GVR Report cover Frozen Pizza Market Size, Share & Trends Report

Frozen Pizza Market Size, Share & Trends Analysis Report By Product (Regular, Medium, Large), By Distribution Channel (HoReCa, Offline Sales, Online Sales), By Region, And Segment Forecasts, 2020 - 2027

  • Report ID: GVR-4-68038-826-8
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global frozen pizza market size was valued at USD 19.6 billion in 2019 and is expected to grow a compound annual growth rate (CAGR) of 3.2% from 2020 to 2027. With the changing lifestyle and changing food preference among millennials, the young generation, and the working-class population is the key factor driving the market. Moreover, these frozen products offer convenience and higher shelve life, which, in turn, is expected to fuel market growth over the forecast period. Pizza has gained immense popularity as an iconic dish across the world during the last couple of decades. It is chewy and crispy along and offers an embellishment of marinara and cheese, which has been appreciated across the world and has been liked by people of all ages and ethnicity. Although the food has gained remarkable admiration among diners, the recipe remains complicated until date.

The U.S. frozen pizza market size

From getting the dough right until maintaining the right temperature of the oven, all of this can be challenging. In addition, enjoying the delicacy in a fine dining Italian restaurant can be expensive. Thus, the above factors together have created a vast space for frozen pizzas in the market. Frozen pizzas have evolved as a food item that can be prepared easily and quickly during small get together. Most of these products take less than 20 minutes to be prepared and contain a healthy dose of carbohydrate, protein, calcium, fats, and vitamins. Frozen pizzas are often enjoyed with salads and fizz drinks making them perfect for small gatherings. Dietitians call pizza a “mixed dish” which has a blend of flavors from cheese, sauce, veggies, fruits, and meat. In addition, their inexpensiveness has made them a new favorite among bachelors and students.

Another factor leading to the rapid adoption of frozen pizza is the ease it offers in terms of customization, according to one’s own taste. For instance, people preferring crispy crusts can reheat the pizza in a large skillet. Similarly, these pizzas can be heated and reheated in oven, toaster, and grill to obtain the dish fit for everyone’s palate. Further, pizza has become a way for most parents to feed their kids with a wholesome diet. The ease of feeding along with keeping the meal light are both served well while offering pizza in a meal for kids.

Over time, many have questioned the ill effects of consuming frozen pizza regularly. Thus, multiple companies have been coming up with healthier variations. For instance, in June 2018, Sweet Earth launched frozen pizzas with “crust that matter”. The company rather than minimizing the crust has brought in benefits like 5 grams of fiber per serving by adding quinoa, flax, chia, carrots, and various other organic ingredients including aromatic herbs and whole grains in its crust. The company has focused on including toppings that deliver taste and nutrition alongside.

Product Insights

Regular frozen pizza was the largest product segment with a market share of more than 40.0% in 2019 and expected to maintain dominance over the forecast period. These regular size products are widely consumed among young generations, millennials, and working-age population. The rising number of working-class women is propelling the demand for regular-sized frozen pizza in the global market.

Medium frozen pizza is anticipated to be the fastest-growing product segment with a CAGR of 3.5% from 2020 to 2027. Rising trend of house parties among college grads, the young generation, and the working-class population is opening new scope for the product in the global market. It is also a very fast-moving product in the retail food services sector too. Increasing culture of pubs across the globe is propelling the demand for the medium-sized product in the global frozen pizza market.

Distribution Channel Insights

HoReCa (Hotel/Restaurant/Café) was the largest distribution channel segment with a market share of more than 55.0% in 2019 and anticipated to maintain dominance over the forecast period. Increasing the occurrence of QSR (Quick Restaurant Services) chains owing to the greater dependency of the younger population on fast food joints is increasing. For instance, according to a blog by Toast Inc., 78.0% of millennials prefer spending money on the experience of restaurants. These consumer trends are anticipated to boost the demand for frozen pizza from hotels or restaurants, thereby driving the segment growth.

Global frozen pizza market share

Online sales of frozen products have been significantly increasing from the starting of the year 2020 as the COVID-19 pandemic hit the world. Due to this infectious disease, countries across the world have imposed a countrywide lockdown in which people are restricted to go outside their home even for shopping goods. These circumstances have rapidly boosted the demand for these frozen products through an online sales channel. In addition, with the rising trend of online shopping and booming e-commerce, all the major hypermarket and supermarket players are entering in the e-commerce. This e-commerce is widely benefitted by the increasing penetration of smartphones and the internet among consumers. Moreover, these e-commerce shopping portals offer maximum customer engagement with increasing online shopping from people around the globe.

Regional Insights

North America was the largest market for frozen pizza accounting for a market share of more than 35.0% in 2019. The U.S. and Canada are the largest consumers of frozen products owing to the higher shelf life and the popularity of frozen pizzas in these countries. The popularity is so high in the U.S. that the ‘National Pizza Day’ is celebrated on the 9th of February, every year. Moreover, according to Alto-Hartley, Inc., a kitchen equipment and installation company in the U.S., more than three billion pizzas were sold in 2018 in the U.S. These consumer trends are propelling the demand for the product in the regional market.

Asia Pacific is anticipated to witness the fastest CAGR of 4.0% from 2020 to 2027. With the increasing popularity of pizzas in developing countries like China, India, Bangladesh, and the Philippines, the market is anticipated to foresee a high growth rate in the region over the forecast period.

Key Companies & Market Share Insights

The market is quite fragmented across the globe with the presence of a large number of domestics as well as international players. The major players have substantial market share in North America, Europe, and some parts of Asia. With the growing trend of healthy food products among the consumers across the globe, major manufacturers in the market are offering a wide range of gluten-free pizzas. In addition to this, consumers are preferring pizzas with veggies as the main topping as they are full of nutrition too. These consumer trends are driving the market. Some of the prominent players in the frozen pizza market include:

  • Bellisio Foods Inc.

  • Hansen Foods, Inc.

  • Nestle SA

  • One Planet Pizza

  • Daiya Foods Inc.

  • McCain Foods Ltd.

  • Oetker GmbH

  • California Pizza Kitchen, Inc.

  • Atkins Nutritionals, Inc.

  • Freiberger Lebensmittel Gmbh Co

Frozen Pizza Market Report Scope 

Report Attribute


Market size value in 2020

USD 20.17 billion

Revenue forecast in 2027

USD 25.2 billion

Growth Rate

CAGR of 3.2% from 2020 to 2027

Base year for estimation


Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units

Revenue in USD million and CAGR from 2020 to 2027

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; South America; MEA

Country scope

The U.S.; The U.K.; Germany; France; China; Australia; Brazil

Key companies profiled

Bellisio Foods Inc.; Hansen Foods, Inc.; Nestle SA; One Planet Pizza; Daiya Foods Inc.; McCain Foods Ltd.; Oetker GmbH; California Pizza Kitchen, Inc.; Atkins Nutritionals, Inc.; Freiberger Lebensmittel Gmbh Co

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global frozen pizza market report on the basis of product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2016 - 2027)

    • Regular

    • Medium

    • Large

  • Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)

    • HoReCa

    • Offline sales

    • Online sales

  • Regional Outlook (Revenue, USD Million, 2016 - 2027)

    • North America

      • The U.S.

    • Europe

      • The U.K.

      • Germany

      • France

    • Asia Pacific

      • China

      • Australia

    • Central & South America

      • Brazil

    • Middle East & Africa

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