Denim Jeans Market Size, Share & Trends Analysis Report By End-user (Men, Women, Children), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global denim jeans market size was worth USD 77.67 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.8% from 2023 to 2030. The denim jeans market is expected to expand due to the continuous evolution of consumer trends and preferences for appealing fashion and beauty coupled with continual companies’ product innovations with designs, trends, styles, and colors thereby driving the demand for denim jeans.  The rise in the sense of fashion among the millennial and baby boomers category has allowed the manufacturers to continually emphasize introducing new and upgraded versions of the same denim jeans.

In July 2022, Abercrombie & Fitch, launched the 2022 denim collection for kids which features additional options for fit and sizing. The collection has an elevated size range and offers 5/6 to 17/18 and includes short, regular, and long-length options in all sizes and waistband adjusters. The company has researched in depth about the parents' preferences towards their children’s clothing. Nowadays, loose fitting-clothes are gaining trend among the women population for different occasions, which is expected to create lucrative opportunities for the denim jeans market. In addition, the rise in the working class population and business casual adoption in workplaces will favor the demand for denim jeans.

Moreover, constant product innovations in the market and improving standards of living will drive the demand further. Rising awareness about the availability of a variety of products, such as boot cut, high rise, cropped, skinny, tapered, and regular fit jeans, is also contributing to the market expansion.

Influence of the social media platforms is further expected to spur market growth. Moreover, the growing apparel market across the globe with the introduction of premium and branded products is likely to have a significant impact on the denim jeans market development. Major manufacturers have undertaken several business strategies, such as geographical and capacity expansion, M&A, and R&D, to boost their sales. Also, these leading market players in the denim jeans market are primarily focused on establishing new market opportunities by entering newer markets in the clothing industry that are still in their developmental phase. In August 2022, H&M Hennes & Mauritz AB inaugurated its retail footprint in Costa Rica and North Macedonia and introduced an e-commerce site in Uruguay.

COVID-19 negatively impacted the global denim jeans market. As a result of the lockdown, all businesses except essential services were closed which disrupted the supply and distribution of clothing products thereby affecting clothing manufacturers and retailers. The main market for denim jeans was lost when the government bodies adopted lockdown measures to curb the transmission of COVID-19 and sealed international borders which lead to a disruption in trade supplies of clothing materials globally. The unprecedented COVID-19 pandemic has negatively affected export and import activities and has led to restrictions on the movement of raw materials for the manufacture of denim jeans.

However, the market is expected to gradually return to pre-pandemic levels as the market is expected to gradually regain its momentum in sales of denim jeans globally as the brands have witnessed upward sales growth in denim jeans globally. This trend is anticipated to positively impact the market during the forecast period. In 2021, American Eagle Outfitters Inc. reported a plan to bounce back from the pandemic-induced slowdown in sales growth. The company reported that its business accelerated across both its American Eagle and Aerie brands delivering an all-time high during the first quarter of 2021 with revenue amounting to USD 1.03 billion.

Distribution Channel Insights

Sales through offline channel held a share of 85.8% in 2022. The offline channel is estimated to lead the segmental share owing to the rise in the number of fashion clothing stores and specialty stores along with the availability of high-quality cost-effective products,that attract a greater number of customers. Also, the users prefer in-store purchases and opt for branded store visits Data published by CCI & Cotton Incorporated's 2021 Global Denim Survey among 1,000 U.K. consumers in the age group 18-60 reveals that 50% of U.K. consumers plan for purchases denim jeans by visiting stores. The data also revealed 24% of the customers’ preferences towards online shopping.

 The sales through online channel is expected to grow at a CAGR of 8.6% over the forecast period from 2023 to 2030. The online channel market is driven by the rising number and popularity of e-commerce websites such as Myntra, Flipkart, and Amazon, offering a wide range of designs and finishes in clothing products like denim jeans. Moreover, an increasing number of smartphone users and high internet penetration among developed countries will support product sales through online channels, thereby channeling online segmental growth.

End-user Insights

The men’s segment held a share of 54.7% in 2022. The growth of the segment is due to the growing acceptance of patched and studded jeans in the men’s wear market. The denim jeans remained a staple for manual labor attire and have evolved and have managed to gain more acceptance among the male population worldwide. Men’s denim jeans witnessed growing popularity and the popular styles are straight leg, tapered leg, slim fit, and skinny witnessed greater sales among the male category.

Besides, the rising women’s wear market in the region is also contributing to the demand for denim jeans among females. The females’ rising spending capacity on personal care and beauty apparel including low-rise, curve, and straight-leg skinny jeans and trousers for multiple occasions has favored the demand for women’s denim jeans. Moreover, the increasing consciousness towards clothes that fit different body shapes has enhanced the demand for such products.

Regional Insights

North America accounted for a market share of 34.7% in 2022. The growth of the market in the region is due to the presence of popular worldwide brands and their consistent innovation of fashionable denim collections for the customer’s evolving preferences for colored denim trousers. Popular American clothing brands like Levi Strauss & Co., Wrangler, VF Corp., etc collaborate with influencers and sports personalities towards inspirational collections of denim jeans for both men and women to drive more sales. Such initiatives by clothing brands in North America will play a crucial role in attracting users and will generate higher demand for denim jeans.

In July 2022, Levi Strauss & Co., the American-based clothing company teamed up with four-time Grand Slam tennis champion and activist Naomi Osaka on the launch of a playful denim collection for Summer 2022. The collection consists of five new denim pieces that were inspired by original sketches created by Naomi. The millennials and gen Z population’s preference for premium price-based denim jeans and their high spending capacity on such products will facilitate the overall demand for denim jeans in North America.

The Asia Pacific is projected to be the fastest-growing region with a CAGR of 6.6% over the forecast period due to the fast pace expansion of the multinational companies’ foothold in China, Japan, and other countries within Asia. In April 2022, Levi Strauss & Co. announced an aggressive expansion strategy in East and Asia Pacific by refurbishing existing stores and rolling out new in-store services at several locations across the East Asia Pacific (EAP) region. The company has further planned to launch more than 100 locations in Thailand in 2022. Global renowned brands such as Levi Strauss & Co., VF Corp., H&M Hennes & Mauritz AB, U.S. Polo Assn., and others are emphasizing expanding their manufacturing bases and retail footprints due to low labor costs and easy availability of raw materials. In addition, the high adoption of western wear among the youth population is favoring the demand for denim jeans in Asia Pacific markets.

The market in Europe is expected to witness newer opportunities over the forecast period as the region is one of the world’s largest fashion hubs and hosts popular fashion events and celebrity events that feature popular influencers and celebrities. For example, the denim collection was part of the most talked-about Spring/Summer 2022 collections in Milan, London, and Paris fashion weeks. The loose-fitting jeans and double-denim ensembles maintained their place and dominated trends in London, Milan, and Paris. The fashion shows and occasions are held frequently to represent modern fashion trends in the beauty and apparel industry and thus showcase exquisite dressing styles evolving from vintage style jeans to straight jeans.

Key Companies & Market Share Insights

The global denim jeans market is highly competitive and fragmented with a large number of players in the market. Major players are investing in research & development to develop innovative technologies to make instruments that are easy to use and of better quality in terms of sound quality. Furthermore, companies are also implementing strategies such as mergers & acquisitions, joint ventures, training workshops for schools or organizations, and expansions to increase sales.

• In April 2022, AG Adriano Goldschmied, Inc., premium denim and knitwear house partnered with Tulip, a global leader in cloud-based mobile solutions to provide retail technology solutions that break barriers and create authentic customer connections and create personalized shopping experiences for AG customers.

• In March 2022, H&M Hennes & Mauritz AB developed a new denim line called the 'capsule collection,' which focuses on saving water throughout the manufacturing process by collaborating with suppliers who use recycling water systems. The pieces in the collection are inspired by late 1990s and Y2K vibes and include high-waist straight jeans, low-waist flares, dungarees, skinny jeans, mini-skirts, and denim shirts.

Some of the prominent key players operating in the global denim jeans market include:

• Levi Strauss & Co.

• VF Corp.

• The Gap, Inc.

• H&M Hennes & Mauritz AB

• Kering S.A.

• Pepe Jeans S.L.

• PVH Corp.

• Bestseller A/S

• U.S. Polo Assn.

Denim Jeans Market Report Scope

Global Denim Jeans Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the denim jeans market on the basis of end-user, distribution channel, and region.

• End-user Outlook (Revenue, USD Million; 2017 - 2030)

  • Men

  • Women

  • Children

• Distribution Channel Outlook (Revenue, USD Million; 2017 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million; 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa