GVR Report cover Foot Mask Market Size, Share & Trends Report

Foot Mask Market Size, Share & Trends Analysis Report By Product (Whitening & Moisturizing, Exfoliation), By Distribution Channel (Online, Offline), By Region (APAC, North America), And Segment Forecasts, 2021 - 2028

  • Report ID: GVR-4-68039-826-6
  • Number of Pages: 87
  • Format: Electronic (PDF)

Report Overview

The global foot mask market size was valued at USD 445.5 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.5% from 2021 to 2028. The growth of the global market is mainly driven by a rise in the popularity of self-care regimes coupled with the increasing demand for wellness and foot care products. On the other hand, the demand for products was low in several sectors owing to factors, such as supply chain disruptions and a drop in revenue for several businesses. In addition, temporary closures of beauty stores and a decrease in the sales of beauty products affected the market to some extent.

U.S. foot mask market size, by product, 2018 - 2028 (USD Million)

However, high product demand as a result of increased awareness about following a skincare routine and self-care regimes will support the growth of the market. Companies in the global market are increasing their production capabilities and expanding their product portfolios by providing sanitizing products to consumers. The increased importance of handwashing and the need for a hygienic routine as a result of the COVID-19 pandemic have also had a positive impact on the growth of this market. The global market is categorized by several multinational players, such as Johnson & Johnson, Adwin Korea Corp., Baby Foot, and Sephora USA, Inc.

Product Insights

Based on product, the market is segmented into exfoliation and whitening & moisturizing foot masks. The exfoliation foot peel segment accounted for the maximum revenue share of more than 62% in 2020 owing to the growing concerns over dry feet and rising demand for personal care products. The acids present in exfoliating foot masks help in peeling the layer of dead cells on the skin. The global pandemic and quarantine rules have resulted in an increased demand for foot mask peels as beauty salons for temporarily shut. Exfoliating peel masks provide a pain-free method to achieve smooth feet.

Companies in the market are introducing foot masks, which help in moisturizing and exfoliating feet. Several natural exfoliating products, such as oat fiber and lactic acid, are being increasingly used in product formulations due to high their demand. For instance, brands, such as Adwin, are offering foot masks and peels enriched with aloe vera and fruit extracts.

Regional Insights

In 2020, Asia Pacific accounted for the maximum revenue share of more than 38% and is estimated to expand further at the fastest CAGR from 2021 to 2028. A rise in middle-class population coupled with the increased per capita expenditure on skincare in countries, such as China, South Korea, and India, is propelling the product demand in the region. Emerging trends of skincare regimes for both body and face are compelling companies to launch innovative products, which, in turn, is driving the regional market.

The growing influence of K-beauty products, such as gel masks, sheet masks, foot masks, and hand creams, is encouraging customers in the region to try self-care regimes at home, thereby driving the product demand. Led by the U.S., North America is also estimated to have significant growth over the forecast period. According to the U.S. Commerce Department, in 2019 the U.S. exported cosmetics and personal care products worth USD 820 million.

Distribution Channel Insights

On the basis of distribution channels, the global market is categorized into online and offline. The offline distribution channel segment accounted for the largest revenue share of more than 61% in 2020. Distribution channels, such as hypermarkets, supermarkets, beauty retail stores, and drug stores, offer consumers a wide range of products from cosmetic, food, and beauty products. The inclusivity provided the offline channels help in catering to a wide consumer base. The offline channels also offer aftersales services to consumers, which is driving the segment growth.

Global foot mask market share, by distribution channel, 2020 (%)

On the other hand, the online distribution channel segment is expected to register the fastest CAGR over the forecast period. Consumers in the market are adopting online retail channels for purchasing skincare and makeup products. Online retail channels provide customer reviews and high engagement, which is attracting consumers to online e-commerce platforms.

Key Companies & Market Share Insights

The players in the industry face high competition owing to the growing consumer base for foot care products. Companies are focusing on product innovations and partnerships with social media channels to secure a significant market share in the industry. The ongoing pandemic has emphasized the importance of e-commerce and customer engagement. The growing consumer engagement on social media channels, such as Instagram and Facebook, is encouraging companies to collaborate with these channels.

For instance, in 2020, Sephora USA, Inc. collaborated with Instagram to launch its digital store on the social media channel. in addition, the pandemic has increased the awareness about following a self-care routine among consumers, thereby driving product sales. Some of the prominent players in the global foot mask market include:

  • Baby Foot

  • Barefoot Scientist

  • Sephora USA, Inc.

  • Rare Beauty Brands, Inc.

  • Ulta Beauty, Inc.

  • Johnson & Johnson

  • Earth Therapeutics


  • Karuna Skin LLC


Foot Mask Market Report Scope

Report Attribute


Market size value in 2021

USD 467.8 million

Revenue forecast in 2028

USD 679.6 million

Growth rate

CAGR of 5.5 % from 2021 to 2028

Base year for estimation


Historic data

2016 - 2018

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; MEA

Country scope

U.S.; U.K.; Germany; France; China; India; Japan; South Korea; Brazil; Saudi Arabia

Key companies profiled

Baby Foot; Tonymoly; Karuna Skin LLC; Earth Therapeutics; Johnson& Johnson

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global foot mask market report based on product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2016 - 2028)

    • Exfoliation

    • Whitening and Moisturizing

  • Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

    • Europe

      • U.K.

      • Germany

      • France

    • Asia Pacific

      • China

      • Japan

      • South Korea

    • Central & South America

      • Brazil

    • Middle East & Africa

      • Saudi Arabia

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