Garment Steamer Market (2026 - 2033)

Garment Steamer Market Summary

The global garment steamer market size was valued at USD 3.4 billion in 2025 and is projected to grow from USD 3.6 billion in 2026 to USD 5.3 billion by 2033, at a CAGR of 5.8% from 2026 to 2033. Europe dominated the market, accounting for a revenue share of 34.5% in 2025. A rising customer preference for efficient and convenient fabric care solutions is a key factor driving the market growth.

The market is driven by growing consumer preference for convenient, efficient fabric-care appliances that simplify daily household tasks. Increasing urbanization, busy lifestyles, and the growing adoption of compact home appliances are encouraging consumers to replace or complement traditional ironing methods with garment steamers. Their ability to remove wrinkles from a wide range of fabrics while reducing preparation time has supported adoption across residential applications. In addition, lightweight, portable designs continue to attract apartment residents and frequent travelers seeking practical garment-care solutions.

Source: Grand View Research, IR Documents, Primary Interviews, Paid Databases

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Manufacturers continue to introduce handheld and upright garment steamers to address varying consumer requirements. Handheld models are preferred for portability and travel, whereas upright steamers are widely adopted for larger garments and continuous steaming applications in homes and commercial establishments. For instance, in April 2024, Xiaomi launched its first Handheld Garment Steamer in India, featuring a foldable design, a 1,300 W heating system, a removable 160 ml water tank, and dual dry- and steam-ironing modes. Growing adoption across hotels, apparel stores, and fashion retail outlets is further supporting demand for garment steamers that improve garment presentation while reducing manual ironing time.

Manufacturers are increasingly focusing on product innovation through features such as rapid heat-up technology, adjustable steam settings, continuous steam output, and energy-efficient operation to improve user convenience and fabric care performance. Product differentiation through compact designs, enhanced safety features, and compatibility with a wider range of fabrics is strengthening competition across the market. Rising consumer demand for premium household appliances is expected to spur further investment in product development and smart fabric-care technologies.

Analyst Perspective

The garment steamer market is supported by shifting consumer preferences toward efficient garment-care appliances that reduce the time and effort of conventional ironing. Rising demand from households, hospitality establishments, apparel retailers, and garment care service providers continues to expand the product's application across residential and commercial environments. Product differentiation is increasingly centered on compact designs, rapid heat-up capability, continuous steam performance, and compatibility with delicate fabrics, allowing manufacturers to target a broader consumer base. The clothes segment accounted for the largest market share owing to its extensive use in everyday apparel care. Europe remained the leading regional market, supported by strong adoption of household appliances, a mature fashion industry, and sustained consumer spending on premium home care products.

Application Insights

By application, the clothes segment accounted for the largest market revenue share, at around 54.0% in 2025, driven by the widespread use of garment steamers to remove wrinkles and refresh everyday apparel while maintaining fabric quality. Garment steamers are increasingly preferred for delicate fabrics, including silk, linen, wool, and synthetic materials, where conventional ironing may cause damage. For instance, in January 2024, Panasonic launched the NI-FS70A, NI-FS60A, and NI-FS40A cloth steamers featuring electrostatic touch-steam controls, a larger water tank, a 17-second heat-up time, and improved portability. Continuous product innovation is supporting adoption across household and commercial garment care applications.

The curtains segment is expected to witness substantial growth during the forecast period owing to increasing demand for convenient fabric maintenance across residential, hospitality, and commercial facilities. Garment steamers allow curtains to be refreshed directly while hanging, eliminating the need to remove them before cleaning or wrinkle removal. Their ability to reduce wrinkles, odors, and surface dust while preserving fabric quality makes them suitable for large household and commercial textile applications. Increasing adoption across hotels, offices, and residential properties is expected to support continued segment growth.

Distribution Channel Insights

By distribution channel, the online segment accounted for the largest market share of over 80.0% in 2025. The segment is supported by the rapid expansion of e-commerce platforms, wider product availability, competitive pricing, and increasing consumer preference for digital purchasing channels. Online platforms enable consumers to compare product specifications, prices, and customer reviews before purchase while providing convenient home delivery. For instance, in March 2024, Tefal (Groupe SEB) launched the Steam Supré garment steamer in Japan through its official online channels and e-commerce platforms, expanding product accessibility and strengthening its digital retail presence.

The supermarket/hypermarket segment is expected to register significant CAGR during the forecast period, owing to the extensive retail presence of major household appliance brands and increasing consumer preference for in-store product evaluation. These retail channels allow consumers to compare product features, capacity, design, and pricing before purchase while providing immediate product availability. Continued expansion of organized retail and promotional activities by leading appliance manufacturers is expected to support growth in the segment across developed and emerging markets.

Regional Insights

The garment steamer industry in Europe dominated the global market and accounted for the largest revenue share of approximately 34.5% in 2025. The regional market is supported by strong demand for premium garment care appliances, a well-established apparel industry, and high consumer spending on household appliances. The growing preference for convenient fabric-care solutions and the increasing adoption of compact home appliances continue to support market growth across Germany, the UK, and France. For instance, in October 2024, Philips launched the 5000 Series portable garment steamer featuring a foldable head, a 35-second heat-up time, continuous steam output of up to 24 g/min, and construction using recycled plastic. The launch reflects continued product innovation across the European garment care market.

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North America Garment Steamer Market Trends

The garment steamer industry in North America is expected to grow significantly during the forecast period, supported by rising consumer spending on premium home appliances and increasing demand for convenient garment care solutions. The region has a well-developed retail and e-commerce network that enables broad availability of garment steamers across residential and commercial customers. Growing adoption of compact household appliances and increasing demand from hospitality, apparel retail, and laundry service providers are further supporting market expansion across the region.

U.S. Garment Steamer Market Trends

The garment steamer industry in the U.S. is expected to register substantial growth during the forecast period owing to increasing adoption of advanced garment care appliances across households and commercial establishments. Product innovation remains a key competitive strategy among manufacturers. For instance, in January 2024, LG introduced its LG Styler featuring an integrated handheld high-pressure garment steamer, Dynamic Moving Hanger, and Dual TrueSteam technology. The launch expands the availability of multifunctional garment-care appliances designed to improve fabric maintenance and household convenience.

Asia Pacific Garment Steamer Market Trends

The Asia Pacific garment steamer industry is expected to witness significant growth during the forecast period owing to expanding household appliance sales, increasing urban housing, and growing consumer preference for compact fabric-care solutions. Rising demand for portable home appliances and increasing product availability through organized retail and online platforms continue to support regional market expansion. For instance, in January 2024, Panasonic introduced the NI-GHF025WSK and NI-GHD015WSK handheld garment steamers in Malaysia. The models feature 20-30 second heat-up times, 1300 W steam output, and lightweight designs, reflecting manufacturers' focus on portable garment care products for everyday household use.

Key Garment Steamer Company Insights

Companies are introducing compact, handheld, upright, and multifunctional garment steamers with faster heat-up times, improved steam performance, and enhanced portability to address changing consumer preferences. Manufacturers are also strengthening their retail and e-commerce presence through strategic partnerships and product launches to expand market reach across residential and commercial applications.

Key Garment Steamer Companies:

The following key companies have been profiled for this study on the garment steamer market.

• Haier Smart Home Co., Ltd.

• Koninklijke Philips N.V.

• Groupe SEB

• Guangdong CHIGO Air Conditioning Co., Ltd.

• Midea Group Co., Ltd.

• Conair LLC

• Jiffy Steamer Company, LLC

• AB Electrolux

• Panasonic Holdings Corporation

• Shanghai Flyco Electrical Appliance Co., Ltd.

• PurSteam

Recent Developments

• In August 2025, Philips Home Appliances (Versuni India) partnered with Snitch to introduce the "Steam It Up" in-store experience across 12 retail outlets in India. The initiative showcased Philips' STH5000 garment steamer range, allowing customers to experience garment steaming during apparel trials and strengthening product visibility through organized retail channels.

• In June 2025, PurSteam, an Aterian, Inc. brand, launched the PurSteam Steam Station Max and expanded its retail presence through Walmart stores across the U.S. The product features a high-capacity steam station designed for continuous garment steaming, supporting the company's expansion across organized retail channels.

• In April 2025, Panasonic launched the NI-GWG090 Upright Garment Steamer featuring a 2400 W heating system, an expandable hanger, a 3 L removable water tank, a 30-40 second heat-up time, and a wide steam head designed to accommodate garments of different sizes.

Global Garment Steamer Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each sub segment from 2021 to 2033. For this study, Grand View Research has segmented the global garment steamer market report based on application, distribution channel, region:

• Application Outlook (Revenue, USD Billion, 2021 - 2033)

  • Clothes

  • Curtains

  • Carpets

  • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)

  • Supermarket/Hypermarket

  • Online

• Regional Outlook (Revenue, USD Billion, 2021 - 2033)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

    • South Korea

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa

    • UAE