The global electronic soap dispenser market size to be valued at USD 1.01 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 6.0% during the forecast period. Rising demand for automatic faucets and smart bathroom products is driving the growth. Rising concerns about hygiene in developing countries including Brazil, China, India, Indonesia, Thailand, and South Africa is expected to promote the utility of the product in the near future.
Growing awareness about hand hygiene is projected to propel the demand for electronic soap dispensers. The product automatically dispenses liquid and foam soap through a sensor device, which detects the presence of an external object. The product is gaining popularity in the commercial and institutional sectors due to its touchless, germfree, and skin-safe properties. This dispensing technology-based product form is aimed at providing maximum hygiene and a measured amount of liquid soap. Therefore, it increases the efficiency of the dispenser and reduces unnecessary usage of soap.
Over the past few years, increasing sanitation programs by various governments have been indirectly supporting product growth. Poor hygiene habits can cause severe stomach diseases. Diarrhea is one of such most common stomach diseases, especially in developing countries. Governments and healthcare organizations have launched a number of initiatives together to control this disease.
For instance, the Government of Ghana, Government of the State of Kerala, World Bank, London School of Hygiene & Tropical Medicine, UNICEF, and some private organizations together have initiated Water and Sanitation Program or Global Water Security and Sanitation Partnership (GWSP). As a result, the number of deaths due to diarrheal diseases decreased from 1.8 million in 2005 to 1.3 million in 2015. These programs increase the general awareness and promote the utility of soaps and hand washes and other such products.
Growing hospitality and real estate sectors on a global scale are projected to provide growth opportunities for the electronic soap dispenser market in the near future. Rapid growth of travel and tourism sector in countries such as France, Spain, and the U.S. has been boosting the luxury and stylized bathroom industry. Furthermore, the growing market for smart bathrooms has also expanded the utility of the product in developing countries including China and India.
The market is expanding as the smart bathrooms with automatic taps are trending in the urban settings. Furthermore, the rise in public hygiene awareness in emerging countries, the growth in disposable income, and increased use of smart kitchens are expected to drive the market demand. The increasing expansion of the hotel industry is likely to propel market growth. Moreover, the growth is likely to be aided by increased design and technological innovation.
One of the primary driving factors for expansion is the growing trend of hand washing to prevent various diseases that can be caused by air and water pollution. Furthermore, with the advent of COVID-19 people are becoming more conscious about their personal hygiene that results in increasing demand for soap dispensers. However, a significant number of people, particularly in underdeveloped and developing nations still prefer to use traditional soap rather than electronic soap dispensers that is further restricting the market growth. Furthermore, the availability of a traditional liquid soap dispenser at a lower cost is anticipated to restrict the market growth.
Rapid pace of commercial construction, particularly in the hospitality sector is driving the demand for bathroom fittings and fixtures. The hotel industry contributes significantly to the hospitality sector of developing countries as well as the overall economy, which stimulates hotel construction. With the rising opportunities in the hotel industry, it is further anticipated to offer lucrative opportunities for the demand for soap dispensers.
Plastic is the most common raw material. Plastic dispenser held the largest market share of more than 60% in terms of revenue in 2018. The bulk demand from commercial and institutional sectors has expanded the market for products made of plastic. Plastic is cheaper than other materials such as steel, glass, aluminum, and ceramic. Therefore, the bulk users such as hospitals, malls, and restaurants, prefer these less expensive soap dispensers to expensive alternatives.
Steel and other materials are expected to gain popularity as a raw material in the upcoming years. The smart bathroom industry has been growing remarkably in both residential and non-residential sectors. This growth is boosting the market for home and bathroom décor. As a result, the steel and ceramic products are expected to witness a high growth rate as they complement the modern bathroom décor.
Commercial application led the market in 2018. The rapidly growing hospitality industry is fueling product demand. It is one of the largest and fasted growing industries in the world. The steady growth of the travel and tourism sector has boosted this industry significantly. In the U.S., the number of restaurants has grown at twice the rate of the population over the last few years.
In 2018, the U.S. had more than 620 thousand eating and drinking places. Most of these luxurious hotels and restaurants have shifted from traditional bathrooms to smart bathrooms. Companies operating in the highly competitive hospitality industry are emphasizing on enhancing customer experiences by investing in technologically advanced appliances and infrastructure. As a result, the demand for automatic soap dispensers is anticipated to witness tremendous growth in the commercial sector.
The residential sector is expected to register the fastest CAGR of 7.0% from 2019 to 2025. Growing concerns about sanitation along with the rising purchasing power of middle-class income groups in emerging economies including China and India is driving the product demand from the residential sector. New construction and remodeling in the residential sector have been witnessing remarkable growth, especially in the developing countries of Asia Pacific. This factor is anticipated to bode well for market growth in the near future.
Smart bathrooms and the kitchen are gaining significant popularity among households all over the world. As a result, the demand for automatic soap dispenser is projected to witness a high growth rate during the forecast period. Electronic products are considered more economically efficient as compared to their manual counterparts. This fact is anticipated to drive the product demand in the forthcoming years.
In 2018, North America led the market with more than 36.0% of the market share. This region has one of the largest travel and tourism market in the world. According to the International Trade Administration International, U.S. Department of Commerce, international visitors spent around USD 18.30 billion on travel and tourism. In the same year, travelers spent more than USD 293 billion on accommodation. Thus, the rapidly expanding tourism industry in North America is anticipated to promote the use of electronic soap dispensers over the forecast period.
Asia Pacific is projected to register the fastest CAGR of over 9.2% from 2018 to 2025. An increasing number of commercial buildings, including hotels, restaurants, shopping malls, and institutional buildings, such as hospital and offices, in the developing countries such as China and India is expected to drive the regional market in the forthcoming years.
Major market players include Toto Ltd.; American Specialties, Inc.; Umbra; simplehuman; ORCHIDS INTERNATIONAL; Toshi Automatic Systems Pvt. Ltd.; Lovair; Bobrick Washroom Equipment, Inc.; Shenzhen City Svavo Bathroom Products Co., Ltd.; and ZAF ENTERPRISES. Product development has been one of the major competitive strategies adopted by many companies.
In March 2019, Shenzhen SVAVO Intelligent Technology Co. Ltd. launched tabletop touchless foaming soap dispenser V-370. It is designed for bathrooms, kitchens, and laundry rooms and is available in three different colors including black, white, and nickel. In April 2016, Cannon Hygiene Limited, introduced a new range of washroom dispensers called Imagine Range. These products are Volatile Organic Compound (VOC) free automatic antibacterial soap dispensers.
In September 2021, Amazon one of the largest online shopping platform launched an Alexa-enabled automatic soap dispenser. With the help ofthe visual timer of Alexa, it guides the consumer to wash their hand for 20 seconds which enhance the user's hygiene
In March 2022, Euronics Industries Pvt Ltd, the largest selling public washroom automation accessory brand in India, launched automatic soap dispensers. When the user places their hands beneath the machine, it automatically dispenses a predetermined amount of liquid soap. This product's primary goal is to deliver automated touchless functionality that entirely eliminates all germs from the user's hands
Some of the prominent players in the electronic soap dispenser market include:
American Specialties, Inc.
Toshi Automatic Systems Pvt. Ltd.
Bobrick Washroom Equipment, Inc.
Shenzhen City Svavo Bathroom Products Co., Ltd.
Market size value in 2020
USD 748.1 million
Revenue forecast in 2025
USD 1,005.4 million
CAGR of 6.0% from 2019 to 2025
Base year for estimation
2015 – 2017
2019 – 2025
Revenue in USD million and CAGR from 2019 to 2025
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Raw material, application, region
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
U.S.; Germany; U.K.; China; Japan; Brazil; South Africa
Key companies profiled
Toto Ltd; American Specialties, Inc.; Umbra; Simplehuman; ORCHIDS INTERNATIONAL; Toshi Automatic Systems Pvt. Ltd.; Bobrick Washroom Equipment, Inc.; Shenzhen City Svavo Bathroom Products Co., Ltd.; ZAF ENTERPRISES
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This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global electronic soap dispenser market report based on raw material, application, and region:
Raw Material Outlook (Revenue, USD Million, 2015 - 2025)
Application Outlook (Revenue, USD Million, 2015 - 2025)
Region Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa
b. The global electronic soap dispenser market size was estimated at USD 706.8 Million in 2019 and is expected to reach USD 748.1 Million in 2020.
b. The global electronic soap dispenser market is expected to grow at a compound annual growth rate of 6.0% from 2019 to 2025 to reach USD 1005.4 Million by 2025.
b. North America dominated the electronic soap dispenser market with a share of more than 36.0% in 2019. This is attributable to the rapidly rising tourism industry in North America.
b. Some key players operating in the electronic soap dispenser market include Toto Ltd.; American Specialties, Inc.; Umbra; simplehuman; ORCHIDS INTERNATIONAL; Toshi Automatic Systems Pvt. Ltd.; Lovair; Bobrick Washroom Equipment, Inc.; Shenzhen City Svavo Bathroom Products Co., Ltd.; and ZAF ENTERPRISES
b. Key factors that are driving the electronic soap dispenser market growth include rising demand for automatic faucets and smart bathroom products, growing awareness about hand hygiene and it increases the efficiency of the dispenser and reduces unnecessary usage of soap
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