Electric Grill Market Size, Share & Trends Analysis Report By Product (Electric Smokers, Electric Griddles), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global electric grill market size was valued at USD 3.68 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 5.1% from 2019 to 2025. It is anticipated to register a CAGR of 5.1% during the forecast period. The rising trend of cookouts among the younger population has been driving product sales. Inclination towards at-home cooking as an option for the fulfillment of leisure and hobby is anticipated to further fuel the growth.

The adoption of electric grills witnessed a surge on account of the rising preference of consumers for grilling meals at home. It is more feasible as it does not incur the need of checking temperature, add charcoal, and dealing with smoke. Moreover, the advantage of convenience and indoor utility of these products have an upper stake in the market. Electric grills rely on electricity as a source of fuel for heating surface and grill plate which provides an added advantage of the restriction of charcoal and gas grills with respect to apartment barbecuing. Thus, indoor usage beyond smoke will promote product demand.

Moreover, the changing lifestyle of consumers and the adoption of premium products with increased technological advancements are stressing features such as compact and convenient products. Electric grills are portable, easy to carry products, and incur no installation cost. The working-class professionals also stress on availability of features such as durability and compact size infused with the latest technologies.

The prominent players are increasing spending on innovation and technology in combination with convenience to shake up the respective categories. For instance, in March 2019, Kenyon International, Inc., launched its new product line IntelliKEN Touch, with a touch control system and built-in kitchen timer for adding precision. In September 2016, Spectrum Brands, Inc. launched under its brand George Foreman Grills, Five Serving Grill & Broil with five non-stick plates. The product provides features of countertop broiling which allows consumers to grill, broil, and melt in a single appliance.

Product Insights

Electric smokers were the largest product segment, accounting for more than 60% of market share in 2018. Smokers are basic barrel-style drum and vertical box which are designed to cook meat in a slow process. The product allows the smoke of burning wood such as pecan, hickory, or mesquite logs to enhance the flavor and cooking of the food. These smoker product forms are often made available in the smaller form for outdoor cooking or a refrigerator style to cook pounds of meat at the same time. The product witnesses growth in sales for the outdoor application of cooking owing to added benefits such as user-friendly, low maintenance, and easy replacement.

An electric griddle is projected to foresee growth at a CAGR of 5.4% from 2019 to 2025. The griddles constitute a smooth and continuous surface which makes it an ideal product for cooking pancakes, flatbread, or easy cooking dishes. The rising preference for vegan food also contributes to the growth of electric griddles as vegetarian cooking solves the issue of grease draining. However, the consumers opt for grills as they comprise open slats to drain the grease encounter the problem of draining grease, particularly from non-vegetarian food. It also creates telltale grill lines, which adds to the beauty of the food. Moreover, the rising trend of wood-pellet grills is gaining popularity among consumers. For instance, according to a survey in 2015, electric wood-pellet held 2% of the outdoor grill market while 7% comprised prospective buyers of the wood-pellet grill.

Application Insights

Commercial reported revenue of USD 2.10 billion in 2018 and is expected to witness significant growth owing to the increasing consumption of the product in restaurants, hotels, and events. Grilled food is often considered to be healthy as it is cooked in a natural way with minimal use of spices and other flavors. Large scale companies are launching products for commercial use in the market incorporating the latest technology and innovation. For instance, in June 2017, Weber launched an infinity ignition switch offering a guaranteed start. The company also provides a 10-year warranty. In November 2016, Char-Broil launched two smart smokers, Simple smoker which uses an integrated meat probe smoking process and Digital Electric smoker which can be utilized up to 6.5 hours.

Residential application is projected to foresee a CAGR of 5.3% from 2019 to 2025 attributed to the increasing adoption of premium products to enhance their cooking abilities and add to the natural aroma of the food. The majority of consumers are millennials who are more prone to backyard cooking. Moreover, this generation is more inclined to experiment in food and cooking owing to the influence of TV cook programs such as BBQ Pitmasters by Grilling With Rich’s. Furthermore, the electric grill devoid of smoking issues has surged the market for the residential application of the product. In addition, manufacturers offer various modalities such as countertop design for permanent kitchen placement to leverage the dominance of indoor applications in the residential sector.

Regional Insights

North America accounted for the largest market share of 34.8% in 2018. The region witnessed the highest number of grills sold on account of higher penetration of at-home cooking as well as backyard cooking. The shifting trend towards barbecuing has become an integral part of the consumer lifestyle in the region in combination with a passion for taste and flavor in foods. According to the Hearth, Patio, and Barbecue Association (HPBA), 30% of consumers utilize grills or smokers in North America which resulted in rising traction for the products. Furthermore, according to HPBA, more than one-third of consumers are expected to purchase new products, which poses great potential for growth in the region.

Asia Pacific witnessed growth owing to the increasing consumption of street food and investment in barbecue products in key markets including China and India. Rising preference for foods beyond burgers and hot dogs and the popularity of pizza, poppers, and French toast on outdoor grills, are paving the way for the regional market. Manufacturers are largely investing in new product development with an advanced technological features to provide the utmost convenience to consumers. For instance, in January 2016, Char-Broil launched the SmartChef app which helps in maintaining meat temperature, cooking time, and chamber temperature.

Key Companies & Market Share Insights

The leading players stress product innovation as a result of new product development that helped gain a greater market share at a global level. The new product launches help keeps the interest of the consumers alive on account of the increasing preference for healthy food in the majority of the regions.

Popular brands such as Weber-Stephen Products LLC and The Coleman Company, Inc. have gained the largest market share of approximately 40% and 8% respectively. Moreover, the players opt for innovation-led technological products to meet the expected demand. For instance, in March 2018, Weber-Stephen Products LLC launched a versatile product, Q1400. The product can be used for barbecue, grilling, baking, convection, and roasting. In December 2016, TTK Prestige Ltd. launched a product with non-stick heating plates and temperature control. Some of the prominent players in the electric grill market include:

• Weber-Stephen Products LLC

• The Middleby Corp.

• Taylor Company

• Roller Grill International

• The Holland Grill Company Inc.

• Dimplex North America Limited

• DeLonghi SpA

• The Coleman Company, Inc.

• Midea Group.

• RH Peterson Co.

Electric Grill Market Report Scope 

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global electric grill market report on the basis of product, application, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Electric Smokers

  • Electric Griddles

• Application Outlook (Revenue, USD Million, 2015 - 2025)

  • Residential

  • Commercial

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • U.K.

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)