The global curling irons market size was valued at USD 3.22 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 5.8% from 2019 to 2025. The increasing use of low-cost hair grooming products to achieve the desired hairstyle is expected to drive the product demand. In addition, rising traction in hair styling tools with digitally precise heat and speed adjustments along with vitamin coatings for maximum hair protection is expected to propel the demand.
A rising preference for portable and less time-consuming hair styling products is likely to contribute to market growth. Technologically advanced products are anticipated to gain significant traction among the younger generation, which in turn is expected to drive the market. As a result, manufacturers are introducing advanced products to cater to changing consumer demands. For instance, Dyson offers Dyson Airwrap Styler Complete which includes a complete package of hairstyling tools such as air-wrap barrels, a smoothing brush, a volumizing brush, and a pre-styling dryer, a filter cleaning brush, non-slip heat resistant mat, and a storage case. Thus, consumers do not have to purchase different products for different styling requirements.
The availability of curling irons with features such as vitamin coatings and anti-oxidants with 360-degree curling options is anticipated to positively influence market growth. For instance, Revlon’s Nutrifusion line offers three curling irons and one straightener. These products are infused with moringa and macadamia to provide hair conditioning in order to protect the natural luster of hair. Conair Corporation provides Curl Secret curling wand which uses a tourmaline ceramic curling chamber wherein hair is heated from all directions to provide a perfect curly and bouncy effect.
The rising popularity of social media influencers, DIY hairstyling tutorials, and training videos, especially among millennials is expected to create growth opportunities for the companies operating in the market for curling irons. Moreover, the beauty brands are focusing on engaging their consumers through these influencers as well as celebrities.
Curling tongs dominated the market with more than 47.2% revenue share in 2018. The advanced heating properties of curling tongs with different levels of heat adjustment provide a smooth and shiny texture to hair owing to the non-stick coating. The long-lasting results offered by the product are expected to drive the demand from both residential and commercial segments. The product is manufactured using different kinds of heating plate materials, such as ceramic, tourmaline, and simple metal, to protect the hair strands and avoid damage caused by heat.
The curling wands segment is expected to register the fastest CAGR of 6.1% from 2019 to 2025. This appliance is evolving in the market due to its fast and high-intensity healing properties and the availability of different spirals to get various curls. New product developments are projected to expand the market for curling wands during the forecast period. For instance, in January 2019, Lunata Beauty introduced Lunata Cordless, Convertible Curling Wand/Iron, with a 32 mm titanium barrel and removable clip.
Supermarket/hypermarket accounted for more than 45.0% of curling irons market share in 2018. Physical demonstration of the product in these stores serves as a major factor boosting the segment growth. Moreover, the availability of a huge range of products of different brands at discounted prices is expected to further drive the segment. For instance, Geloon Electronic Technology Limited collaborated with over fifty international brands in a professional salon and retail distribution markets with the majority of players in North America and Western Europe.
Rapid developments in terms of structured retail sectors have also been fueling the segment growth by providing more visibility and space for existing and new brands. Online channel is expected to witness the fastest CAGR of 6.3% from 2019 to 2025 on account of the rising number of online hairstyling retailers, such as Amazon.com, Flipkart.com, Bed Bath & Beyond Inc., and Lunatahair.com.
Commercial application accounted for more than 74.7% share of the global curling irons market in 2018. The increasing availability of professional services across salons, beauty parlors, and makeup studios is anticipated to drive the demand for curling irons from the commercial segment. For instance, there were over one million active salons in the U.S. in 2017. 45% of the revenue generated in the hairstyling industry is derived from haircutting or styling services. Therefore, the rapid growth of the professional segment is likely to positively impact the segment growth. Furthermore, the substantial risk of burns posed by these hot irons also encourages consumers to opt for professional services for hairstyling, which is expected to further drive the segment growth.
Residential application of curling irons is expected to witness significant growth over the forecast period. Increasing preference for affordable, self-grooming appliances for at-home styling is popularizing the use of curling irons. In addition, high investment by consumers to enhance the appearance of their hair on a daily basis is anticipated to positively influence the segment growth. Growth in travel and tourism activities is also encouraging consumers to buy portable, compact, and travel-friendly appliances. This factor can be attributed to the growth of the segment.
North America held the leading market share of 36.0% in 2018. The increasing influence of fashion vloggers through social media is positively influencing the regional market growth. The presence of a high number of hair stylists in the region is also expected to drive the demand for curling irons from the commercial application segment. To put this into perspective, over 45000 people in Texas were employed in the hairstylist industry in 2017. Thus, the regional market is poised to witness significant growth during the forecast period.
Asia Pacific is projected to register the fastest CAGR of 6.3% from 2019 to 2025. The increasing adoption of western and popular hairstyling trends in developing countries such as India, China, and Bangladesh is expected to drive the regional demand for curling irons. The regional market has potential growth opportunities for new segments, such as portable appliances and advanced hair styling tools. Moreover, increasing disposable income and awareness about technologically advanced products are estimated to boost the regional demand.
The companies are focusing on expanding their product lines and adopting innovative technologies to meet changing consumer demand patterns. Some of the prominent players in the curling irons market include:
Koninklijke Philips N.V.
Helen of Troy
Spectrum Brands, Inc.
Market size value in 2020
USD 3.6 billion
Revenue forecast in 2025
USD 4.8 billion
CAGR of 5.8% from 2019 to 2025
Base year for estimation
2015 - 2017
2019 - 2025
Revenue in USD million and CAGR from 2019 to 2025
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product, application, distribution channel, region
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
U.S.; Germany; U.K.; India; China; Brazil
Key companies profiled
Koninklijke Philips N.V.; Conair Corporation; Helen of Troy; Curlingiron.org.; Spectrum Brands, Inc.; Lunata Beauty; Dyson; Revlon, Inc.; Andis Company; Geloon
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global curling irons market report on the basis of product, application, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2015 - 2025)
Application Outlook (Revenue, USD Million, 2015 - 2025)
Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Regional Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa
b. The global curling irons market size was estimated at USD 3.4 billion in 2019 and is expected to reach USD 3.6 billion in 2020.
b. The global curling irons market is expected to grow at a compound annual growth rate of 5.8% from 2019 to 2025 to reach USD 4.8 billion by 2025.
b. Curling tongs dominated the market with a share of 47.2% in 2018. The advanced heating properties of curling tongs with different levels of heat adjustment provide a smooth and shiny texture to hair owing to the non-stick coating.
b. Some key players operating in the curling irons market include Koninklijke Philips N.V.; Conair Corporation; Helen of Troy; Curlingiron.org.; Spectrum Brands, Inc.; Lunata Beauty; Dyson; Revlon, Inc.; Andis Company; and Geloon.
b. Key factors that are driving the market growth include increasing use of low-cost hair grooming products as a desire to achieve the desired hairstyles. This also helps in significat cost saving as compared to professional salons.
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