A three-pronged approach was followed for deducing the europe carpet market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:
Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for europe carpet market to gather the most reliable and current information possible.
Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of europe carpet market data depending on the type of information we’re trying to uncover in our research.
Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.
Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.
Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.
Qualitative Functional Deployment (QFD) Modelling for market share assessment.
Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.
Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.
Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.
This step also entails the finalization of the report scope and data representation pattern.
Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.
The europe carpet market was categorized into four segments, namely raw material (Nylon, Polyester, Propylene), product (Woven, Tufted, Knotted), application (Residential, Non-residential), and regions (Europe).
The europe carpet market was segmented into raw material, product, application, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:
Demand estimation of each product across countries/regions summed up to from the total market.
Variable analysis for demand forecast.
Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.
Primary interviews for data revalidation and insight collection.
Used extensively for new product forecasting or analyzing penetration levels.
Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.
Primary interviews and vendor-based primary research for variable impact analysis.
The europe carpet market was analyzed at a regional level. The region was divided into Europe,keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into six countries, namely, the U.K.; Germany; France; Spain; ROE; Rest 0f Europe (ROE)
All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.
The europe carpet market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:
Agnella S.A. Agnella S.A was established in 1976 and is headquartered at Bialystok, Poland. The company had an annual production capacity of 2 million carpet in 2017, which accounted for 65% of Poland carpet production in the same year. Agnella design carpets and rugs with a wide portfolio of over 400 patterns. The company provides rugs for numerous applications including living spaces, public utility buildings and interiors. On the other hand, Agnella offers wide range of carpets which are sold to the segments including office buildings, restaurants, cinemas, casinos and hotel buildings in Poland and other countries. As of 2018, the company exported over half of their produced carpets to the U.S., UK and Eastern European countries. Agnella uses Wilton and Axminster technologies for the production of carpets and rugs.
Balta Group N.V. Balta Industries NV was established in 1964 and is headquartered in Sint-Baafs-Vijve, Belgium. It is a subsidiary of Lone Star Funds and is engaged in the production and distribution of textile floor coverings for residential and commercial flooring projects. It has nine production facilities for manufacturing carpets and textile flooring materials of which six are located in Belgium and one each in Los Angeles, Turkey, and Usak. The company exports its products to over 130 countries worldwide. As of 2018, its employee strength was over 4,000 individuals. The brands associated with the flooring materials of the company include Balta Home, Balta Carpets, Balta Carpet Tiles, ITC, Modulyss, Arc Edition, Bentley, and Captiqs. The company operates along with its subsidiaries that include LSF9 Balta Issuer S.A., Bentley Mills, Inc., and BPS Parent, Inc. The group operates in flooring market with four reporting segments, namely rugs, residential, commercial, and non-woven. The company’s product catalog includes woven area rugs, wall-to-wall carpets, residential carpet tiles, commercial carpet tiles, needle felt, and technical non-wovens. It produces broadloom carpets using polypropylene, polyamide, and woolen materials for residential & commercial floorings.
Mohawk Industries, Inc. Mohawk Industries, Inc. was founded in 1956 as Mohawk Carpet Mills and changed its name to Mohawk Industries, Inc. after its buyout by MHS Holdings in 1988. Later, it was incorporated in 1992. The company is headquartered in Georgia, U.S., and is primarily engaged in the production of flooring components. It designs, sources materials, manufactures, and distributes different types of flooring materials to markets including residential new construction, residential replacement and, commercial constructions. The company operates its business through segments: Global Ceramics, Flooring North America, and Flooring Rest of the World. The company majorly operates in the U.S., Europe, Russia, Australia, and New Zealand and have sales operations catering to over 170 countries. Its manufacturing facilities for flooring products are present across 19 countries catering to more than 25,000 customers worldwide. As of 2018, the employee strength of the company was over 38,800.
Brintons Carpets Limited Brintons carpets limited was incorporated in 1783, headquartered in Worcestershire. The company is primarily involved in manufacturing, distribution and design of rugs and woven carpets for residential, commercial, healthcare and hospitality. Company repute is built in the form of product excellence, design innovation, customer focus and technical expertise. Brinton’s functions in all the key market globally. The company offers supreme carpets and rugs solutions which are used as flooring coverings in hospitality, homes, leisure and gaming.
Creatuft NV Creatuft NV was established in 1978 and headquartered in Belgium. The company has experienced speedy growth over the past few years by making feature tufted broadloom carpets at economical pricing, rotating its own woolen yarn since 1983.Creatuft offers a wide range of tufted carpets for both the commercial and residential market. The Creatuft group includes three companies with 200 employees’ viz. Creatuft; Spinnerij van Veurne and Tasibel. The company Creatuft is particularly in weaving and tufting woolen wall-to-wall carpets. Spinnerij van Veurne Company is a contemporary wool spinning plant providing wool rich- yarns and wools and the third company Tasibel is a weaver of high fashion carpets of sisal and other natural fibers.
Associated Weavers Europe NV/SA Associated Weavers was incorporated in 1964. Headquartered in Ronse, Belgium. Company produces and offers rugs, carpets, carpet tiles and runners. They provide products through wholesalers, distribution chains, retailers and importers in Belgium, Germany, France and the UK. The company was earlier identified as Champion International Corporation and reformed its name to Associated Weavers International N.V. in 1984. 630 committed employees attained the sale and production of 26.2 million square meters of carpet, which converts into an income of 170 million euros. Associated Weavers spread across 55 countries and have offices in Germany and the UK.
Dekowe GmbH & Co.KG Dewoke was founded in 1881, based in Romania. They have been specialized for runners, step mats which are made from coconut and sisal (natural fiber) and floor coverings. During the last few years’ high performance mixture of custom made and bourgeois rugs were developed. The company is an authorized production facility and is based out in Romania.
Fletco Carpets A/S Fletco Company was established in 1972, produces Woven carpets for both the contract and domestic market. The products are mainly used in hotels, stores and offices. The company has won numerous awards for their innovative products and design with designers like Philippe Starck and Sebastein Wrong. Till 1975, Fletco carpet manufactured entirely for the Danish market. 75% of production is exported mostly to European countries that include Norway, Sweden, Germany, Switzerland, France and Great Britain. Fletco’s revenue have been progressively growing over a number of years. Though having a strong competition with regards to the price Fletco has been able to increase and maintain a strong foothold.
Royal Carpet SA Spiros Eleftheriadis S.A. was established in 1976 under the saleable name “Royal Carpet”. Company is considered to be one of the leading wholesaler and manufacturer of textile and rugs products. Royal carpet is located in Thessaloniki and is signified by a network of 500 retail stores in Greece. Royal carpet is considered to be one of the top five companies in Cyprus and Greece with the annual turnover of 5 million Euro. Company storage capacity has also been improved with the novel warehouse of 11000 sq. meters. Company products are mostly carpets and rugs that categorizes into handmade classic rugs (Expensive, Jammu wool, mood, dwarf), Ziegler rugs, Patchwork and overdyed rug (Anatolian Wool, color reform union jack), handmade modern rugs (prime, sapphire, bliss, base camp).
Egetapper A/S Egetapper was founded in 1938 and is considered to be one of the Europe leading companies with regards to development, design and manufacture of high quality carpets with respect to the environment. The Company’s product includes flat-woven carpets, woven, tufted and tiles, which are offered in a series of structures, color, shape and patterns. Egetapper offers products to restaurants, hotels, offices, schools, and healthcare sector. The Company functions their production plants in Denmark and Lithuania, as well as is a parent of, egetaepper norge a/s, ege carpets ltd, egetaepper sverige ab, ege carpets and UAB Litspin among others. Furthermore, company is located in, France, Denmark, Germany, Swede, Norway, China, UAE and the United Kingdom, Hammer Tæpper A/S founded in 1948 based in Denmark operates as a subsidiary of egetæpper a/s. Hammer Tæpper A/S is engaged in manufacturing and delivering textile floor coverings in woo
Supply Side Estimates
Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.
Segment revenue determination via variable analysis and penetration modeling.
Competitive benchmarking to identify market leaders and their collective revenue shares.
Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.
Demand side estimates
Identifying parent markets and ancillary markets
Segment penetration analysis to obtain pertinent
Heuristic forecasting with the help of subject matter experts
Forecasting via variable analysis
Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.
Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.
Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 - 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.
The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.
The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.
We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.
All market estimates and forecasts have been validated through primary interviews with the key industry participants.
Inflation has not been accounted for to estimate and forecast the market.
Numbers may not add up due to rounding off.
Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).
Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).
Latin America includes Central American countries and the South American continent
Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.
GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.
We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:
Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.
Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.
The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.
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