GVR Report cover Flip Flops Market Size, Share & Trends Report

Flip Flops Market Size, Share & Trends Analysis Report By End-user (Female, Male), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-3-68038-730-8
  • Number of Pages: 80
  • Format: Electronic (PDF)

Flip Flops Market Size & Trends

The global flip flops market size was valued at USD 21,222.5 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 3.8% from 2023 to 2030. The market for flip flops is primarily driven by the growth of the fashion industry which has resulted in the rise of fashion sense among the global population. Flip-flops are extremely lightweight and can be carried easily, which is also boosting their demand across the globe. Furthermore, increasing consumer disposable income levels and constant product innovations are projected to fuel the growth of this market. On the hand, raising concerns about environmental pollution and non-disposable and harmful materials used for product manufacturing may hinder market growth.This has impelled manufacturers to invest more in R&D to develop sustainable products made from eco-friendly materials, papyrus, wood, and palm leaves.

U.S. Flip Flops Market size and growth rate, 2023 - 2030

The major factors driving the market growth include low pricing and better durability of flip-flops. Furthermore, as flip flops being lightweight they are easy to carry and is more preferred by travelers. This is expected to boost the adoption of flip flops during travel and expected to boost the flip flop market of flip flops in the forecast period.

The rising demand for personalized flip-flops has been contributing significantly to the growth of the global flip flops market. For example, Contrado Imaging Ltd, a UK-based manufacturer of custom fabric, clothing, and home products, allows its customers to upload their unique logos or designs and create custom flip-flops. In the coming years, manufacturers of flip-flops are likely to offer custom personalized products to their customers, given the rising demand for creative designs in flip flops and the rising competition in the UK flip-flops market.

End-user Insights

The female end-user segment accounts for the largest flip-flops market share of 73.8% in 2022 owing to the growing popularity of yoga among women. As a result flip flop brands globally are increasingly targeting the women’s segment to launch flip-flops for comfort and ease of doing yoga and other physical activities and are emphasizing launching sustainable footwear. For example, Solethreads.com, a casual footwear brand is focused on offering a wide range of grass flip-flops, graphic footwear, and yoga slings in its new product portfolio.

The male is also estimated to witness a CAGR of 3.3% over the forecasted period. The growth is attributed to high product demand in this segment as a result of increased awareness of the latest fashion trends.

Distribution Channel Insights

The offline distribution channel segment accounted for the largest revenue share of 68.0% in 2022. The offline channel is expected to expand further at a steady growth rate in the years to come. The rising number of offline channels, such as hypermarkets and brand stores, in emerging regions, will drive segment growth. Flip-flops are sold through various offline distribution channels globally. including departmental stores, discount shoe stores, small and large specialized retailers, and sporting-goods stores. The easy availability of flip-flops across street shops at low prices will also induce the offline segment's growth.

Global Flip Flops Market share and size, 2022

The online distribution channel is estimated to be the fastest-growing segment with a CAGR of 4.7% over the forecasted period. Internet retailing is expected to be the fastest-growing distribution channel, owing to benefits such as convenience, broad product range, and competitive pricing. Furthermore, the outbreak of COVID-19 is influencing consumers to make purchases through e-commerce retail stores.

Regional Insights

Asia Pacific dominated the flip flops market and accounted for revenue share of 35.1% in 2022. The growth can be attributed to growing consumer awareness about the latest fashion trends and increasing spending on fashionable clothing and footwear.Japan is a major contributor to the growth of the flip flops industry. Moreover, global flip flop brands focus on partnering with fashion labels to attract customers in different countries across Asia Pacific. In June 2020, Brazilian flip-flop brand Havaianas collaborated with Japanese fashion label, ‘mastermind’ to reinvent its original sandal. The unisex sandal, named the Tradi Zori, draws influence from both, The Zori and The Tradicional styles, to create an offering built for the streets.

Flip Flops Market Trends by Region, 2023 - 2030

The North American region is expected to be the fastest-growing region with a 4.7% CAGR from 2023 to 2030. Domestic players continue to benefit from a well-established distribution network spread across the country. Some of the major retailers and distribution partners in the U.S. flip flops market are American Diving, Athletes Foot, Annapolis Performance Sailing, McCully Bicycle, J&J Spearfishing Supplies, Island Paddler, Jim's Pier, Don Quijote, Deep C Outfitters, Daytona Board Store, Corolla Surf Shop, Champion Sporting Goods, Bluewater Cowboy Mercantile, Hale Nalu Beach & Bike, and 707 Street.

Key Companies & Market Share Insights

The flip flops industry is always changing and updating. To stay head-on in the market, players tend to launch new strategies more frequently. Market players are focusing on increasing investments in R&D to innovate new and attractive solutions for the consumers for ease of purchasing such products. Moreover, major players Havaianas; Skechers USA, Inc.; Crocs, Inc.; and Deckers Brands are targeting new regions and demography to increase the sales of the products, by either entering the new market solely or by collaborating with multinational brands across the globe to boost the demand for flip flops.    

  • In August 2021,Crocs announced its flip flops with leading multinational beverage company 'Coca-Cola' and introduced three designs of flip flops in XXL size.

  • In August 2020,Skechers set up its flagship store on Rue de Rivoli, a renowned street in Paris. The store provides a complete Skechers retail experience aimed at attracting locals and provides an extended range of recent Skechers performance and lifestyle apparel and footwear collections for women, men, and kids.

Some of the prominent players in the global flip flops market include:

  • Havaianas

  • Skechers USA, Inc.

  • Crocs

  • Deckers Brands

  • Fat Face

  • Adidas AG

  • C. & J. Clark International Ltd

  • Kappa

  • Nike, Inc.

  • Tory Burch LLC

Flip Flops Market Report Scope

Report Attribute


Market size value in 2023

USD 22,092.6 million

Revenue forecast in 2030

USD 28.5 billion

Growth rate

CAGR of 3.8% from 2023 to 2030

Base year for estimation


Historical data

2017 - 2021

Forecast period

2023 - 2030

Report updated

April 2023

Quantitative units

Revenue in USD million/billion, and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

End-user, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; China; Japan; Brazil; South Africa

Key companies profiled

Havaianas; Skechers USA, Inc.; Crocs; Deckers Brands; Fat Face; Adidas AG; C. & J. Clark International Ltd.; Kappa; Nike, Inc.; Tory Burch LLC.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Global Flip Flops Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global flip flops market report on the basis of end-user, distribution channel, and region:

Global Flip Flops Market Report Segmentation

  • End-user Outlook (Revenue, USD Million, 2017 - 2030)

    • Female

    • Male

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      •  U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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