Flavonoids Market Size & Trend Analysis By Product (Anthocyanins, Flavones, Anthoxanthins), By Application (Functional Beverages, Functional Food, Dietary Supplements), By Region (North America, Europe, Asia Pacific, CSA, MEA), And Segment Forecasts, 2018 - 2025

Industry Insights

The global flavonoids market size was estimated at USD 410.1 million in 2015. Flavonoids are naturally occurring group of phytonutrients comprising of antioxidant properties. These are primarily found in various plants and are responsible for the color of any vegetable, fruit, grain, or flower including carrots, tea, citrus fruits, berries, broccoli, peppers, squash, tomatoes, eggplant, and soybean.

Flavonoids are used in numerous applications including functional food & beverages, dietary supplements, cosmetics, and pharmaceuticals. They are used as sweetening and coloring agents in the food industry. They inhibit cancer cell growth, cure stomach ulcers and have anti-microbial action, thus preventing infections.

U.S. flavonoids market, by application, 2014-2025 (USD Million)

The application of flavonoids in functional food held the largest share of over 30% in terms of value, in the U.S. market in 2015. Increased use of anthocyanin, a major flavonoid, as a coloring agent in the food & beverage industry, was the major driving factor of the market in this segment. Although it is easier to consume flavonoids in their natural form, changing food consumption habits of consumers have led to their utilization in the form of various functional food products.

Anthocyanin is also a hypoglycemic agent which reduces human blood sugar level. It is a histamine blocker and stops inflammation due to allergies, cardiovascular diseases, arthritis, and stomach ulcers. These properties are expected to fuel its growth over the next nine years.

Product Insights

Anthocyanins, flavones, and anthoxanthins were some of the common types of flavonoids. Anthocyanins accounted for the majority of the share in terms of both, volume and value, in 2015. Growing awareness about wellness and health have resulted in increasing consumption of anthocyanin-rich food & beverages.

The market for flavones is expected to witness the highest CAGR over the forecast period. They are known to possess anti-oxidant, anti-tumor, anti-inflammatory, and anti-microbial properties, which make them useful in the pharmaceuticals and personal care industries.

Application Insights

As seen in the below figure, the functional beverages segment dominated the global flavonoids market in 2015. It was valued over USD 150 million in the same year. This product improves metabolic processes in the myocardium, thus inhibiting thrombus formation. Consumption of flavonoid-containing drinks help to stimulate the immune system, control adversity of anthropogenesis, and reduce the teratogenic mutagenic carcinogenic effect, thus augmenting demand over the forecast period.

Global flavonoids market, by application, 2015 (%)

The dietary supplements segment is expected to witness sluggish demand owing to stringent regulations related to use of flavonoids. In addition, there are various side effects related to intake of supplements. For instance, consumption of supplements could lead to a large amount of flavonoid intake, thus having a negative impact on human health.

Extensive research in order to understand different properties, applications, and structures of flavonoids are expected to result in increased demand over the forecast period. Many market players are involved majorly in R&D and new product development. This is expected to increase the consumption of this product over the forecast period.

Increasing focus towards nutritious food coupled with rising concerns regarding a variety of diseases including obesity, diabetes, blood pressure, and cancer is expected to propel the growth of the market over the forecast period. A wide range of benefits has led to increased popularity of this product over the past few years.

Regional Insights

North America was the largest market accounting for over 35% of the global revenue in 2015. Numerous preventable, diet-related chronic ailments including cardiovascular diseases, type 2 diabetes, overweight, and obesity are highly prevalent in North America. This has led to an increased demand for dietary products such as flavonoids.

The Asia Pacific demand was over USD 110 million in 2015 and is anticipated to witness significant growth owing to the rising consumption of nutraceutical products. Changing consumer lifestyles, high youth population and increasing popularity of sports is expected to have a positive impact on this industry over the forecast period. In addition to these, rising disposable incomes of consumers especially in China and Japan are expected to augment growth in the region.

The market in Europe is expected to grow at a relatively slower rate owing to the rise in aging population in this region. Prevalence of diabetes, obesity, and chronic diseases are likely to propel demand for nutritional functional food & beverages in Europe. Increasing health consciousness among the consumers in this region is expected to give a rise to the demand for this product over the forecast period.

Competitor Insights

Key market participants include Cayman Chemical Company, Quercegen Pharmaceuticals, Foodchem International Corporation, INDOFINE Chemical Company, Inc., Extrasynthese, Toroma organics Ltd, Pharmachem Laboratories Inc., Organic Herb Inc., Phytocompounds, and Indena S.p.A.

Expansions & investments and agreements & partnerships were the major growth strategies adopted by these players. For instance, in March 2014, Indena entered into a partnership with Azelis, a leading global specialty chemicals distributor, in order to distribute its pharmaceutical and health food products in the European market.

Report Scope

Segments covered in the report

This report forecasts revenue and volume growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the flavonoids market on the basis of product, application, and region:

• Product Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

  • Anthocyanins

  • Flavones

  • Anthoxanthins

  • Others

• Application Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

  • Functional Beverages

  • Functional Food

  • Dietary supplements

  • Others

• Regional Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

  • North America

    • U.S.

  • Europe

    • Germany

  • Asia Pacific

    • China

  • Central & South America

    • Brazil

  • Middle East & Africa