The global frozen pizza market was valued at USD 19.6 billion in 2019 and is expected to grow a compound annual growth rate (CAGR) of 3.2% from 2020 to 2027. Changing lifestyles and changing food preferences among millennials and the working-class population are among key factors driving market growth. Frozen products offer convenience and higher shelf life, which, in turn, is expected to fuel market growth over the forecast period.
Pizza has gained immense popularity as an iconic dish globally during the last couple of decades. It is chewy and crispy along and offers an embellishment of marinara and cheese, which has been appreciated across the world and has been liked by people of all ages and ethnicity.
Frozen pizzas have evolved as a food item that can be prepared easily and quickly during small gatherings. Most of these products take under 20 minutes to prepare and contain a healthy dose of carbohydrate, protein, calcium, fats, and vitamins. Frozen pizzas are often enjoyed with salads and fizz drinks making them perfect for small gatherings. Dietitians call pizza a “mixed dish” which has a blend of flavors from cheese, sauce, veggies, fruits, and meat. In addition, their inexpensiveness has made them a new favorite among bachelors and students.
Another factor leading to the rapid adoption of frozen pizza is the ease it offers in terms of customization, according to one’s own taste. For instance, people preferring crispy crusts can reheat the pizza in a large skillet. Similarly, these pizzas can be heated and reheated in oven, toaster, and grill to obtain the dish fit for everyone’s palate. Further, pizza has become a way for most parents to feed their kids with a wholesome diet. The ease of feeding along with keeping the meal light are both served well while offering pizza in a meal for kids.
Over time, many have questioned the ill effects of consuming frozen pizza regularly. Thus, multiple companies have been coming up with healthier variations. For instance, in June 2018, Sweet Earth launched frozen pizzas with “crust that matter”. The company, rather than minimizing the crust, has brought in benefits like 5 grams of fiber per serving by adding quinoa, flax, chia, carrots, and various other organic ingredients including aromatic herbs and whole grains in its crusts. The company has focused on including toppings that deliver taste and nutrition alongside.
Hectic lifestyles have compelled consumers to seek out convenient solutions. The market for frozen food is driven by rising demand for convenience foods. Frozen pizzas are regarded as premium foods. These include regular thin crust, extra thin crust, deep-dish, as well as stuffed crust, classic/thick crust, and rise crust. Other factors, such as increasing disposable incomes, rising standards of living, and rapid expansion of large retail chains contribute to the market growth.
To improve the freshness and quality of frozen pizza, manufacturers have begun investing in R&D to develop new and innovative freezing technologies. These include frozen pizza pretreatment, freezing processes, cold chain logistics, and warehouse management. Due to operational excellence, major players such as Nestlé and General Mills have enjoyed a cost advantage despite the rising cost of raw materials. It is anticipated that as the prices of raw materials increase, industry participants will invest in R&D to develop advanced freezing technologies that reduce energy consumption and overall production costs, thereby increasing profit margins.
Regular frozen pizza dominated the market with a revenue share of over 40.0% in 2019 and is expected to maintain its dominance over the forecast period. These regular size products are widely consumed among young generations, millennials, and working-age population. The rising number of working-class women is propelling the demand for regular-sized frozen pizza in the global market.
Medium frozen pizza is anticipated to be grow at a CAGR of 3.5% from 2020 to 2027. Rising trend of house parties among college grads and the working-class population is opening new scope for the product in the global market. It is also a very fast-moving product in the retail food services sector too. Increasing culture of pubs across the globe is propelling the demand for the medium-sized frozen pizzas globally.
Sales through HoReCa (Hotel/Restaurant/Café) dominated the market with a revenue share of over 55.0% in 2019. Increasing number of QSR (Quick Restaurant Services) chains, driven by the increased consumer demand for fast food, is an important factor driving sales in the HoReCa segment. For instance, according to a blog by Toast Inc., 78.0% of millennials prefer spending money on the experience of restaurants. These consumer trends are anticipated to boost the demand for frozen pizza from hotels or restaurants, thereby driving segment growth.
Online sales of frozen products have been significantly increasing from the start of 2020 as the COVID-19 pandemic hit the world. These circumstances have rapidly boosted product demand through online channels. In addition, with the rising trend of online shopping and booming e-commerce, all the major hypermarket and supermarket players are introducing online sales platforms to leverage this growing trend.
North America led the market accounting for a revenue share of over 35% in 2019. The U.S. and Canada are among the largest consumers of frozen products owing to the higher shelf life and the popularity of frozen pizzas. The popularity is so high in the U.S. that the ‘National Pizza Day’ is celebrated on the 9th of February, every year. Moreover, according to Alto-Hartley, Inc., a kitchen equipment and installation company in the U.S., over three billion pizzas were sold in 2018 in the U.S. These consumer trends are propelling product demand in the region.
Product sales in Asia Pacific are expected to grow at a CAGR of 4.0% from 2020 to 2027. With the increasing popularity of pizzas in developing countries such as China, India, Bangladesh, and the Philippines, the market is anticipated to witness high growth over the forecast period.
The market is quite fragmented across the globe with the presence of a large number of domestic as well as international players. The major players have substantial market share in North America, Europe, and some parts of Asia. With the growing trend of healthy food products among the consumers worldwide, the market players are offering a wide range of gluten-free pizzas. In addition to this, consumers are preferring pizzas with veggies as the main topping owing to the nutritional value. Such trends influence the market players to innovate and enhance their product offerings to stay relevant in this competitive market space. Some of the prominent players in the frozen pizza market include:
Bellisio Foods Inc.
Hansen Foods, Inc.
One Planet Pizza
Daiya Foods Inc.
McCain Foods Ltd.
California Pizza Kitchen, Inc.
Atkins Nutritionals, Inc.
Freiberger Lebensmittel Gmbh Co
Market size value in 2020
USD 20.17 billion
Revenue forecast in 2027
USD 25.2 billion
CAGR of 3.2% from 2020 to 2027
Base year for estimation
2016 - 2018
2020 - 2027
Revenue in USD million and CAGR from 2020 to 2027
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product, distribution channel, region
North America; Europe; Asia Pacific; South America; MEA
The U.S.; The U.K.; Germany; France; China; Australia; Brazil
Key companies profiled
Bellisio Foods Inc.; Hansen Foods, Inc.; Nestle SA; One Planet Pizza; Daiya Foods Inc.; McCain Foods Ltd.; Oetker GmbH; California Pizza Kitchen, Inc.; Atkins Nutritionals, Inc.; Freiberger Lebensmittel Gmbh Co
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global frozen pizza market report on the basis of product, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2016 - 2027)
Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)
Regional Outlook (Revenue, USD Million, 2016 - 2027)
Central & South America
Middle East & Africa
b. The global frozen pizza market size was estimated at USD 19.56 billion in 2019 and is expected to reach USD 20.17 billion in 2020.
b. The global frozen pizza market is expected to grow at a compound annual growth rate of 3.2% from 2020 to 2027 to reach USD 25.21 billion by 2027.
b. North America dominated the frozen pizza market with a share of 37.5% in 2019. This is attributable to the rising demand for foods with high shelf life in the U.S. and Canada.
b. Some key players operating in the frozen pizza market include Bellisio Foods Inc., Hansen Foods, Inc., Nestle SA, One Planet Pizza, Daiya Foods Inc., McCain Foods Ltd., Oetker GmbH, California Pizza Kitchen, Inc., Atkins Nutritionals, Inc., and Freiberger Lebensmittel Gmbh Co.
b. Key factors that are driving the market growth include increasing demand for RTE foods and new product launches.
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