Global chemical pulp market demand is expected to increase over the forecast period on account of rising paperboard packaging and tissue products popularity. Chemical pulp is mostly used to manufacture paper boards. Rising applications of packaging paper in personal care, pharmaceuticals, food and beverage industries are anticipated to augment chemical pulp market growth. Declining crude oil prices have contributed inversely to higher inventory levels which may boost chemical pulp demand. However, volatile raw material prices are expected to pose a challenge to the growth of market over the forecast period. Rising popularity of chemical pulp substitutes are also anticipated to have a negative impact on market growth. This market can be categorized on the basis of applications into paper and board production. Further classification on the basis of product types includes specialty, white and brown pulp. White pulp is mainly used in printing and writing paper production and brown pulp is used to produce packaging paper and paperboard. Chemical pulp is also used to produce nano cellulose. Specialty pulps are used in textile industry and are also helpful in the production of hygiene products. Increasing consumer awareness regarding use of hygiene products is also expected to fuel the chemical pulp market growth over the forecast period. Volatile raw material prices in addition to increasing threat from substitutes are expected to hinder the market growth over the forecast period.
Asia Pacific Region is expected to witness high demand of chemical pulp due to rapid industrialization in emerging economies such as India and China. Growing population in these regions is expected to foster market growth over the forecast period. Asia Pacific region is also expected to be the largest market of chemical pulp on account of expected rise in applications in a well-developed paper industry. Key markets in Asia Pacific region include China, Taiwan, Philippines, Korea and Indonesia. Europe and North America are also expected to witness high chemical pulp demand over the forecast period owing to increasing demand for specialty products such as personal care and hygiene products. Chemical pulp does not have any adverse effects on the environment, which is expected to be one of the reasons for market growth in these regions. France, Germany, Italy are anticipated to be major consumers of chemical pulp in Europe. Growing hydraulic fracturing trend in US and Canada is also expected to positively impact chemical pulp market growth. Middle East and African countries are also expected to witness moderate growth on account of rapid industrialization.
Chemical pulp industry is comprised of both large and small players. Key participants are strengthening marketing strategies to acquire larger market share and also promote their product in low penetrated markets. R&D activities are being carried out extensively to explore alternate raw materials for chemical pulp production and new application areas. Volatile raw material cost is expected to reduce chemical pulp demand. Adverse environmental effects associated with chemical pulp production are expected to hamper market growth in Europe and North America on account of stringent environment regulations. Market participants are actively participating in reforestation activities to counter-balance negative effects. Substitutes such as synthetic paper are also expected to pose a challenge to chemical pulp market. Market players are trying to improve original paper by implanting such properties in their products, in order to compete with the alternatives.
Key players operating in the global market include SNF Floerger, Clariant International AG, Nalco Holding Co, AkzoNobel NV, Kemira Oyj, Dow Chemical Co., BASF SE, ERCO Worldwide, Shell Chemicals, Ashland Inc, Solvay SA, Bayer AG, Cytec Industries and Buckman Laboratories International Inc.
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