External Blinds Market Size, Share & Trends Analysis Report By Product, By Material, By Application, By Operating System, By Installation, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global external blinds market size was valued at USD 11.34 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.9% from 2023 to 2030. In many residential and commercial buildings, the use of exterior blinds is increasing in response to the increased demand to modulate room temperature, further eliminating the need for air conditioning or room heating systems.

However, market vendors reported declining sales from the custom external blinds/window covering type. The COVID-19 pandemic increased house renovation patterns. It was in line with the restrictions on home visits. A large DIY sector has additionally developed as a means of facilitating "cheap home décor renovations." Additionally, trade displays were delayed or canceled. Since virtual meetings emerged as the modern means to connect with friends and colleagues, the ambiance or background look and feel gained importance. The increased popularity of work-from-home culture during the COVID-19 pandemic increased the demand for external blinds for windows.

The look and styles of the commercial spaces are important. Hence, matching and complementary blinds are often needed to suit the windows present in offices, restaurants, and hotels. Additionally, safety concerns for the guests and employees and legal regulations also play an important role in deciding the type of window covering needed to be installed in commercial places.

The market for external blinds is anticipated to grow as a result of government initiatives to boost home renovations and development across numerous areas. For instance, the National House Building Council (NHBC) announced that 161,022 new homes were registered with the organization in 2019, representing a 1% rise in the total number of new homes registered in the U.K.

The government also wants housing organizations, councils, and private homebuilders to raise yearly construction to 300,000 by 2025. Similarly, the Federal Statistical Office reports that in May 2020, there were 32,000 permits issued for home building or conversion in Germany, a rise of 3.9 percent Year-over-Year (YoY). Similarly, sales are anticipated to increase as more people become aware of the practical advantages of blinds and shutters.

The adoption of smart window solutions enhances the comfort and convenience of a home's interior. It does so by enabling connected shades, blinds, and curtains that always maintain the ideal balance of natural and artificial light. Furthermore, it also promotes occupants’ well-being and increased everyday comforts. Robust development in emerging economies is likely to drive the market in the forecast period.

Rapid urbanization has led to an increase in the total number of households, which will fuel market expansion throughout the forecast period. For instance, it has been estimated that from 2018 to 2028, there would be 12.2 million more homes in the United States. During the projected period, this is anticipated to boost market expansion for coverings overall. Because of their substantial purchasing power, consumers with high and moderate incomes are the main target market for the installation of external blinds.

Product Type Insights

In terms of revenue, the Venetian blinds segment is predicted to dominate the market with a CAGR of more than 10% over the forecast period of 2023 - 2030. The horizontal or vertical slats of Venetian blinds can be turned to alter the amount of light that passes through them. These slats are made of firm materials like wood, plastic, or aluminum and move in tandem with the blinds' network of wires.

The roller blinds segment dominated the external blinds segment with of share of over 32% in 2022. The increasing popularity of infrastructure development projects is the key factor driving the growth of this segment. The large middle-income group prefers conventional curtains over other types. The roller blinds remain ideal to cover the windows due to their low costs. This also presents a constraint for the overall market growth.

Application Insights

The residential segment is dominating the external blinds market with a share of more than 62% in 2022. The growing number of residential constructions along with rapid urbanization in developing economies is anticipated to drive the residential demand for the product in the upcoming years. The increasing purchasing power of consumers in both developed and developing countries enables them to spend more on home furnishing products. Therefore, consumers continue to opt for high-end window coverings suitable for their interior design. Furthermore, the introduction of automated products has fastened the growth rate of the market in the residential sector.

The commercial segment is expected to grow at the fastest CAGR of over 8.5% for the market over the forecast period. The growing number of hotels and restaurants owing to the growth of the travel and tourism industry across the world has widened the opportunity for the product. In addition, the expansion of malls, retail stores, and offices have fueled the demand for these products across the world. For instance, according to Lodging Econometrics (LE), during the first and second quarters of 2022, the U.S. opened 247 new hotels with 28,116 rooms.

Operating System Insights

The manual operating system segment of the external blinds industry dominates the market with a share of over 69% in 2022.Consumers rely on manual window coverings owing to increasing safety measures in cordless or short-corded window covering. In addition, the rising adoption of smart products with the re-emergence of smart home concepts boosts the application of smart window covering in residential as well as commercial sectors.

The automatic operating system of the external blinds industry is expected to register a CAGR of around 8.7% over the forecast period. The rising adoption of smart home products in houseware aids the growth of the smart window coverings market. In addition, the emergence of smart homes as a result of the luxury lifestyle also attracts consumers toward the adoption of smart or motorized window covers/blinds. Growth in the corporate sector as well as luxurious hotels shows promise of embracing automated window covering solutions for its energy-efficient features through cellular structures of rollers and shades.

Installation Insights

The retrofit installation segment dominated the market by a share of over 71.5% in 2022. Rising inclination towards home renovation compared to new house purchases. Due to the high costs associated with home prices as well as mortgage rates, consumers are largely moving towards home remodeling. For instance, according to RubyHome, in 2021, the average amount homeowners spent on home improvement in the U.S. was USD 10,341, up by 25% from the year before. Thus, increasing spending on home renovation continues to boost the demand for high-end external blinds solutions such as roman roller shades and motorized shades.

New construction installation type of the external blinds is anticipated to have a CAGR of more than 8.7% over the forecast period of 2023 - 2030. The increasing growth in commercial, as well as residential construction, boosts the sales of window covers in newly constructed spaces. Over the past few years, rising trends in travel & tourism have influenced growth in the hospitality sector across developing countries.

Material Insights

Based on the material type, the global industry is categorized into metal, wood, plastic, and others. The metal segment dominated the global industry in 2022 and accounted for the largest share of over 37.9% of the overall revenue. Metal external blinds are a durable choice when combined with other materials with their own aesthetic and functional benefits.

The wood segment is expected to register the fastest CAGR of 8.9% over the forecast period. The rapid growth is attributed to its benefits such as robustness, improved comfort, and aesthetic appeal. Wood is among the most widely used raw material for furniture manufacturing across the globe. Wood is also one of the most widely used materials for the applications of home décor.

Regional Insights

North America witnessed the largest growth in the adoption of external blinds with a share of more than 40.5% in 2022. Window shades & blinds provide the most convenient and cost-effective window treatment solution. In addition, proper installation of shades helps in efficient energy savings. For instance, mounting shades installed close to the glass and right up against adjacent walls develop a tight seal that minimizes both heat gain & loss. According to the U.S. Department of Energy (DOE), a simple collection of medium-colored drapes combined with white plastic reduces 33% of the gained solar heat.

Asia Pacific is expected to grow at the fastest CAGR of 10% for the external blinds industry during the forecast period. Over the past few years, the construction industry is growing significantly in Asia Pacific. The major construction activities include residential construction, hotels, public infrastructure, and schools. The surge in construction activities is anticipated to augment the demand for blinds & shades in both commercial and residential applications. In addition, the growing middle-class population and rising disposable income are likely to propel the demand for aesthetically appealing blinds & shades available in different colors instead of conventional curtains.

Key Companies & Market Share Insights

The market is characterized by the presence of a few established players and new entrants. Many big players are increasing their focus on the growing trend of external blinds. Players in the market are diversifying their service offerings to maintain market share.

• In June 2020, INSIGHT BLINDS AND SHUTTERS GROUP announced the launch of its external blinds, Zipscreen. It is an external screening solution for any outdoor area or window. It offers privacy and protection all year round for home or outdoor spaces like-alfresco area, pergola, verandah, and balcony

• In January 2021, Springs Window Fashions, LLC announced the acquisition of B&C International, a European window treatment. The company aims to strengthen its distribution channel to make its products available in different locations

Some prominent players in the global external blinds market include:

• Alulux GmbH;

• Griesser AG;

• Country Blinds Pty Ltd;

• Hunter Douglas;

• MHZ Hachtel GmbH & Co. KG;

• NEVA;

• Schenker Storen;

• Serge Ferrari S.A.S.;

• Verano; and

• WAREMA Renkhoff SE

External Blinds Market Report Scope 

Global External Blinds Market Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global external blinds market report based on product, material, application, operating system, installation, and region:

• Product Type Outlook (Revenue, USD Million,2017 - 2030)

  • Roller Blinds

  • Venetian Blinds

  • Vertical Blinds

  • Panel Blinds

  • Corded Blinds

  • Others

• Material Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Metal

  • Wood

  • Plastic

  • Others

• Application Outlook (Revenue, USD Million; 2017 - 2030)

  • Residential

  • Commercial

• Operating System Outlook (Revenue, USD Million, 2017 - 2030)

  • Automatic

  • Manual

• Installation Outlook (Revenue, USD Million, 2017 - 2030)

  • New Construction

  • Retro-fit

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa