GVR Report cover Facial Skincare Market Size, Share & Trends Report

Facial Skincare Market Size, Share & Trends Analysis Report By Product Type (Skin-whitening & Anti-ageing, Facial Creams), By Gender (Male, Female), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-121-2
  • Number of Report Pages: 100
  • Format: PDF, Horizon Databook
  • Historical Range: 2018 - 2021
  • Forecast Period: 2023 - 2030 
  • Industry: Healthcare

Report Overview

The global facial skincare market size was valued at USD 90.76 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.8% from 2023 to 2030. Facial skincare products encompass a wide range of products designed to cleanse, nourish, treat, and protect the skin on the face. These products are formulated to address various skin concerns, such as acne, aging, dryness, sensitivity, and more. The growing emphasis on self-care and wellness has led people to view skincare as a form of self-care, contributing to the demand for products that enhance well-being.As the global population ages, there is a higher demand for anti-aging and age-defying skincare products that address concerns like wrinkles, fine lines, and sagging skin.

U.S. facial skincare market size and growth rate, 2023 - 2030

The pandemic had a positive impact on the market. Despite the adverse impact of the COVID-19 pandemic on several industries, skincare product manufacturers have witnessed an increase in product sales. Cases of skin irritation, such as acne, increased during the COVID-19 period due to prolonged use of face masks. As a result of this, consumers rely on skin care products to keep their skin hydrated. In addition, consumers have become more aware about maintaining their health and beauty after the outbreak.

In the past few years, facial care products have contributed to almost 70.0% share of the overall revenue in the skincare market. Manufacturers have realized the significance of these products among consumers and have shifted their focus toward facial beauty products. Manufacturers have started their brand campaigns through various social media platforms such as Facebook, Instagram, and YouTube to market their products. Furthermore, key players have collaborated with different celebrities and appointed them as brand ambassadors of their products to attract more customers.

Furthermore, younger women are becoming more interested in skincare products tailored to their life stage, even though age-specific skincare products are often marketed towards older women. The growing use of skincare products for the face is mostly due to the aging population. People frequently become more concerned with keeping their skin healthy and looking young as they become older. The need for skincare solutions that specifically address the skin issues linked to aging has increased as a result of this demographic transition. According to research released by the American Academy of Dermatology in 2020, up to 15% of American women have adult-onset acne each year. Because of this, manufacturers are concentrating on creating face care products for acne-prone skin that don't include any harmful substances or chemicals.

Product Type Insights

The facial creams segment dominated the revenue share in 2022 and accounted for 36.48% in 2022 of the market. Facial creams are a popular category within the skincare industry, offering a variety of benefits for different skin types and concerns. At a modest cost, facial creams can brighten and illuminate the skin of the face, improving looks overall. Due to their ability to penetrate skin pigments, lessen facial spots, lighten skin, and minimize wrinkles, other face products including skin-whitening and anti-aging creams are also in high demand. These applications are fueling the demand for such cosmetic products. This segment comprises product categories including moisturizer cream, skin revival, and skin smoothening.

In addition, shifting consumer consciousness related to overall healthy skin, high brand promotions through online channels, and regular product launches have helped the segment to become the mainstream lately

Gender Insights

Based on the gender, female segment dominated the revenue share in 2022 and accounted for 58.76% in 2022 of the market. This is due to women becoming more financially independent and spending more on personal care items. Additionally, the global demand for facial care products has been greatly increased by the growing number of professionals from the working class. It is anticipated that the developing business sector and the growing significance of looking presentable will continue to be major trends. Global market expansion is being driven by the growing significance of multifunctional items and expanding distribution channels.The majority of women use and buy cosmetics for psychological reasons, including to improve their appearance and self-esteem. It is observed that consumer happiness is at its highest when a cosmetics brand helps to eliminate negative emotions like stress and shame over not taking care of one's appearance and instead fosters good emotions through the concept of "caring for oneself,"

However, the male segment is likely to grow at a faster rate during the forecast period. Large companies are becoming conscious of how influential online users can be in shaping men's grooming, skincare, and makeup habits. Brands such as Maybelline and Covergirl named their first-ever male brand ambassadors in the US. All these factors are contributing to the growth of the segment in the market.

Distribution Channel Insights

Based on the distribution channel, the hypermarkets/supermarkets accounted for the highest revenue share in 2022 at 45.77%. This is attributed to the significant advantages they offer to the consumers including choice, lower prices, and high visibility of global brands, supermarkets and hypermarkets are fantastic places for all types of people to shop. Tesco, Sainsbury's, Asda, and Morrisons supermarkets accounted for 63% of the retail sales in the UK, according to a July 2021 Entrepreneur Handbook article.

Global facial skincare Market share and size, 2022

However, the online distribution channel is anticipated to have the highest growth of 6.7% during the forecast period. The direct-to-consumer (D2C) businesses are becoming more and more popular in the online retail sector. After the COVID-19 epidemic destroyed the brick-and-mortar boundaries of retail with its regular closures of supermarkets and hypermarkets, department stores, salons, and others, internet discovery and sales of this new wave of beauty products were propelled by the outbreak.

Regional Insights

North America dominated the global facial skincare market and accounted for 35.85% of the total market share in 2022. Consumers in North American nations like the U.S. and Canada are willing to spend a lot of money on skin that glows and looks more youthful. Customized beauty goods are expected to become more in demand as consumers become more conscious of certain chemicals and demand specific skin care products.

facial skincare Market Trends, by Region, 2023 - 2030

However, in Asia Pacific, the market is expected to witness significant growth over the forecast period owing to the rising disposable income. In addition, the availability of affordable treatment options is also expected to propel market growth. An increase in the number of major multinational companies investing in research and development in the region has proved to be a major factor driving the growth of the industry in the region. Moreover, rising beauty consciousness amongst men and women is anticipated to drive the regional market.

Key Companies & Market Share Insights

The market is highly competitive, involving major manufacturers with a wide range of product portfolios. The market players are focusing on various strategic initiatives such as new product launches, geographical expansion, mergers and acquisitions, collaboration, and partnerships. For instance, one of the advancements, Age Perfect Cell Renewal Midnight Serum from L'Oréal Paris is has gained great market traction. The product contains hyaluronic acid to moisturize and the brand's Antioxidant Recovery Complex, which is a combination of vitamin E and bitter orange to support the skin's defenses to give skin a more radiant, smooth appearance. Also, on June 24, 2021, L'Oréal stated that using Carbios' enzymatic technology, it had achieved the first-ever realization of a cosmetic bottle made completely of recycled plastic. The company plans to start producing bottles based on this ground-breaking breakthrough by 2025. Some prominent players in the global facial skincare market:

  • L’Oreal

  • Procter and Gamble

  • Oriflamme

  • Unilever

  • Estee Lauder Company

  • Johnson & Johnson

Facial Skincare Market Report Scope

Report Attribute


Market size value in 2023

USD 95.52 billion

Revenue forecast in 2030

USD 142.11 billion

Growth rate

CAGR of 5.8% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD billion, and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product type, gender, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; Germany; UK; France; Italy; Spain; Norway; Denmark; Sweden; China; Japan; India; Australia; Thailand; South Korea; Brazil; Mexico; Argentina; South Africa; Saudi Arabia; UAE; Kuwait

Key companies profiled

L’Oreal; Procter and Gamble; Oriflamme; Unilever; Estee Lauder Company; Johnson & Johnson

Customization scope

Free report customization (equivalent up to 8 analyst's working days) with purchase. Addition or alteration to country, regional & segment scope.

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Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Facial Skincare Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global facial skincare market report based on product type, gender, distribution channel, and region:

Global facial skincare Market Report Segmentation

  • Product Type Outlook (Revenue, USD Billion, 2018 - 2030)

    • Skin-whitening & Anti-ageing

    • Facial Creams

    • Serums & Masks

    • Others

  • Gender Outlook (Revenue, USD Billion, 2018 - 2030)

    • Male

    • Female

  • Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

    • Hypermarkets/ Supermarkets

    • Pharmacies

    • Online

  • Regional Outlook Outlook (Revenue, USD Billion 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • UK

      • Germany

      • France

      • Italy

      • Spain

      • Sweden

      • Norway

      • Denmark

    • Asia Pacific

      • China

      • Japan

      • India

      • Australia

      • Thailand

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • Middle East and Africa

      • Saudi Arabia

      • South Africa

      • UAE

      • Kuwait

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