The global fresh vegetables market size was valued at USD 632.54 billion in 2021 and is projected to grow at a compound annual growth rate (CAGR) of 2.8% from 2022 to 2028. The growing food industry across the globe coupled with the increasing consumer expenditure on fresh food products like vegetables are expected to promote market growth over the forecast period. The increasing vegan population demands fresh vegetables for consumption. Moreover, the rising health concerns and increasing awareness about the benefits of fresh and healthy products among people in developing and developed countries are major driving factors of the market over the last few years.
The lockdown situation and restrictions announced by governments during the COVID-19 pandemic had disturbed distribution channels and suspended or limited the supply of vegetables for a few months as well as significant impacts on the export and import of fresh vegetables across the globe. The global market is significantly impacted due to the closure of restaurants, hotels, and bars during the pandemic. The increasing demand for fresh vegetables after the COVID-19 pandemic will create opportunities for the market players. Thus, the market is expected to witness a healthy market growth rate in the upcoming years.
The increasing disposable income of the consumers and economic growth in developing nations are propelling the market demand. Furthermore, the market is driven by the trend of convenience food in the developed region which is one of the major driving forces of the market. Additionally, the increasing population coupled with growing urbanization across the globe is driving the market growth. Drawbacks of consumption of meat lead to cardiovascular disease and cause blockages in blood vessels in the human body. Thus, there is increased importance and demand for fresh vegetables.
The increasing technological advancement and innovation in the supply chain of the vegetables from production to consumption to improve the quality and output of the fresh vegetables will create opportunities for the market in the forecast period. However, in the U.S., government agencies such as the U.S. Department of Agriculture (USDA) and the Food and Drug Administration (FDA) introduced multiple federal regulations and guidelines for microbial food safety and agriculture management.
The tomato segment contributed the largest share of 18.84% in 2021 in the global market revenue and is expected to grow with a CAGR of 3.1% from 2022 to 2028. The rising consumption of fresh tomatoes and their juices, as these products are convenient, quick sources of energy and nutrition to the consumers are the major driving forces of this segment. Moreover, rising awareness among the consumers owing to various health benefits offered is propelling the market growth. Tomato is the major dietary source of antioxidants which reduces the risk of cancer and heart disease, which in turn is projected to drive the segment growth over the forecast period.
The onion segment is expected to grow with the fastest growth rate of 3.4% from 2022 to 2028. Continuous changing lifestyles, tastes, and preferences of the consumers have increased the demand and consumption of fresh onions. Fresh products are the convenient nutritious food made available for consumers through retail channels is driving the growth of the market. Moreover, the growing popularity and demand for fresh food coupled with the increasing disposable income of the consumers are the significant factors of the market growth.
The offline channel contributed a share of more than 80% to the global market in 2021. Consumers are preferring offline distribution channels for purchasing food products such as vegetables, where they can physically verify product quality. Moreover, easy access and searching for various vegetables through stores is likely to drive the segment growth over the last few years. Offline channels are expected to remain dominant in the forecast period due to improved distribution channel networks across the globe.
The online segment of the fresh vegetables market is anticipated to register the fastest growth with a CAGR of 3.4% from 2022 to 2028. The internet penetration rate in developing countries witnessed lucrative growth in the last decade which led to the significant growth of the e-commerce sector across the globe, thereby propelling the growth of this segment. Several suppliers are offering products on their websites as well as on the e-commerce platforms which in turn will drive the market growth.
Asia Pacific made the largest contribution to the global market share with over 65% in 2021. China, India, and Japan have a huge consumer base for the consumption of fresh vegetables, which has driven the regional demand. In addition, the region is the largest producer and consumer of fresh vegetables which is propelling the market growth. Moreover, this region is expected to continue its dominance over the forecast period due to the increasing concern about health, the rising disposable income, and the huge increasing population with increasing purchasing power.
North America is the fastest-growing market and is expected to witness a CAGR of 4.1% from 2022 to 2028. Rising consumption of fresh food products in the U.S., and Canada due to high nutritious quality is driving the market growth. Changing food habits of the citizens as per the changing lifestyle and increased disposable income are boosting the demand for healthy fresh vegetables. Moreover, rising awareness about health among the consumers coupled with the easy availability of fresh vegetables will support the market growth over the forecast period.
The market consists of various established players such as Dole Food Company, Inc., Fresh Del Monte, Keelings, and Tanimura & Antle coupled with local manufacturers. Various manufacturers and suppliers are focusing on logistic development and strengthening distribution channels to grow their business. For instance, in March 2022, Fresh Del Monte launched the “Bunch of Good” campaign. The company has conducted a campaign to make the consumers aware of the importance of high-quality fresh vegetables and fruits to build a sustainable future. Such initiatives are expected to boost the adoption rate of the product among consumers around the globe. Some of the key players operating in the global fresh vegetables market include:
Dole Food Company, Inc.
Fresh Del Monte
Tanimura & Antle
C.H. Robinson Worldwide, Inc.
Fruitable Fresh Sdn Bhd.
Global Fresh Trading FZE
In June 2023, FreshPoint Inc. acquired BIX Produce to expand its customer base, offer freshly cut items, and promote its specialty offerings to consumers in untouched regions.
In January 2023, Dole plc sold its Fresh Vegetables Division to Fresh Express Incorporated for innovation, efficiency, and food safety and with a view to improve their future offerings and services.
In December 2022, Keelings partnered with the charitable firm FareShare. The mission of this partnership is to manage food waste and reduce hunger. This partnership strives to provide healthy, nutritious, and fresh food to families and children.
Market size value in 2022
USD 643.9 billion
Revenue forecast in 2028
USD 769.9 billion
CAGR of 2.8% from 2022 to 2028
Base year for estimation
2017 - 2020
2022 - 2028
Revenue in USD million/billion and CAGR from 2022 to 2028
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product, distribution channel, region
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
U.S.; Germany; U.K.; France; China; India; Japan; Brazil; South Africa
Key companies profiled
Dole Food Company, Inc., Fresh Del Monte, Keelings, Tanimura & Antle, BelOrta, FreshPoint Inc., Mirak Group, C.H. Robinson Worldwide, Inc., Goknur Gida, Fruitable Fresh Sdn Bhd., and Global Fresh Trading FZE
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This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2017 to 2028. For this study, Grand View Research has segmented the global fresh vegetables market based on product, distribution channel, and region.
Product Outlook (Revenue, USD Million, 2017 - 2028)
Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)
Regional Outlook (Revenue, USD Million, 2017 - 2028)
Central & South America
Middle East & Africa
b. The global fresh vegetable market size was estimated at USD 632.54 billion in 2021 and is expected to reach USD 643.92 billion in 2022.
b. The global fresh vegetable market is expected to grow at a compound annual growth rate of 2.8% from 2022 to 2028 to reach USD 769.90 billion by 2028.
b. Asia Pacific dominated the fresh vegetable market with a share of 65.3% in 2021. This is attributable to increasing concerned about health, rising disposable income, and huge increasing population with increasing purchasing power.
b. Some key players operating in the fresh vegetable market include Dole Food Company, Inc.; Fresh Del Monte; Keelings; Tanimura & Antle; BelOrta; FreshPoint Inc.; Mirak Group; C.H. Robinson Worldwide, Inc.; Goknur Gida; Fruitable Fresh Sdn Bhd.; and Global Fresh Trading FZE.
b. Key factors that are driving the fresh vegetable market growth include rising health concerns and increasing awareness about the benefits of fresh and healthy products among people in developing and developed countries across the world.
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