GVR Report cover Digital Signage Market Size, Share & Trends Report

Digital Signage Market Size, Share & Trends Analysis Report By Type, By Component, By Technology, By Resolution, By Application, By Location, By Content Category, By Signage Size, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: 978-1-68038-157-3
  • Number of Pages: 215
  • Format: Electronic (PDF)

Digital Signage Market Size & Trends

The global digital signage market size was estimated at USD 24.86 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 8.0% from 2023 to 2030. This market growth is accredited to the increasing demand for the digitized promotion of products and services to attract the attention of the target audience in an effective manner. Furthermore, the demand for 4K digitized sign displays (digital signage displays) with embedded software and media player is rising as it offers customers an affordable Ultra HD digital signage solution, which is also expected to drive the demand. The evolution of innovative products, such as home monitoring systems, leak detector systems, and so on, along with complicated monetary products, such as forex cards, that need informative and succinct advertisement content are some of the factors that are predicted to drive the product demand.

North America Digital Signage Market size and growth rate, 2023 - 2030

Moreover, there is a rising demand for adopting advanced products that require digitized information management and guidance that can be accessed from remote locations. This is one of the key drivers anticipated to drive the global industry during the forecast period. Digital signage boards offer the necessary quality information to a large number of viewers by utilizing large display screens across the location with a concentrated target audience. With digital signage display technology, information is provided in a digitized format that includes motion and pictures to attract customers with more impact as compared to the traditional modes of reaching out to customers. In addition, the integration of biometric technology with modern digitized signs has developed products, such as track heat paths and gaze tracking.

Gaze tracking technology helps in locating the area, which is crowded with a greater number of consumers, thereby helping the companies to track consumer behavior for effective marketing of products. Thus, the growing use of the aforementioned technology is expected to strengthen the demand in the next few years. Eventually, the growing awareness among consumers regarding the drawbacks and complexity of traditional advertising, such as short-lived print marketing and so on, is instigating digitized advertisement adoption. Furthermore, display designers, researchers, and advertisement companies are spending more on the improvement of the product’s display technology.

All these factors are expected to catalyze the overall industry growth. With the advancement in display technologies, the evolution of LCD, LED, UHD, OLED, and Super AMOLED is further strengthening the industry growth. These technologies have led to the enhancement of the quality of advertisement content, thus creating a favorable impact on the target audience. The adoption of such technologies by digital poster providers is anticipated to boost overall industry growth. However, factors, such as software & hardware compatibility, electrical interface, and connectivity, are some prevailing issues that may hinder market growth. Moreover, the complex taxations levied upon the erection of digitized signs and screens, coupled with the regulatory processes, such as licensing, are projected to hamper the growth.

Market Concentration & Characteristics

The digital signage market growth stage is moderate. The digital signage market has witnessed significant technological advancements in recent years, marked by the adoption of advanced technologies such as artificial intelligence & machine learning, 5G technology, touchless & interactive solutions, and the Internet of Things (IoT). The retail industry is rapidly adopting digital signage with AI and machine learning capabilities to maximize customer data. These advanced technologies enable personalized content delivery, audience analytics, and real-time data-driven decision-making.

Digital Signage Market Concentration & Characteristics

The target market is also characterized by a high level of products/services launched by the leading players. Additionally, the high level of partnerships and collaborations in the digital signage market is driven by the pursuit of market consolidation and strategic expansion. Leading players engage in partnerships and collaboration activities to leverage each other's expertise and resources. By collaborating with complementary companies, digital signage providers can enhance their offerings and provide a more comprehensive solution to their customers.

The digital signage market faces several restraints, such as increased spending on online advertisement & broadcast and deployment of widescreen alternatives that impact its growth and adoption. With the rise of internet users and the popularity of online advertising, companies are targeting large audiences through online promotions, which impacts the demand for digital signage solutions. Online advertising offers the advantage of reaching a vast and diverse audience. Social media platforms, apps, retail media, and digital gaming environments have become popular advertising channels. Companies can leverage advanced targeting capabilities provided by online platforms to deliver personalized and relevant advertisements to specific consumer segments.

End user concentration is one of the significant factors in the digital signage market. End-user industry concentration in the 3PL market varies, with sectors such as retail, banking, hospitality, entertainment, and healthcare demonstrating notable reliance on digital signage for dynamic content delivery, real-time updates, and targeted messaging, enabling businesses to engage with their customers in a visually appealing and interactive manner. Additionally, the retail industry extensively uses digital signage for advertising, product promotion, and enhancing the in-store customer experience. Digital signage displays are commonly found in retail stores, shopping malls, and supermarkets, providing eye-catching content to attract customers and drive sales.

Type Insights

The video walls segment accounted for the largest market share of more than 26% in 2022 and this trend is expected to continue during the forecast period. The video screens and kiosks segments gained a high share in 2022 followed by the video screens segment. Video walls and screens have captured a major market share across shopping malls and other public places. However, the kiosks segment is estimated to account for the maximum revenue share by 2030 becoming the largest type segment in the global market. Kiosks are generally used to provide information and for advertising in institutes and retail verticals.

However, the transparent LED screens segment is expected to emerge as the fastest-growing segment expanding at a CAGR of over 10.5% over the forecast period. Transparent LED screens are capable of offering a transparency level beyond 80% coupled with high resolution. In addition, they are adequately efficient, in terms of energy, thus, reducing energy consumption and optimizing the overhead expenditure of users. All these factors are anticipated to catapult the demand for transparent LED screens in the next six years, thereby supporting the growth of the segment.

Component Insights

The hardware components segment accounted for the largest market share of more than 57% in 2022 and is anticipated to maintain its position during the forecast period. Hardware components consist of displays, components required to manufacture a digital panel, banners, and so on. Compared to software, the hardware requirement is huge, and thus, the segment accounts for a large share in the industry. The growing number of innovative display technologies, such as 1080p, 4K, and 8K display, is expected to propel the demand for hardware components in the coming years. Advancement in 3D technology has developed glasses-free 3D displays. Such displays are used in the product.

Furthermore, the graphics design agencies are shifting their focus towards 3D holographic display cases. HYPERVSN, a European provider of holographic technology, is providing them for numerous applications, from advertising in malls to showpieces at trade shows. The services segment registers a comparatively lower demand owing to fewer maintenance and service issues occurring in the product. The services offered in the industry include integration & installation, maintenance, and consulting. The installation of a digital display and internet connectivity are the major services involved here. Therefore, the service offerings are quite cheaper compared to the hardware and software requirements. This leads to a lesser market share.

Application Insights

The retail sector accounted for the largest market share of more than 19% in 2022. The retail sector is the most prominent sector demanding digitized advertisements for marketing and promoting products and services. The competition among retailers owing to the variety of product offerings in the industry has led to the growing awareness of effective marketing strategies. Thus, digital posters are adopted largely in the retail sector as digitized advertising is an effective way of marketing a product, which attracts the attention of target consumers.

The transportation segment is expected to emerge as the fastest-growing segment expanding at a CAGR of over 9.8% over the forecast period. The transportation sector includes the application of digitized promotions & posters at airports, railway stations, metro stations, and bus stands. In addition, the digital display is also extensively used on the roads by cabs, public transport buses, and other vehicles that advertise products and services. Owing to the rapid urbanization and the development of the transportation sector in emerging countries, the advertisement industry is expected to grow, ultimately boosting the growth of the market for digital signage.

Location Insights

The in-store location segment accounted for the largest market share of over 71% in 2022. The in-store locations include the deployment of digital posters within closed premises, such as malls, corporate offices, retail shops, banks, and healthcare centers. The high share of this segment can be attributed to the heavy demand from retail stores as the retail sector is the most promising application sector for digital displays for advertisement purposes. The segment is also predicted to maintain its position in the global market and exhibit a steady growth rate over the forecast period due to consistent demand.

However, the demand from the out-store location segment is expected to exhibit the fastest CAGR over the forecast years. The demand at out-store locations is expected to rise owing to the growing transportation sector, especially in developing countries. In addition, the rising need of promoting products effectively and on a large scale and emerging popular trends, such as election campaigns, introductory offers on products & services, and the increasing number of live concerts & shows, are likely to boost the adoption of digital posters in open premises, thereby augmenting the out-store segment growth.

Content Category Insights

Broadcast content category is expected to emerge as the fastest-growing segment expanding at a CAGR of over 8.8% over the forecast period. The broadcast content category is further segregated into the news, weather, sports, and others. The sports segment dominated the market in 2023 and accounted for a market share of over 36%. The increasing adoption of digital signage for displaying sports-related content across the stadium and sports ground during the tournaments is driving segment growth.

The news category is likely to account for a considerable share as well, followed by the sports content category. These segments are anticipated to witness significant growth in the forthcoming years owing to the rapidly increasing demand from the corporate sectors where digital signage is used extensively for communication purposes. In addition, the weather forecast is displayed majorly on external premises, such as roads and transport facilities along with offices. The market for weather content is projected to maintain its share and generate stable revenue over the coming years.

Technology Insights

LED segment accounted for the largest market share of over 47% in 2022. LCD technology is one of the most extensively adopted technologies in the advertisement & marketing industry. The ease of producing LCDs and their lower manufacturing costs are a few factors behind the significant adoption of LCD technology in digital posters. However, LEDs have successfully made a mark as a standard product with their high-quality display. Manufacturers remain aspirant in the designing of flat-paneled, larger, brighter, and slimmer displays.

Global Digital Signage Market share and size, 2022

LEDs are one of the achievements in display technology. Further advancements in LEDs have led to the evolution of OLED displays that are anticipated to propel the overall adoption of LEDs in displays. Superior picture quality offered by OLEDs is predicted to be a prominent factor for the increasing demand. However, the production costs and complicated manufacturing process, coupled with a shorter lifespan of LED displays could hamper the growth of this segment to some extent.

Regional Insights

North America emerged as the dominant segment in 2022 with a revenue share exceeding 34%, followed by Europe. The high share is attributed to the growing presence of dedicated suppliers of the product along with rising demand for signage in the retail industry. The U.K., Germany, and the U.S., in particular, are projected to exhibit considerable growth primarily due to the rising R&D activities by companies to enhance product quality and increasing government initiatives to install digital signage at various offices for maintaining continuous information flow systems. Asia Pacific is expected to emerge as the fastest-growing regional market over the forecast period.

Digital Signage Market Trends by Region, 2023 - 2030

Asia Pacific is expected to emerge as the fastest-growing segment growing at a CAGR of over 9.5% over the forecast period. The growth can be attributed to the growing awareness regarding the benefits of digital signage. India and China are anticipated to witness significant growth primarily due to the rising application in retail stores, corporate offices, hospitals, and hotels. Increasing disposable income has surged the visitors to malls and multiplex stores in the emerging countries of Asia Pacific. Enterprise is therefore leveraging this opportunity to promote their offerings through large displays, which helps them attract the targeted audience in a better manner. With the rising number of shopping malls and multiplexes, the adoption of digital signage in the hospitality industry is expected to increase over the forecast period.

Key Companies & Market Share Insights

Some of the key players operating in the market include SAMSUNG, and LG Electronics among others.

  • LG Electronics is a provider of electronic products and technology solutions. It operates through five business divisions, namely Home Appliances & Air Solutions, Mobile Communications, Vehicle Component, Business to Business, and Home Entertainment. It is a publicly listed company traded as KRX: 066570 on the Korea Exchange and as LSE: LGLD on the London Stock Exchange. LG Electronics provides TVs, washing machines, refrigerators, mobile devices, and air conditioners. The company also offers products, such as commercial displays, solar panels, lightning products, vehicle components, and solutions, including integrated solutions and enterprise mobility solutions. Under commercial displays, LG Electronics offers a wide range of products, such as OLED displays, digital signage, video walls, outdoor displays, display TVs, display monitors, and IT products.

  • SAMSUNG is a multinational electronics company engaged in providing consumer electronic products and solutions, Information Technology (IT) solutions, and mobile communication worldwide. The company caters to government agencies and the incumbents of finance, healthcare, education, hospitality, healthcare, transportation, retail, legal, and public safety, among other industries and industry verticals. SAMSUNG offers a wide range of products, including phones, tablets, wearables, computing & SSD, digital signage and video walls, TVs, printers & copiers, networking & voice, medical devices, and air conditioning.

  • BrightSign, LLC and ADFLOW Networks are some of the emerging market participants in the target market.

  • BrightSign, LLC is engaged in the manufacturing, designing, and sales of digital signage media players and other accessories. The company provides networking solutions and software for digital signage. The company also provides networking solutions, software, and digital signage media players for commercial applications. The company’s offerings include portable tabletop displays, display bundles, networked interactive sign controllers, Wi-Fi sign controllers, networked-looping sign controllers, and interactive sign controllers.

  • ADFLOW Networks is an interactive kiosk and digital signage technology company that provides interactive digital signage, video-wall solutions, and web-hosted solutions for digital media management. The company provides Digital Multi-Media Services (DMS), a web-based platform for digital signage and interactive digital signage that facilitates product information and customer education. The company’s DMS software platform is ideal for menu boards, video walls, interactive kiosks, corporate communication, customer loyalty stations, in-store music, and lift & touch experiences. The company also offers digital signage, product display, projection, audience detection, and enterprise integration applications.

Key Digital Signage Companies:

  • ADFLOW Networks
  • BrightSign, LLC
  • Cisco Systems, Inc.
  • Intel Corporation
  • KeyWest Technology, Inc.
  • LG Electronics
  • Microsoft Corporation
  • NEC Display Solutions
  • Omnivex Corporation
  • Panasonic Corporation
  • SAMSUNG
  • Scala
  • Winmate Inc.
  • Comp14
  • Comp15

Recent Developments

  • In September 2023, SAMSUNG launched 'The Wall for Virtual Production' in Europe, introducing two models, P1.68 and P2.1, as part of its digital signage series. Designed for virtual content creation, these ultra-large LED walls offer enhanced visual effects, reduced production time and costs, and features, such as a curvature range up to 5,800R for a more realistic field of view, genlock for seamless signal alignment, and Virtual Production Management (VPM) software for efficient screen management and high picture quality in virtual production environments.

  • In February 2023, Cisco Systems Inc. announced a partnership with St. Louis CITY SC to roll out a highly connected and fan-centric environment in Major League Soccer. The partnership envisaged Cisco Systems Inc. serving as a Proud Technology Partner and leveraging its expertise in networking, security, Wi-Fi, and digital signage solutions to deploy a fully converged network across the 31-acre CITYPARK stadium district and enhance the matchday experience for fans through immersive technologies, such as Wi-Fi 6.

  • In February 2023, Winamte Inc. announced the launch of an outdoor display series that brings higher visibility for bus shelter advertising, digital drive-thru menus, smart cities, and window displays, among other applications. The company was looking forward to offering enhanced image clarity and light transmission coupled with stable, drift-free operation.

Digital Signage Market Report Scope

Report Attribute

Details

Market size value in 2023

USD 26.76 billion

Revenue forecast in 2030

USD 45.94 billion

Growth Rate

CAGR of 8.0% from 2023 to 2030

Actual Data

2017 - 2023

Forecast period

2024 - 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Type, application, technology, resolution, location, component, screen size, content category, region

Regional scope

North America; Europe; Asia Pacific; South America; MEA

Country scope

U.S.; Canada; Mexico; U.K.; Germany; France; China; India; Japan; Brazil; Mexico; Kingdom of Saudi Arabia (KSA); UAE; South Africa

Key companies profiled

ADFLOW Networks, BrightSign, LLC, Cisco Systems, Inc., Intel Corporation, KeyWest Technology, Inc., LG Electronics, Microsoft Corporation, NEC Display Solutions, Omnivex Corporation, Panasonic Corporation, SAMSUNG, Scala, Winmate Inc.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

 

Global Digital Signage Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global digital signage market report based on type, component, technology, resolution, application, location, content category, size, and region:

  • Type Outlook (Revenue, USD Million, 2017 - 2030)

    • Video Walls

    • Video Screen

    • Transparent LED Screen

    • Digital Poster

    • Billboards

    • Kiosks

      • Interactive Kiosks

      • Self-service Kiosks

      • Others

  • Component Outlook (Revenue, USD Million, 2017 - 2030)

    • Hardware

      • Displays

      • Media Players

      • Projectors

      • Others

    • Software

      • Service

      • Installation Services

      • Maintenance & Support Services

      • Consulting Services

      • Others

  • Technology Outlook (Revenue, USD Million, 2017 - 2030)

    • LCD

    • LED

    • OLED

    • Projection

  • Resolution Outlook (Revenue, USD Million, 2017 - 2030)

    • 8K

    • 4K

    • Full High Definition (FHD)

    • High Definition (HD)

    • Lower than HD

  • Application Outlook (Revenue, USD Million, 2017 - 2030)

    • Retail

    • Hospitality

    • Entertainment

    • Stadiums & Playgrounds

    • Corporate

    • Banking

    • Healthcare

    • Education

    • Transport

  • Location Outlook (Revenue, USD Million, 2017 - 2030)

    • In-store

    • Out-store

  • Content Category Outlook (Revenue, USD Million, 2017 - 2030)

    • Broadcast

    • News

    • Weather

    • Sports

    • Others

    • Non-Broadcast

  • Signage Size Outlook (Revenue, USD Million, 2017 - 2030)

    • Below 32 Inches

    • 32 to 52 Inches

    • More than 52 Inches

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • UK

      • Germany

      • France

    • Asia Pacific

      • China

      • Japan

      • India

      • South Korea

      • Australia

    • South America

      • Brazil

    • Middle East & Africa

      • Kingdom of Saudi Arabia (KSA)

      • UAE

      • South Africa

Frequently Asked Questions About This Report

Table of Contents

Chapter 1. Digital Signage Market: Methodology and Scope
                    1.1 Market Segmentation
                    1.2 Report Scope
                    1.3 Research Assumptions
                    1.4 Research Methodology
                    1.5 List to Data Sources
Chapter 2. Digital Signage Market: Executive Summary
                    2.1 Summary
                        2.1.1 Upcoming Trends in Digital Signage Industry Across Verticals
                    2.2 Digital Signage Market - Market Outlook
                    2.3 Digital Signage Market - Segmental Outlook
Chapter 3. Digital Signage Market: Variables, Trends & Scope
                    3.1 Digital Signage Market Revenue and Volume Growth and Forecast, 2017 - 2030 (USD Million) (Units)
                        3.1.1 Digital signage market revenue and volume growth and forecast, by geography (USD Million) (Units)
                        3.1.2 Total digital signage viewers, by region and screen type, 2022
                    3.2 Digital Signage Market Trends
                    3.3 Impact of COVID-19 on Digital Signage Market
                    3.4 Digital Signage Market Dynamics
                        3.4.1 Market Driver Analysis
                            3.4.1.1 Increasing demand for customized digital signage solutions across different sectors, especially healthcare and public transportation sectors
                            3.4.1.2 Rising demand for 4K and 8K resolution displays
                            3.4.1.3 Rising infrastructure developments in developing countries
                            3.4.1.4 Rising demand for enhanced customer experience and satisfaction is fueling the demand for interactive kiosks under digital signage solutions
                        3.4.2 Market restraint analysis
                            3.4.2.1 High initial investments and ambiguous returns hinder growth rate
                            3.4.2.2 Alternative modes of merchandizing products such as online advertisement and broadcasting is further triggered after the on-set of COVID-19 pandemic
                            3.4.2.3 High cost of maintenance and support required for digital signage products hinders the growth of the market
                        3.4.3 Market opportunity analysis
                            3.4.3.1 Advancement in the digital signage technology solution
                            3.4.3.2 Increasing demand for contactless kiosk solutions due to the pandemic
                        3.4.4 Market challenge analysis
                            3.4.4.1 Developing effective digital signage content creation
                            3.4.4.2 Threat of cyber attacks, dapa privacy and security
                    3.5 Penetration and Growth Prospect Mapping
                    3.6 Digital Signage - Value Chain Analysis
                    3.7 Digital Signage Market Analysis - Porter’s
                    3.8 Digital Signage Market Analysis - PEST
                    3.9 Digital Signage Market - Regional Average Pricing Analysis, By Screen Type, 2021
                    3.10 Digital Signage Market -Global Average Pricing Analysis, By Screen Type, 2017-2030
                    3.11 Total Digital Signage Viewers, By Region and Screen Type, 2022
                    3.12 Digital Signage Market - Case Study Analysis
                    3.13 Digital Signage Market - Trade and Regulatory Landscape
                    3.14 Digital Signage Market - Patent Analysis
                    3.15 Major Deals & Strategic Alliances Analysis
                        3.15.1 partnerships and collaborations
                        3.15.2 Product development
Chapter 4. Digital Signage Market : Screen Type Estimates & Trend Analysis
                    4.1 Screen Type Movement Analysis & Market Share, 2022 & 2030
                    4.2 Market Size (Revenue) & Forecast and Trend Analysis, 2017 to 2030 for the following:
                        4.2.1 Video walls
                            4.2.1.1 Video walls market size and forecast, by application, 2017 - 2030 (USD Million)
                            4.2.1.2 Video walls market size and forecast, by location, 2017 - 2030 (USD Million)
                            4.2.1.3 Video walls market size and forecast, by technology, 2017 - 2030 (USD Million)
                        4.2.2 Video screens
                            4.2.2.1 Video screens market size and forecast, by application, 2017 - 2030 (USD Million)
                            4.2.2.2 Video screens market size and forecast, by location, 2017 - 2030 (USD Million)
                            4.2.2.3 Video screens market size and forecast, by technology, 2017 - 2030 (USD Million)
                        4.2.3 Transparent LED screens
                            4.2.3.1 Transparent LED screens market size and forecast, by application, 2017 - 2030 (USD Million)
                            4.2.3.2 Transparent LED screens market size and forecast, by location, 2017 - 2030 (USD Million)
                            4.2.3.3 Transparent LED screens market size and forecast, by technology, 2017 - 2030 (USD Million)
                        4.2.4 Digital Posters
                            4.2.4.1 Digital posters market size and forecast, by application, 2017 - 2030 (USD Million)
                            4.2.4.2 Digital posters market size and forecast, by location, 2017 - 2030 (USD Million)
                            4.2.4.3 Digital posters market size and forecast, by technology, 2017 - 2030 (USD Million)
                        4.2.5 Kiosks
                            4.2.5.1 Kiosks market size and forecast, by application, 2017 - 2030 (USD Million)
                            4.2.5.2 Kiosks market size and forecast, by location, 2017 - 2030 (USD Million)
                            4.2.5.3 Kiosks market size and forecast, by technology, 2017 - 2030 (USD Million)
                        4.2.6 Other signage
                            4.2.6.1 Other signage market size and forecast, by application, 2017 - 2030 (USD Million)
                            4.2.6.2 Other signage market size and forecast, by location, 2017 - 2030 (USD Million)
                            4.2.6.3 Other signage market size and forecast, by technology, 2017 - 2030 (USD Million)
Chapter 5. Digital Signage Market : Component Estimates & Trend Analysis
                    5.1 Component Movement Analysis & Market Share, 2022 & 2030
                    5.2 Market Size (Revenue) & Forecasts and Trend Analysis, 2017 to 2030 for the following:
                        5.2.1 Hardware
                        5.2.2 Software
                        5.2.3 Service
Chapter 6. Digital Signage Market : Technology Estimates & Trend Analysis
                    6.1 Technology Movement Analysis & Market Share, 2022 & 2030
                    6.2 Market Size (Revenue) & Forecasts and Trend Analysis, 2017 to 2030 for the following:
                        6.2.1 LCD
                        6.2.2 LED
                        6.2.3 Projection
Chapter 7. Digital Signage Market : Location Estimates & Trend Analysis
                    7.1 Location Movement Analysis & Market Share, 2022 & 2030
                    7.2 Market Size (Revenue) & Forecasts and Trend Analysis, 2017 to 2030 for the following:
                        7.2.1 In-store
                        7.2.2 Out-store
Chapter 8. Digital Signage Market : Content Category Estimates & Trend Analysis
                    8.1 Content Category Movement Analysis & Market Share, 2022 & 2030
                    8.2 Market Size (Revenue) & Forecasts and Trend Analysis, 2017 to 2030 for the following:
                        8.2.1 Broadcast
                            8.2.1.1 News
                            8.2.1.2 Weather
                            8.2.1.3 Sports
                            8.2.1.4 Others
                        8.2.2 Non-broadcast
Chapter 9. Digital Signage Market : Screen Size Estimates & Trend Analysis
                    9.1 Screen Size Movement Analysis & Market Share, 2022 & 2030
                    9.2 Market Size (Revenue) & Forecasts and Trend Analysis, 2017 to 2030 for the following:
                        9.2.1 Below 32 Inches
                        9.2.2 32 to 52 Inches
                        9.2.3 More than 52 Inches
Chapter 10. Application Estimates & Trend Analysis
                    10.1 Digital Signage Market: Application Movement Analysis & Market Share, 2022 & 2030
                    10.2 Market Size (Revenue) & Forecasts and Trend Analysis, 2017 to 2030 for the following:
                        10.2.1 Retail
                        10.2.2 Hospitality
                        10.2.3 Entertainment
                        10.2.4 Stadiums & Playgrounds
                        10.2.5 Corporate
                        10.2.6 Banking
                        10.2.7 Healthcare
                        10.2.8 Education
                        10.2.9 Transportation
Chapter 11. Regional Estimates & Trend Analysis
                    11.1 Regional Movement Analysis & Market Share, 2022 & 2030
                    11.2 Market Size (Revenue) & Forecasts and Trend Analysis, 2017 to 2030 for the following:
                        11.2.1 North America
                            11.2.1.1 U.S.
                            11.2.1.2 Canada
                            11.2.1.3 Mexico
                        11.2.2 Europe
                            11.2.2.1 U.K.
                            11.2.2.2 Germany
                            11.2.2.3 France
                        11.2.3 Asia Pacific
                            11.2.3.1 China
                            11.2.3.2 Japan
                            11.2.3.3 India
                        11.2.4 South America
                            11.2.4.1 Brazil
                        11.2.5 Middle East and Africa (MEA)
Chapter 12. Competitive Analysis
                    12.1 Operations, Developments & Service Analysis, By Key Market Participants
                        12.1.1 Retail
                            12.1.1.1 Types of locations
                            12.1.1.2 Use cases
                        12.1.2 Hospitality
                            12.1.2.1 Types of locations
                            12.1.2.2 use cases
                        12.1.3 Entertainment
                            12.1.3.1 Types of locations
                            12.1.3.2 Use cases
                        12.1.4 Stadiums and playgrounds
                            12.1.4.1 Types of locations
                            12.1.4.2 Use cases
                        12.1.5 Corporate
                            12.1.5.1 Types of locations
                            12.1.5.2 Use cases
                        12.1.6 Banking
                            12.1.6.1 Types of locations
                            12.1.6.2 Use cases
                        12.1.7 Healthcare
                            12.1.7.1 Types of locations
                            12.1.7.2 Use cases
                        12.1.8 Education
                            12.1.8.1 Types of locations
                            12.1.8.2 Use cases
                        12.1.9 Transportation
                            12.1.9.1 Types of locations
                            12.1.9.2 Use cases
                        12.1.10 Operations and service analysis
                    12.2 Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
                    12.3 Vendor Landscape
                        12.3.1 Key Company Market Share Analysis, 2022
                        12.3.2 SAMSUNG
                            12.3.2.1 Overview
                            12.3.2.2 Business Model
                        12.3.3 LG Electronics
                            12.3.3.1 Overview
                            12.3.3.2 Business Model
                        12.3.4 NEC Display Solutions
                            12.3.4.1 Overview
                            12.3.4.2 Business Model
                        12.3.5 Panasonic Corporation
                            12.3.5.1 Overview
                            12.3.5.2 Business Model
                        12.3.6 Microsoft Corporation
                            12.3.6.1 Overview
                            12.3.6.2 Business Model
                    12.4 Recent Developments & Impact Analysis, By Key Market Participants
                    12.5 Company Analysis Tools
                        12.5.1 Market position analysis
                        12.5.2 Competitive Dashboard Analysis
Chapter 13. Competitive Landscape
                    13.1 ADFLOW Networks
                        13.1.1 Company Overview
                        13.1.2 Financial Performance
                        13.1.3 Product Benchmarking
                        13.1.4 Recent Developments
                    13.2 BrightSign, LLC
                        13.2.1 Company Overview
                        13.2.2 Financial Performance
                        13.2.3 Product Benchmarking
                        13.2.4 Recent Developments
                    13.3 Cisco Systems, Inc.
                        13.3.1 Company Overview
                        13.3.2 Financial Performance
                        13.3.3 Product Benchmarking
                        13.3.4 Recent Developments
                    13.4 Intel Corporation
                        13.4.1 Company Overview
                        13.4.2 Financial Performance
                        13.4.3 Product Benchmarking
                        13.4.4 Recent Developments
                    13.5 KeyWest Technology, Inc.
                        13.5.1 Company Overview
                        13.5.2 Product Benchmarking
                        13.5.3 Recent Developments
                    13.6 LG Electronics (LG Corporation)
                        13.6.1 Company Overview
                        13.6.2 Financial Performance
                        13.6.3 Product Benchmarking
                        13.6.4 Recent Developments
                    13.7 Microsoft Corporation
                        13.7.1 Company Overview
                        13.7.2 Financial Performance
                        13.7.3 Product Benchmarking
                        13.7.4 Recent Developments
                    13.8 NEC Display Solutions
                        13.8.1 Company Overview
                        13.8.2 Financial Performance
                        13.8.3 Product Benchmarking
                        13.8.4 Recent Developments
                    13.9 Omnivex Corporation
                        13.9.1 Company Overview
                        13.9.2 Product Benchmarking
                        13.9.3 Recent Developments
                    13.10 Panasonic Corporation
                        13.10.1 Company Overview
                        13.10.2 Financial Performance
                        13.10.3 Product Benchmarking
                        13.10.4 Recent Developments
                    13.11 SAMSUNG
                        13.11.1 Company Overview
                        13.11.2 Financial Performance
                        13.11.3 Product Benchmarking
                        13.11.4 Recent Developments
                    13.12 Scala Digital Signage
                        13.12.1 Company Overview
                        13.12.2 Product Benchmarking
                        13.12.3 Recent Developments
                    13.13 Winmate Inc.
                        13.13.1 Company Overview
                        13.13.2 Financial Performance
                        13.13.3 Product Benchmarking
                        13.13.4 Recent Developments


List of Tables

Table 1 Digital signage market, 2017 - 2030 (USD Million)
Table 2 Digital signage market by region, 2017 - 2030 (USD Million)
Table 3 Global digital signage market by type, 2017 - 2030 (USD Million)
Table 4 Global digital signage market by component, 2017 - 2030 (USD Million)
Table 5 Global digital signage market by technology, 2017 - 2030 (USD Million)
Table 6 Global digital signage market by application, 2017 - 2030 (USD Million)
Table 7 Global digital signage market by location, 2017 - 2030 (USD Million)
Table 8 Global digital signage market by content category, 2017 - 2030 (USD Million)
Table 9 Global digital signage market by broadcast content category, 2017 - 2030 (USD Million)
Table 10 Global digital signage market by size, 2017 - 2030 (USD Million)
Table 11 Digital signage market revenue, by region, 2017 - 2030 (USD Million)
Table 12 Digital signage market volume, by region, 2017 - 2030 (Thousand Units)
Table 13 Video walls market by region, 2017 - 2030 (USD Million)
Table 14 Video walls market by application, 2017 - 2030 (USD Million)
Table 15 Video walls market by location, 2017 - 2030 (USD Million)
Table 16 Video walls market by technology, 2017 - 2030 (USD Million)
Table 17 Video screens market by region, 2017 - 2030 (USD Million)
Table 18 Video screens market by application, 2017 - 2030 (USD Million)
Table 19 Video screens market by location, 2017 - 2030 (USD Million)
Table 20 Video screens market by technology, 2017 - 2030 (USD Million)
Table 21 Transparent LED screens market by region, 2017 - 2030 (USD Million)
Table 22 Transparent LED screens market by application, 2017 - 2030 (USD Million)
Table 23 Transparent LED screens market by location, 2017 - 2030 (USD Million)
Table 24 Transparent LED screens market by technology, 2017 - 2030 (USD Million)
Table 25 Digital posters market by region, 2017 - 2030 (USD Million)
Table 26 Digital posters market by application, 2017 - 2030 (USD Million)
Table 27 Digital posters market by location, 2017 - 2030 (USD Million)
Table 28 Digital posters market by technology, 2017 - 2030 (USD Million)
Table 29 Kiosks market by region, 2017 - 2030 (USD Million)
Table 30 Kiosks market by application, 2017 - 2030 (USD Million)
Table 31 Kiosks market by location, 2017 - 2030 (USD Million)
Table 32 Kiosks market by technology, 2017 - 2030 (USD Million)
Table 33 Other signage market by region, 2017 - 2030 (USD Million)
Table 34 Other signage market by application, 2017 - 2030 (USD Million)
Table 35 Other signage market by location, 2017 - 2030 (USD Million)
Table 36 Other signage market by technology, 2017 - 2030 (USD Million)
Table 37 Digital signage hardware market by region, 2017 - 2030 (USD Million)
Table 38 Digital signage software market, by region, 2017 - 2030 (USD Million)
Table 39 Digital signage service market, by region, 2017 - 2030 (USD Million)
Table 40 LCD-based digital signage market by region, 2017 - 2030 (USD Million)
Table 41 LED-based digital signage market, by region, 2017 - 2030 (USD Million)
Table 42 Projection-based digital signage market, by region, 2017 - 2030 (USD Million)
Table 43 Digital signage demand for in-store locations by region, 2017 - 2030 (USD Million)
Table 44 Digital signage demand for out-store locations by region, 2017 - 2030 (USD Million)
Table 45 Digital signage demand in broadcast content category by region, 2017 - 2030 (USD Million)
Table 46 Digital signage demand in news broadcast content category by region, 2017 - 2030 (USD Million)
Table 47 Digital signage demand in weather content category by region, 2017 - 2030 (USD Million)
Table 48 Digital signage demand in sports content category by region, 2017 - 2030 (USD Million)
Table 49 Digital signage demand in others content category by region, 2017 - 2030 (USD Million)
Table 50 Digital signage demand in non-broadcast content category by region, 2017 - 2030 (USD Million)
Table 51 Digital signage demand for below 32 inches size by region, 2017 - 2030 (USD Million)
Table 52 Digital signage demand for 32 to 52 inches size by region, 2017 - 2030 (USD Million)
Table 53 Digital signage demand for more than 52 inches size by region, 2017 - 2030 (USD Million)
Table 54 Digital signage demand in retail sector by region, 2017 - 2030 (USD Million)
Table 55 Digital signage demand in hospitality sector, by region, 2017 - 2030 (USD Million)
Table 56 Digital signage demand in entertainment sector, by region, 2017 - 2030 (USD Million)
Table 57 Digital signage demand in stadiums & playgrounds sector, by region, 2017 - 2030 (USD Million)
Table 58 Digital signage demand in corporate sector, by region, 2017 - 2030 (USD Million)
Table 59 Digital signage demand in banking sector, by region, 2017 - 2030 (USD Million)
Table 60 Digital signage demand in healthcare, by region, 2017 - 2030 (USD Million)
Table 61 Digital signage demand in education, by region, 2017 - 2030 (USD Million)
Table 62 Digital signage demand in transportation sector, by region, 2017 - 2030 (USD Million)
Table 63 North America digital signage market by type, 2017 - 2030 (USD Million)
Table 64 North America digital signage market by component, 2017 - 2030 (USD Million)
Table 65 North America digital signage market by technology, 2017 - 2030 (USD Million)
Table 66 North America digital signage market by application, 2017 - 2030 (USD Million)
Table 67 North America digital signage market by location, 2017 - 2030 (USD Million)
Table 68 North America digital signage market by content category, 2017 - 2030 (USD Million)
Table 69 North America digital signage market by broadcast content category, 2017 - 2030 (USD Million)
Table 70 North America digital signage market by size, 2017 - 2030 (USD Million)
Table 71 U.S. digital signage market by type, 2017 - 2030 (USD Million)
Table 72 U.S. digital signage market by component, 2017 - 2030 (USD Million)
Table 73 U.S. digital signage market by technology, 2017 - 2030 (USD Million)
Table 74 U.S. digital signage market by application, 2017 - 2030 (USD Million)
Table 75 U.S. digital signage market by location, 2017 - 2030 (USD Million)
Table 76 U.S. digital signage market by content category, 2017 - 2030 (USD Million)
Table 77 U.S. digital signage market by broadcast content category, 2017 - 2030 (USD Million)
Table 78 U.S. digital signage market by size, 2017 - 2030 (USD Million)
Table 79 U.S. digital signage market by region, 2017 - 2030 (USD Million)
Table 80 Northeast U.S. digital signage market by states, 2017 - 2030 (USD Million)
Table 81 Southeast U.S. digital signage market by states, 2017 - 2030 (USD Million)
Table 82 West U.S. digital signage market by states, 2017 - 2030 (USD Million)
Table 83 Midwest U.S. digital signage market by states, 2017 - 2030 (USD Million)
Table 84 Midwest U.S. digital signage market by states, 2017 - 2030 (USD Million)
Table 85 Canada digital signage market by type, 2017 - 2030 (USD Million)
Table 86 Canada digital signage market by component, 2017 - 2030 (USD Million)
Table 87 Canada digital signage market by technology, 2017 - 2030 (USD Million)
Table 88 Canada digital signage market by application, 2017 - 2030 (USD Million)
Table 89 Canada digital signage market by location, 2017 - 2030 (USD Million)
Table 90 Canada digital signage market by content category, 2017 - 2030 (USD Million)
Table 91 Canada digital signage market by broadcast content category, 2017 - 2030 (USD Million)
Table 92 Canada digital signage market by size, 2017 - 2030 (USD Million)
Table 93 Mexico digital signage market by type, 2017 - 2030 (USD Million)
Table 94 Mexico digital signage market by component, 2017 - 2030 (USD Million)
Table 95 Mexico digital signage market by technology, 2017 - 2030 (USD Million)
Table 96 Mexico digital signage market by application, 2017 - 2030 (USD Million)
Table 97 Mexico digital signage market by location, 2017 - 2030 (USD Million)
Table 98 Mexico digital signage market by content category, 2017 - 2030 (USD Million)
Table 99 Mexico digital signage market by broadcast content category, 2017 - 2030 (USD Million)
Table 100 Mexico digital signage market by size, 2017 - 2030 (USD Million)
Table 101 Europe digital signage market by type, 2017 - 2030 (USD Million)
Table 102 Europe digital signage market by component, 2017 - 2030 (USD Million)
Table 103 Europe digital signage market by technology, 2017 - 2030 (USD Million)
Table 104 Europe digital signage market by application, 2017 - 2030 (USD Million)
Table 105 Europe digital signage market by location, 2017 - 2030 (USD Million)
Table 106 Europe digital signage market by content category, 2017 - 2030 (USD Million)
Table 107 Europe digital signage market by broadcast content category, 2017 - 2030 (USD Million)
Table 108 Europe digital signage market by size, 2017 - 2030 (USD Million)
Table 109 U.K. digital signage market by type, 2017 - 2030 (USD Million)
Table 110 U.K. digital signage market by component, 2017 - 2030 (USD Million)
Table 111 U.K. digital signage market by technology, 2017 - 2030 (USD Million)
Table 112 U.K. digital signage market by application, 2017 - 2030 (USD Million)
Table 113 U.K. digital signage market by location, 2017 - 2030 (USD Million)
Table 114 U.K. digital signage market by content category, 2017 - 2030 (USD Million)
Table 115 U.K. digital signage market by broadcast content category, 2017 - 2030 (USD Million)
Table 116 U.K. digital signage market by size, 2017 - 2030 (USD Million)
Table 117 Germany digital signage market by type, 2017 - 2030 (USD Million)
Table 118 Germany digital signage market by component, 2017 - 2030 (USD Million)
Table 119 Germany digital signage market by technology, 2017 - 2030 (USD Million)
Table 120 Germany digital signage market by application, 2017 - 2030 (USD Million)
Table 121 Germany digital signage market by location, 2017 - 2030 (USD Million)
Table 122 Germany digital signage market by content category, 2017 - 2030 (USD Million)
Table 123 Germany digital signage market by broadcast content category, 2017 - 2030 (USD Million)
Table 124 Germany digital signage market by size, 2017 - 2030 (USD Million)
Table 125 France digital signage market by type, 2017 - 2030 (USD Million)
Table 126 France digital signage market by component, 2017 - 2030 (USD Million)
Table 127 France digital signage market by technology, 2017 - 2030 (USD Million)
Table 128 France digital signage market by application, 2017 - 2030 (USD Million)
Table 129 France digital signage market by location, 2017 - 2030 (USD Million)
Table 130 France digital signage market by content category, 2017 - 2030 (USD Million)
Table 131 France digital signage market by broadcast content category, 2017 - 2030 (USD Million)1
Table 132 France digital signage market by size, 2017 - 2030 (USD Million)
Table 133 Asia-Pacific digital signage market by type, 2017 - 2030 (USD Million)
Table 134 Asia-Pacific digital signage market by component, 2017 - 2030 (USD Million)
Table 135 Asia-Pacific digital signage market by technology, 2017 - 2030 (USD Million)
Table 136 Asia-Pacific digital signage market by application, 2017 - 2030 (USD Million)
Table 137 Asia-Pacific digital signage market by location, 2017 - 2030 (USD Million)
Table 138 Asia Pacific digital signage market by content category, 2017 - 2030 (USD Million)
Table 139 Asia Pacific digital signage market by broadcast content category, 2017 - 2030 (USD Million)
Table 140 Asia-Pacific digital signage market by size, 2017 - 2030 (USD Million)
Table 141 China digital signage market by type, 2017 - 2030 (USD Million)
Table 142 China digital signage market by component, 2017 - 2030 (USD Million)
Table 143 China digital signage market by technology, 2017 - 2030 (USD Million)
Table 144 China digital signage market by application, 2017 - 2030 (USD Million)
Table 145 China digital signage market by location, 2017 - 2030 (USD Million)
Table 146 China digital signage market by content category, 2017 - 2030 (USD Million)
Table 147 China digital signage market by broadcast content category, 2017 - 2030 (USD Million)
Table 148 China digital signage market by size, 2017 - 2030 (USD Million)
Table 149 Japan digital signage market by type, 2017 - 2030 (USD Million)
Table 150 Japan digital signage market by component, 2017 - 2030 (USD Million)
Table 151 Japan digital signage market by technology, 2017 - 2030 (USD Million)
Table 152 Japan digital signage market by application, 2017 - 2030 (USD Million)
Table 153 Japan digital signage market by location, 2017 - 2030 (USD Million)
Table 154 Japan digital signage market by content category, 2017 - 2030 (USD Million)
Table 155 Japan digital signage market by broadcast content category, 2017 - 2030 (USD Million)
Table 156 Japan digital signage market by size, 2017 - 2030 (USD Million)
Table 157 India digital signage market by type, 2017 - 2030 (USD Million)
Table 158 India digital signage market by component, 2017 - 2030 (USD Million)
Table 159 India digital signage market by technology, 2017 - 2030 (USD Million)
Table 160 India digital signage market by application, 2017 - 2030 (USD Million)
Table 161 India digital signage market by location, 2017 - 2030 (USD Million)
Table 162 India digital signage market by content category, 2017 - 2030 (USD Million)
Table 163 India digital signage market by broadcast content category, 2017 - 2030 (USD Million)
Table 164 India digital signage market by size, 2017 - 2030 (USD Million)
Table 165 South America digital signage market by type, 2017 - 2030 (USD Million)
Table 166 South America digital signage market by component, 2017 - 2030 (USD Million)
Table 167 South America digital signage market by technology, 2017 - 2030 (USD Million)
Table 168 South America digital signage market by application, 2017 - 2030 (USD Million)
Table 169 South America digital signage market by location, 2017 - 2030 (USD Million)
Table 170 South America digital signage market by content category, 2017 - 2030 (USD Million)
Table 171 South America digital signage market by broadcast content category, 2017 - 2030 (USD Million)
Table 172 South America digital signage market by size, 2017 - 2030 (USD Million)
Table 173 Brazil digital signage market by type, 2017 - 2030 (USD Million)
Table 174 Brazil digital signage market by component, 2017 - 2030 (USD Million)
Table 175 Brazil digital signage market by technology, 2017 - 2030 (USD Million)
Table 176 Brazil digital signage market by application, 2017 - 2030 (USD Million)
Table 177 Brazil digital signage market by location, 2017 - 2030 (USD Million)
Table 178 Brazil digital signage market by content category, 2017 - 2030 (USD Million)
Table 179 Brazil digital signage market by broadcast content category, 2017 - 2030 (USD Million)
Table 180 Brazil digital signage market by size, 2017 - 2030 (USD Million)
Table 181 MEA digital signage market by type, 2017 - 2030 (USD Million)
Table 182 MEA digital signage market by component, 2017 - 2030 (USD Million)
Table 183 MEA digital signage market by technology, 2017 - 2030 (USD Million)
Table 184 MEA digital signage market by application, 2017 - 2030 (USD Million)
Table 185 MEA digital signage market by location, 2017 - 2030 (USD Million)
Table 186 MEA digital signage market by content category, 2017 - 2030 (USD Million)
Table 187 MEA digital signage market by broadcast content category, 2017 - 2030 (USD Million)
Table 188 MEA digital signage market by size, 2017 - 2030 (USD Million)
Table 189 Company categorization


List of Figures

Fig. 1 Digital Signage Market Segmentation
Fig. 2 Digital Signage Market Report Scope
Fig. 3 Digital Signage Market Size (Revenue in USD Million) 2017 - 2030
Fig. 4 Digital Signage Market Analysis - Market Dynamics
Fig. 5 Digital Signage Market Size and Growth Prospects (Revenue in USD Million) 2017 - 2030
Fig. 6 Digital Signage Market - Value Chain Analysis
Fig. 7 Digital Signage Market Analysis - Porter’s
Fig. 8 Digital Signage Market Analysis - PEST
Fig. 9 Digital Signage Market - Type Movement Analysis
Fig. 10 Digital Signage Market - Component Movement Analysis
Fig. 11 Digital Signage Market - Technology Movement Analysis
Fig. 12 Digital Signage Market - Location Movement Analysis
Fig. 13 Digital Signage Market - Content Category Movement Analysis
Fig. 14 Digital Signage Market - Size Movement Analysis
Fig. 15 Digital Signage Market - Application Movement Analysis
Fig. 16 Regional Marketplace: Key Takeaways
Fig. 17 Digital Signage Market - Regional Movement Analysis
Fig. 18 North America - Key Takeaways
Fig. 19 Europe - Key Takeaways
Fig. 20 Asia Pacific - Key Takeaways
Fig. 21 South America - Key Takeaways
Fig. 22 South America - Key Takeaways
Fig. 23 Digital Signage Market - Key Company Market Share Analysis, 2022
Fig. 24 Digital Signage Market - Market Position Analysis
Fig. 25 Digital Signage Market - Competitive Dashboard Analysis 

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Market Segmentation

  • Digital Signage Type Outlook (Revenue, USD Million, 2017 - 2030)
    • Video Walls
    • Video Screen
    • Transparent LED Screen
    • Digital Poster
    • Kiosks
    • Others
  • Digital Signage Component Outlook (Revenue, USD Million, 2017 - 2030)
    • Hardware
    • Software
    • Service
  • Digital Signage Technology Outlook (Revenue, USD Million, 2017 - 2030)
    • LCD
    • LED
    • Projection
  • Digital Signage Application Outlook (Revenue, USD Million, 2017 - 2030)
    • Retail
    • Hospitality
    • Entertainment
    • Stadiums & Playgrounds
    • Corporate
    • Banking
    • Healthcare
    • Education
    • Transport
  • Digital Signage Location Outlook (Revenue, USD Million, 2017 - 2030)
    • In-store
    • Out-store
  • Digital Signage Content Category Outlook (Revenue, USD Million, 2017 - 2030)
    • Broadcast
      • News
      • Weather
      • Sports
      • Others
    • Non-Broadcast
  • Digital Signage Size Outlook (Revenue, USD Million, 2017 - 2030)
    • Below 32 Inches
    • 32 to 52 Inches
    • More than 52 Inches
  • Digital Signage Regional Outlook (Revenue, USD Million, 2017 - 2030)
    • North America
      • North America Digital Signage Market, By Type
        • Video Walls
        • Video Screen
        • Transparent LED Screen
        • Digital Poster
        • Kiosks
        • Others
      • North America Digital Signage Market, By Component
        • Hardware
        • Software
        • Service
      • North America Digital Signage Market, By Technology
        • LCD
        • LED
        • Projection
      • North America Digital Signage Market, By Application
        • Retail
        • Hospitality
        • Entertainment
        • Stadiums & Playgrounds
        • Corporate
        • Banking
        • Healthcare
        • Education
        • Transport
      • North America Digital Signage Market, By Location
        • In-store
        • Out-store
      • North America Digital Signage Market, By Content Category
        • Broadcast
          • News
          • Weather
          • Sports
          • Others
        • Non-Broadcast
      • North America Digital Signage Market, By Size
        • Below 32 Inches
        • 32 to 52 Inches
        • More than 52 Inches
      • U.S.
        • U.S. Digital Signage Market, By Type
          • Video Walls
          • Video Screen
          • Transparent LED Screen
          • Digital Poster
          • Kiosks
          • Others
        • U.S. Digital Signage Market, By Component
          • Hardware
          • Software
          • Service
        • U.S. Digital Signage Market, By Technology
          • LCD
          • LED
          • Projection
        • U.S. Digital Signage Market, By Application
          • Retail
          • Hospitality
          • Entertainment
          • Stadiums & Playgrounds
          • Corporate
          • Banking
          • Healthcare
          • Education
          • Transport
        • U.S. Digital Signage Market, By Location
          • In-store
          • Out-store
        • U.S. Digital Signage Market, By Content Category
          • Broadcast
            • News
            • Weather
            • Sports
            • Others
          • Non-Broadcast
        • U.S. Digital Signage Market, By Size
          • Below 32 Inches
          • 32 to 52 Inches
          • More than 52 Inches
      • Canada
        • Canada Digital Signage Market, By Type
          • Video Walls
          • Video Screen
          • Transparent LED Screen
          • Digital Poster
          • Kiosks
          • Others
        • Canada Digital Signage Market, By Component
          • Hardware
          • Software
          • Service
        • Canada Digital Signage Market by technology
          • LCD
          • LED
          • Projection
        • Canada Digital Signage Market, By Application
          • Retail
          • Hospitality
          • Entertainment
          • Stadiums & Playgrounds
          • Corporate
          • Banking
          • Healthcare
          • Education
          • Transport
        • Canada Digital Signage Market, By Location
          • In-store
          • Out-store
        • Canada Digital Signage Market, By Content Category
          • Broadcast
            • News
            • Weather
            • Sports
            • Others
          • Non-Broadcast
        • Canada Digital Signage Market, By Size
          • Below 32 Inches
          • 32 to 52 Inches
          • More than 52 Inches
      • Mexico
        • Mexico Digital Signage Market, By Type
          • Video Walls
          • Video Screen
          • Transparent LED Screen
          • Digital Poster
          • Kiosks
          • Others
        • Mexico Digital Signage Market, By Component
          • Hardware
          • Software
          • Service
        • Mexico Digital Signage Market, By Technology
          • LCD
          • LED
          • Projection
        • Mexico Digital Signage Market, By Application
          • Retail
          • Hospitality
          • Entertainment
          • Stadiums & Playgrounds
          • Corporate
          • Banking
          • Healthcare
          • Education
          • Transport
        • Mexico Digital Signage Market, By Location
          • In-store
          • Out-store
        • Mexico Digital Signage Market, By Content Category
          • Broadcast
            • News
            • Weather
            • Sports
            • Others
          • Non-Broadcast
        • Mexico Digital Signage Market, By Size
          • Below 32 Inches
          • 32 to 52 Inches
          • More than 52 Inches
    • Europe
      • Europe Digital Signage Market, By Type
        • Video Walls
        • Video Screen
        • Transparent LED Screen
        • Digital Poster
        • Kiosks
        • Others
      • Europe Digital Signage Market, By Component
        • Hardware
        • Software
        • Service
      • Europe Digital Signage Market, By Technology
        • LCD
        • LED
        • Projection
      • Europe Digital Signage Market, By Application
        • Retail
        • Hospitality
        • Entertainment
        • Stadiums & Playgrounds
        • Corporate
        • Banking
        • Healthcare
        • Education
        • Transport
      • Europe Digital Signage Market, By Location
        • In-store
        • Out-store
      • Europe Digital Signage Market, By Content Category
        • Broadcast
          • News
          • Weather
          • Sports
          • Others
        • Non-Broadcast
      • Europe Digital Signage Market, By Size
        • Below 32 Inches
        • 32 to 52 Inches
        • More than 52 Inches
      • UK
        • UK Digital Signage Market, By Type
          • Video Walls
          • Video Screen
          • Transparent LED Screen
          • Digital Poster
          • Kiosks
          • Others
        • UK Digital Signage Market, By Component
          • Hardware
          • Software
          • Service
        • UK Digital Signage Market, By Technology
          • LCD
          • LED
          • Projection
        • UK Digital Signage Market, By Application
          • Retail
          • Hospitality
          • Entertainment
          • Stadiums & Playgrounds
          • Corporate
          • Banking
          • Healthcare
          • Education
          • Transport
        • UK Digital Signage Market, By Location
          • In-store
          • Out-store
        • UK Digital Signage Market, By Content Category
          • Broadcast
            • News
            • Weather
            • Sports
            • Others
          • Non-Broadcast
        • UK Digital Signage Market, By Size
          • Below 32 Inches
          • 32 to 52 Inches
          • More than 52 Inches
      • Germany
        • Germany Digital Signage Market, By Type
          • Video Walls
          • Video Screen
          • Transparent LED Screen
          • Digital Poster
          • Kiosks
          • Others
        • Germany Digital Signage Market, By Component
          • Hardware
          • Software
          • Service
        • Germany Digital Signage Market, By Technology
          • LCD
          • LED
          • Projection
        • Germany Digital Signage Market, By Application
          • Retail
          • Hospitality
          • Entertainment
          • Stadiums & Playgrounds
          • Corporate
          • Banking
          • Healthcare
          • Education
          • Transport
        • Germany Digital Signage Market, By Location
          • In-store
          • Out-store
        • Germany Digital Signage Market, By Content Category
          • Broadcast
            • News
            • Weather
            • Sports
            • Others
          • Non-Broadcast
        • Germany Digital Signage Market, By Size
          • Below 32 Inches
          • 32 to 52 Inches
          • More than 52 Inches
      • France
        • France Digital Signage Market, By Type
          • Video Walls
          • Video Screen
          • Transparent LED Screen
          • Digital Poster
          • Kiosks
          • Others
        • France Digital Signage Market, By Component
          • Hardware
          • Software
          • Service
        • France Digital Signage Market, By Technology
          • LCD
          • LED
          • Projection
        • France Digital Signage Market, By Application
          • Retail
          • Hospitality
          • Entertainment
          • Stadiums & Playgrounds
          • Corporate
          • Banking
          • Healthcare
          • Education
          • Transport
        • France Digital Signage Market, By Location
          • In-store
          • Out-store
        • France Digital Signage Market, By Content Category
          • Broadcast
            • News
            • Weather
            • Sports
            • Others
          • Non-Broadcast
        • France Digital Signage Market, By Size
          • Below 32 Inches
          • 32 to 52 Inches
          • More than 52 Inches
    • Asia Pacific
      • Asia Pacific Digital Signage Market, By Type
        • Video Walls
        • Video Screen
        • Transparent LED Screen
        • Digital Poster
        • Kiosks
        • Others
      • Asia Pacific Digital Signage Market, By Component
        • Hardware
        • Software
        • Service
      • Asia Pacific Digital Signage Market, By Technology
        • LCD
        • LED
        • Projection
      • Asia Pacific Digital Signage Market, By Application
        • Retail
        • Hospitality
        • Entertainment
        • Stadiums & Playgrounds
        • Corporate
        • Banking
        • Healthcare
        • Education
        • Transport
      • Asia Pacific Digital Signage Market, By Location
        • In-store
        • Out-store
      • Asia Pacific Digital Signage Market, By Content Category
        • Broadcast
          • News
          • Weather
          • Sports
          • Others
        • Non-Broadcast
      • Asia Pacific Digital Signage Market, By Size
        • Below 32 Inches
        • 32 to 52 Inches
        • More than 52 Inches
      • China
        • China Digital Signage Market, By Type
          • Video Walls
          • Video Screen
          • Transparent LED Screen
          • Digital Poster
          • Kiosks
          • Others
        • China Digital Signage Market, By Component
          • Hardware
          • Software
          • Service
        • China Digital Signage Market, By Technology
          • LCD
          • LED
          • Projection
        • China Digital Signage Market, By Application
          • Retail
          • Hospitality
          • Entertainment
          • Stadiums & Playgrounds
          • Corporate
          • Banking
          • Healthcare
          • Education
          • Transport
        • China Digital Signage Market, By Location
          • In-store
          • Out-store
        • China Digital Signage Market, By Content Category
          • Broadcast
            • News
            • Weather
            • Sports
            • Others
          • Non-Broadcast
        • China Digital Signage Market, By Size
          • Below 32 Inches
          • 32 to 52 Inches
          • More than 52 Inches
      • Japan
        • Japan Digital Signage Market, By Type
          • Video Walls
          • Video Screen
          • Transparent LED Screen
          • Digital Poster
          • Kiosks
          • Others
        • Japan Digital Signage Market, By Component
          • Hardware
          • Software
          • Service
        • Japan Digital Signage Market, By Technology
          • LCD
          • LED
          • Projection
        • Japan Digital Signage Market, By Application
          • Retail
          • Hospitality
          • Entertainment
          • Stadiums & Playgrounds
          • Corporate
          • Banking
          • Healthcare
          • Education
          • Transport
        • Japan Digital Signage Market, By Location
          • In-store
          • Out-store
        • Japan Digital Signage Market, By Content Category
          • Broadcast
            • News
            • Weather
            • Sports
            • Others
          • Non-Broadcast
        • Japan Digital Signage Market, By Size
          • Below 32 Inches
          • 32 to 52 Inches
          • More than 52 Inches
      • India
        • India Digital Signage Market, By Type
          • Video Walls
          • Video Screen
          • Transparent LED Screen
          • Digital Poster
          • Kiosks
          • Others
        • India Digital Signage Market, By Component
          • Hardware
          • Software
          • Service
        • India Digital Signage Market, By Technology
          • LCD
          • LED
          • Projection
        • India Digital Signage Market, By Application
          • Retail
          • Hospitality
          • Entertainment
          • Stadiums & Playgrounds
          • Corporate
          • Banking
          • Healthcare
          • Education
          • Transport
        • India Digital Signage Market, By Location
          • In-store
          • Out-store
        • India Digital Signage Market, By Content Category
          • Broadcast
            • News
            • Weather
            • Sports
            • Others
          • Non-Broadcast
        • India Digital Signage Market, By Size
          • Below 32 Inches
          • 32 to 52 Inches
          • More than 52 Inches
    • South America
      • South America Digital Signage Market, By Type
        • Video Walls
        • Video Screen
        • Transparent LED Screen
        • Digital Poster
        • Kiosks
        • Others
      • South America Digital Signage Market, By Component
        • Hardware
        • Software
        • Service
      • South America Digital Signage Market, By Technology
        • LCD
        • LED
        • Projection
      • South America Digital Signage Market, By Application
        • Retail
        • Hospitality
        • Entertainment
        • Stadiums & Playgrounds
        • Corporate
        • Banking
        • Healthcare
        • Education
        • Transport
      • South America Digital Signage Market, By Location
        • In-store
        • Out-store
      • South America Digital Signage Market, By Content Category
        • Broadcast
          • News
          • Weather
          • Sports
          • Others
        • Non-Broadcast
      • South America Digital Signage Market, By Size
        • Below 32 Inches
        • 32 to 52 Inches
        • More than 52 Inches
      • Brazil
        • Brazil Digital Signage Market, By Type
          • Video Walls
          • Video Screen
          • Transparent LED Screen
          • Digital Poster
          • Kiosks
          • Others
        • Brazil Digital Signage Market, By Component
          • Hardware
          • Software
          • Service
        • Brazil Digital Signage Market, By Technology
          • LCD
          • LED
          • Projection
        • Brazil Digital Signage Market, By Application
          • Retail
          • Hospitality
          • Entertainment
          • Stadiums & Playgrounds
          • Corporate
          • Banking
          • Healthcare
          • Education
          • Transport
        • Brazil Digital Signage Market, By Location
          • In-store
          • Out-store
        • Brazil Digital Signage Market, By Content Category
          • Broadcast
            • News
            • Weather
            • Sports
            • Others
          • Non-Broadcast
        • Brazil Digital Signage Market, By Size
          • Below 32 Inches
          • 32 to 52 Inches
          • More than 52 Inches
    • Middle East & Africa
      • Middle East & Africa Digital Signage Market, By Type
        • Video Walls
        • Video Screen
        • Transparent LED Screen
        • Digital Poster
        • Kiosks
        • Others
      • Middle East & Africa Digital Signage Market, By Component
        • Hardware
        • Software
        • Service
      • Middle East & Africa Digital Signage Market, By Technology
        • LCD
        • LED
        • Projection
      • Middle East & Africa Digital Signage Market, By Application
        • Retail
        • Hospitality
        • Entertainment
        • Stadiums & Playgrounds
        • Corporate
        • Banking
        • Healthcare
        • Education
        • Transport
      • Middle East & Africa Digital Signage Market, By Location
        • In-store
        • Out-store
      • Middle East & Africa Digital Signage Market, By Content Category
        • Broadcast
          • News
          • Weather
          • Sports
          • Others
        • Non-Broadcast
      • Middle East & Africa Digital Signage Market, By Size
        • Below 32 Inches
        • 32 to 52 Inches
        • More than 52 Inches

Digital Signage Market Dynamics

Driver: Increasing demand for customized digital signage solutions cross different sectors, especially healthcare and public transportation sectors

Digital signage offers digital content, creative advertising, design collaterals, and other such services. This has led to the adoption of digital signage technology in various verticals such as healthcare, banking, retail, transportation, hospitality, education, corporate, and entertainment. Healthcare sector is one of the noticeable adopters of this technology, is expected to witness growth and contribute to revenue generation at a considerable pace over the forecast period. The growing technological penetration and high demand for interactive digital advertising, are anticipated to drive developments in the digital signage industry. Interactive displays and digital maps can be set up at public places, such as bus stops, stations, airports, and hospitals & clinics for the users to find useful information, schedules, updates, and emergency details. Technological advancements in commercial grade screens such as high-definition projections, System-on-Chip technology, and Organic Light Emitting Diode (OLED), are some of the major driving forces for this market.

Driver: Rising demand for 4K embedded displays

Robust promotion of 4K display resolutions from distribution channels, TV makers, and display manufacturers has contributed to high consumer awareness as well as enhanced penetration of 4K LCD TV. 4K displays find application in digital signage, desktop monitors, tablet & notebook PCs, smartphones, and OLED TVs. The transition from standard definition to high-definition resolution has created a market for large screen displays. This emerging trend can be attributed to the development of 4K technology displays. 4K brings clarity to digital signage applications. Mobile devices including tablets and smartphones consist of 4K displays and cameras. Application of virtual reality (VR) and augmented reality (AR) require high frame rates and resolution to generate a realistic visual experience. Increasing frame rates and resolutions drive the embedded displays effectively. This technology contributes to enhanced viewing experience, which is expected to drive the demand for TV displays and computers consisting of 4K resolution technology.

Restraint: High initial investments and ambiguous returns hinder growth rate

The installation cost of digital signage is too high, which can pose as one of the major barriers for the digital signage technology across application verticals. High initial investment in technology, display size, content, supporting hardware & software requirements are limiting the adoption of digital signage, particularly in the small & medium-sized business operating in the retail sector. The initial overhead is higher for the organizations, when it adds to the operating expenditure. The installation of digital signage systems is affordable to the large enterprises, however, for small and mid-sized businesses, the solution imposes several complications including deployment, installation, and maintenance, resulting into an expensive marketing solution. The implementation of digital signage is complicated to set up and disruptive to the store. After the initial investment, businesses gain a recyclable resource that can serve them for years. The initial investment is high, however, the solution can offer a notable return on investment (ROI) than traditional signage. Installation cost, digital display, and digital software all contribute to the high investment. ROI is calculated in the initial investment of digital signage network. The benefits of digital signage are computed by ROI and return on objectives (ROO).

What Does This Report Include?

This section will provide insights into the contents included in this digital signage market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Digital signage market qualitative analysis

  • Industry overview

  • Industry trends

  • Market drivers and restraints

  • Market size

  • Growth prospects

  • Porter’s analysis

  • PESTEL analysis

  • Key market opportunities prioritized

  • Competitive landscape

    • Company overview

    • Financial performance

    • Product benchmarking

    • Latest strategic developments

Digital signage market quantitative analysis

  • Market size, estimates, and forecast from 2017 to 2030

  • Market estimates and forecast for product segments up to 2030

  • Regional market size and forecast for product segments up to 2030

  • Market estimates and forecast for application segments up to 2030

  • Regional market size and forecast for application segments up to 2030

  • Company financial performance

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Research Methodology

A three-pronged approach was followed for deducing the digital signage market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for digital signage market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of digital signage market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Digital Signage Market Categorization:

The digital signage market was categorized into eight segments, namely type (Video Walls, Video Screen, Transparent LED Screen, Digital Poster, Kiosks), component(Hardware, Software, Service), technology (LCD, LED, Projection), location(In-store, Out-store), content category (Broadcast, Non-Broadcast), screen size (Below 32 Inches, 32 to 52 Inches, More than 52 Inches), application (Retail, Hospitality, Entertainment, Stadiums & Playgrounds, Corporate, Banking, Healthcare, Education, Transportation), and regions (North America, Europe, Asia Pacific, South America, Middle East & Africa).

Segment Market Methodology:

The digital signage market was segmented into type, component, technology, location, content category, screen size, application and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The digital signage market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, South America, Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into ten countries, namely, the U.S.; Canada; Mexico; the UK.; Germany; France; China; India; Japan; Brazil.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Digital signage market companies & financials:

The digital signage market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • ADFLOW Networks: ADFLOW Networks is an interactive kiosk and digital signage technology company that provides interactive digital signage, video-wall solutions, and web-hosted solutions for distribution and digital media management. The company caters to various markets and industries including hospitality, convenience stores, retail, telecom, financial services, transportation, grocery, education, sports & entertainment, and quick service restaurant. Since 2016, ADFLOW Networks has been operating as a subsidiary of Daktronics Dr.

  • BrightSign, LLC: BrightSign, LLC is engaged in manufacturing, designing, and sales of digital signage media players and other accessories. The company also provides software and networking solutions for digital signage. It is a privately held company and operates as a subsidiary of Roku, Inc. The company provides networking and software, and digital sign media players for commercial applications. The company’s offerings include portable tabletop displays, display bundles, networked interactive sign controllers, Wi-Fi sign controllers, networked-looping sign controllers, and interactive sign controllers.

  • Cisco Systems, Inc.: Cisco Systems, Inc. is a U.S.-based provider of security, networking, applications, collaboration, and cloud technologies. It offers products and technologies through the categories, namely, infrastructure platforms, applications, and security and other products. The company provides a platform for interactive media experience through Cisco digital signage solutions. It provides customers with intelligent networks and technology architectures built on integrated products, services, and software platforms.

  • Intel Corporation: Intel Corporation engages in designing and manufacturing communication and computing components. The company’s platforms are used in a range of applications such as medical devices, automated factory systems, automobiles, smartphones, tablets, data centers, and PCs. It operates through data center group, non-volatile memory solutions group, client computing group, programmable solutions group, internet of thing group and all other segments.

  • KeyWest Technology, Inc.:KeyWest Technology, Inc. is a U.S.-based service provider and developer of digital signage technology. The company was established in 1968 and has its global headquarters situated in Lenexa, Kansas, U.S. It offers solutions ranging from interactive networks to large multi-sign displays. The company provides electronic video and audio equipment for home entertainment applications. Its product portfolio includes emergency alert systems, broadcast-quality devices, video processing equipment, logo generators, TV messaging systems, media servers, and digital signage software.

  • LG Electronics (LG Corporation): LG Electronics is a South Korea-based electronic product and technology solution provider. It operates through five business divisions, namely, Home Appliances & Air Solutions, Mobile Communications, Vehicle Component, Business to Business, and Home Entertainment. Under commercial displays, the offers a wide range of products such as OLED displays, digital signage, video walls, outdoor displays, display TVs, display monitors, and IT products. The company also provides wall mounts, monitor stands, and other TV accessories.

  • Microsoft Corporation: Microsoft Corporation is a U.S.-based technology company engaged in licensing, developing, and supporting a range of software services and products. The company provides digital signage devices and solutions such as PC on a stick, mini PC, and commercial media player. It has partnerships with numerous commercial display products and solutions providers such as Advantech, Box Technologies, ELO, Cloverleaf, Omnivex, Scala, and XOGO among others. Microsoft Corporation offers many commercial display products from its partners.

  • NEC Display Solutions: NEC Display Solutions is a Japan-based developer, manufacturer, and seller of visual display products and solutions. The company operates as a subsidiary of NEC Corporation (Japan). It primarily provides display products to businesses, professionals, and medical markets. Additionally, the company caters to various sectors and industries which are corporate, BFSI, education, healthcare, hospitality, retail, transportation, and entertainment.

  • Omnivex Corporation: Omnivex Corporation is a Canada-based provider of software that enable customers to convert data into visual communications and experiences. It is the gold certified partner of Microsoft. The company offers solutions for advertising, communication, kiosks, menu boards, and reception applications. It offers Omnivex Moxie, a digital signage solution, known as that delivers targeted visual messaging. It also provides support services such as project framework, service packages, and training.

  • Panasonic Corporation: Panasonic Corporation is one of the leading manufacturers of electronic products, components, and systems for consumer, industrial, and business applications. It operates through four business segments including appliances, eco solutions, systems & communications, automotive systems, connected solutions, and automotive & industrial systems. The company also develops and manufactures car components and devices, motors, and fuel cell cogeneration systems. Digital signage offered by the company includes 4K digital displays and LinkRay technology.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Digital Signage Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Digital Signage Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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