The Colombia travel retail market size was valued at USD 395.5 million in 2018, registering a CAGR of 8.3% from 2019 to 2025. The market is anticipated to be driven by the rising number of international travelers and the growth of the travel and tourism industry. Colombia is Latin America’s third-largest air travel market after Brazil and Mexico. According to the World Travel & Tourism Council (WTTC), the Colombian capital of Bogota alone accounts for 29% of Colombia’s tourism activity. The anticipated surge in international passenger traffic in the next few years is expected to have an impact on travel retail.
Caño Cristales, a remote river canyon, was closed to tourists for several years because of guerrilla activity. The Colombian government has taken several efforts to regulate the tourism industry including the demobilization of the largest guerrilla group in Caño Cristales, thereby driving the market. The untapped travel retail channels, such as downtown and hotel shops, railway stations, and cruise lines, are expected to witness significant growth in line with the rising disposable income and the increasing number of tourists. The penetration levels of travel retail at airports are also expected to grow significantly over the next decade, which can be attributed to the significant investment opportunities that are created as a result of foreign direct investments.
A rising number of air passengers owing to an enhanced standard of living and low airfares is expected to contribute to the growth of travel retail. Political stability and improved security situation drive the tourism industry. Additionally, owing to the changing nature of the air travel industry, such as the growing number of millennial travelers, retailers are increasingly focusing on offering digitally-driven platforms to drive consumer buying power. Moreover, a growing number of efforts taken by various airports to improve the revenue from other non-aeronautical resources has accelerated the advancement of the retail sector.
The continued development of the travel and tourism industry has improved the growth prospects of the retail sector. The growth of Colombia's travel and tourism industry is subsequently driving the demand for perfumes, cosmetics, confectioneries, fine food, wine and spirit products, apparel, electronics, tobacco products, and other products, such as watches and gifts. An improving economy and the rising levels of the disposable income of Colombian middle-income households are expected to act as a catalyst for travel retail. The changing international perception about the Colombian business environment following the execution of the newly signed free trade agreements is also expected to drive the growth of the Colombia travel retail market.
Based on product, the market has been segmented into perfume and cosmetics, wine and spirit, confectionery and fine food, fashion and accessories, tobacco, electronics, and others. Perfume and cosmetics generated the highest revenue in 2018, accounting for 30.6% of the market share. According to studies, people across all age groups usually spend around USD 30 on perfumes and cosmetics on a single purchase. Additionally, an increased preference for perfumes and cosmetics by millennials and middle-aged consumers is projected to drive the segment over the forecast period.
The fashion and accessories segment accounted for the second-largest market share of 22.8% in 2018. Strong government support for organizations with international certificates such as ISO 14000, BASC, and ISO 9000 and favorable commercial trade agreements drive the country’s fashion industry position in the South American region. The local fashion and accessory manufacturers have a competitive advantage over international fashion and accessory manufacturers owing to the unique design and product quality, thereby driving the retail sector in the country.
Based on channel, the market has been classified into airports, cruise lines, border, downtown, and hotel shops, and railway stations, and others. The airport segment accounted for the largest market share in 2018. The increasing number of airline passengers across the globe is driving the market growth for this segment. Moreover, duty-free product sales in Colombia airports have increased over the last few years. In Colombia, the airline industry is undergoing a complete transformation with an increase in airline routes and the arrival of low-cost airlines.
The border, downtown, and hotel shops segment held the second-largest market share in 2018 and is expected to witness considerable growth over the forecast period. The rise in local travel and tourism has increased the demand for electronics, fashion, and accessories, and fine food items stores at the border, downtown, and hotels, thereby driving the retail sector. Retailers have a potential opportunity to gain higher profits and experience better operational performance owing to lower rents for shops at border and downtown areas in comparison to airports.
The industry has undergone unprecedented structural changes and consolidation in recent years in the form of partnerships, mergers, acquisitions, and the foray of new overseas competitors. There is moderate competition in the market owing to the limited number of players active in the market. However, companies are focusing on partnerships and expansions to enter the Colombian market. Moreover, the government plans to expand the airport passenger capacity over the next few years which is expected to offer potential growth opportunities for retail operators in the travel and tourism industry.
Prominent players in operating in the market include Duty-Free Americas, Inc. (DFA); Dufry and 3Sixty Duty-Free; Motta International; Areas; and Duty-Free Partners. A majority of these companies adopt both organic and inorganic growth strategies to increase their market share. For instance, in November 2019, Duty-Free Americas, Inc., in partnership with Diageo Global Travel and Middle East (GTME), opened a Diageo store at El Dorado International airport (Colombia). The store was the first Diageo retail shop in the Latin American region.
Report Attribute |
Details |
Market size value in 2020 |
USD 457.8 million |
Revenue forecast in 2025 |
USD 686.0 million |
Growth Rate |
CAGR of 8.3% from 2019 to 2025 |
Base year for estimation |
2018 |
Historical data |
2015 - 2017 |
Forecast period |
2019 - 2025 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2019 to 2025 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Product, channel |
Key companies profiled |
Duty Free Americas, Inc. (DFA); Dufry and 3Sixty Duty Free; Motta International; Areas; Duty Free Partners |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country; regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the Colombia travel retail market report based on product and channel:
Product Outlook (Revenue, USD Million, 2015 - 2025)
Perfume & Cosmetics
Confectionery & Fine Food
Wine & Spirit
Fashion & Accessories
Electronics
Tobacco
Others
Channel Outlook (Revenue, USD Million, 2015 - 2025)
Airports
Cruise Lines
Border, Downtown & Hotel Shops
Railway Stations & Others
b. The global colombia travel retail market size was estimated at USD 425.3 million in 2019 and is expected to reach USD 457.8 million in 2020.
b. The global colombia travel retail market is expected to grow at a compound annual growth rate of 8.3% from 2019 to 2025 to reach USD 686.0 million by 2025.
b. Airports channel segment dominated the colombia travel retail market with a share of 75.0% in 2019. The increasing number of airline passengers across the globe is driving the market growth for this segment.
b. Some key players operating in the colombia travel retail market include Duty Free Americas, Inc. (DFA); Dufry and 3Sixty Duty Free; Motta International; Areas; and Duty Free Partners.
b. Key factors that are driving the market growth include the rising number of international travelers, and the growth of the travel and tourism industry.
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Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) solutions are anticipated to substantially contribute while responding to the COVID-19 pandemic and address continuously evolving challenges. The existing situation owing to the outbreak of the epidemic will inspire pharmaceutical vendors and healthcare establishments to improve their R&D investments in AI, acting as a core technology for enabling various initiatives. The insurance industry is expected to confront the pressure associated with cost-efficiency. Usage of AI can help in reducing operating costs, and at the same time, can increase customer satisfaction during the renewal process, claims, and other services. VR/AR can assist in e-learning, for which the demand will surge owing to the closure of many schools and universities. Further, VR/AR can also prove to be a valuable solution in providing remote assistance as it can support in avoiding unnecessary travel. The report will account for Covid19 as a key market contributor.
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