The global cosmetic packaging market is characterized by the presence of numerous stakeholders including raw material suppliers, manufacturers of cosmetic and cosmetic packaging products, and processors. Cosmetic packaging involves primary and secondary packaging. Primary packaging entails the process of covering a cosmetic product and is in contact with the product directly. Secondary packaging, however, provides the exterior wrapping to the cosmetic containers. The principal functions of cosmetic packaging are the protection of the product, and ease of convenience to the vendors and the ultimate consumers. Another important function of cosmetic packaging includes the enhancement of the appearance of cosmetic products in conjunction with the extension of their shelf life.
The market is segmented based on type, material, application, and geography. By type, the market is divided into bottles, tubes, jars & containers, roller balls, pen types, sticks, caps & closures, and pumps & dispensers among others. By material, the market is segregated into plastic, metal, glass, and paper, among others. The plastic segment dominated the market in 2017 and is expected to sustain its position over the forecast period owing to the versatile use of plastics in cosmetic packaging. In terms of application, cosmetic packaging finds use in hair care, nail care, skin care, and make-up products among others. The hair care segment accounted for the highest share in 2017 owing to the considerable demand for various hair care products, especially in the Asia Pacific. The region has also witnessed a significant increase in the sale of male grooming products and a similar growth trend is expected to continue in the market over the forecast period. Geographically, the Asia Pacific region has emerged as the major contributor to the cosmetic packaging market over the past few years. A substantial increase in the sale of skin & hair care products has fueled the demand for cosmetic packaging solutions in the region.
The extensive use of plastic owing to superior material compatibility has driven the demand for plastic-based cosmetic packaging across the world. Complementing the extent of plastic usage, innovations in cosmetic design and packaging, notably in the field of 3D printing have driven the market. Therefore, the rising demand for an aesthetically appealing packaging solution has led to advancements in cosmetic packaging technology. This, in turn, is expected to create lucrative opportunities in the global cosmetic packaging market over the forecast period. In addition, the healthy growth of the cosmetics industry, owing to rising demand for products such as anti-aging creams and hair care lotions has significantly bolstered the demand for cosmetic packaging
The major competitors operating in the market include Albea Group, Amcor Ltd., Cosmopak U.S.A. Llc, Aptargroup Inc, LIBO Cosmetics Company Ltd., HCP Packaging (Shanghai) Co. Ltd., Rexam Plc, Quadpack Group, World Wide Packaging Llc, and Silgan Holding Inc. These players have focused on enhancing the visual impact of cosmetic products by using advanced technologies. An important strategy employed by these players is the expansion of the product portfolio. Such strategies have aided the key players to cater to the customized packaging requirements of consumers. The key players have targeted mass markets across the world, especially in countries such as China, India, Japan, and South Korea. Inclination towards employment of biodegradable materials in cosmetic packaging has been gaining traction over the recent past. Furthermore, the market has witnessed an increasing focus on luxury packaging and is expected to gain impetus from such packaging options over the forecast period.
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