Retail Industry today has lot of moving parts and coordinating the activities such as advertising, discounting, inventory management, fliers, sell-offs, promotions, merchandising and store design (physical as well as online) among others is a challenge. In addition, all the above mentioned activities are to be done for different channels, regions, customer segments, changing competitive circumstances and evolving consumer trends. Therefore, the retailers need to be fast and be able to turn on a dime and grab new identified opportunities. Integrated Digital Asset Management (DAM) solutions provides a content supply chain that assists in feeding core retail processes and remarkably improve time to market for all retail operations. DAM ensures that the retail brand is represented at its best through centralization of all digital assets, managing collaborations, production and distribution of photos, videos and graphics effectively.
Digital Asset Management (DAM) is an application software that helps facilitate quick storage, retrieval and re utilization of digital assets significant to an enterprise. These digital assets comprise processed data files, engineering blueprints, web pages, white papers, text documents, videos, images, audio files etc. Key DAM enabling technologies include content infrastructure, processing complex media assets and edge network delivery.
Numerous Large and mid size Retail enterprises make use of DAM solutions to enhance their bottom line. DAM helps cut operational cost and helps communicate with the target market more effectively. It is a centralized system that enables staff, partners and creative agencies to easily and quickly access assets they need. DAM offers various benefits for retailers such as reduce cost, improve revenues, foster collaboration, and maintain quality. It helps retailers gain a competitive advantage through cross channel marketing.
Increased government regulation demanding transparency of operations, managing big data and reducing cost, improving digitization content and collaboration are few drivers to DAM market in retail sector. Technology and digital media proliferation, increased use of mobile phones and emergence of cloud computing will serve as key market drivers. In addition DAM helps retail enterprises to focus more on their core competencies which is expected to drive the market growth. However, increased file size and content, lack of approval and routing process etc can pose to be challenge for market growth.
DAM has evolved tremendously over the last few decades and is expected to grow in coming years. The key market players in this industry include North Plains, Extensis, Open Text, Canto Software Inc, Adam Software, MediaBeacon etc
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