The global dietary supplements market size was valued at USD 163,986.0 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 9.0% from 2023 to 2030. The primary factors driving the growth are the growing geriatric population, the shift from pharmaceuticals towards nutraceuticals due to the growing focus on preventive healthcare, and the growing focus on personalized nutrition. Consumers are shifting focus toward self-directed care driven by the growing personal health and well-being trend.
This consumer-driven shift toward self-directed care has helped in shaping the growth of the dietary supplements industry globally. Further, the growing number of fitness centers, health clubs, and gymnasiums have fueled this growth of awareness about fitness among youngsters and is therefore expected to increase the demand for energy and weight management supplements. Increasing acceptance of sports as a career is another factor expected to increase the demand for sports nutrition which in turn benefits the market for dietary supplements.
The unprecedented outbreak of the COVID-19 pandemic has largely affected North American and European countries such as the U.S., Italy, Spain, the U.K., France, and Germany. The dietary supplement industry is largely concentrated in these regions which in turn benefitted from the situation as the market witnessed a surge in demand for immunity-boosting supplements.
Among dietary supplement manufacturers, R&D is touted as a key success factor, the challenge being that these require heavy investments. Also, stringent regulations regarding the health benefits claim and labeling of the products are expected to create challenges for dietary supplements over the forecast period.
Based on ingredients, vitamins held a dominant position in the market in 2022 accounting for a share of 30.19% globally. This is primarily attributed to growing new multivitamin supplement launches, growing consumer interest in overall wellness, and growing awareness of lifestyle disorders.
The proteins & amino acids segment is projected to record the fastest CAGR of 13.4% during the forecast period. Increasing demand for the protein supplements like whey powders and amino acid products like creatine, tyrosine, citrulline, and proline from consumers owing to the increasing awareness of health and diet is expected to drive the growth.
Energy and weight management product manufacturers are recently focusing more on incorporating Dietary Supplements to enhance the nutritional value of the products. It has increased the demand for fibers and specialty carbohydrates that are indigestible by humans but help to reduce cholesterol levels, weight management, and control blood sugar levels
Based on form, tablets dominated the market with a revenue share of 33.27% in 2022 and are expected to retain dominance during the forecast period. The high availability of multivitamin products in the form of tablets owing to easy dosage, low cost, higher shelf life, and higher convenience is expected to positively impact the tablets segment over the forecast period.
Gummies are projected to record a significant CAGR of 11.5% during the forecast period. Over the recent past, manufacturers have focused on launching gummy supplements owing to their increasing preference among consumers. The liquid form is anticipated to witness the highest revenue-based CAGR of 12.2% over the forecast period as liquid dietary supplements can evenly disperse in the water allowing smooth consumption. Liquid form facilitates the easy formation of blends leading to higher usage in yogurt, smoothies, and other energy drinks.
In 2022, the energy & weight management segment dominated the dietary supplements market with a revenue share of 30.47% owing to the growing emphasis on fitness and physical wellness. The growing obesity concerns globally are projected to drive the demand for weight management products.
Consumers are shifting from traditional diet products with short-term benefits towards weight management products which are associated with long-term satiety and appetite control. The growing penetration of supplements in households for weight monitoring and management is likely to widen the growth opportunities for the market.
Increasing awareness regarding gut health owing to the increasing prevalence of irritable bowel syndrome, constipation, acid reflux, and indigestion around the globe is expected to drive the demand for fibers and specialty carbohydrates for gut-health management.
On the other hand, revenue from immunity applications is anticipated to witness the highest CAGR of 8.9% over the forecast period. The outbreak of the COVID-19 pandemic in 2020 increased the demand for immunity booster products. Immunity-boosting vitamins, minerals, and botanical supplements witnessed a surge in demand in 2020 and its demand is projected to witness continued and spontaneous growth until 2030.
The OTC (Over-the-Counter) segment dominated with a revenue share of 75.61% in 2022. The consumer trend of self-directed health care is likely to drive the demand for OTC supplements. OTC supplements are often less expensive than prescription supplements, which can make them an affordable option for consumers. With the growth of e-commerce and online retailers, it has become easier for consumers to purchase dietary supplements online, which has contributed to segment growth.
The prescribed dietary supplements segment is expected to register a CAGR of 9.4% over the forecast period. Prescribed supplements are manufactured with strict standards similar to that of pharmaceutical drugs. These supplements provide minimalistic side effects along with proper labeling.
Strict regulation by the governing bodies and limited awareness among individuals related to labeling and health claims is expected to drive the sales of prescription-based dietary supplements. An increasing number of prescribed dietary supplements for individuals with nutritional deficiencies for the precise delivery of nutrients is expected to drive sales through prescription over the forecast period.
The offline distribution channel is projected to dominate the market with a revenue share of 81.34% in 2022. Among offline channels, supermarkets/hypermarkets contribute significantly to the sales of dietary supplements in Europe and North America owing to higher prevalence.
The online distribution channel is projected to record the fastest CAGR of 9.7% during the forecast period. The advent of the COVID-19 pandemic has accelerated the growth of e-commerce, resulting in increased online sales of dietary supplements. A rising number of internet users with ease of access to a number of brands, a fast-paced lifestyle of the masses, a 24/7 availability of products, the convenience of home shopping, and a wide range of product availability are factors driving the sales of dietary supplements through online distribution channels globally.
By end-user, the adults dominated the market with a revenue share of 46% in 2022 owing to growing health awareness among working professionals and athletes about the importance of maintaining a balanced diet which creates a significant demand for dietary supplements to maintain general health.
Changing lifestyles and hectic work schedules among working adults are leading to nutritional deficiencies which are expected to lead to increased consumption of dietary supplements by adults.
The increasing prevalence of obesity, cardiovascular diseases, diabetes, and other related conditions among adults around the globe is expected to be the key factor driving the market. Increasing acceptance of sports as a professional career among adults is expected to drive the demand for dietary supplements like protein, vitamins, amino acids, and others over the forecast period.
A growing number of geriatric populations in regions like North America, Europe, and the Asia Pacific is expected to augment market growth over the forecast period. With the geriatric population being susceptible to several infections, the post-pandemic era has observed a great demand for immunity boosters from these end-users.
Growing awareness regarding the nutritional requirements for children and infants is expected to augment the demand for dietary supplements. The growing working population and increasing per capita income in developing economies are expected to increase consumer spending on infant nutrition over the forecast period which is expected to drive the market.
Asia Pacific dominated the dietary supplements industry and accounted for the largest revenue share of 34.91% in 2022 owing to the growing consumer base in the countries including India, China, South Korea, and others. It is projected to witness a CAGR of 12.6% over the forecast period due to increasing expenditure on health-enhancing products in the region owing to growing per capita income.
North America is a key market for dietary supplements due to strong consumer buying power, a developed health and wellness industry, and the presence of the latest self-care trends. The growing lifestyle disorders and cardiac health issues are projected to drive the demand for dietary supplements in North America. Growing healthcare cost in North American countries such as the U.S. is likely to shift consumers towards self-directed care, further driving the demand for dietary supplements targeted at overall health.
The global dietary supplements industry is fragmented and is expected to witness high competition among the companies owing to the presence of numerous players globally. Key players such as ADM, Abbott, and Herbalife Nutrition are characterized as market leaders owing to several factors including a broad product portfolio and strong distribution network.
Manufacturers have focused on strategies such as investments, new product launches, expansions, and acquisitions. For instance, in February 2023, Elemis (U.K.) launched new supplements targeted at skincare and health. These Pro-Collagen Skin Future supplements include hyaluronic acid, antioxidant blend, chlorella, and vitamins A and C. The growing demand for skin care supplements targeted at collagen formation to promote healthy skin is likely to drive the overall market growth. Some prominent players in the global dietary supplements market include:
Archer Daniels Midland
Nature's Sunshine Products Inc.
Market size value in 2023
USD 17,7496.8 million
Revenue forecast in 2030
USD 327,420.1 million
Growth rate (Revenue)
CAGR of 9.0% from 2023 to 2030
Base year for estimation
2017 - 2021
2023 - 2030
Revenue in USD million, CAGR from 2023 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Ingredient, form, application, end-user, type, distribution channel, region
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
U.S.; Canada; Mexico; Germany; France; Italy; U.K.; Spain; China; Japan; India; Australia & New Zealand; Brazil; Peru; Chile; Saudi Arabia; South Africa
Key companies profiled
Amway; Abbott; Bayer AG; Glanbia plc; Pfizer Inc.; Archer Daniels Midland; GlaxoSmithKline plc.; NU SKIN; Herbalife Nutrition; Nature's Sunshine Products Inc.; Bionova; Arkopharma; Nestle
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This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global dietary supplements market report based on ingredient, form, application, end-user, type, distribution channel, and region:
Ingredient Outlook (Revenue, USD Million, 2017 - 2030)
Proteins & Amino Acids
Fibers & Specialty Carbohydrates
Omega Fatty Acids
Form Outlook (Revenue, USD Million, 2017 - 2030)
Application Outlook (Revenue, USD Million, 2017 - 2030)
Energy & Weight Management
Bone & Joint Health
End-user Outlook (Revenue, USD Million, 2017 - 2030)
Type Outlook (Revenue, USD Million, 2017 - 2030)
Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
Regional Outlook (Revenue, USD Million, 2017 - 2030)
Australia & New Zealand
Central & South America
Middle East & Africa
b. The main ingredients used in the preparation of dietary supplements include minerals, vitamins, proteins, and amino acids, botanicals, omega fatty acids, and fibers, and specialty carbohydrates.
b. The global dietary supplement market is expected to grow at a compound annual growth rate of 9.0% from 2023 to 2030 to reach USD 327,420.1 million by 2030.
b. The major end-users in the dietary supplements market include adults, pregnant women, children, the geriatric population, and infants, with the infants segment expected to witness the highest growth of nearly 14% during the forecast period.
b. The offline distribution segment dominated the market with over 81% revenue share in 2022 and is expected to grow at a CAGR of 8.9% during the forecast period.
b. The global dietary supplements market size was valued at USD 163,986.0 million in 2022 and is expected to reach USD 17,7496.8 million in 2023.
b. The top application areas in the dietary supplements market include energy & weight management, general health, and bone & joint health, together accounting for a revenue share of over 50% in 2022.
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The demand for nutraceuticals & functional foods is expected to witness an upward surge owing to consumers opting for immunity boosting supplements during the COVID-19 pandemic. Furthermore, a decline in the consumption of poultry, meat and seafood products across the globe is expected to increase the demand for plant and animal-based protein supplements in the near future. The report will account for COVID-19 as a key market contributor.
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