Diet Soft Drinks Market Size, Share & Trends Report

Diet Soft Drinks Market Size, Share & Trends Analysis Report By Distribution Channel (Supermarkets & General Merchandise, Online), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Aug, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-540-3
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global diet soft drinks market size was valued at USD 4.1 billion in 2018. Demand for diet drinks has witnessed significant growth in the recent years on account of shifting consumer food habits towards healthier alternatives to high calorie beverages. Growing concerns over obesity and wellness have resulted in a shift in consumer preference towards diet beverages, thereby impacting the market growth.

The two major companies: PepsiCo and Coca Cola have been focusing on introducing healthy and low sugar content soft drinks with an aim to gain a larger share in the market. These companies have introduced diet versions of their soft drink products in different flavors to tap the health conscious consumers. For instance, Coca Cola had launched Diet Coke in different flavors and no sugar beverages in the untapped smaller markets such as New Zealand. For instance, Keurig Dr Pepper, Inc. offers a large variety of diet soft drinks such as Canada Dry diet ginger ale, Sunkist Soda in diet orange flavor, and Diet Rite to name a few. Similarly, Schweppes offers diet tonic water, which is consumed as a soft drink.

U.S. diet soft drinks Market

The global diet soft drinks market is primarily driven by spurring demand for diet carbonated soft drinks, such as Pepsi and Coke. The companies have stepped up the production of their low sugar soft drinks as the demand spurts up during summer in India. Due to surging demand and shortage of diet coke and Pepsi, imported low sugar colas have been introduced in the retail outlets. The companies have been working on introducing diet versions of Thums Up and Sprite to cater to the large customer base who are shifting to low sugar level soft drinks.

Surging demand for diet versions of soft drinks as an accompaniment for food, especially in the food services industry, is expected to ramp up the production of these products. Moreover, growth of clean and healthy eating trend has impacted the growth of the food and beverage industry, wherein the manufacturers are focusing on developing products with minimal or no artificial additives. For instance, in Argentina, Coke had launched Coke Life, which has stevia as a primary sweetener. PepsiCo has been offering Pepsi Next, a low calorie soft drink with stevia in France and Australia.

Distribution Channel Insights

Diet soft drinks are significantly purchased from the supermarkets and general merchandisers. The revenue generated from supermarkets was USD 1.4 billion in 2018. The physical display of products in the stores allows customers to scan product details. Moreover, availability of a wide range of products offered by different brands enables consumers to compare and choose the best product. Development in the organized retail sector and various offers and discounts provided by the leading players have also helped in increasing the visibility of these products.

In addition, the products are bought though online distribution channels. This category is anticipated to expand at the fastest CAGR of 3.8% from 2019 to 2025. Increasing e-commerce platforms and growing usage of smartphone in daily life is driving the online distribution channel. Companies like bigbasket.com and groffers.com are coming up with door-to-door delivery of products with online display of a wide range of products. Moreover, the coupon offers provided by the online platforms are influencing the buying behavior of the customers.

Regional Insights

North America dominated the market with a revenue of USD 1.4 billion in 2018. This is on account of huge consumption of drinks in daily life among customers of the age group of 15-20 years in U.S. In addition, new companies are acquiring new segments of the market with their premium products, including unique flavors in drinks with health and nutritional benefits, in order to target customers with greater buying power.

Global diet soft drinks Market

Asia Pacific is expected to be the fastest growing market with a CAGR of 3.8% from 2019 to 2025. The market in Asia Pacific has good opportunity for new segments, such as convenience food and non-alcoholic beverages, as developing countries including India are adopting western culture and lifestyle, which enables consumers to be health conscious in daily life. Moreover, growing working women population is making women economically independent, thus creating an opportunity for convenience food and beverages products. These factors are anticipated to boost the demand for diet soft drinks in the coming years.

Diet Soft Drinks Market Share Insights

The global market is fragmented in nature owing to presence of major players including Coca Cola; PepsiCo; Keurig Dr Pepper, Inc.; Nestlé; Unilever; Cott Corporation; and Polar Beverages. The companies are adopting market strategies of developing new products according to the latest consumer preferences for health benefits in order to acquire a larger market share. Thus, it is expected to increase the demand for diet soft drinks in the coming years.

Report Scope

Attribute

Details

Base year for estimation

2018

Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

Country scope

U.S., U.K., Germany, India, Australia, and Brazil

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization


Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global diet soft drinks market report on the basis of distribution channel and region:

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Supermarkets & General Merchandisers

    • Convenience Store

    • Food Service & Drinking Places

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      •  U.S.

    • Europe

      • Germany

      •  U.K.

    • Asia Pacific

      • India

      •  Australia

    • Central & South America

      •  Brazil

    • Middle East & Africa

Key questions answered by the report
Request for Customization

Choose License Type

Single User - $2,450
Multi User (2-5) - $5,450
Enterprise Access - $9,450

Buy Chapters or Sections

Avail customized purchase options to meet your exact research needs:

  • Buy sections of this report
  • Buy country level reports
  • Request for historical data
  • Request discounts available for Start-Ups & Universities

Why Choose Us

  • Research support

    24/5 Research support

    Get your queries resolved from an industry expert.

  • Custom research service

    Custom research service

    Design an exclusive study to serve your research needs.

  • Quality assurance

    Quality assurance

    A testimonial for service in the form of BBB "A" Accreditation.

  • BBB Rating dandb
  • Information security

    Information security

    Your personal and confidential information is safe and secure.

  • grand view research PCI DSS complaint grand view research paypal verified