Condom Market Size, Share & Trends Report

Condom Market Size, Share & Trends Analysis Report By Material Type (Latex, Non-latex), By Product (Male Condoms, Female Condoms), By Distribution Channel (Drug Stores, E-commerce), By Region, And Segment Forecasts, 2021 - 2028

  • Published Date: Jun, 2021
  • Base Year for Estimate: 2020
  • Report ID: GVR-3-68038-272-3
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2019
  • Number of Pages: 113

Report Overview

The global condom market size was valued at USD 9.2 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 8.42% from 2021 to 2028. Rising awareness regarding the use of condoms, the availability of different types of condoms to suit consumer needs, and measures to reduce the spread of HIV and other STIs are likely to boost the market growth during the forecast period. In addition, the free distribution of condoms by government organizations is expected to drive the market. Increasing use of condoms by sex workers, young couples, and the LGBTQ community has significantly reduced the public health concerns, such as STDs, HIV/AIDS, and population explosion. Correct and consistent usage help avoid the risk of acquiring such conditions. Studies demonstrate that since the onset of the HIV/AIDS epidemic, condoms have helped avert 50 million new cases of HIV.

U.S. condom market size, by product, 2016 - 2028 (USD Million)

The government in each country is undertaking initiatives to raise awareness and promote the use of contraceptives in the younger generation to control the epidemic of HIV and other STIs and avoid unintended pregnancies. To achieve their UNAIDS 2020 target, which demands that 90% of all the people living with HIV know of their HIV status, 90% of all the people with HIV infection will receive sustained antiretroviral therapy and 90% of all people receiving antiretroviral therapy will have viral suppression. Participant countries are proactively promoting condom use, along with providing adequate sex education to the youth. Free condom distribution by governments with the aid of UNFPA and other organizations is expected to increase the use of condoms in rural areas.

COVID-19 condom market impact: 0.4% decline from 2019 - 2020

Pandemic Impact

Post COVID Outlook

Condom usage observed an overall decline during the pandemic due to the social distancing requirements, except for a sudden increase for a short duration in countries, such as Canada and India, during the initial period of the pandemic.

Change of supply chain strategies by top players and relaxation in COVID restrictions resulted in the improvement in product availability and demand from consumers in countries, such as the U.S.

The pandemic resulted in the disruption of condom manufacturing due to restrictions on the supply chain during the pandemic. Top manufacturers suffered losses as a result of the non-availability of raw materials and restricted supply chains for distribution.

In the developed countries, condom usage has slightly declined in recent years due to the availability of long-acting contraceptives. However, healthcare bodies in developed as well as developing nations are investing in resources to increase awareness, availability, accessibility, and affordability of condoms to reduce the burden of STDs, HIV, and unplanned pregnancy.

 

Material Type Insights

In 2020, the latex segment held the largest share of over 85.0% due to the wide availability and low prices. The top brands in the latex condom market include Durex, Gulin Latex, Trojan, and Karex. Latex condoms are more durable and flexible, provide contraception, protect against STDs, and are widely available under different brands in various shapes, sizes, colors, flavors, and textures.

Manufacturers are constantly researching and developing new products to meet the growing consumer demand. For instance, in November 2018, Reckitt Benckiser’s Durex brand introduced a new label “Feels” in South Africa. This range was made available at a lower cost as compared to other products offered by the company. “Feels” is sold at USD 0.71 in a pack of three, whereas Durex Fetherlite is sold at USD 2.83. This was a strategic move by the company to gain a greater share in the South African market as public health organizations offer condoms free of cost in the country.

The non-latex condoms segment is estimated to witness the fastest growth during the forecast period. Non-latex condoms made from polyisoprene are gaining popularity as they are widely preferred by individuals suffering from latex allergies. These are versatile and are preferred more as they are odorless, have texture, and provide improved sensation. Non-latex condoms are also available in different shapes, sizes, and flavors. For instance, in October 2018, LifeStyles Healthcare Pte Ltd. launched the first flavored non-latex polyisoprene condom under the SKYN Cocktail Club brand. The product is inspired by the flavors and scents of famous cocktails.

Product Insights

The male condom segment dominated the market in 2020 with a share of more than 95.0%. This can be attributed to factors such as manufacturers' focus on the production of male condoms, open-mindedness regarding their use as compared to female condoms, and diverse portfolio.

The female condom segment is estimated to witness the fastest growth during the forecast period. Female condoms are being increasingly accepted for reducing the risk of STIs and unplanned pregnancy. The adoption of female condoms is higher in developed nations, such as the U.S., the U.K., Canada, Germany, and France. In January 2019, a female condom was given a genderless rebranding by the FDA and was assigned a generic name “single-use internal condom.” It was classified as an over-the-counter device. It is likely that the device would be subject to similar regulations as male condoms and is approved for vaginal and anal intercourse. In recent years, several companies have started manufacturing female condoms. For instance, Cupid Angel female condoms were launched by Cupid Limited.

Distribution Channel Insights

The drug stores segment dominated the market with a share of over 45.0% in 2020. This can be attributed to factors such as the easy availability and access to drug stores. However, the trend is moving towards e-commerce due to closed markets and restrictions on physical movement during the pandemic. E-commerce is expected to exhibit the fastest CAGR of 9.02% during the forecast period. Discrete delivery services and freedom to choose on e-commerce platforms are anticipated to fuel the segment growth.

Digitalization in recent times has resulted in improving access to the internet in developing and underdeveloped countries, resulting in scope for significant growth for e-commerce platforms. Key players such as Church & Dwight and Reckitt Benckiser are focusing mostly on aggressive online marketing strategies to promote their condom brand, thus reflecting the importance and potential of e-commerce.

Regional Insights

Asia Pacific accounted for the largest share of over 50.0% in 2020 and is expected to expand at the fastest growth rate during the forecast period. This can be attributed to an increase in demand in countries, such as China, India, Australia, and Japan, owing to the large population, favorable government initiatives being undertaken to control the population and the increasing prevalence of STDs and HIV.

According to the National Health and Family Planning Commission of China, the country is among the top four countries in terms of condom use and production in the world, preceded by the U.S., the U.K., and Japan. The market has significant potential in China with expected double-digit growth. Domestic startups are trying to gain market share. In June 2017, a manufacturer based in Gansu Province launched a condom made from waterborne polyurethane. The company claimed that this product had the thinnest sheath. It was intended to improve the market share of Japanese manufacturers, Sagami and Okamoto.

Global condom market share, by region, 2020 (%)

Europe held the second-largest share in 2020, followed by North America, owing to the growing demand by sex workers, lesbians, and men who have sex with men (MSM). European countries such as Germany, France, the U.K., and Italy are among the countries with the largest market shares. Government initiatives promoting the usage of contraceptives among the youth population are being undertaken in these countries to prevent the transmission of HIV. For instance, in November 2018, the France Ministry of Health announced reimbursement of the cost of condom prescription by doctors as an initiative to control HIV and AIDS.

There has been an increase in the demand for condoms in North America, with a gradual vaccination drive and ease in COVID restrictions. However, there is scope for an increase in the adoption of condoms, especially by women who use the product less than men, and awareness regarding sexual awareness can contribute to the cause. An increase in the prevalence of Sexually Transmitted Diseases (STDs) further creates the need for condom adoption.

Key Companies & Market Share Insights

The market is highly competitive with the presence of well-established global brands, such as Durex and Trojan. However, many local companies in various countries are trying to gain market share with the launch of innovative products, packaging, and promotion to cater to the demand of local customers. Leading manufacturers are also adopting strategies, such as acquisitions and partnerships, to sustain their position in the market. For instance, in November 2020, Karex Berhad acquired the remaining 30% stake in the U.S. condom firm GP, thus owing 100% of GP. In April 2019, an Argentina-based company designed a new “consent” packaging in the market, which requires four hands to open the package. This initiative was undertaken to create awareness about the importance of consensual sex. Some prominent players in the global condom market include:-

  • Church & Dwight Co., Inc.

  • Fuji Latex Co., Ltd.

  • Reckitt Benckiser Group

  • Karex Berhad

  • Lelo

  • LifeStyles Healthcare Pte Ltd.

  • Veru, Inc.

  • Mayer Laboratories, Inc.

  • Okamoto Industries, Inc.

  • Cupid Limited

Condom Market Report Scope

Report Attribute

Details

Market size value in 2021

USD 9.9 billion

Revenue forecast in 2028

USD 17.5 billion

Growth rate

CAGR of 8.42% from 2021 to 2028

Base year for estimation

2020

Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Material type, product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; France; Germany; Italy; Spain; Japan; China; India; Brazil; Mexico; Argentina; South Africa; Nigeria

Key companies profiled

Fuji Latex Co., Ltd.; Church & Dwight Co., Inc.; Reckitt Benckiser Group plc; Karex Berhad; LELO; LifeStyles Healthcare Pte Ltd.; Veru, Inc.; Mayer Laboratories, Inc.; Okamoto Industries, Inc.; Cupid Limited

Customization scope

Free report customization (equivalent to up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional, and segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For this study, Grand View Research has segmented the global condom market report on basis of material type, product, distribution channel, and region:

  • Material Type Outlook (Revenue, USD Million, 2016 - 2028)

    • Latex Condoms

    • Non-latex Condoms

  • Product Outlook (Revenue, USD Million, 2016 - 2028)

    • Male Condoms

    • Female Condoms

  • Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

    • Mass Merchandizers

    • Drug Stores

    • E-commerce

  • Regional Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • Japan

      • India

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • Middle East & Africa (MEA)

      • South Africa

      • Nigeria

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