Car Detailing Services Market Size, Share & Trends Analysis Report By Type (Exterior Car Detailing, Interior Car Detailing), By Service Provider (Conventional Service, On-Demand Service), By Region, And Segment Forecasts, 2023 - 2030

Car Detailing Services Market Size & Trends

The global car detailing services market size was valued at USD 37.91 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.5% from 2023 to 2030. Increased advancements in innovations and the rise in awareness regarding vehicle maintenance are attracting customers to car detailing service centers. The global market is also witnessing a new trend of on-demand services, with key service providers operating across the globe developing new strategies to better serve their customers. This helps the service providers expand their business as it enables users to arrange car polishing, tire dressing, car washing, and additional services at the time of need at any location.

The COVID-19 pandemic had a significant impact on the global market. Car wash service providers were negatively affected due to less usage of cars by people and the worldwide lockdown imposed to curb the spread of COVID-19. Although more people realized the need to sanitize and disinfect surfaces to keep them away from the virus, car users started to invest more in sanitizing the interior of their cars. The trend of increased focus on hygiene has increased disposable income, and continuous improvement in the services provided is boosting the growth of the market.

According to the survey conducted by the International Car Wash Association, 84% of surveyed Americans appreciate their cars, and 64% of respondents stated that their cars’ cleanliness and appearance are crucial to them. However, only 15% of owners take exceptional care of their vehicles individually. This has created business expansion opportunities for car detailing service providers to cater to the rising demand from consumers and expand their business operations. Around 97% of the users in the U.S. use auto-detailing services to preserve the appearance of their cars and increase the number of years the car will last.

Operators of on-demand car washes are starting to gain traction. Constantly changing weather dynamics, new technologies, and equipment, coupled with the growing automobile industry across the globe, have improved car detailing processes. To make it easy for consumers, car wash companies have started using smartphone apps, digital payment systems, and online bookings. This is expected to enable service providers to expand their consumer reach and serve tech-savvy consumers.

There are more services available on demand as smartphones become more commonplace. Smartphone apps allow users to schedule fuel delivery, car detailing, car washing, and tire dressing in case of a puncture while emerging without having to stop at a car detailing service facility. For instance, a U.S.-based car wash and detailing company named WashMyWhip offer an on-demand environment car-care service. Customers have to simply pinpoint their location with their convenient time and required service on the app that aids the company to send their employees to the location. The company offers inside and outside car wash at an average price of USD 30 and car detailing at an average price of USD 120. This is expected to contribute to the market growth in the coming years.

By Type

Exterior car detailing dominated the type category with a share of around 65% in 2022. The outer part of the car is heavily exposed to all types of dust and dirt, forming a thick layer on the car. This segment stays dominant throughout the forecast period owing to its benefits of exterior car detailing which includes car wash, car polishing using wax, paint correction, stain removal, tire dressing, stain removal, and many others.

The interior car detailing segment is projected to expand at the fastest CAGR of 6.3% over the forecast period. The growth of the segment is owing to thorough cleaning to sterilize interior surfaces and produce a germ-free result. Cleaning the inside components of a car is called interior detailing. They include leather seats, vinyl, natural fibers, carbon fiber plastics, and other surfaces. Vacuuming and steam cleaning are two of the cleaning techniques used. The center console, door jambs, and area around switches and buttons are also cleaned.

Service Provider Insights

The conventional service segment accounted for the majority of the sales in 2022, with a share of around 75%. The growth of the segment is due to the mergers, acquisitions, and geographical expansion of key players across the globe. For instance, in November 2021, Ryko Solutions Inc.'s parent business, National Carwash Solutions, completed the acquisition of Zep Vehicle Care, the proprietor of companies like MacNeil Wash Systems, PurClean, Vacutech vacuums, and TSS goods and services.

The on-demand service segment is forecasted to grow at a CAGR of 7.0% during the forecasted period. Many people choose on-demand car washing apps to conserve time and provide convenience. Washing cars takes time that some would rather not invest.  On-demand car washing apps are becoming more popular since they provide greater convenience, which will further fuel market growth. People anticipate using their smartphones for service research, scheduling, and payment.

Regional Insights

North America dominated the global car detailing services market with a share of over 39% in 2022. Due to the region's increasing appreciation for an improved exterior look and sanitation among vehicle owners, car detailing is widely valued throughout North America. In recent years, on-demand car detailing has become an increasingly popular alternative, and people are drawn to it because of its convenience. Furthermore, due to the establishment of major firms like Ford Motors and General Motors, the sector is more likely to grow.

Asia Pacific region is posed to register the fastest CAGR of about 6.7%. This was mostly attributed to the increase in sales of passenger cars and the development of consumer awareness of vehicle hygiene. Due to the region’s expanding sales of high-end and luxury vehicles, which will increase demand for car detailing, the Asia Pacific region is expected to grow during the projection period. According to World Economics in 2021, there were 1,960,925 passenger cars on average across 17 different nations. This has further elevated the demand for car detailing services in the region.

Key Companies & Market Share Insights

The global industry is highly competitive, with numerous players trying to penetrate untapped markets. Service providers operating in the market are taking major initiatives to better serve their clientele. Several small and medium-scale businesses are focusing on product launches, enhanced service offerings, and mergers & acquisitions to successfully compete in the global market.

• For instance, in February 2023, Splash Car Wash, a U.S. based company, purchased Guilderland, another U.S.-based Knockout Car Wash. There are 190-foot tunnels and 20 self-service vacuums at the facility, making it an express wash.

• For instance, in March 2021, Wrapmate, a brand 3M brand released its e-commerce   platform for vehicle graphics projects to aid customers to shop for vehicle graphics online seamlessly.

Some of the key players operating in the car detailing services market include:

• 3M Company

• Splash Car Wash

• Autobell Car Wash, Inc.

• AutoKorrect

• Elite Detailing & Protection

• M-PIRE Auto Detailing

• Oasis Car Detailing

• Delta Sonic

• HERRENFAHRT

• Action Car Detailing

Car Detailing Services Market Report Scope

Global Car Detailing Services Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global car detailing services market based on type, service providers, and region.

• Type Outlook (Revenue, USD Million; 2017 - 2030)

  • Exterior Car Detailing

    • Car Wash

    • Car Wax

    • Others (Glass Cleaning, Tire Dressing)

  • Interior Car Detailing

    • Leather Conditioning

    • Vacuum Conditioning

    • Others (Sanitizing, Perfuming)

• Service Provider Outlook (Revenue, USD Million; 2017 - 2030)

  • Conventional Service Station

  • On-Demand Service

• Regional Outlook (Revenue, USD Million; 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa