GVR Report cover Diaper Bags Market Size, Share & Trends Report

Diaper Bags Market Size, Share & Trends Analysis Report By Bag Type (Backpack, Tote), By Application (Travel, Daily Use), By Distribution Channel, By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-2-68038-933-3
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global diaper bags market size was valued at USD 654.8 million in 2018 and is expected to expand at a CAGR of 2.9% from 2019 to 2025. Convenience offered by the diaper bags to carry and store baby utility products is expected to drive the demand for the product. Growing consumer preference for organized utility storage facilities, hassle free travel, and product innovation with respect to design and capacity are some of the factors accelerating the growth of the global market.

U.S. diaper bags market

Diaper bags designed with easy carrying features and multiple storage pockets enable consumers to perform other ordinary tasks such as holding the baby, opening doors, shopping, and making payments. Rigid handles, multi-purpose features, and wheels are some of the product modifications aimed to enhance the functionality of the bags. For instance, DIAPER-N-GO™ Changing Station is a multipurpose diaper bag that can be used as a diaper bag, a foldable travel bed, and a complete baby changing station.

Growing traveling activities among families is also a key factor boosting the market growth. As per the consumer trend, millennials with infants are traveling more than once a year as compared to any other demographic group on international and adventure trips. Among 80 million U.S. millennials, families have been considered to travel more. Moreover, camping and picnics are some of the common outdoor recreational activities among U.S. families, which is further expected to propel the use of diaper bags for organized and light luggage carry.

Growing popularity of online distribution channels amongst consumers is expected to open up lucrative opportunities for the global diaper bags market. Premium as well as international brands aim to reach out to the large customer base through online retailing. According to the U.S. baby product report by TABS, 20.0% of baby product purchases occur online. Specialty channels such as Toys”R”Us and Babies”R”Us also contributed to the growth of e-commerce.

Bag Type Insights

On the basis of bag type, the market is segmented into backpack, messenger, tote, and others. The backpacks held the largest share of 37.3% in 2018. Backpack diaper bags are perfect alternatives to traditional shoulder strap diaper bags due to their easy carrying with additional pockets. The bag frees up both hands when traveling, thereby making it easier to carry the baby and providing extra comfort due to padded shoulder straps. The bag is spacious and versatile as it is easy to carry and can be used by males and females both as it does not appear too feminine.

The tote diaper bag segment is gaining popularity and is expected to expand at a CAGR of 3.4% from 2019 to 2025. The tote diaper bag is becoming popular among mothers who prefer carrying trendy bags that serve the purpose of a diaper bag. For instance, the JJ Cole Brookmont bag offers stylish diaper backpacks and a satchel equipped with enough pockets to store ample utilities, along with a removable liner on the inside to clean up any mess quickly. Some of the brands that offer stylish diaper bags are Skip Hop Travel Bag, Freshly Picked City Pack, and JJ Cole Brookmont.

Application Insights

Diaper bags are gaining popularity due to frequent traveling activities of parents and need to carry all the baby products along. The travel application segment held the largest share of more than 70.0% in 2018. To avoid hustle and remain organized, parents opt for comfortable bags that can be carried easily and at the same time accommodate all their belongings. While traveling with a baby, the need to carry all baby essentials become important and therefore this diaper bag has been gaining popularity for travel activities.

Restrictions on the dimensions and number of the cabin luggage on a flight are also driving the demand for compact diaper bags during traveling. Most of the companies are focusing on making bags that fulfill this criterion. For instance, Bebamour backpack is specifically designed for travel purposes with changing pad and extra compartments inside and outside.

Distribution Channel insights

Retail outlets held the largest share of more than 50.0% in 2018. The major players of this market are generating maximum revenue from the retail sales. For instance, in 2018, Toys R Us generated a revenue of USD 3.0 billion in global retail sales. However, a significant decline is observed in the sales of baby products through retail channel. According to a report by TABS, in 2016, a 10%-15% decline is observed in purchase through retail in the U.S.

Global diaper bags market

The online distribution channel is projected to expand at a CAGR of 3.1% from 2019 to 2025. The global market is expected to increase its sales through online channel due to availability of a wide range of products to choose from, discounts, easy return, and home delivery of the product. Companies having physical stores are also targeting their distribution through online channel to reach out to the large customer base. Specialty stores like Babies”R”Us and Toys”R”Us also contribute to the growth of online channel as they sell their products through online channel.According to the World Trade Organization, in 2018, the global online retail outlets sales was 8.8% of the total retail outlets spending as compared to 7.4% in 2016.

Regional Insights

North America occupied the largest share of 28.8% in 2018. Factors such as high purchasing power, high travel rate of people along with their infants, and increased number of working women have been driving the demand for diaper bags. According to the Bureau of Labour Statistics (BLS) of U.S., in 2018, the percentage of working women with children under the age of 6 was 65.1%. Need to carry all baby products while traveling or in daily routine becomes important for working parents.

Asia Pacific is expected to register the highest CAGR of 3.7% from 2019 to 2025, primarily driven by a rise in birth rates and increase in the number of working mothers in countries like China and India. Rise in disposable income and improved standard of living are also the prime factors contributing to the market growth in this region. The facts such as end of One Child Policy in China is expected to increase the birthrate in China and therefore increase the demand for baby products including diaper bags.

Key Companies & Market Share Insights

Key players operating in the market include Carter’s, Inc.; Disney; Graco; Sanrio Co., Ltd.; J.J Cole Collections; Trend Lab; SUNVENO; OiOi, Arctic Zone & California Innovations Inc.; Petunia Pickle Bottom; Ju-Ju-Be; Storksak; and Amy Michelle.

Manufacturers are coming up with compact and trendy bags with utility features that enable even load distribution, which will further fuel the demand for diaper bags. For instance, Cole Brookmont offer stylish diaper satchels outfitted with enough number of pockets for the storage of ample utilities. Moreover, the bag has a removable liner on the inside that helps to clean up mess quickly.

Diaper Bags Market Report Scope

Report Attribute


Market size value in 2020

USD 689.4 million

Revenue forecast in 2025

USD 797.7 million

Growth Rate

CAGR of 2.9% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million/billion and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Bag type, application, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; India; China; Brazil; South Africa

Key companies profiled

Carter’s, Inc.; Disney; Graco; Sanrio Co., Ltd.; J.J Cole Collections; Trend Lab; SUNVENO; OiOi, Arctic Zone & California Innovations Inc.; Petunia Pickle Bottom; Ju-Ju-Be; Storksak; Amy Michelle

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global diaper bags market report on the basis of bag type, application, distribution channel, and region:

  • Bag Type Outlook (Revenue, USD Million, 2015 - 2025)

    • Backpack

    • Tote

    • Messenger

    • Others

  • Application Outlook (Revenue, USD Million, 2015 - 2025)

    • Travel

    • Daily Use

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Online

    • Retail Outlets

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

      • The U.K.

    • Asia Pacific

      • India

      • China

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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