Cooking Sauces Market Size, Share & Trends Analysis Report By Product (Dry, Wet), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online), By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global cooking sauces market size was valued at USD 38.35 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 3.5% from 2019 to 2025. Rising demand for ethnic and spicy food coupled with a preference for an easy solution for meal preparation is anticipated to drive the market. Changing eating habits of customers, adoption of multi cuisine cooking habits, and demand for various wet and dry sauces is anticipated to further fuel the market growth.

Technological advancements in the food industry have significantly fueled the sauces market with the new availability of a wide range of flavor enhancer sauces. This factor is anticipated to positively influence the product demand in the near future. Product demand vastly differs on the basis of regions as well as countries. Native ingredients and cuisines determine various flavors preferred by the local customers. Rapid globalization and urbanization are expected to break the geographical barrier in the forthcoming years and thus, create new business opportunities for the key players.

Rising customer preference for healthy eating is anticipated to steer the eating patterns around the world. This factor is anticipated to drive the demand for traditional products such as sauces and curries. The global cooking sauces market is expected to witness a steady rise on account of the factors such as rising demand for a new flavor, ethnic tastes, and products with enhanced shelf life. Moreover, the preference for easy-to-cook sauces providing a new flavor to the cuisine is also expected to remain a key trend observed in the market.

Product Insights

The wet cooking sauce segment held the leading market share of over 88% in 2018. This segment includes soy, barbecue, chili, mustard, tomato sauce, and tomato purees. This dominance is attributed to the high consumption of wet and ready-to-use sauces in western countries including Germany, the U.K., and France. Moreover, increasing penetration of private labeled products is anticipated to bode well for the segment growth. For instance, Coles, an Australian supermarket, launched a new range of hot cooking sauces in collaboration with Usain Bolt in 2018, to attract more consumers.

The dry cooking sauce segment is expected to expand at the fastest CAGR of 3.9% from 2019 to 2025. The availability of healthy options such as cholesterol free and fat free products is anticipated to drive the product demand. These products are available in the form of bouillon cubes and semi powders. In addition, rising preference for easy-to-store and durable sauces among the young population in North America, including the U.S. and Canada, is expected to remain a favorable trend.

Distribution Channel Insights

Supermarket/hypermarket generated a revenue of USD 19.21 billion in 2018, owing to the rising preference for this distribution channel by the majority of consumers. The easy availability of a wide range of products in supermarkets helps customers choose the most preferred option.

The online segment is expected to expand at a CAGR of 4.0% on account of the introduction of various e-commerce stores to boost the product supply and availability. The new companies including Grofers and Big Basket offer doorstep product delivery services to their customers. The availability of attractive discounts on a wide range of products is projected to further fuel the growth.

Regional Insights

Europe is expected to reach USD 18.89 billion in 2025. The high demand for ethnic foods as a result of the increasing multi-cultural population in the region is expected to expand the scope of traditional sauces. Furthermore, new product launches in developed markets including the U.K. and Germany are expected to have a positive impact on growth. For instance, Oriendi in 2017 launched a new range of dates-based cooking sauces in the U.K.

Asia Pacific is anticipated to remain a key lucrative market, witnessing a CAGR of 4.0% from 2019 to 2025. Increasing adoption of western food trends along with the inclusion of new flavors in traditional staple food by the middle-class income groups in developing countries, including India, China, and Bangladesh is anticipated to drive growth. Furthermore, the supportive government policies to boost manufacturing output are expected to encourage industry participants to make significant investments in the region over the next few years.

Key Companies & Market Share Insights

In 2019, Rufus Teague launched a new range of sugar-free barbeque cooking sauces, keeping fitness-conscious customers in mind.

The companies are developing new products and flavors according to consumer preferences. Furthermore, the companies are also spending more on partnerships to expand their market reach. In April 2018, Kraft Heinz signed a partnership with Food Network for developing Food Network Kitchen Inspirations, a product line that comprises salad dressings, cooking sauces, and meal kits. Some of the prominent players in the cooking sauces market include:

• Nestle SA

• Tas Gourmet Sauce Co.

• Kikkoman Corporation

• McCormick & Company Incorporated

• Conagra Brands Inc.

• Bolton Group

• General Mills Inc.

• The Unilever Group

• The Kraft Heinz Company

• Del Monte Foods Inc.

Cooking Sauces Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global cooking sauces market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Dry

  • Wet

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Supermarket/Hypermarket

  • Convenience Stores

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    •  The U.S.

  • Europe

    • Germany

    •  The U.K.

  • Asia Pacific

    • India

    •  China

  • Central & South America

    •  Brazil

  • Middle East & Africa

    • South Africa