Table of Contents
Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Research Methodology
1.2.1. Information Procurement
1.3. Information or Data Analysis
1.4. Methodology
1.5. Research Scope and Assumptions
1.6. Market Formulation & Validation
1.7. Country Based Segment Share Calculation
1.8. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segmental Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Cold Chain Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.2. Cold Chain Market Value Chain Analysis
3.3. Cold Chain Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint/Challenge Analysis
3.3.3. Market Opportunity Analysis
3.4. Cold Chain Market Analysis Tools
3.4.1. Industry Analysis - Porter’s Five Forces Analysis
3.4.1.1. Supplier Power
3.4.1.2. Buyer Power
3.4.1.3. Substitution Threat
3.4.1.4. Threat of New Entrants
3.4.1.5. Competitive Rivalry
3.4.2. Cold Chain Market PESTEL Analysis
3.4.2.1. Political Landscape
3.4.2.2. Economic Landscape
3.4.2.3. Social Landscape
3.4.2.4. Technology Landscape
3.4.2.5. Environmental Landscape
3.4.2.6. Legal Landscape
Chapter 4. Cold Chain Market Type Outlook
4.1. Cold Chain Market, By Type Analysis & Market Share, 2024 & 2030
4.2. Storage
4.2.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
4.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Million)
4.2.3. Facilities/Services
4.2.3.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
4.2.4. Equipment
4.2.4.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
4.3. Transportation
4.3.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
4.3.2. Mode
4.3.2.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
4.3.3. Offering
4.3.3.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
4.4. Packaging
4.4.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
4.4.2. Crates
4.4.2.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
4.4.3. Insulated containers & boxes
4.4.3.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
4.4.4. Cold chain bags/vaccine bags
4.4.4.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
4.4.5. Ice packs
4.4.5.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
4.4.6. Others
4.4.6.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
4.5. Monitoring Components
4.5.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
4.5.2. Hardware
4.5.2.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
4.5.3. Software
4.5.3.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
Chapter 5. Cold Chain Market Temperature Range Outlook
5.1. Cold Chain Market, By Temperature Range Analysis & Market Share, 2024 & 2030
5.2. Chilled (0°C to 15°C)
5.2.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
5.3. Frozen (-18°C to -25°C)
5.3.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
5.4. Deep-frozen (Below -25°C)
5.4.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
Chapter 6. Cold Chain Market Application Outlook
6.1. Cold Chain Market, By Application Analysis & Market Share, 2024 & 2030
6.2. Food & Beverages
6.2.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
6.2.2. Fruits & Vegetables
6.2.2.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
6.2.3. Fruit Pulp & Concentrates
6.2.3.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
6.2.4. Dairy products
6.2.4.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
6.2.5. Fish, meat, and Seafood
6.2.5.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
6.2.6. Processed Food
6.2.6.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
6.2.7. Bakery & Confectionary
6.2.7.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
6.2.8. Others
6.2.8.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
6.3. Pharmaceuticals
6.3.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
6.3.2. Vaccines
6.3.2.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
6.3.3. Blood Banking
6.3.3.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
6.3.4. Others
6.3.4.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
6.4. Others
6.4.1. Market estimates and forecasts, 2017 - 2030 (USD Million)
Chapter 7. Cold Chain Market: Regional Estimates & Trend Analysis
7.1. Cold Chain Market Share by Region, 2024 & 2030
7.2. North America
7.2.1. North America Cold Chain Market estimates and forecasts, 2017 - 2030
7.2.2. U.S.
7.2.2.1. U.S. Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.2.3. Canada
7.2.3.1. Canada Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.3. Europe
7.3.1. Europe Cold Chain Market estimates and forecasts, 2017 - 2030
7.3.2. Germany
7.3.2.1. Germany Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.3.3. UK
7.3.3.1. UK Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.3.4. France
7.3.4.1. France Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.3.5. Spain
7.3.5.1. Spain Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.3.6. Italy
7.3.6.1. Italy Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.3.7. Norway
7.3.7.1. Norway Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.3.8. Netherlands
7.3.8.1. Netherlands Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.3.9. Switzerland
7.3.9.1. Switzerland Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.3.10. Russia
7.3.10.1. Russia Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Asia Pacific Cold Chain Market estimates and forecasts, 2017 - 2030
7.4.2. China
7.4.2.1. China Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.4.3. Japan
7.4.3.1. Japan Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.4.4. India
7.4.4.1. India Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.4.5. Singapore
7.4.5.1. Singapore Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.4.6. South Korea
7.4.6.1. South Korea Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.4.7. Australia
7.4.7.1. Australia Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.5. Latin America
7.5.1. Latin America Cold Chain Market estimates and forecasts, 2017 - 2030
7.5.2. Brazil
7.5.2.1. Brazil Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.5.3. Mexico
7.5.3.1. Mexico Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.6. Middle East & Africa
7.6.1. Middle East & Africa Cold Chain Market estimates and forecasts, 2017 - 2030
7.6.2. Kingdom of Saudi Arabia (KSA)
7.6.2.1. KSA Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.6.3. UAE
7.6.3.1. UAE Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
7.6.4. South Africa
7.6.4.1. South Africa Cold Chain Market estimates and forecasts, 2017 - 2030 (USD Million)
Chapter 8. Competitive Landscape
8.1. Company Categorization
8.2. Company Market Positioning
8.3. Company Heat Map Analysis
8.4. Company Profiles/Listing
8.4.1. Americold Logistics, Inc.
8.4.1.1. Participant’s Overview
8.4.1.2. Financial Performance
8.4.1.3. Product Benchmarking
8.4.1.4. Strategic Initiatives
8.4.2. LINEAGE LOGISTICS HOLDING, LLC
8.4.2.1. Participant’s Overview
8.4.2.2. Financial Performance
8.4.2.3. Product Benchmarking
8.4.2.4. Strategic Initiatives
8.4.3. United States Cold Storage
8.4.3.1. Participant’s Overview
8.4.3.2. Financial Performance
8.4.3.3. Product Benchmarking
8.4.3.4. Strategic Initiatives
8.4.4. Burris Logistics
8.4.4.1. Participant’s Overview
8.4.4.2. Financial Performance
8.4.4.3. Product Benchmarking
8.4.4.4. Strategic Initiatives
8.4.5. Wabash National Corporation
8.4.5.1. Participant’s Overview
8.4.5.2. Financial Performance
8.4.5.3. Product Benchmarking
8.4.5.4. Strategic Initiatives
8.4.6. NewCold
8.4.6.1. Participant’s Overview
8.4.6.2. Financial Performance
8.4.6.3. Product Benchmarking
8.4.6.4. Strategic Initiatives
8.4.7. Sonoco ThermoSafe (Sonoco Products Company)
8.4.7.1. Participant’s Overview
8.4.7.2. Financial Performance
8.4.7.3. Product Benchmarking
8.4.7.4. Strategic Initiatives
8.4.8. United Parcel Service of America, Inc.
8.4.8.1. Participant’s Overview
8.4.8.2. Financial Performance
8.4.8.3. Product Benchmarking
8.4.8.4. Strategic Initiatives
8.4.9. A.P. Moller - Maersk
8.4.9.1. Participant’s Overview
8.4.9.2. Financial Performance
8.4.9.3. Product Benchmarking
8.4.9.4. Strategic Initiatives
8.4.10. NICHIREI CORPORATION
8.4.10.1. Participant’s Overview
8.4.10.2. Financial Performance
8.4.10.3. Product Benchmarking
8.4.10.4. Strategic Initiatives
8.4.11. Tippmann Group
8.4.11.1. Participant’s Overview
8.4.11.2. Financial Performance
8.4.11.3. Product Benchmarking
8.4.11.4. Strategic Initiatives
List of Tables
Table 1 Global cold chain market size estimates & forecasts, 2017 - 2030 (USD Million)
Table 2 Global cold chain market, by region, 2017 - 2030 (USD Million)
Table 3 Global cold chain market, by type, 2017 - 2030 (USD Million)
Table 4 Global cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 5 Global cold chain market, by application, 2017 - 2030 (USD Million)
Table 6 Cold storage market, by region, 2017 - 2030 (USD Million)
Table 7 Cold chain transportation market, by region, 2017 - 2030 (USD Million)
Table 8 Cold chain packaging market, by region, 2017 - 2030 (USD Million)
Table 9 Cold chain monitoring components market, by region, 2017 - 2030 (USD Million)
Table 10 Chilled cold chain market, by region, 2017 - 2030 (USD Million)
Table 11 Frozen cold chain market, by region, 2017 - 2030 (USD Million)
Table 12 Deep-frozen cold chain market, by region, 2017 - 2030 (USD Million)
Table 13 Food & beverages cold chain market, by region, 2017 - 2030 (USD Million)
Table 14 Pharmaceuticals cold chain market, by region, 2017 - 2030 (USD Million)
Table 15 Other cold chain application market, by region, 2017 - 2030 (USD Million)
Table 16 North America cold chain market, by type, 2017 - 2030 (USD Million)
Table 17 North America cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 18 North America cold chain market, by application, 2017 - 2030 (USD Million)
Table 19 U.S. cold chain market, by type, 2017 - 2030 (USD Million)
Table 20 U.S. cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 21 U.S. cold chain market, by application, 2017 - 2030 (USD Million)
Table 22 Canada cold chain market, by type, 2017 - 2030 (USD Million)
Table 23 Canada cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 24 Canada cold chain market, by application, 2017 - 2030 (USD Million)
Table 25 Mexico cold chain market, by type, 2017 - 2030 (USD Million)
Table 26 Mexico cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 27 Mexico cold chain market, by application, 2017 - 2030 (USD Million)
Table 28 Europe cold chain market, by type, 2017 - 2030 (USD Million)
Table 29 Europe cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 30 Europe cold chain market, by application, 2017 - 2030 (USD Million)
Table 31 UK cold chain market, by type, 2017 - 2030 (USD Million)
Table 32 UK cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 33 UK cold chain market, by application, 2017 - 2030 (USD Million)
Table 34 Germany cold chain market, by type, 2017 - 2030 (USD Million)
Table 35 Germany cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 36 Germany cold chain market, by application, 2017 - 2030 (USD Million)
Table 37 France cold chain market, by type, 2017 - 2030 (USD Million)
Table 38 France cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 39 France cold chain market, by application, 2017 - 2030 (USD Million)
Table 40 Spain cold chain market, by type, 2017 - 2030 (USD Million)
Table 41 Spain cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 42 Spain cold chain market, by application, 2017 - 2030 (USD Million)
Table 43 Italy cold chain market, by type, 2017 - 2030 (USD Million)
Table 44 Italy cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 45 Italy cold chain market, by application, 2017 - 2030 (USD Million)
Table 46 Norway cold chain market, by type, 2017 - 2030 (USD Million)
Table 47 Norway cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 48 Norway cold chain market, by application, 2017 - 2030 (USD Million)
Table 49 Netherlands cold chain market, by type, 2017 - 2030 (USD Million)
Table 50 Netherlands cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 51 Netherlands cold chain market, by application, 2017 - 2030 (USD Million)
Table 52 Switzerland cold chain market, by type, 2017 - 2030 (USD Million)
Table 53 Switzerland cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 54 Switzerland cold chain market, by application, 2017 - 2030 (USD Million)
Table 55 Russia cold chain market, by type, 2017 - 2030 (USD Million)
Table 56 Russia cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 57 Russia cold chain market, by application, 2017 - 2030 (USD Million)
Table 58 Asia Pacific cold chain market, by type, 2017 - 2030 (USD Million)
Table 59 Asia Pacific cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 60 Asia Pacific cold chain market, by application, 2017 - 2030 (USD Million)
Table 61 China cold chain market, by type, 2017 - 2030 (USD Million)
Table 62 China cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 63 China cold chain market, by application, 2017 - 2030 (USD Million)
Table 64 India cold chain market, by type, 2017 - 2030 (USD Million)
Table 65 India cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 66 India cold chain market, by application, 2017 - 2030 (USD Million)
Table 67 Japan cold chain market, by type, 2017 - 2030 (USD Million)
Table 68 Japan cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 69 Japan cold chain market, by application, 2017 - 2030 (USD Million)
Table 70 Australia cold chain market, by type, 2017 - 2030 (USD Million)
Table 71 Australia cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 72 Australia cold chain market, by application, 2017 - 2030 (USD Million)
Table 73 South Korea cold chain market, by type, 2017 - 2030 (USD Million)
Table 74 South Korea cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 75 South Korea cold chain market, by application, 2017 - 2030 (USD Million)
Table 76 Singapore cold chain market, by type, 2017 - 2030 (USD Million)
Table 77 Singapore cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 78 Singapore cold chain market, by application, 2017 - 2030 (USD Million)
Table 79 Latin America cold chain market, by type, 2017 - 2030 (USD Million)
Table 80 Latin America cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 81 Latin America cold chain market, by application, 2017 - 2030 (USD Million)
Table 82 Brazil cold chain market, by type, 2017 - 2030 (USD Million)
Table 83 Brazil cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 84 Brazil cold chain market, by application, 2017 - 2030 (USD Million)
Table 85 MEA cold chain market, by type, 2017 - 2030 (USD Million)
Table 86 MEA cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 87 MEA cold chain market, by application, 2017 - 2030 (USD Million)
Table 88 UAE cold chain market, by type, 2017 - 2030 (USD Million)
Table 89 UAE cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 90 UAE cold chain market, by application, 2017 - 2030 (USD Million)
Table 91 Kingdom of Saudi Arabia (KSA) cold chain market, by type, 2017 - 2030 (USD Million)
Table 92 Kingdom of Saudi Arabia (KSA) cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 93 Kingdom of Saudi Arabia (KSA) cold chain market, by application, 2017 - 2030 (USD Million)
Table 94 South Africa cold chain market, by type, 2017 - 2030 (USD Million)
Table 95 South Africa cold chain market, by temperature range, 2017 - 2030 (USD Million)
Table 96 South Africa cold chain market, by application, 2017 - 2030 (USD Million)
List of Figures
Fig. 1 Cold chain market segmentation
Fig. 2 Information procurement
Fig. 3 Data analysis models
Fig. 4 Market formulation and validation
Fig. 5 Data validating & publishing
Fig. 6 Market snapshot
Fig. 7 Segment snapshot (1/2)
Fig. 8 Segment snapshot (2/2)
Fig. 9 Competitive landscape snapshot
Fig. 10 Cold chain market value, 2017 - 2030 (USD Million)
Fig. 11 Cold chain market - Industry value chain analysis
Fig. 12 Cold chain market - Market trends
Fig. 13 Cold chain market: Porter’s analysis
Fig. 14 Cold chain market: PESTEL analysis
Fig. 15 Cold chain market, by type: Key takeaways
Fig. 16 Cold chain market, by type: Market share, 2024 & 2030
Fig. 17 Storage cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 18 Transportation cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 19 Packaging cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 20 Monitoring components cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 21 Cold chain market, by temperature range: Key takeaways
Fig. 22 Cold chain market, by temperature range: Market share, 2024 & 2030
Fig. 23 Chilled (0°C to 15°C) cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 24 Frozen (-18°C to -25°C) cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 25 Deep-frozen (Below -25°C) cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 26 Cold chain market, by application: Key takeaways
Fig. 27 Cold chain market, by application: Market share, 2024 & 2030
Fig. 28 Food & beverages cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 29 Pharmaceuticals cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 30 Others cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 31 North America Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 32 U.S. Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 33 Canada Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 34 Europe Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 35 Germany Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 36 UK Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 37 France Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 38 Spain Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 39 Italy Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 40 Norway Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 41 Netherlands Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 42 Switzerland Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 43 Russia Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 44 Asia Pacific Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 45 India Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 46 China Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 47 Japan Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 48 India Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 49 Singapore Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 50 South Korea Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 51 Australia Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 52 Latin America Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 53 Brazil Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 54 Mexico Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 55 Middle East & Africa Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 56 Kingdom of Saudi Arabia (KSA) Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 57 UAE Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 58 South Africa Cold chain market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 59 Key company categorization
Fig. 60 Cold chain market - Key company market share analysis, 2024
Fig. 61 Strategic framework