A three-pronged approach was followed for deducing the ceramics market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:
Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for ceramics market to gather the most reliable and current information possible.
Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of ceramics market data depending on the type of information we’re trying to uncover in our research.
Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.
Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.
Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.
Qualitative Functional Deployment (QFD) Modelling for market share assessment.
Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.
Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.
Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.
This step also entails the finalization of the report scope and data representation pattern.
Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.
The ceramics market was categorized into four segments, namely product (Traditional, Advanced), application (Sanitary Ware, Abrasives, Bricks & Pipes, Tiles, Pottery), end-use (Building & Construction, Industrial, Medical), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).
The ceramics market was segmented into product, application, end-use, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:
Demand estimation of each product across countries/regions summed up to from the total market.
Variable analysis for demand forecast.
Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.
Primary interviews for data revalidation and insight collection.
Used extensively for new product forecasting or analyzing penetration levels.
Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.
Primary interviews and vendor-based primary research for variable impact analysis.
The ceramics market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into thirteen countries, namely, the U.S.; Canada; Mexico; Germany; the UK.; France; Spain; Turkey; China; India; Japan; Brazil; and GCC.
All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.
The ceramics market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:
AGC Ceramics Co., Ltd. - AGC Ceramics Co., Ltd. is a manufacturer of ceramics and is engaged in the ceramic business since it started refractory production for glass furnace. It was established on April 1, 2002, as a spin-off from Asahi Glass Co., Ltd. and has its headquarters in Tokyo, Japan. The company has divided its portfolio into two sections, namely Key products, and Specialty products. Through Key products section, it offers incinerators, aluminum, cement, and glass. Whereas, through Specialty products, the company offers alumina cement, sputtering target, and ceramic products such as high thermal insulation ceramics wall for furnace, ceramic agent for 3D printers, engineering fine ceramics, abrasion resistant ceramics, and ceramic beads. As of 2022, it had an employee strength of 260 personnel. The company has dominance over Japanese market with its head office in Tokyo and other manufacturing facilities and sales offices in Osaka, Kitakyushu, and Takasago. It also has numerous other companies under its affiliation. These companies include AGC Ceramics (Yixing) Co., Ltd., AGC Plibrico (Dalian) Industries Inc., ZIBO AGC ALUMINA MATERIALS CO., and AGC Plibrico Co. among others.
3M - 3M is a U.S. based manufacturing company, which is engaged in production of multiple products, such as coatings, advanced materials, compounds 7 polishes, adhesives & sealants, and abrasives, among others. It was established in 1979 and has its headquarters in St. Paul, Minnesota, U.S. The company offers its vast range of portfolio to numerous end-use industries such as automotive, healthcare, energy, consumer market, and transportation, among others. As of 2021, it had about 95,000 employees around the world. The company’s advanced material segment offers ceramic products. It has a vast product portfolio and about 131 products related to ceramics, which are catered to the world market. Some of the common products includes silicon carbide materials, silicon nitride products, and friction shims, among others. The company has a vast presence in the global market with its numerous distribution networks, sales offices, manufacturing facilities, and other administrative offices in around 80 countries such as Japan, the U.S., Canada, Kenya, France, Mexico, Chile, Korea, Malaysia, India, Jordan, Austria, Belgium, Denmark, Turkey, Pakistan, Vietnam to name a few.
CoorsTek Inc. - CoorsTek Inc. is a manufacturing company that is engaged in the production and development of technical ceramic material formulations. It has vast history in ceramic industry as it was incorporated in 1910 in Colorado, U.S. The company has a wide presence all around the world with its manufacturing facilities, research facilities, sales offices, and administrative offices in over 38 global locations in countries such Canada, the U.S., the Netherlands, Sweden, Germany, China, Thailand, South Korea, and Japan. It has around 6,000 employees around the world. The company offers its wide product portfolio of technical ceramics to numerous end-use industries such as aerospace & defense, energy, medical, electronics, chemicals, auto & transportation, consumer & household, and semiconductors. It has divided its range of products into three stores, namely tubes & rods store, precision measurement component store, and labware store.
CeramTec GmbH - CeramTec GmbH is a manufacturing company engaged in the production and supply of advanced ceramics. The company has around 10,000 different products and vast range of ceramic materials in its portfolio of products. The company came into existence in 1996 followed by acquisition of Hoechst CeramTec AG by Cerasiv GmbH. The company has its headquarters in Plochingen, Germany. It employs approximately 3,470 personnel around the world. The advanced ceramic products offered by the company are catered to various applications such as automotive, mobility, cutting tools, mechanical & plant engineering, medical technology, and electronic components. The company has vast geographical presence round the world in over 25 global locations. Out of which, 19 are their production and manufacturing facilities spread across Asia, Europe, and North America in more than 16 countries such as China, India, Germany, France, Brazil, South Korea, Poland, the UK, and Spain. The company in 2021 financial year generated a revenue of approximately USD 663.21 million (EUR 640 million).
Du-Co Ceramics Company - Du-Co Ceramics Company is a producer of technical ceramic products for the global market. The company has its headquarters in Saxonburg Pennsylvania, U.S. The company operates through two production facilities situated in Monroe, North Carolina and Saxonburg, Pennsylvania, U.S. The company offers a broad range of product portfolios, which includes 16 ceramic products. Some of the common products offered by the company include ceramic washes, ceramic balls, ceramic socket beads, ceramic post terminal caps, and ceramic thermocouple tubes, among others. The company has recently introduced two new types of ceramic products, namely ceramic tape, and crushable ceramic products. The company also produces and offers various materials such as alumina ceramic, cordierite ceramic, steatite ceramics, magnesium oxide ceramics, and mullite ceramic, among others.
RAK CERAMICS - RAK CERAMICS is among the biggest ceramic brands across the globe. The company has its specialization in the production of ceramic and gres porcelain walls and floor tiles, faucets, sanitary ware products, and tableware products. It is headquartered in Ras Al-Khaimah, UAE. The company employs around 12,000 staff of 40 different nationalities globally. It offers its products under three major sections, namely tiles, mega slabs, and bathroom & kitchen globally. The company has 21 manufacturing locations in countries such as the UAE, India, and Bangladesh. It has a presence all around the world in more than 150 countries spanning 5 continents with its operational hubs, manufacturing facilities, sales offices, and other administrative offices in Europe, the Middle East, Asia, North Africa, and South America. The company produces 118 million square meters of tiles per year and 5 million pieces of sanitary ware per year. It is listed publicly on the Abu Dhabi Securities Exchange in the UAE and Dhaka Stock Exchange in Bangladesh. The company generated an annual turnover of USD 1 billion. It is certified by UPEC, KS Certificate, Bureau Veritas, and SINTEF for its products.
Kajaria Ceramics Limited - Kajaria Ceramics Limited is one of the key manufacturers of vitrified and ceramic tiles in India. The company was established in 1988 and is headquartered in New Delhi, India. The company has divided its product portfolio into three categories, namely ceramic tiles, glazed vitrified tiles, and polished vitrified tiles. It offers around 3000 different options of ceramic tiles to its consumers. The company has an average production capacity of 84.45 million square meters per year. In addition, the company has around 8 manufacturing facilities in the country at Sikandrabad (Uttar Pradesh), Gailpur & Malootana (Rajasthan), Srikalahasti & Vijayawada (Andhra Pradesh), Balanagar (Telangana), and two plants in Gujarat.
MOHAWK INDUSTRIES, INC. - MOHAWK INDUSTRIES, INC. is a manufacturing company engaged in the production of ceramic and ceramic products. The company was established in 1988 in New York, U.S. and is headquartered in Georgia, U.S. The company is vertically integrated as it is engaged in designing, material procurement, production, as well as distribution of its products. It offers a variety of ceramic products under three business segments, namely flooring rest of the world, global ceramic, and flooring North America. The company has over 25 brands. Some of its common products are rugs & mats, commercial flooring, residential carpet, ceramic tiles, sheet vinyl, wood flooring, and luxury vinyl tiles. The company serves its products to over 25,000 customers worldwide and recorded worldwide sales of USD 11.2 billion in 2021. The company has a wide global presence with its manufacturing facilities, sales offices, and distribution networks in over 170 countries and over 43,000 employees working globally.
Morgan Advanced Materials - Morgan Advanced Materials is a manufacturing company engaged in the production of advanced materials. The company was incorporated in 1856 and is headquartered in Windsor, UK. The company has around 7,800 employees worldwide. It deals with various product categories, namely seals & bearings, molten metal systems, technical ceramics, thermal ceramics, and electrical carbon. These products are catered to various end-use industries such as transportation, industrial, energy, security & defense, semiconductors & electronics, healthcare, and petrochemicals & chemicals. The company has a wide geographical presence with its sales offices, network of distributors, manufacturing facilities, and other administrative offices spread over 90 locations in countries like U.S., Mexico, Spain, the UK, Poland, France, Italy, Turkey, the UAE, India, Hong Kong, Australia, South Africa, Japan, and South Korea. The company reported an annual revenue of USD 1.14 billion in 2021. In addition, the company has also been rated AAA by MSCI ESG Ratings.
Saint Gobain - Saint Gobain is a manufacturing company engaged in production and distribution of essential materials and services primarily for construction as well as industrial industries. It is one of the oldest companies in the world with its year of establishment being 1665 and is headquartered in Courbevoie, France. As of 2022, the company has around 1,66,000 employees. Norton, Rigips, Placo, Point.P, Isover, GCP Applied Technologies, Jewson, Gyproc, Adfors, Certainteed, Bevego, Brasilit, C-Flex, CEDEO, CELOTEX, Ecophon, GIMM, ISOROC, Kandu, JP Corry, and Chryso are some of the most common brands of the company under which it markets its products to mobility, construction, and industrial applications. The company offers ceramic products under its Performance Ceramics & Refractories segment. The company has a vast geographical presence in over 76 countries including India, China, Russia, Sweden, Malaysia, Indonesia, Australia, Finland, Denmark, Germany, Norway, Serbia, the UK, Belgium, Turkey, Italy, the Netherlands, Switzerland, Hungary, Mexico, and Brazil, among others. The company has 8 research & development centers in countries including China, Germany, France, Brazil, the U.S., and India. The company has around 166,000 employees as of 2022.
Supply Side Estimates
Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.
Segment revenue determination via variable analysis and penetration modeling.
Competitive benchmarking to identify market leaders and their collective revenue shares.
Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.
Demand side estimates
Identifying parent markets and ancillary markets
Segment penetration analysis to obtain pertinent
Heuristic forecasting with the help of subject matter experts
Forecasting via variable analysis
Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.
Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.
Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.
The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.
The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.
We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.
All market estimates and forecasts have been validated through primary interviews with the key industry participants.
Inflation has not been accounted for to estimate and forecast the market.
Numbers may not add up due to rounding off.
Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).
Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).
Latin America includes Central American countries and the South American continent
Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.
GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.
We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:
Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Central & South America, and MEA.
Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.
The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.
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