GVR Report cover DNA-based Skin Care Products Market Size, Share & Trends Report

DNA-based Skin Care Products Market Size, Share & Trends Analysis Report By Product (Creams, Serums), By Distribution Channel (Online, Offline), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2021 - 2028

  • Report ID: GVR-3-68038-341-6
  • Number of Pages: 84
  • Format: Electronic (PDF)

Report Overview

The global DNA-based skin care products market size to be valued at USD 9.87 billion by 2028 and is expected to grow at a compound annual growth rate (CAGR) of 6.6% during the forecast period. The beauty and personal care industry has witnessed steady growth with rising consumer spending. This trend is particularly true for the millennial population segment, which is fueled by the desire to slow down signs of aging. Aggressive advertising and promotional campaigns by niche and large players have also played a significant role in influencing consumer behavior. With the increasing inclination and ability to spend on beauty and cosmetic solutions, the market will continue to grow. Everyone's skin is different, so instead of a generic approach from over-the-counter items, they need a regimen that is tailored to their own needs. Consumers are now being targeted more directly by skincare specialists, who are prescribing a customized range of products.

U.S.DNA-based Skin Care Products Market size, by product

The Skin 360 Face Scanner app from Neutrogena identifies over two thousand face features in order to recommend goods to users. Quizzes are used by brands like Vitruvi and The Buff to analyze a customer's present conditions and skincare goals based on a guided self-assessment. To determine a client's need for their products, Atolla performs a pH skin test to analyze moisture levels, oil percentages, UV exposure, and humidity levels. Skintelli's tailored skincare technique includes an epigenetic test that examines the DNA methylation gene.

E-commerce retail channels play a crucial role in the distribution of DNA-based skincare products as they produce a significant portion of market revenue. Consumers may browse millions of products in one location without having to physically visit retail stores thanks to online sales platforms. Because of the increased popularity of social media sites, such as Facebook, Instagram, TikTok, and YouTube, there has been an increase in skincare advertising on these platforms, which are visually appealing. Influencer marketing has experienced significant growth in recent years, and the skincare industry is particularly well-positioned to benefit from this trend.

DNA-based Skin Care Products Market Trends

Constant advances in genomics, as well as the infrastructure development and higher awareness of these products, are some of the primary drivers of the market growth. Furthermore, individuals are spending more money on wellness goods, and their natural desire to look youthful is projected to drive the market growth and demand for DNA-based skincare products. People's lifestyle have changed significantly in comparison to their counterparts in the past. 

Many market firms are releasing customized items that respond to the demands of various skin types. Furthermore, these replacements are frequently less expensive than DNA-based skincare products, providing a significant obstacle to the growth and demand for such goods. Companies that provide replacements have a presence both offline and online making it easier for consumers to acquire these items.

People's purchasing power has increased significantly, particularly in the metropolitan areas in developed and developing countries. Extreme climate conditions in the Middle East and Africa, are some of the key causes for influencing usage of cosmetic items in the population. Concerns for attractiveness and appearance among working population have increased the popularity of DNA-based beauty products. Customers are concerned for the overuse of parabens and prefer paraben-free components in their skincare products. All of this creates an opportunity for companies developing DNA-based skincare products.

Product Insights

In terms of value, creams dominated the market with a share of over 50.0% in 2020. As the formulation comprises high-tech pharmaceutical active components, DNA-based skincare creams are touted as more than just aesthetic or cosmetics goods. They claim to preserve and even improve the skin's function.

As indicated by a slew of recent brand launches, new packaging and ingredient advances have trickled down into the market. For example, EpigenCare Inc., a consumer epigenetics biotechnology firm, has developed a new Standard tier of its Skintelli tailored skincare test. The product, which is a direct-to-consumer DNA test, examines an individual's current skin quality using epigenetic mechanisms like DNA methylation.

Consumers may now participate in the development of their own perfect products thanks to breakthrough data capabilities and technology, making the purchasing decision much easier. Consumers value the luxury of being able to select things that they believe will best help them reach their aesthetic goals, and product customization options and personalized services make their lives easier by reducing difficulties during the purchasing process.

Distribution Channel Insights

The offline distribution channel led the market and held a revenue share of over 65.0% in 2020.  The growth in offline sales is fueled by high preference among consumers for testing their genes at health and wellness clinics rather than doing the same using at-home kits. Consumers believe that tests done through professionals are more accurate and therefore, the products they recommend provide more beneficial results. Quality DNA-based skincare products are now available in specialty stores, clinics, convenience stores, and medical stores and this has significantly contributed to offline sales. Moreover, minimum waiting time for orders and services has worked in favor of the offline segment.

Global DNA-based Skin Care Products Market share, by distribution channel

In DNA-based skin care products, the internet category is the fastest expanding. The pandemic has accelerated the shift in consumer behavior, with the increased adoption of do-it-yourself (DIY) content and an increase in online sales of beauty items. The trend is being driven by the younger workforce, internet penetration, and greater per capita consumption.

The rise of the online category can be ascribed to technical improvements and the increasing importance given to online platforms for purchasing skincare products, particularly by consumers looking for bargains. The main target demographic for online platforms is customers who are comfortable purchasing things without physically inspecting them. To boost product sales and profit margins, most manufacturers have turned to the direct sales approach.

Regional Insights

In 2020, North America held the largest share of more than 35.0%. Consumer-driven, sustainable, and clean ingredient compositions are becoming increasingly popular in the cosmetics sector. With so many variables at play and so many established brands, the market for skincare products appears to be crowded. The U.S. economy is well-developed, with the world's second-highest purchasing power parity. These characteristics are critical to the country's progress in the market for DNA-based skincare products. The high willingness of consumers to pay for personalized skincare has a positive impact on the market growth.

DNA-based Skin Care Products Market Trends by Region

As emerging markets gain purchasing power and become more globalized, multinational corporations may see opportunities to enter provided they bring higher-quality items than those offered domestically. In 2020, Asia Pacific and North America collectively accounted for more than half of the revenue share in the market. Moreover, consumers in the U.S. and Canada prefer prominent e-commerce companies like Amazon and Sephora to buy skincare products as these platforms offer the convenience of free home delivery and an easy return policy.

Key Companies & Market Share Insights

The market is fragmented owing to the presence of a large number of domestic as well as international players. However, a majority of the revenue share is captured by key players. To react to this shift in lifestyles, skincare companies like PROVEN Skincare are turning to artificial intelligence to track daily skin changes and provide individualized suggestions. For instance, Atolla, which debuted in 2019, employs artificial intelligence (AI), a mobile app, and monthly at-home test kits to help with tailored skin profiling that changes with lifestyle and weather. Some companies such as Pathway Genomics now offer DNA testing kits to clients, allowing them to make informed decisions based on their genetic composition.

Many businesses, on the other hand, have evolved and recognized the necessity for distinct skincare regimens for each individual. For example, in June 2020, American actress and singer Vanessa Hudgens and singer Madison Beer collaborated with dermatologist Dr. Karen Kagha to develop KNOW, a DNA-based skincare brand that offers a novel method to tailor skincare regimes for each consumer.

Recent Developments

  • In November 2021, Milk Makeup and Obagi Cosmeceuticals LLC were acquired by Waldencast Acquisition Corp. Obagi Cosmeceuticals LLC is a dermo-cosmetic company that dermatologists promote

  • Gi Picco's, a manufacturer of cosmetic powders in Europe, is purchased by MS Beautilab. The acquisition of Italy's Gi Picco's Cosmetics by the Swiss-French subcontractor improves its product line and completes its historical know-how, marking a significant milestone in the company's expansion strategy

Some prominent players in the global DNA-based skin care products market include:


  • EpigenCare


  • SkinDNA



  • Genetic Beauty

  • DNA Skin Institute

  • LifeNome

DNA-based Skin Care Products Market Report Scope

Report Attribute


Market size value in 2021

USD 6.29 billion

Revenue forecast in 2028

USD 9.87 billion

Growth Rate

CAGR of 6.6% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; U.K.; Germany; China; India; Brazil; Saudi Arabia

Key companies profiled

IMAGENE LABS; EpigenCare; Caligenix; ALLÉL; SkinDNA; SKINSHIFT; ANAKE; Genetic Beauty; DNA Skin Institute; LifeNome

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Global DNA-based Skin Care Products Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global DNA-based skin care products market report on the basis of product, distribution channel, and region: 

Global DNA-based Skin Care Products Market Segmentation

  • Product Outlook (Revenue, USD Million, 2016 - 2028)

    • Creams

    • Serums

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

    • Europe

      • U.K.

      • Germany

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • Saudi Arabia

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