Cocktail Mixers Market Size, Share & Trends Analysis Report By Product (Tonic Water, Club Soda, Ginger), By Distribution Channel (On-trade, Off-trade), By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global cocktail mixers market size was valued at USD 8.6 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.7% from 2022 to 2030. The market growth can be attributed to the increasing consumption of alcoholic beverages such as vodka, gin, and various types of cocktails. Moreover, the increasing demand for cocktail mixers as a taste enhancer in various drinks will accelerate the industry's growth over the forecast period. Furthermore, the constant development of innovative products and attractive innovative packaging is a major trend in the industry, thus propelling the demand for mixers in emerging economies.

The outbreak of coronavirus across the globe badly affected the global economy. To break the chain and spread of coronavirus, lockdown orders were imposed by various countries around the world. This had a devastating impact on the supply chain, distribution channels, and trade and growth of the market. Moreover, the COVID-19 pandemic is having a profound impact on the global cocktail mixers industry, including production and consumption due to the closures of bars, restaurants, and nightclubs around the globe.

Increasing consumer inclination towards cocktail drinks with various flavors and tastes owing to the rising popularity is accelerating the market growth. Moreover, young working professionals and millennials are preferring taste over the alcohol content in the drinks, which is propelling the industry's growth. In addition to this, consumers have become more health-conscious and started to switch to low-alcohol cocktails, thereby driving the industry.

Moreover, cocktails include an extensive range of choices for customers, in terms of both, healthier and innovative products such as cocktails permeated with ginger, quinine, or lavender that are valuable for one’s health and are expected to boost the market growth. Consequently, bars and restaurants are focusing on originating new cocktails using healthy elements, which is expected to accelerate the market growth over the forecast period. Moreover, millennials and younger groups are the major customers of gin and tonic water around the globe. Additionally, the increasing demand for premium products with innovative package designs, flavors, and brands from these consumers is supporting the industry growth.

Moreover, the manufacturers are developing and innovating various mixer flavors according to the consumers’ taste preferences, which may boost the industry's growth over the forecast period. Furthermore, young people have become more sophisticated with their tastes and choices in alcohol across the globe. Additionally, the rising spending on regular alcoholic drinks such as tonic and gin, coupled with various drinks that offer a pleasant experience to the customers, is accelerating the market growth.

However, the increasing demand for non-alcoholic beverages owing to rising health-consciousness among the customers is hindering the industry growth. Additionally, people are shifting from alcoholic beverages to plant-based beverages. Moreover, due to the outbreak of COVID-19, consumers are seeking products that are fortified with minerals and vitamins, which claim to offer various health benefits and boost immunity. Furthermore, the rising demand for juices with energy drinks and botanical ingredients is expected to restrain the growth of the industry. Additionally, the growing at-home party trend across the globe will create an opportunity for market growth over the forecast period.

Distribution Channel Insights

The on-trade distribution channel segment held the largest revenue share of over 60.0% in 2021. The segment includes on-premise consumption such as bars, restaurants, hotels, and nightclubs, which, in turn, is expected to accelerate the market growth. Alcoholic beverages, particularly gin, brandy, cachaça, tequila, rum, vodka, or whiskey, are base ingredients mixed with various mixers to make respective cocktails to enhance the taste. Moreover, the increasing number of outlets, gift offerings, price reduction, free drinks offers, and competition in the restaurant industry is expected to accelerate the market growth.

The off-trade segment will register the fastest CAGR of 9.2% from 2022 to 2030. This can be attributed to the rising popularity and demand for cocktail drinks across the globe. Moreover, the increasing consumption of alcoholic beverages among consumers at home across the developed nations, like the U.S., Germany, France, and the U.K., is accelerating the industry's growth. Furthermore, the increase in the sales of cocktail mixers mostly through supermarkets, hypermarkets, off-license retailers, and e-commerce platforms is further expected to accelerate the growth of this segment over the forecast period.

Product Insights

The tonic water segment held the largest revenue share of over 40.0% in 2021. The increasing consumption of tonic water in cocktails across the globe is accelerating market growth. Moreover, tonic water is generally consumed as a healthy drink around the world due to the existence of quinine substance, which is a medication used to treat babesiosis and malaria. Additionally, various medical advantages associated with tonic water are anticipated to propel market growth over the forecast period. Furthermore, the manufacturers of the tonic water are offering a wide range of products with added flavors and sugars.

The club soda segment is expected to register the fastest growth rate of 9.8% from 2022 to 2030. The rising popularity of club soda among consumers across the globe is fueling market growth. The segment is majorly driven by the significant application in alcoholic beverages for making cocktail mixer products such as vodka and gin. Moreover, the growth of the club soda market is accredited to the growing demand for premium spirits and the resurgence of cocktail trends among youngsters in developed and developing economies.

Regional Insights

Europe held the largest revenue share of over 35.0% in 2021 owing to the high acceptance and consumption of alcoholic drinks in the U.K., Germany, France, Spain, and Italy and rising consumers’ preference for the cocktail. Moreover, the rising trend of cocktails in the European region has contributed to the development of super-premium drinks since bartenders at pubs and bars have started blending premium tonic water with top-level spirit brands. Furthermore, socioeconomic factors such as changing lifestyles in the U.K., Germany, and France and significant urbanization have a positive impact on the development and consumption of alcoholic drinks, and, consequently, on cocktail mixers such as club soda and tonic water.

Asia Pacific is expected to expand at the highest CAGR of 9.9% from 2022 to 2030 due to the high consumption in countries like Japan, India, and China owing to the increasing demand for alcoholic beverages and related products. Furthermore, consumers’ inclination to consume cocktails has led the producers to introduce innovative cocktail mixers infused with various flavors like cranberry, apple and cinnamon, and many others. Furthermore, many foreign manufacturers have entered the Asian market and were successful to make quick inroads in this industry.

Key Companies & Market Share Insights

Both small and large players are introducing innovative products and expanding their portfolios to appeal to consumers across the globe. Moreover, several manufacturers of the mixers are witnessing a high demand for the product, especially among the working population and young generation. Furthermore, cocktail mixers are gaining traction around the globe, mainly due to the accessibility of several variants. Key players are focusing on collaborations, the expansion of distribution channels, and new product launches. Some prominent players in the global cocktail mixers market include:

• Fever-Tree

• Keurig Dr Pepper, Inc.

• The Coca-Cola Company

• The London Essence Company

• Three Cents

• Fentimans

• THOMAS HENRY GMBH

• East Imperial

• Britvic

• Bartisans

• Q MIXERS

• White Rock Products Corporation

Cocktail Mixers Market Report Scope

Global Cocktail Mixers Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global cocktail mixers market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Tonic Water

  • Club Soda

  • Ginger

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • On-trade

  • Off-trade

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Indonesia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa