GVR Report cover Demi-fine Jewelry Market Size, Share & Trends Report

Demi-fine Jewelry Market Size, Share & Trends Analysis Report By Price Range (Below 150 USD, 151-300 USD, 301-500 USD), By Distribution Channel (Offline, Online), By Application (Women, Men), By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-4-68039-992-6
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global demi-fine jewelry market size was valued at USD 1,924.1 million in 2021 and is expected to register a compound annual growth rate (CAGR) of 14.8% from 2022 to 2030. Demi-fine jewelry’s affordability and use of quality materials make it an attractive gift choice for customers of all ages and for numerous occasions. Thereby, it drives the demand demi-fine jewelry market. Moreover, uniqueness and variety of options are also driving a new wave of ‘demi-fine’ jewelry brands. The growing inclination of females for minimalistic yet beautiful jewelry pieces for everyday or office wear is anticipated to drive the growth of the demi-fine jewelry market over the forecast period.

U.S. demi-fine jewelry market size, by price range, 2020 - 2030 (USD Million)

However, increasing e-commerce frauds and a lack of knowledge regarding the hallmarks of jewelry are likely to hamper the growth of the market. Demi-fine jewelry is likely to grow at a prolific rate owing to the modern, trend-led designs and affordable prices. The developing e-commerce industry, growing presence of brands online, and increasing usage of social media and apps has led to a lucrative opportunity for the market to enlarge its customer base.

The coronavirus pandemic has had a negative impact on the global demi-fine jewelry market. The demand for demi-fine jewelry has declined since the COVID-19 pandemic broke. During the pandemic, most people lost income, canceled events, and postponed engagements and weddings which resulted in a decline in the demi-fine jewelry sale in 2020. The jewelry industry was already facing challenges that includes customs duties, and a drop in exports, among others. The abrupt rise in pricing had already caused a drop in sales in the past few months. The pandemic led to large losses given all the retail stores were shut.

Demi fine jewelry is muddling the lines between fine and costume jewelry. While fine jewelry is made of precious metals as well as stones, costume jewelry is made of alloys and crystals. Demi-fine jewelry is a combination of the two. It is generally made in 14k gold and semi-precious stones. Demi-fine jewelry is a reasonable range of fine jewelry. It has become largely popular amongst women due to its affordable prices and also can expand its jewelry collection. It is fashionable and high-end jewelry that lasts for a long time and can be used on daily basis.

Net-a-Porter was one of the first few websites that extended into a demi-fine jewelry line in 2016 and after that, the number of demi-fine jewelry fashion brands has augmented by 250%. The demi-fine jewelry market is gaining large popularity amongst the young population considering for affordable and stylish jewel pieces. A large variety of the jewel pieces such as necklaces, different earrings, bracelets, rings, and others is driving a large number of customers to wear according to individual styles and preferences.

Price Range Insights

The below 150 USD segment is projected to witness a considerable CAGR of 15.3% over the forecast period. A budget-friendly option for demi-fine jewelry has attracted several customers. Stackable, as well as expressive demi-fine jewelry accessible in numerous colorful options owing to the usage of semi-precious gemstones, is increasing its demand from the client’s preference for quirky along with colored jewelry. The major advantage of demi-fine jewelry over fine jewelry is its affordability. Customers largely prefer demi-fine jewelry ranging up to 150 USD for daily use and office wear. Thus, the segment is expected to witness the fastest CAGR over the forecast period.

The 151-300 USD segment dominated the market in terms of share and is projected to witness a CAGR of 14.8% over the forecast period. Most of the high-quality and stylish jewelry designs available in the market are ranging from USD 150 to USD 300. For several important occasions such as festivals and weddings customers usually prefer to purchase high-quality and fashionable design jewelry. The availability of a wide range of demi-fine jewelry under the 151-300 USD is making it a reasonable choice for employed women, who like styling as well as experimenting with diverse unique jewels. Therefore, it is largely used all over the world and generated large revenue in 2021.

Distribution Channel Insights

In 2021, the offline segment held the maximum market share of above 85.0% and is likely to dominate the market over the forecast period. It is the shortest and simplest channel of direct distribution of products from the manufacturer to customers. Offline distribution permits brands to build genuine relationships with the consumer of their products. In addition, offline distribution channel provides various brands the opportunity to grow customer loyalty and trust by engaging with them. Most customers appreciate the opportunity to deal directly with the manufacturers of a product. Thus, the segment generated large revenue in 2021.

Global demi-fine jewelry market share, by distribution channel, 2021, (%)

The online segment is estimated to witness a significant CAGR of 15.6% over the forecast period. Convenience and speed is the main advantage of indirect distribution to the customer. Online sales channels allow companies to enter new markets quickly and easily, often at least initial risk and cost. The large development opportunity in the online jewelry business has pressed many jewelry retailers to rush and create an online presence. According to McKinsey and Company, around 18% of jewelry sales are expected to be made online by 2025. Therefore, the segment is likely to grow at a significant CAGE over the forecast period. 

Application Insights

The women segment is projected to witness the fastest CAGR of 15.0% over the forecast period. This is attributed to a higher level of economic independence, changes in perceptions by the society, and also the transformations in the relationship dynamics around the world. Additionally, the manufacturers come up with a large variety of demi-fine jewelry that is designed particularly for women consumers. Moreover, the popularity of the product for enhancing looks among women aids to boost its adoption in this segment. Thus, the segment is expected to grow at the fastest CAGR over the forecast period.

The men segment grabbed a considerable market in terms of share and is projected to grow at a CAGR of 14.4% over the forecast period. This is attributed to the rising number of men owning the desire to purchase jewelry as a symbol to showcase their great status, distinctive styles as well as fashion sense. The increasing presence of male influencers such as sound cloud rappers, athletes, and actors who talk about individual style as well as place importance on beautifying the outfit for self-expression is having an impact on men, who are purchasing jewelry for themselves. Therefore, it is largely consumed all over the world and generated large revenue in 2021.

Regional Insights

Europe is anticipated to witness the fastest CAGR of 15.8% over the forecast period. This is attributed to due to increasing demand for affordable and graceful jewelry. Italy, France, Germany, and the United Kingdom are the major countries in Europe with an increasing demand for demi-fine jewelry. A strong online channel presence in Europe with increasing investment of the European population in accessories for enhancing looks is expected to contribute to the growth of the market over the forecast period. The growing number of affluent consumers in this region is also anticipated to increase the growth of the market over the forecast period.

Demi-fine Jewelry Market Trends by Region

Asia Pacific accounted for the highest market share of over 45.0% in 2021. The presence of a large number of key players such as Tanishq, Queelin, and others in the region has a significant contribution to propelled consumption. In addition, the attractiveness of wearing demi-fine jewelry in traditional events such as Diwali, Chinese New Year, Shogatsu, and others drives the demand for the demi-fine market in the region. Thus, the region has accounted for a large revenue generation in 2021.

Key Companies & Market Share Insights 

The companies working in the market are growing internationally to cater to the demand and presenting new designs by continuous development is likely to push the market growth uphill.

  • In June 2022, Otiumberg Ltd. And Hunza G Ltd. collaborated to create the ultimate gold hoops. Merging Hunza G’s signature crinkle with Otiumberg’s iconic hoop design, the collection blends both brand identities to create something new. Merging Hunza G’s signature crinkle with Otiumberg’s iconic hoop design, the collection blends both brand identities to create something new

  • In April 2022, Demi-Fine Jeweler Monica Vinader Ltd Scoops Two Green Awards in the U.K.

  • In February 2021, Missoma Ltd. has launched a new demi-fine jewelry line using recycled gold and conflict-free diamonds. The new collection features a number of products sporting the brand’s unique style that has been crafted out of more premium materials for a luxury finish 

Some of the key players operating in this market include:

  • Otiumberg Limited

  • Missoma Limited

  • Edge of Ember

  • Catbird

  • Astley Clarke Limited

  • WWAKE, Inc.

  • Loren Stewart

  • Monica Vinader Ltd.

  • Natasha Schweitzer

  • Sarah & Sebastian Pty Ltd

Demi-fine Jewelry Market Report Scope

Report Attribute


Market size value in 2022

USD 2,100.1 million

Revenue forecast in 2030

USD 6.6 billion

Growth rate

CAGR of 14.8% from 2022 to 2030

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Price range, distribution channel, application, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; U.K.; Germany; France; Italy; China; India; Japan; Brazil; Turkey

Key companies profiled

Otiumberg Limited; Missoma Limited; Edge of Ember; Catbird; Astley Clarke Limited; WWAKE, Inc.; Loren Stewart; Monica Vinader Ltd.; Natasha Schweitzer; Sarah & Sebastian Pty Ltd.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Global Demi-fine Jewelry Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the demi-fine jewelry market on the basis of the price range, distribution channel, application, and region:

Global Demi-fine Jewelry Market Segmentation

  • Price Range Outlook (Revenue, USD Million, 2017 - 2030)

    • Below 150 USD

    • 151-300 USD

    • 301-500 USD

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

    • Offline

    • Online

  • Application Outlook (Revenue, USD Million, 2017 - 2030)

    • Women

    • Men

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • Turkey

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