Clarified Butter Market Size, Share & Trends Analysis Report By Product (Conventional, Flavored), By Application (B2B, B2C), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2025 - 2030

Clarified Butter Market Size & Trends

The global clarified butter market size was valued at USD 2.68 billion in 2024 and is projected to grow at a CAGR of 6.7% from 2025 to 2030. Growth of this market is primarily influenced by increasing inclination among young consumers towards purchasing innovation-based. These processed food products are infused with experimental flavors or nutritional ingredients. Changing lifestyle preferences, shifts in consumer behavior, growing availability facilitated by online platforms, and enhanced product portfolio offerings are expected to drive demand for this market in the approaching years.

Its clarity and yellow liquid texture distinguish it from regular butter, offering a rich, comparatively intense, and less sweetened flavor. It is often used for cooking or sautéing food ingredients at high temperatures. Compared to regular butter, its higher burning point helps it withstand greater temperature levels and facilitates cooking and food preparations.

Clarified butter, also known as “ghee” in India and a few other parts of the world is increasingly used for searing, baking, dipping, and other food preparation activities by residential users and food service businesses worldwide. The product offers significant benefits associated with heart health, digestive health, skin health, nutrition, enhanced immunity, and improved brain health. Negligible amounts of casein and lactose in clarified butter have also made it the preferred choice for many consumers.

Increasing utilization of clarified butter by businesses such as bakeries and confectionery, food service, quick-service restaurants, food processing, seafood restaurants, and others is adding to the growth opportunities for this market. Health professionals, traditional wellness practitioners, and therapists also recommend the use of ghee for daily nourishment to multiple individuals seeking advice for improved lifestyle choices and food preferences.

Product Insights

The conventional products segment dominated the global clarified butter industry with the largest revenue share of 61.4% in 2024. This is attributed to roots in traditional culinary preparations, increasing awareness regarding product inclusion in daily nourishment and home cooking, inclination towards using the unflavored versions for original tastes, and utilization as a superfood. Utilization by commercial buyers in baking, candy, sautéing, making savory dishes on the menu, and more is adding significant growth in demand for this segment.

Flavored clarified butter is projected to experience the fastest CAGR during the forecast period. Growth in this segment is primarily driven by young consumers' increasing inclination towards newly formulated, innovative product offerings infused with flavors and additives. This includes flavors such as Garlic and herb, vanilla, and others. Strong aroma, enhanced taste, and different flavors offered by the novel products primarily drive the demand.

Application Insights

The B2C segment held the largest revenue share of the global clarified butter industry in 2024. Clarified butter or ghee is increasingly used by household users for various purposes, including sautéing, frying, seasoning, baking, garnishing, dipping, and more. It is significantly used for searing meats, cooking fish, and making snacks such as popcorn. Enhanced availability facilitated by the growing penetration of quick commerce platforms, increased focus of key companies on effective distribution, and improved availability through multiple points of sales such as grocery stores, supermarkets, specialty stores, dairies, and others are influencing the growth of this segment.

The B2B segment is projected to experience the highest CAGR from 2025 to 2030. The growth of this segment is primarily influenced by growing demand from businesses, including restaurants, quick-service restaurant chains, bakery product manufacturers, confectionaries, food joints, canteens, and others. B2B users mainly prefer using clarified butter for improved tastes, glossy appearances, enhanced aroma of the finished products, and more.

Distribution Channel Insights

The offline distribution segment dominated the global clarified butter industry in 2024. This is attributed to factors such as enhanced distribution strategies, multiple companies' focus on improving customer engagements and repurchases through better availability and accessibility, and others. Brands and companies also prefer offline distribution, which adds advantages to brand visibility and market penetration.

The online distribution segment is projected to experience the fastest CAGR during the forecast period. The growth of the market is primarily driven by an increasing preference for online shopping and improved engagements through quick commerce platforms. Additionally, benefits such as doorstep delivery, detailed customer reviews, diligent product handling under safety regulations, and enhanced customer assistance further contribute to this trend.

Regional Insights

Asia Pacific clarified butter industry dominated with a revenue share of 43.0% in 2024. This is attributed to factors such as the traditional significance of using ghee or clarified butter in cooking and related activities, increasing demand from the food services industry, growing utilization by household users for cooking, and increasing awareness regarding the health benefits offered by the product. Asia Pacific has noteworthy culinary affections rooted in different cultures and cuisines across countries such as China, India, and others.

India clarified butter market held the largest revenue share in 2024. This market is mainly influenced by factors such as increasing mindfulness regarding dietary preferences, growing awareness regarding the history of culinary traditions, growing utilization by household and commercial users, enhanced availability facilitated by the rising penetration of the quick-commerce industry, and more.

North America Clarified Butter Market Trends

North America clarified butter industry held a significant revenue share in 2024. The diverse population in the region, a large number of culinary preferences and traditions followed by households, and embraced by businesses, increasing awareness regarding utilization of clarified butter in different cooking activities and improved accessibility facilitated by the distribution through supermarkets, grocery stores, convenience stores, etc.

The U.S. clarified butter market dominated the regional industry in 2024. This is attributed to factors such as a large number of culinary affections followed by a diverse population present in the country, increasing utilization by residential users for pan frying, dipping, sautéing, and other cooking activities, growing demand from restaurant businesses, increasing awareness regarding its suitability variety cuisines and cooking styles, rise in availability and accessibility of product portfolios offered by the key market participants and more.

Europe Clarified Butter Market Trends

The Europe clarified butter market is projected to experience the highest CAGR during the forecast period. It is mainly influenced by factors such as growing awareness regarding the role of food and food ingredients in overall human well-being, increasing accessibility facilitated by online platforms, availability of flavored products and added aromas, and the presence of a robust retail industry.

The U.K. clarified butter market held the largest revenue share in 2024. Increasing utilization driven by product benefits such as added flavor and aroma offered, rising customer focus on shifting to healthier dietary preferences, and growing use by commercial users, mainly in businesses such as makers of pastries and croissants, restaurants, and others, are adding growth opportunities for this market.

Key Clarified Butter Company Insights

Some of the key companies in the global clarified butter market are Amul (GCMMF), Nestlé, Patanjali Ayurved Limited, Pure Indian Foods, Britannia Industries, and others. To address growing competition and increasing demand from different regions, the major market participants are adopting strategies such as expansion of service areas, portfolio diversification, effective distribution, collaboration with other organizations, and more.

• Amul (GCMMF) offers an extensive portfolio of milk and milk products, including butter, bread spreads, cheese, paneer, ice cream, cheese sauce, and others. Its ghee portfolio comprises Amul Ghee, Amul Cow Ghee, High Aroma Cow Ghee, Amul Sagar Ghee, and Amul Brown.

• Nestlé specializes in multiple consumer products related to food and beverages, including noodles, coffee, chocolates, infant milk, infant cereal, sauces, toned milk, drinks, and ghee. NESTLÉ EVERYDAY Ghee, manufactured in India, is available in multiple regional markets worldwide.

Clarified Butter Market Report Scope

Global Clarified Butter Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, grand view research has segmented the global clarified butter industry report based on product, application, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Conventional

  • Flavored

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • B2B

  • B2C

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • France

    • Germany

    • Italy

    • Spain

  • Asia Pacific

    • India

    • Japan

    • China

    • Australia & New Zealand

  • Latin America

    • Brazil

    • Argentina

  • Middle East

    • Saudi Arabia

    • South Africa