Cleaning Services Market Size, Share & Trends Analysis Report By Type (Window Cleaning, Vacuuming, Floor Care), By End-use (Residential, Commercial Spaces), By Region, And Segment Forecasts, 2023 - 2030

Cleaning Services Market Size & Trends

The global cleaning services market size was valued at USD 370.56 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 6.6% from 2023 to 2030. Increase in dual-income households, growing awareness about hygiene especially after the pandemic, aging population, and growth of the real estate sector are factors propelling the market. 10% of all U.S. households engaged a cleaning service in 2021, according to the US Department of Commerce. In addition, it is anticipated that 80% of American households with two incomes will use a cleaning service in the coming years.

The COVID-19 had a mixed impact on this market. The pandemic heightened awareness of the importance of cleanliness and hygiene, leading to an increase in demand for disinfection services. Cleaning companies that offered deep cleaning and disinfection services saw a surge in demand during the pandemic. However, there was a decrease in demand for commercial cleaning services due to the shift to remote work and closure of businesses. Additionally, cleaning companies had to implement additional safety protocols and precautions, which increased the cost of operations.

As more households have two working parents, there is less time available for cleaning and other household chores. This has led to an increase in demand for cleaning services. According to statistics from the U.S. Census Bureau, in married-couple households in the 1960s, about 30% had two earners, compared to about 60% in 2022. According to the Center for American Progress, women's employment has also reached pre-pandemic levels, and other metrics also indicate progress. With such hectic schedules, consumers demand for cleaning services that offer convenience and flexibility.

With the aging of the population, more people require assistance with cleaning and maintaining their homes. Accordingto the World Health Organization the percentage of people over 60 in the globe will nearly double from 12% to 22% between 2015 and 2050. Merry Maids, a U.S. based company offers cleaning services for the elderly population. Its services ensure to reduce respiratory issues, improve air quality indoors, help the older people live hygienically, and decrease the chances of bacterial and viral infections.The market is expected to continue expanding as the population ages and the need for these services grows.

With the growth of the commercial sector, including office buildings, retail stores, and healthcare facilities, there is an increased demand for commercial cleaning services. According to the U.S. Bureau of Labor Statistics, there are expected to be, on average, 335,500 new jobs for building workers and janitors over the next ten years. The cleaning services in commercial application is expected to continue growing in the future, driven by increasing demand for specialized services, adoption of new technologies, outsourcing of cleaning services, and growth in the commercial sector.

Sustainability has become an increasingly important consideration in the cleaning services market, as more businesses and consumers seek out eco-friendly products and practices. The Cleaning Authority for instance, uses eco-friendly cleaning products and equipment, and has a Green Clean Certified program that ensures their cleaning practices are environmentally responsible. Many other companies are also adopting sustainable practices and products in response to increasing demand for environmentally friendly cleaning services.

Type Insights

In terms of type, floor care dominated the cleaning services market with a share of over 31%. Floors are one of the most used surfaces in any building and house, and they require frequent cleaning and maintenance to maintain their appearance and safety. As a result, the demand for floor care services is consistently high. Additionally, this type of service is essential in the commercial industry to promote health and safety, maintain a positive image and reputation, comply with regulations, reduce costs, and improve indoor air quality.

The carpet & upholstery segment is anticipated to register a CAGR of 8.2% in the forecast period. There is a growing demand for this cleaning service as consumers become more aware of the health and hygiene benefits of maintaining clean living spaces. Additionally, the commercial market for carpet and upholstery cleaning is also expanding, as businesses seek to create a clean and comfortable environment for their employees and customers. This is particularly prevalent for industries such as healthcare and hospitality, where cleanliness is a top priority.

End-use Insights

Commercial spaces end use dominated the markets in 2022 with a share of around 28%. This segment dominates the market due to the larger volume of cleaning required, the specialized cleaning requirements of different industries, contractual agreements that provide steady revenue, and the importance of maintaining a professional image for businesses.Commercial spaces are typically much larger than residential spaces and require more frequent cleaning to maintain a safe and healthy environment for employees and customers. 

The hospitality segment is forecasted to register a CAGR of around 8.6% in the forecast period. The hospitality industry is growing rapidly, with more hotels, resorts, and restaurants being built to meet the increasing demand from travelers and consumers. A blog by Dream Big Travel Far suggests that in 2022 there were 132,228 hotels and motels in the U.S., which was an increase of 8.3% from 2021.This coupled with high cleanliness standards in this industry, competitive advantage, outsourcing of cleaning services, and technological advancements in cleaning processes are factors that will propel this segment in the forecast period. 

Regional Insights

The North America region dominated the market with a share of over 32% in 2022. North America has a large and growing demand for cleaning services, driven by additional factors such as an increasing population, rising standards of living, and busy lifestyles. According to the U.S. Department of Commerce, in 2021, around 10% of households in U.S. hired cleaning services. Also, it is expected around 80% of dual income families in U.S. are planning to employee professional cleaning services in coming years. 

Asia Pacific region is posed to register the fastest CAGR of about 7.8%. Increasing old age population, rapidly growing middle class, economic growth, are factors contributing to the growth of Asia Pacific market. For instance, according to World Bank, in China around 13.1% of the population was reported to be 65 years and above age. Moreover, the region also is witnessing an increase in commercial spaces, such as office buildings, malls, and hotels. These spaces require regular and specialized cleaning services to maintain a high level of hygiene and cleanliness, likely favoring the growth of the market.

Key Companies & Market Share Insights

The market is characterized by the presence many small and large companies operating in various regions and industries. Companies have been focusing on strategies such as diversification, expansions into new regions, mergers & acquisitions to compete in the market.

• For instance, in February 2023, Aramark Corporation announced its exclusive partnership with Healthcare Plus Solutions Group. The collaboration is a part of Aramark Healthcare+'s plan to promote innovative, fact-based hospital improvement.

• For instance, in June 2022, Anago Cleaning Systems announced the opening of its latest franchise in Nebraska, U.S. With this opening, the company aims to further its expansion in the Cornhusker State with immediate focus on the Omaha and Lincoln metropolitan areas. 

Some of the key players operating in the global cleaning services market include:

• ABM Industries Inc.

• The Service Master Company, LLC

• CleanNet

• Anago Cleaning Systems

• Aramark Corporation

• Sodexo

• Jani-King Inc.

• Stanley Steemer International, Inc.

• ChemDry

• Pritchard Industries Inc. 

Cleaning Services Market Report Scope

Global Cleaning Services Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global cleaning services market report based on type, end-use, and region.

• Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Window Cleaning

  • Vacuuming

  • Floor Care

  • Maid Services

  • Carpet & Upholstery

  • Others

• End-use Outlook (Revenue, USD Million, 2017 - 2030)

  • Residential

  • Commercial Spaces

  • Institutional

  • Government

  • Healthcare Facilities

  • Hospitality

  • Aviation

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa