The global earthenware market is expected to drive on account of increasing generic fashion in home decorations. It is made from ceramic material and is mainly used for decorative purposes. Other uses include pottery and dishware for serving food. Amateur pottery and modern crafts are also termed as earthenware.
Globally, there is an increase in trend of unique and vintage decorations in houses which is expected to drive overall market demand over the forecast period. Niche markets such as high design decorative items are expected to positively impact global earthenware industry growth in the future.
Dinnerware made from earthenware is used for daily purposes. These kitchen and table items account for significant share in the global demand and are expected to contribute significantly towards global demand over the forecast period.
Earthenware has low cost as compared to vitreous tableware as these products are opaque, porous, coarse, and easily breakable, while bone china and porcelain are translucent and nonporous in nature which makes them expensive.
Low cost of these products over vitreous tableware is expected to enhance global earthenware market growth. From the past 9000 years, earthenware is considered to be most important and widely accepted form of pottery. Easily breakable nature of the product as compared to porcelain is expected to restrain the global earthenware market growth in the future.
Earthenware is prepared by heating clay at a lower range of temperature than porcelain. The material type used for blending in the product varies according to the region and application. Most commonly used materials are kaolin or china clay, feldspar, ball clay and quartz.
Among all the materials, china clay is widely used in the global industry and is expected to impact overall product demand in the future. The global earthenware market is segmented on the basis of type and applications. The type segment includes delftware, creamware, raku, victorian majolica, terracotta, ironstone ware, faience, yellowware, and tin-glazed pottery.
These segments have different applications depending upon their properties. Delftware, an earthenware type, includes tiles, plates, and ornaments. The product type is found in Netherlands and is denoted by white and blue color.
Creamware was first created in England and used as an alternate to soft-paste porcelains. On account of its inexpensive nature, these items are widely used as a substitute for porcelains. These items are mainly cream in color.
Terracotta, founded in Greece, is widely used in flower pots, water pipes, and wastewater pipes. These products were primarily used in Greece terracotta army and terracotta figurines sculptures. Such products are porous in nature.
Ironstone ware, first developed in the UK, is a product with features similar to fine stoneware. Later on, the product was also made in England as a porcelain substitute. Faience, an opaque item consists of a white glazed body and is considered to be high quality product that has body similar to Chinese porcelain.
Yellowware, first produced in the UK and later manufactured in the U.S. was named yellowware owing to its yellow color. On the basis of application, the earthenware market is segmented into tableware, art ware, home decorations, and others.
Among all these, tableware accounts for maximum share in the global earthenware market followed by home decorations and art ware respectively. The home decorations segment is expected to witness the highest growth rate over the forecast period.
Asia Pacific was the leading regional segment on account of high consumption rates in China, Thailand, Philippines, India, Singapore, and Malaysia. The region is also expected to grow at the highest CAGR over the forecast period owing to developing middle-class population in the above-mentioned countries.
Growing middle-class population in emerging countries of Asia Pacific is developing demand for home decorations which in turn is expected to increase regional market demand in the future. Developed regions such as North America and Europe are expected to show stagnant growth over the forecast period.
Key earthenware industry participants are Corning, Stryker, CeramTec, Ceradyne, Asahi Glass, Kyocera, and CoorsTek. Manufacturers are expected to focus on logistics development and strengthening of distribution network in order to make their business more profitable.
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The shortage in supply of raw materials from Chinese manufacturers has resulted in a severe demand-supply gap. The manufacturers are further expected to be stranded on raw material orders owing to the logistics industry being significantly impacted due to lockdown amid COVID-19. However, the producers are expected to move away from China aiming to reduce the future risks that would affect the business and to reduce the manufacturers' cluster in a single country in order to smoothen the supply chain. The report will account for Covid19 as a key market contributor.