Garments Steamer Market Size, Share & Trends Analysis Report By Application (Clothes, Carpets, Curtains), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global garments steamer market size to be valued at USD 3.36 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 5.41% during the forecast period. The impact of e-commerce channels, rising number of convenience and specialty stores, and demand for efficient appliances provide huge growth opportunities for the market. Increased spending on advanced consumer appliances, especially in the garment care sector, is also estimated to drive the market. Moreover, higher efficiency, portability, flexibility, and ease of use offered by steamers than flat irons boost their demand in the global market. Furthermore, the rise in the number of promotional campaigns by manufacturers helps in driving growth. For instance, in January 2019, Philips had a promotional campaign for its newly launched garment steamer in the market to make people aware of the convenience of using garment care appliances.

Also, the rising number of companies entering the market due to the rising demand for advanced products will support market expansion. Moreover, the market growth is also driven by product penetration in the laundry care sector. The product is also used in the carpets market as it can remove dust and dirt while maintaining the fabric quality. The Asia Pacific market is anticipated to witness the fastest CAGR from 2019 to 2025 due to the advent of innovative products along with high demand for advanced home appliances.

Growing consumer awareness about multi-functional products will also fuel the product demand in the region. Key companies are focusing on product developments and capacity expansion through acquisitions and M&A to increase their market share, which, in turn, will support market growth. For instance, in March 2019, Rowenta launched a new IXEO steamer with an advanced ergonomic design for home applications.

Garments Steamer Market Trends

Changing lifestyles, rising living standards, and increasing disposable income are some of the primary factors driving the fabric steamer market. The increasing working female population is also propelling the industry forward. Furthermore, rising spending on home appliances, such as washing appliances, bath appliances, room comfort appliances, cleaning appliances,  and others, is propelling the market.

Steamers have a higher demand in the garment steamer market due to their convenience of use, portability, flexibility, and superior proficiency when compared to flat irons. The expansion is also aided by an increase in advertising movements by industrial companies.

Increased competition from local fabric steamer manufacturers and an increase in the number of unorganized fabric steamer retailers have had a significant impact on pricing discrepancy, which is one of the major factors blocking market growth and is expected to challenge the growth of the steamer market over the forecast period.

The increasing number of companies entering the market as a result of the increased demand for innovative solutions will keep the trend growing. The product's invasion of the laundry care market is also propelling the company forward. Owing to the launch of improved products and increased demand for creative home-based applications the market is expected to have opportunities to grow during the forecast period.

Application Insights

The clothes application segment accounted for the largest garments steamer market share of more than 50% in 2018. Garment steamers offer advanced features, such as dust and oil removal capability, which drives their demand in clothes application. The curtain-type application segment is anticipated to witness the fastest CAGR of 6.89% from 2019 to 2025. Curtains generally have large surface areas tending to faster dirt absorbing capacity. Hence, people prefer advanced technology, which can clean the curtains with minimum effort. A garment steamer is one of the best suitable products for such applications. Thus, the product witnesses huge demand from different application areas like restaurants, hotels, celebration halls, etc.

Distribution Channel Insights

The offline channel accounted for the largest share in the industry in 2018. The availability of certain brands and a variety of products in specialty stores, convenience stores, hypermarkets, and supermarkets are driving the offline channel segment. Offline stores offer easy access to different products, which also boosts segment growth. The growth of the above channels along with product variations in contents helps to increase sales in the market.

Moreover, a longer delivery period associated with online stores drives growth for the offline channel. However, the online segment is expected to witness the fastest CAGR over the forecast period owing to a rising number of e-commerce websites, such as Flipkart, Amazon, AliExpress, and Walmart, offering an array of products. Doorstep delivery and discounts offered by such portals also contribute to the segment growth.

Regional Insights

Led by the U.K., Europe holds the largest share of the global market due to the rising demand for advanced home appliances in countries, such as Germany, the U.K., and France. For instance, the household appliances market in Germany was valued at 3.9 billion in 2018. The Asia Pacific, on the other hand, is expected to register the highest CAGR of 7.31% over the forecast period.

This growth can be attributed to the rising demand for fabric care appliances in emerging countries, such as China and India. The consumer appliances industry in India is forecasted to rise at a strong CAGR over the forecast period. Moreover, the rise in purchasing power and demand for efficient and premium products will drive the regional market. Also, a large number of manufacturers are trying to enter the region due to high growth potential, which will drive the market further.

Key Companies & Market Share Insights

The market is identified by several strategic activities, such as acquisition and mergers, product innovations, and capacity expansion, initiated by the key manufacturers. Some of these manufacturers include Haier Group Corporation, Koninklijke Philips N.V, Rowenta, Chigo, Midea Group Co., Ltd., Conair, Jiffy Steamer, AB Electrolux, Panasonic Marketing Middle East & Africa FZE, Shanghai Flyco Electrical Appliance Co., Ltd, and Pursteam.

Recent Development

In April 2021, Hillhouse Capital, a leading equity firm, completed the acquisition of Philips home appliances business. The acquisition aims to expand its home appliances segment in new markets and increase growth opportunities.

Garments Steamer Market Scope

Global Garments Steamer Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global garments steamer market report based on application, distribution channel, and region:

• Application Outlook (Revenue, USD Million, 2015 - 2025)

  • Clothes

  • Curtains

  • Carpets

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S. 

  • Europe

    • Germany 

    • U.K.

  • Asia Pacific

    •  China

    • India 

  • Central & South America

    • Brazil 

  • Middle East & Africa

    • South Africa