GVR Report cover Fresh Fruits Market Size, Share & Trends Report

Fresh Fruits Market Size, Share & Trends Analysis Report By Product (Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits, Watermelon & Melon, Mangoes & Guava, Pineapples), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2028

  • Report ID: GVR-4-68039-928-8
  • Number of Pages: 78
  • Format: Electronic (PDF)

Report Overview

The global fresh fruits market size was valued at USD 551.1 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 3.6% from 2022 to 2028. Increasing consumption of fresh fruits and juices is propelling the growth of the market. Moreover, the rising health concerns and increasing awareness about the benefits of fruits among people in developing and developed countries are major driving factors of the market. The growing food industry and increasing spending on fresh food products are expected to promote market growth over the forecast period.

 U.S. fresh fruits market size, by distribution channel, 2019 - 2028 (USD Billion)

The outbreak of COVID-19 has immensely influenced the manufacturing operations of food industry players. Shortages of labor and planting materials have affected production due to lockdown restrictions around the world. In addition, the outbreak has disrupted transportation, resulting in short-term disruptions in the supply of fruits, with a significant impact on import and export activities in the global fresh fruit market. Reduced and limited access to regular grocery shopping formats has resulted in the consumption of fewer fresh products. Since the start of the COVID-19 crisis, consumers have changed their eating habits and switched to healthier products, consisting mainly of fresh fruits and vegetables.

As per the Food and Health Survey commissioned by the International Food Information Council, about half of the respondents have some concerns about eating food prepared outside the home. The rising population growth coupled with growing urbanization across the globe is anticipating the demand of the global market. In addition to this, increasing disposable income coupled with economic growth in developing nations is propelling industry growth. Furthermore, the market is driven by the trend of convenience food in developed regions. Additionally, increasing the use of chemicals to clean and sanitize to limit the growth of the microbial population is expected to fuel growth in terms of revenue.

The increase in the trading of fresh fruits along with production is accelerating the growth of the market. Technological advancement and innovation in the supply chain, from production to consumption to improve the quality and output will create revenue opportunities for the market over the forecast period. In addition, innovation in packaging techniques such as modified atmosphere packaging, edible coating, etc., for maintaining freshness or improving the shelf life of the product will drive the market in the coming years. However, stringent government rules and regulations regarding export and import and the high cost associated with fresh fruits are hindering the market growth.

Consumers, especially the younger age group, are becoming increasingly health-conscious and are focusing on improving their health. In addition, the increasing incidence of obesity and other related diseases is driving consumers to choose healthy diets. Furthermore, the shift from traditional shopping stores to online shopping platforms can provide lucrative growth opportunities for the market. Seasonal dependency on harvesting and procurement of fresh fruits is a major factor driving price volatility and stifling industry expansion as these are the most vulnerable to price fluctuations.

The growing awareness regarding the benefits of fresh products along with affordable pricing and convenient availability has largely influenced the growth of the market globally. The increasing demand for fresh fruits after the COVID pandemic will create opportunities for the market players. Thus, the market is expected to witness a healthy market growth rate in the upcoming years. In addition, the growing demand for products bearing the organic label represents an unprecedented opportunity for farmers and food manufacturing companies. Consumers are increasingly preferring organic food because it contains antioxidants and has a positive effect on overall health, as proven by many scientific studies. In addition, the government is actively supporting organic farming to reduce the pollution amount, which may motivate farmers to operate in organic culture.

Distribution Channel Insights

The offline channel dominated the market and accounted for a share of more than 80.0% in 2021. Consumers are preferring offline mode for purchasing consumer goods, grocery as well as fruits for physically verifying the product quality. In addition to this, easy access and searching for various fruits through stores is likely to drive the segment growth. Offline channels are expected to remain dominant over the forecast period due to improved distribution channel networks across the globe.

The online segment of the market for fresh fruits is anticipated to register the fastest CAGR of 4.2% from 2022 to 2028. The rising adoption of the e-commerce sector for the shopping of consumer goods and food products due to the internet penetration rate has witnessed lucrative growth in recent years. With the launch of online grocery shopping portals, consumers have found a convenient way to buy fresh, chopped, or processed fruits and vegetables without accessing the physical stores.

Product Insights

The bananas segment dominated the market and accounted for the largest revenue share of more than 15.0% in 2021. The segment is expected to witness a CAGR of 4.0% from 2022 to 2028. The increasing popularity of organic fruits due to their chemical-free and nutrition value will propel market growth over the forecast period. The rising consumption of fresh fruits and their products like juices and shakes as these products are convenient and quick sources of energy and nutrition is the major driving force of this segment.

 Global fresh fruits market share, by product, 2021 (%)

The apples and pears segment is expected to witness the fastest CAGR of 4.3% from 2022 to 2028. Apples and pears as convenient nutritious food made available for consumers through retail channels are driving the growth of the market. Moreover, the growing popularity and demand for fresh food coupled with the increasing disposable income of the consumers are the significant factors of the market growth. Whereas, trends in fresh and exotic fruits coupled with consumers’ inclination toward vegan diets are boosting the growth of this segment.

Regional Insights

The Asia Pacific dominated the fresh fruits market and accounted for a revenue share of over 40.0% in 2021. China, India, and Japan have a huge consumer base for the consumption of fresh fruits, which has driven the regional demand. Moreover, the region is expected to dominate due to the increasing disposable income and rising population. Consumers are concerned about health is boosting the industry growth over the upcoming years.

Europe is the fastest-growing market for fresh fruits and is expected to witness a CAGR of 4.2% from 2022 to 2028. In this region, the rising consumption of fresh food products in Germany, the U.K., France, and other European countries due to high nutritious quality are projecting market growth. Moreover, increasing import of fruits due to rising awareness about health among the consumers is projected to drive the market growth over the forecast period.

Key Companies & Market Share Insights

Various manufacturers and suppliers are focusing on the logistic development and strengthening of the distribution channel to grow their business. Such initiatives are expected to boost the adoption rate of the product among consumers around the globe. The market is further driven by mergers, acquisitions, joint ventures, geographical expansion, and innovative design. For instance, In April 2021, Fresh Del Monte expands its organic fresh-cut fruit production in North America. In addition, the key factor driving the expansion of the fresh fruit market is the development of retail channels and chain stores in the form of supermarkets, hypermarkets, and convenience stores. Walmart, Tesco, Spar, and 7-Eleven are developing stores in developed countries such as the U.K., Germany, and the US, as well as emerging countries such as Brazil and Argentina. Some of the prominent players in the fresh fruits market include:

  • Dole Food Company, Inc.

  • Berry Gardens

  • Keelings

  • BelOrta

  • Driscoll

  • Mirak Group

  • Goknur Gida

  • Fresgarrido

  • Fruitable Fresh Sdn Bhd.

  • Global Fresh Trading FZE

  • Naturipe Farms

  • EMONA Co, Ltd.

Fresh Fruits Market Report Scope

Report Attribute


Market size value in 2022

USD 568.7 billion

Revenue forecast in 2028

USD 708.1 billion

Growth rate

CAGR of 3.6% from 2022 to 2028

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2028

Quantitative units

Revenue in USD million and CAGR from 2022 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; France; China; India; Japan; Brazil; South Africa

Key companies profiled

Dole Food Company, Inc.; Berry Gardens; Keelings; BelOrta; Driscoll; Mirak Group; Goknur Gida; Fresgarrido; Fruitable Fresh Sdn Bhd.; Global Fresh Trading FZE; Naturipe Farms; Emona Co., Ltd.

Customization scope

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Segments Covered in the Report 

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the global fresh fruits market report on the basis of product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2017 - 2028)

    • Apples & Pears

    • Bananas

    • Berries & Grapes

    • Citrus Fruits

    • Watermelon and Melon

    • Mangoes and Guava

    • Pineapples

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2017 - 2028)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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