, as many on-demand services focus on eco-friendly products and methods. MobileWash is an on-demand car detailing service offering flexible scheduling and a wide range of services, from exterior washing to interior deep cleaning. Their services can be booked directly through their mobile app, providing an easy-to-use platform for customers. MobileWash stands out for its focus on affordability, customer satisfaction, and the ability to deliver high-quality detailing at home or at work, catering to individuals who value both convenience and professionalism.

Regional Insights

The North America car detailing services market accounted for a global market share of around 35% in 2024. Factors such as busy lifestyles, higher disposable income, and a growing trend toward premium car care are boosting the popularity of on-demand and mobile car detailing services. In addition, eco-friendly and waterless cleaning technologies are gaining traction as consumers become more environmentally conscious. The market is also benefiting from innovations in technology, with mobile apps enabling easy booking and customization of services, thus enhancing customer experience. Major players in the region, like Spiffy and MobileWash, are further driving the market growth by offering convenient, high-quality services at competitive prices.

U.S. Car Detailing Services Market Trends

The car detailing services market in U.S. accounted for a market share of around 83% in 2024 in the North American market. The market in the U.S. is driven by factors such as the increasing demand for convenience, rising car ownership, and growing awareness about vehicle maintenance. Consumers are seeking more personalized, time-efficient, and eco-friendly services, which has led to the rise of mobile and on-demand detailing companies. In addition, advancements in technology, including mobile apps for easy bookings and payments, have further fueled the market's expansion. With a focus on quality, convenience, and sustainability, the market is expected to continue growing, attracting both established companies and new entrants focused on specialized offerings like eco-friendly products and premium detailing packages.

Europe Car Detailing Services Market Trends

The car detailing services market in Europe accounted for revenue share of around 19% of global revenue in 2024. Increasing consumer demand for vehicle maintenance and a rising focus on vehicle aesthetics and longevity drive the market in the region. Moreover, the increasing popularity of on-demand, mobile car detailing services offers convenience and flexibility, making it easier for consumers to access high-quality services at their homes or workplaces. In addition, the growing emphasis on eco-friendly, sustainable products and services in the automotive industry is shaping the market, as many car detailing businesses incorporate eco-conscious cleaning methods. As the automotive industry continues to thrive in Europe, the demand for professional car detailing services is expected to remain strong, with both traditional and mobile service providers playing key roles.

Asia Pacific Car Detailing Services Market Trends

The Asia Pacific car detailing services market is expected to grow at a CAGR of 7.2% from 2025 to 2030. Consumers are increasingly opting for professional detailing services to maintain their vehicle’s appearance and value, as well as to extend its lifespan. The market is also benefiting from the surge in demand for eco-friendly and mobile detailing services. Major players in the region include Spiffy, MobileWash, and DetailXpert, which offer a range of on-demand mobile detailing services. These companies are focusing on providing high-quality, convenient, and sustainable services, leveraging mobile apps for easy booking, and promoting environmentally friendly cleaning products. The competitive landscape is also marked by regional players who tailor their offerings to local consumer preferences, driving further innovation in the sector.

Key Car Detailing Services Company Insights

The competitive landscape of the car detailing services industry is characterized by a mix of established companies and emerging players, all vying for market share through convenience, quality, and innovative offerings. Major players like Splash Car Wash and DetailXpert lead the market, offering on-demand, mobile, and eco-friendly detailing services, making it easier for consumers to access professional car care at home or work. Competition is further heightened by regional players that cater to local consumer preferences, creating a dynamic environment where companies emphasize personalized services, flexible scheduling, and sustainable practices.

Recent Developments

• In November 2024, Splash Car Wash announced the opening of its 65th site, marking a significant milestone for the company. This expansion highlights the growing demand for automated car washes and Splash’s commitment to increasing its footprint across various regions. The company is known for its fast, efficient services and eco-friendly practices, which have contributed to its rapid growth. The opening of the new location reflects the continued momentum within the car wash industry, particularly in the context of on-demand and convenient car care solutions. In April 2023, Mondo Mannequins participated in Shop!, a global trade association dedicated to enhancing retail environments and experiences in Austin, Texas.

• In November 2024, 3M launched its mobile car detailing services in India, marking a strategic move to expand its presence in the growing vehicle care market. The new offering focuses on providing customers with convenient, high-quality detailing services at their doorstep. This launch leverages 3M’s expertise in automotive products and aims to cater to the increasing demand for on-demand, eco-friendly vehicle maintenance solutions. The move is expected to strengthen 3M’s foothold in the competitive Indian market.

Car Detailing Services Market Report Scope

Global Car Detailing Services Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global car detailing services market report based on type, service provider, and region.

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Exterior Car Detailing

    • Car Wash

    • Car Wax

    • Others (Glass Cleaning, Tire Dressing)

  • Interior Car Detailing

    • Leather Conditioning

    • Vacuum Conditioning

    • Others (Sanitizing, Perfuming)

• Service Provider Outlook (Revenue, USD Million, 2018 - 2030)

  • Conventional Service Station

  • On-Demand Service

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa